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Values

What are values?

Values are socially and personally shared conceptions of the good, desirable, and righteous. They are stabilized beliefs about personally or socially preferred modes of conduct or end-states of existence. They determine how one ought to or ought not to behave or act. In conversations, we qualify values using words like ought, should, good, right, and fair. Values are so central to individuals’ personality and cognitive structure that they influence every facet of human behaviour - attitudes, decisions, oral judgments, evaluations, and social action. Intrinsic qualities of values determine our outer behavior. People seek these qualities in activities they engage, in objects they acquire, in principles they cultivate, in situations they live through, in professions they work, and in evaluations they make. Values are, thus, prime drivers of personal, social, and professional choices.

Values are the principles & priorities which help us make decisions on a daily basis. If one truly values honesty, he will choose to be honest in interactions. If one values family strongly, he will make time in his life for family. If growth is a top value for one, he will make decisions which encourage personal development. Values are constantly changing & developing throughout our lives. In childhood, our values are usually the ones held by parents and other adults around us. As we continue to mature, other influences such as peers & the media affect our values. With so many influence telling us what to value, how do we know what is really important for us?

Values, therefore, become part of complex attitude sets that influence our behaviour and the behaviour of all those with whom we interact. What we value guides not only our personal choices but also our perceptions of the worth of others. We are more likely, for example, to evaluate

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