...Vail Resorts, Inc. (NYSC: MTN) June 22, 2014 Securities Analysis Vail Resorts, Inc. (MTN) Company Background (Life Cycle Analysis) Vail Resorts, Inc. is a Premium Luxury Resort company that resides around the mountains and their product would be the great outdoors. The outdoors activity is what brings people to the resort. Their mission statement is “Experience of a Life Time”. Vail Resorts, Inc. considers themselves to have 5 different stakeholders, first is the guest, second is their employees, third is the community, forth is nature and the environment and the fifth is the shareholders. All 5 stakeholders are very important to Vail Resorts, Inc. and are part of every thought when growing the company. The foundation of the company was established in the mid 1950’s by some skiers (Pete Seibert and Earl Eaton) that had a dream to build a ski resort like no other. Vail Resorts, Inc. falls into three different areas which are the mountain, lodging, and real estate. The company is known for their mountain resorts which is Vail, Beaver Creek, Breckenridge and Keystone that is in Colorado; Heavenly, North star and Kirkwood in the Lake Tahoe area in California and Nevada; Canyons in Park City; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts, Inc. Hospitality which is the lodging division that owns and operates hotels, condos and private residences located in the area. The lodging division of the company includes five Rock Resorts luxury hotels...
Words: 1379 - Pages: 6
...The main strength of Vail Resorts Inc. is the stress they put upon ambiance and creating an effective package. Vail Resorts have a reputation for quality service, all-season excellence, and trademark in providing a unique upscale experience to many executives and celebrities. CEO, Adam Aron, seemed to take Vail Resorts Inc. and run with it! Aron is definitely the strongest asset for Vail, having graduated from Harvard (in three years) and then a Harvard M.B.A. Before coming to Vail, Aron had experience in hotels, airlines and cruise lines, and knew coming to VR would be a challenge. It takes a special person to be up to the challenge of a growing business and industry and someone that will last throughout the growing pains. Aron has done just that. With Aron's arrival, the ski industry was moving away from the smaller scale resorts run by families and onto larger mergers and acquisitions of other resorts, even ones that would provide package deals for all season. Other than just a "ski industry," Vail Resorts, which include Vail, Beaver Creek, Breckenridge and Keystone, (all in Colorado) and Heavenly in California, VR also owns 18 hotels, 6 golf courses and more than 100 restaurants and shops. Breckenridge and Keystone were acquired by Vail Resort Ins. in 1996, which resolved much of the competition threats. Another of the greatest "resort" strengths is the fact that most of the Vail resorts are located within 45 minutes of each other which provides the opportunity for...
Words: 636 - Pages: 3
.... ~ HarvardBusinessSchool 9-395-019 Rev. January 24, 1997 Steamboat Ski & Resort Corporation As Charlie Mayfield, vice president of Marketing for Steamboat Ski & Resort Corporation (SSRC) in Steamboat Springs, Colorado, looked out of bis office and saw the lines at the ticket windows on a warm, sunny day in March 1993, he smiled to himself. SSRCwas having its best year ever and had maintained its position as one of the premier North American ski resorts. SSRCwas not, however, immune to the difficulties faced by the ski industry. First, Mayfield was concerned about the trend among customers of coming to Steamboat and other ski resorts and spending fewer of their vacation days skiing on the mountain, preferring instead to participate in other wintertime activities such as snowmobiling. Second, while skier days1 had continued to increase in Colorado over the last several years, the number of skier days in the entire United States had actually decreased. Furthermore, Steamboat's share of the Colorado skier market had steadily decreased since 1990. FinaIly, Mayfield was concerned about Steamboat's low percentage, relative to other resorts, of visitors who intended to make a repeat visit to the resort. In the 1991-92season, the percentage of Steamboat destination skiers intending to make a repeat visit to Steamboat declined to 55%; other resorts, such as the group of Disney Resorts, claimed as high as a 90% repeat visit rate. These trends, combined with Steamboat management's...
