...1988 Winter Olympics In 1988, Calgary hosted the first Olympic Winter Games held on Canadian soil. The Winter Olympic Games in Calgary represented an opportunity for Canada to showcase itself on the global level. Not only did the international media descend upon Calgary, showcasing their natural beauty and famous sights, but Canadian athletes were also cast under a spotlight, and their victories and losses were seen to be correlated with the success of the Games and the health and vitality of the Canadian nation by the Canadian public. Despite the Canadian team only winning 5 medals and place 12th in the rankings, the legacy of the ’88 Olympics continues to transform Canada and impact present day and future Olympic Games. . Canada has been a strong proponent of winter sports, but prior to 1988, no Canadian city had ever hosted the Winter Olympic Games. Calgary won the bid to host the ’88 Winter Olympics in 1981 defeating out Falun, Sweden, Cortina d'Ampezzo, and Italy. Calgary changed every single venue that they proposed to the IOC in their candidature. Many of the ski events were forced to be rescheduled due to the warm Chinook winds that gusted up to 60 miles per hour. The Canadians two greatest efforts in the Games came from men’s and female’s figure skating which resulted in 2 silver medals. In men’s figure skating Brian Orser of Canada was co-favourite with America’s Brian Boitano, it was the thought of home ice and the emotion it brought could give him the confidence...
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...White won Olympic gold medals in the half pipe event in 2006 and 2010. White’s thick mop of red hair and repertoire of gravity-defying tricks earned him the nickname “the Flying Tomato.” Born on Sept. 3, 1986, in San Diego, Calif., White grew up in nearby Carlsbad. He survived a heart defect that required two operations when he was an infant. Despite his early health problems, he was soon skateboarding, surfing, skiing, and playing soccer (association football). He took up snowboarding at age six and the next year won his first competition. He became a phenomenon on the amateur circuit, claiming five national titles, and turned professional at 13. After making his Winter X Games debut in 2000, he went on to rack up five slope style titles (2003–06, 2009) as well as five super pipe titles (2003, 2006, 2008–10). At age 15 White fell 0.3 point short of qualifying for the U.S. team for the 2002 Winter Olympic Games in Salt Lake City, Utah. Undeterred, he dominated the professional circuit for the next two years, and when qualifying began for the 2006 Winter Olympics in Turin, Italy, he won the halfpipe in all five of the Grand Prix events that determined team selection. At Turin, White clinched the gold medal on his first run of the finals, when he performed two 1,080° (three full spins) airs on the frontside of the pipe and a backside 900. On the final run of the day, he showed off an even more impressive trick—a spectacular 1,080° backside air. At the 2010 Winter Olympics in Vancouver...
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...Gamble subsidiary Gillette, specifically for the most recent and advanced female razor: the Venus Embrace. The 2010 Winter Olympics held in Vancouver‐Whistler offer a unique opportunity to promote the Gillette Venus Embrace razor by capitalizing on the Olympic passion and enthusiasm. The female razor industry in Canada is valued at approximately $150,000,000 CDN, with the Venus brand currently controlling 28% of this market. The IMC plan is designed to increase the Venus brand market share by 3.13% to 31.13%. The target audience of the campaign is generation Y females; those aged 16 to 29 years old. There are approximately 2,881,457 Canadian females with our target audience. The IMC is specifically designed to target those with a high propensity for fashion and superior personal hygiene care. The report identifies key stakeholders, analyzes the Gillette company strengths, weaknesses, opportunities, and threats, and breaks down strategic decisions which lead to the communication and marketing objectives of the IMC plan. Additionally, a competitive analysis of the industry has been included. The Venus Embrace is positioned as a super premium razor, with five blades delivering the closest, smoothest shave a woman can get. The current Venus Goddess campaign is in its ninth year, and is in need of a revival, with specific consideration paid to the Olympic opportunity in Canada. The campaign capitalizes on being beautiful both inside and out. “Embrace Your Five” is used...
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...comparisons to one of the greatest hockey players ever—the great one himself, Wayne Gretzky.” In 1997 at the age of 7, Crosby scored 159 goals in just 55 games. He was the youngest player in history to score a goal in the World Junior Championship. Sidney Crosby has a passion and love for a sport that he is very talented in. He continues to be a leader in the hockey world. Some additional accomplishments include: * Best hockey prospect for the 2005 NHL amateur entry draft. * Art Ross and Hart trophies in his second NHL season (2007). * Youngest player in NHL history to captain a team to the Stanley Cup. * Rocket Richard trophy (2010) * Scored at least one point in 25 consecutive games. 11th longest streak in NHL history (2010). * Scored the winning goal against the United States which earned Canada a gold-medal in the 2010 Winter Olympics. Vancouver Olympics 2010 reasons. I always wanted to be the best and to get the most out of myself. Not everyone plays for that reason, but if you want to make the NHL you have to have that passion to better yourself and to learn. You have to put in time, but you shouldn’t look at it as putting in time. It should be a matter of doing something you want” One of the main reasons for his outstanding success is his commitment to the...
