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Vancity's Competitive Advantage

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What is Vancity's competitive advantage over other types of financial institutions?
Vancouver City Savings Credit Union usually known as Vancity is Canada's largest credit union providing financial service to customers who get rejected by other banks and financial institutions. Founded in 1946 and starting from just $350 in total assets, it has reached $17.1 billion in assets and has over 500,000 customers. According to Tamara Vrooman, CEO of Vancity "the key thing that differentiates us from a large bank, is local decision-making." It means Vancity believes in value-based banking, even though its compelled to achieve financial success it focuses heavily on environmental, social and community issues.
Vancity strongly believes in keeping a healthy environment in the workplace to ensure productivity and financial success. It has a casual setting at work, employees dress casually and listen to music while they work and have team building activities like social events and sports. They are also flexible with employee schedules who have small children or other commitments along with a competitive pay, dental and life insurance plans, three to six weeks of annual …show more content…
The company adopted the policy of impact lending, it not only provides loans and investments but also takes into account the sustainability of the environment thus helping the locals and its members. It also promised to increase investment for the welfare of employees, for example, provide them online training and monetary and non-monetary compensations. One of Vancity's contribution to the local community is through a program called Shared Success, a total of $238 million has been donated as community grants and other funding initiatives. It has also partnered with public transportation and green building projects hence helping the

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