Words: 5231 - Pages: 21
...Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure in their ski resort in terms of skiing activities even when compared to rivals * Good backing of parent company who wants SSRC to become ‘number one’ * Good deals struck with airlines | Weaknesses * Inferior quality lodging arrangements * Could not target upscale corporations due to lower level image then Aspen & Vail Beaver Creek * Accommodation not enough to satisfy demand, losing out opportunity cost * Customer satisfaction not up to par with what KIC their owners would like * Conservative owners who do not like very radical changes in their operating system or capital expenditures | Opportunities * Expand summer activities to increase revenue * Denver International Airport opening soon would do wonders for their business if the right marketing moves are taken * Upgrading their own lodging arrangements would make them capable of reaching more chic markets * Marketing expenses should be increased to not only reach American markets but more focus on International markets as well * Use celebrity ploys like other ski resorts to attract new customers, use their resort as movie shooting locations which would provide not only more revenue but would grant free advertising worldwide * Some very good alternatives to pursue thanks to their VP of Marketing,...
Words: 253 - Pages: 2
...| Steamboat Ski & Resort Corporation | Analysis | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure in their ski resort in terms of skiing activities even when compared to rivals * Good backing of parent company who wants SSRC to become ‘number one’ * Good deals struck with airlines | Weaknesses * Inferior quality lodging arrangements * Could not target upscale corporations due to lower level image then Aspen & Vail Beaver Creek * Accommodation not enough to satisfy demand, losing out opportunity cost * Customer satisfaction not up to par with what KIC their owners would like * Conservative owners who do not like very radical changes in their operating system or capital expenditures | Opportunities * Expand summer activities to increase revenue * Denver International Airport opening soon would do wonders for their business if the right marketing moves are taken * Upgrading their own lodging arrangements would make them capable of reaching more chic markets * Marketing expenses should be increased to not only reach American markets but more focus on International...
Words: 962 - Pages: 4
...SKI RESORTS IN THE USA CASE STUDY [pic] TABLE OF CONTENTS: 1. Abstract……………………………………………………………………...3 3. Question 1…………………….……………………………………………4-6 4. Question 2……………….…………………………………………………6-8 5. Question 3…………………….……………………………………………8-9 6. Question 4….…………………………………….…………………..……9-10 7. Conclution…..………….………………………………………………….…10 8. References……..………………………………………………………….11-12 Abstract This case study focuses on the problem of how management is becoming more and more important in many different fields of life. In this case, how good management can contribute to ski resorts. It observes and answers to the four important questions: In the first part it is explained what are the mainly changes in the business environment that have occurred 30 years ago, and how they effected ski resorts. The next part shows why management becomes more and more important for the survival and success of the ski resorts comparing it to 30 years ago. How competition from Europe has influenced ski resorts in the USA, and the discussion about the competition between the Colorado resorts and the other resorts from the east is made. In the last part the focus is on the predictions in the future, how will environment and future of the ski resorts change. Question 1: What are the most important changes in the environment that have contributed to the drop in revenues? From the period of 1970’s...
Words: 2039 - Pages: 9
...SKI RESORTS IN THE USA CASE STUDY Table of Contents: 1. Abstract…………………………………………………………………..3 2. Question 1: What are the most important changes in the environment that have contributed to the drop in revenues?..................................................4 3. Question 2: Why is management a more important success factor for ski resorts now, compared to 20-30 years ago?................................................5 4. Question 3: How is competitive environment of the resorts on the east coast different from that in Colorado? What should the east coast resorts pay particular attention to?..........................................................................7 5. Question 4: Possible changes in the environment in the near future…….8 6. Conclusion………………………………………………………………..9 7. List of References…………………………….…………………………10 Abstract The following paper discuss factors that have lead to changing business environment and its’ impact on ski tourism industry, concentrating especially of the ski resort performance and changes that must take place in order for this business to survive and continue its’ operation on its’ highest level. First and foremost, the economic, political and environmental factors that have been changing in the previous years have lead to the decrease in revenues of the ski resorts that have been taking place since the 1970s. Further on, the management of ski resorts and ski centers must adapt to the above...
Words: 2228 - Pages: 9
...2. What would you recommend to Rosewood Hotels & Resorts? Rosewood Hotels and Resorts’ management is considering a new brand strategy. They are hoping this will strengthen customer awareness of Rosewood Hotels and Resorts' other luxury hotel and make the brand more present in advertising. That is, until now they have kept the ‘Rosewood’ name out of all marketing and advertising at all their luxury hotels. In order to make a shift they need to create an implementation plan that is going to be effective but must be very calculated in its way of doing so. Rosewood’s management envisions great potential in this branding, for instance, they will be able to build awareness of their other properties and boost sales in the process. If part of the marketing team, I would make the following recommendations: 1. Increase awareness of Rosewood Hotels and Resorts to their current customers. There are few current customers that know Rosewood Hotel and Resorts exists and manages other properties. We are provided instances in which guests have never heard of the Rosewood Brand unless expressly told by their travel agents. Incorporating a Rosewood Logo would alleviate this and solve this problem. The manner in which is done will need to be in line with the hotel’s ‘luxury’ appeal. 2. Educating current customers of Rosewood’s other ‘luxury’ hotel locations. If these customers are happy with their accommodations at hotels such as Jumby Bay in the Caribbean they will be more likely...