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...Starting off, Acer was primarily a main consultant for the use of microprocessor technologies and a distributor of a wide variety of electronic parts, but it began developing into a personal computer manufacturer. In the year 2000, Acer decided to spin off its manufacturing operation into Winstron Corporation in order to focus itself on its branding business. Its labor force expanded, and Acer grew into a worldwide company. Acer continued to grow bigger and better, and by the year 2005, the company employed almost 8000 people throughout the world. Currently, they are sponsoring the Ferrari Formula 1 team. In January of 2009, Acer became partnered in an agreement for the 2010 Vancouver Olympic Games and the 2012 London Summer Olympics that will enable Acer to be listed among the Worldwide Top Partners for each Olympic installment (http://www.webhostingreport.com/learn/acer.html). Mission: Acer’s long-term mission is to break the barriers between people and technology. Their commitment to developing easy-to-use, dependable products that meet customers’ needs has led to the creation of the unique Empowering Technology, designed to ensure that customers receive the full benefit of each and every technological breakthrough. Empowerment through hardware, software and services – that’s the Acer brand promise (http://www.shopacer.co.uk/sitepage/about_acer.html). Vision: Acer...
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...Organizing Committee: 2002 Olympics. Harvard Business Review. 9-604-092 Submitted for Course Number MGT 537 Course Title: Personnel Management in Sports Professor Bonnie Tiell By: Tamara Irwin Ashville, Ohio June 23, 2010 Case Facts: This case study deals with the many variables that surrounded the hosting of the 2002 Winter Olympic Games in Salt Lake City, Utah and the outside variables that threatened its operation. Not the least of these variables was the timing of the international event, just months after the 9/11 bombings in the U.S. The entire country was still trying to figure out how to operate safely and productively in the wake of the first direct attacks on our soil in centuries. Not only were U.S. citizens and businesses unsure of how to operate, foreigners were uncertain about traveling to the U.S. and businesses didn’t know how to operate with the new restrictions and guidelines immediately put into place after 9/11. The case study in the opening paragraphs on Page 1 describe how large the capital investments were in bringing the Olympics to this site and the only remaining way to generate revenues at this point in time were through ticket sales, which were suffering from the post 9/11 turmoil. (Bowen, 2006) This wasn’t the first symptom of trouble for the 2002 Olympics. The International Olympic Committee (IOC) announced in June of 1995 the selection of Salt Lake City, Utah as the site for the 2002 Olympic Winter Games. In just over...
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...Communications Final Video Presentation What global communication techniques are used in obtaining the rights to host the Olympic Games? (Discuss general techniques used by various global agents as well as perhaps finishing by looking at one specific nations case) * Communication planning for the Olympics begins six years prior to the opening ceremony and many cases much earlier leading back to the conceptualization of the bid to host the Olympics. * Stakeholders try to insert themselves to control the communication of the games in three ways: * Long-Term Communication/Interest: Collective organizational image of key individual representatives, the Olympic values, protection of Olympic symbols, etc.. help establish and produce the brand from location to location. * Short-Term Communication/Interest: Successful communication of the stakeholders to obtain the desired image of the games. Helps generate local public support which is very important in a successful organization of the games. Becomes an “Olympic City”. * Medium Interests: Marketers seek opportunities to promote their brand and image through their association. * The Communication Process for the Olympic Games comes in many different parts and involves semantic contents as well as symbolic production (logos, mascots, etc…), cultural models for ceremonies, basic info. Strategies for mass media, etc… * “Politically Correct” values are demonstrated through this to avoid controversy ...