Words: 533 - Pages: 3
...information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and worst selling products. However the data varies at different period of the year. The company cannot determine vital information such as which customers are golfing and staying at the hotel or which customers are staying at the hotel and not golfing. For example, the three details that the customer Diego Titus ( 1) stayed four nights at an Ian Resorts’ managed hotel, ( 2) golfed three days, and ( 3) took an all- day spa treatment the first day are discrete facts housed in separate systems. Ian Resorts hopes that by using data warehousing technology to integrate its data, the next time Diego reserves lodging for another trip, sales associates may ask him if he would like to book a spa treatment as well, and even if he would like the same masseuse that he had on his prior trip. Ian Resorts is excited about the possibility of taking advantage of customer segmentation and CRM strategies to help increase its business.TO: Joshua Todd FROM: Rajson Solomon DATE: January 31,2013 SUBJECT: Inputs for the CRM strategic initiative. Although we have the IT infrastructure pieced together with various systems and applications, our CRM systems are not integrated. Using data ware housing technology will be a good idea to integrate. Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and...
Words: 459 - Pages: 2
...Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Nature of Situation Rosewood Hotels and Resorts is a privately held hotel management company. Rosewood is the corporate entity behind many popular luxury hotels such as The Mansion on Turtle Creek and the Carlyle. Rosewood developed the luxury properties based on their concept of “A Sense of Place”. “A Sense of Place” incorporated the unique features-characteristics-culture of the location with the hotel to create a unique hotel at each location. In order to maintain the uniqueness of each individual hotel, Rosewood has kept the corporate company hidden from the boutique hotels. The strategy has allowed Rosewood to become a success and remain separate from some of their chain competitors. The differentiation of each hotel has created iconic hotels with no brand recognition amongst them. The following data demonstrates the importance of having brand loyalty in the luxury hotel business. 2003 report showed majority of customers did not know the Rosewood Brand. In 2004, John Scott, Rosewood President and CEO, and Robert Boulogne, vice president, were working to boost the growth and sales of the company. They looked to a competitor, AmanResorts, who had clientele that would seek out their hotels: Rosewood wanted to create the same clientele awareness. Rosewood was also collecting more data from their guests by using its central reservation system (CRS). The database is currently...
Words: 472 - Pages: 2
...people know the clear information of holiday resort in China to promote this industry and bring innovation for this industry. We can refer to the successful cases to prepare for our future company. The holiday resort has an ability to attract people to come again by owning the advanced recreational equipment, beautiful environment and considerate service. Additionally, the holiday resort provides people with the happy and relaxing lives. With the rapid development of economy, people are willing to have a relaxation and close to nature. The holiday resort will satisfy customers. People simultaneously enjoy both psychological and physical comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history of holiday resort has one hundred years. At the beginning, holiday resort only provides accommodation with the good environment for customers. However, as China rapidly develops, holiday resort offers customers green food, the advanced recreational equipment and many interesting things. Some holiday resorts even offer customers hot spring. Let customers...
Words: 10746 - Pages: 43
...The fresh-water pool at Zitahli Resort & Spa is perfect to lounge around The super deluxe beach villa is an oasis for the weary worth ` 1.40 Log onto traveLweLL.in Lakh and win a holiday to the maldives a n Two new experience, a new beginning and a new sense of appreciating nature. In keeping with the Maldivian sense of hospitality, Zitahli Resorts & Spa has been designed to remain in harmony with nature, without compromising on the quality of service. Surrounded by untouched reefs, turquoise waters and pristine beaches, this 5-star luxury resort has 50 contemporary, chic villas, 20 on land and 30 on the water. The name Zitahli comes from a combination of ‘Zita’, a star that rotates around the sun, and ‘Li’, a Chinese measure of distance, indicative of the resort’s distance from the real world while providing the perfect place to relax and rejuvenate in idyllic surroundings. the prize nights stay (on B&B basis) for a couple at Zitahli Resorts & Spa in the Super Deluxe Beach Villa with pool and access to the Zitahli lounge at the airport n Return Sea-Plane transfers Terms and Conditions for claiming the Gift Voucher/ coupon through a Lucky Draw: 1. The Lucky Draw is organised by Worldwide Media Private Limited (WWM) and is binding on all participants to this Lucky Draw and all applications for participation would be in the original form. Only one entry permitted per person. Entries made in bulk or by third parties are prohibited. WWM reserves the right...
Words: 787 - Pages: 4
...that this would be a good trip to take since it will be on school break, and also a reward for the hard work that everyone is putting into their studies. New Hampshire has an average snowfall of 155”-200” inches of snow each year. The state has 21 mountains to ski ranging from 87 acres to 350 acres, which is some of the largest ski mountains on the east coast. There are many activities other than skiing including snowmobiling, hiking and tubing. The White Mountain National Forest links the Vermont and Maine portions of the Appalachian Trail, and boasts the Mount Washington Auto Road, where visitors may drive to the top of 6,288-foot Mount Washington. There are many resorts in the area that offer many accommodations to their guests. The smaller resorts aren’t as busy, but cost more and the bigger resorts are less expensive but have a bigger crowd. Gunstock offers lift tickets for $63 dollars a day and rentals are $38 dollars a day. The gunstock Inn is one mile away for $150 a night and no transportation. Mount Sunapee has a special lift ticket and rentals for $74 dollars a day. The best western is $115 dollars a night and a half mile away. This hotel also has no transportation. The Grand Summit Hotel at Attitash Mountain has a special ski and stay package for $99 dollars. It includes lodging, lift tickets and transportation, and rentals are $35 dollars a day. We will meet at 5:30am in the main parking lot of the University Tuesday, December 12th. The bus leaves...
Words: 533 - Pages: 3
...Preface This research paper objective is to present on subject “Hotel Accounting” about Four Seasons Hotel and Resort. The goal of creating this report is to study on the structure of hotels. This report presented guideline to Four Seasons hotel and Resort. Each resort and hotel in Four Seasons has different uniqueness and variation, so we provided only best branch from overall branches around the world. The branches that we bring in the project are mostly in Thailand, because the writer comes from Thailand and we want to promote the traveling industry in Thailand. Most of our research comes from internet sources and some in magazine and journals. We also appreciate Four Seasons Hotel and Resort that provided us useful information and advice. So, we hope that you will find a lot of useful information and trivia from our report and use those information in the future. History of Four Seasons Hotel 1961, The first Four Seasons hotel on an unlikely downtown site in Toronto, Canada. 1963, Four Seasons opened its second hotel, Toronto’s Inn on the Park. 1970, Inn on the Park London (later renamed Four Seasons Hotel London) opened, right at the start of the transatlantic jet-travel boom. 1972, Over its history, Four Seasons would make four strategic decisions that formed the pillars of its business platform. The first was about quality. 1976, The second key strategic decision that formed the business platform was about service. 1976, Four Seasons entered the US market...
Words: 3623 - Pages: 15
...Grand Geneva Resort 7036 Grand Geneva Way Lake Geneva, WI 53147 October 5, 2014 Mr. Mohan Limaye Special Events Coordinator International Medical Relief Society 250 Williams Street NW Atlanta, Georgia, 30303 Dear Mr. Limaye, Thank you for thinking of Grand Geneva Resort to assist you and your great cause. We would be more than happy to hold your meetings with us at our resort. We greatly appreciate you for choosing us to be part of your cause and being able to help you. Here at the resort we welcome corporations, societies, friends and family gatherings. I can guarantee that we would be able to keep everyone engaged and excited in what we have to offer! The National Cancer Society does a phenomenal job with helping families overcome cancer and live a longer life. Cancer is a hard virus and with are help, we can defiantly provide the video players, PowerPoint capability, Internet connections, an overhead computer projection system, and an interactive podium. We do have rooms that will fit over 1,500 people. Our services here at Grand Geneva Resort are priceless, we have the most committed crew! Our customer service is rated well over 5 stars; our staff is well trained and would be thrilled to work for a society that is looking to help millions. With having a well trained team it does cost us to keep them on their toes and up to date on are greatest technology. Our internet service is one of the best. It never has kinks and never goes out. To have...
Words: 438 - Pages: 2