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...Hosting Major Sport Event Hosting a major sporting event can give many economic, social and cultural benefits. However, the costs of hosting the event can also be quite high. Advantages Raise profile of city / country Raising the profile of a city can lead to lasting economic benefits. For example, cities which host the Olympics can be assured of a persistent increase in recognition and tourism. Barcelona, Sydney, Beijing have all seen this from hosting the Olympics. For a country like China with a controversial human rights record, hosting a major sporting event can be a way to gain greater international acceptance. When South Africa hosted the Rugby World Cup and later the Football World Cup, it was a defining moment in highlighting the new ‘post-apartheid’ South Africa. This raised profile can be important for giving economic benefits, such as, attracting tourists and business investment. The importance of this point depends on the particular city. For South Africa, the World Cup made a big difference to perceptions of South Africa. For a city like London, which already has a very strong reputation, hosting the Olympics will be less influential. However, even hosting the Commonwealth Games can be beneficial for a city like Manchester, which benefited from hosting games, despite persistent rain! Long Term Investment A significant benefit is the long-term investment which comes from preparing for a major event. The city / country will have a legacy of improved sporting...
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...Hockey Hockey is a national symbol of Canada. At some time or another almost every person has watched or played a game of hockey. Every day families across the country sit down to watch men battle it out on the ice and play the game we have all come to love. Hockey is the most exciting sport in the world. The fast pace game is made up of of three, sixty minute periods. If there is no winner in regulation time. The teams will play a 3 on 3 overtime period. The main purpose of the new format is entertainment. It creates a lot of thrilling odd man rushes. This is more exciting than the old 4 on 4 format. It was also designed to solve more games before they go to the shootout. The format change is designed to bring an extra level of excitement. Players are faster there ever being able to travel up to 40kph. These are speeds you just don’t see in soccer or baseball. What makes this exciting is the faster the pace of the game the more it keeps the fans on the edge of there seats, anxious to know what’s going to happen next. Secondly hockey is also exciting because it is very physical. Nothing gets the crowd going more than a hard body check or a big fight. Hitting has always been an important part of the game and a big hit the right time can change the momentum of a game. It brings your team alive and gives the something to cheer about. Fighting does the same thing by bring the crowd into the game. Teams have players that are out there just to throw big hits and fight with...
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...The Big Business of the Olympics and Bribery Unit 2 IP- International Legal and Ethical Issues in Business Rachel Davis American Intercontinental University The Big Business of the Olympics and Bribery Since the winter of November 1998, there have been serious allegations made regarding the involvement of the Salt Lake Organizing Committee and the questionable lobbying methods which were used to entice the International Olympics Committee to select Salt Lake City as the site of the 2002 Winter Olympics. There can be a very fine line between what is considered lobbying and bribery, and this situation walks this line narrowly. There are few differences between the acts of bribery and lobbying, but the few details are enough to separate one from legal implications. Lobbying is typically described as giving money as contribution to political groups in exchange for hoped-for favorable treatment when certain legislative and political decisions are made (Lobbying vs. Bribery,2010). When a business, corporation, or individual gives property or money in exchange for a specific return, it is considered bribery (Lobbying vs. Bribery, 2010). It can also be said that lobbying is, in many cases, looked at as an attempt to change existing rules or policies, while bribery is usually an attempt to get around these rules or policies (Bribe or Lobby?(it's a matter of development), 2005). Any argument that could be made by the SLOC defending their payments as justified lobbying would...
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...economic impact of the Games, and whether the Games will actually provide a positive or negative legacy for the sector. ECONOMIC IMPACT Economic impact can be defined as the measure of the spending and employment effects of a specific project. In the case of the London 2012 Games, the total economic impact can be considered to be the sum of direct, indirect, and induced impacts resulting from the Games. The direct impact of the Games includes the purchases of Games organisers in the preparation and execution of the Olympic and Paralympic Games. Indirect impacts are experienced by those companies and individuals who operate in the goods and service industries that supply the industries that receive expenditures by Games organisers. Induced impacts relate to the spending made by individuals who are employed either indirectly or directly by Games expenditures. The Cost of Hosting the Games The budget for the London 2012 Olympics currently stands at £9.35bn. This figure includes a £2.7bn contingency fund. The overall figure has increased four times since Britain won the bid in July 2005 (it is not unusual for Games budgets to rise considerable after bid cities have secured the right to host the Games). Impact of the London 2012 Games on Tourism Uncertainty remains around the potential impact of the 2012 Games on British tourism. VisitBritain, indicate that between 50% - 70% of...
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...Switzerland, and even saw some of the Torino Olympics in Italy. It was an amazing trip, really opened up my eyes. The second time around was just this past year, in 2012. I flew into Germany again with my Father and a good family friend/neighbor. We met up with my sister who was studying there, then drove All around Germany and to Austria again. Both trips were absolutely amazing and shouldn’t be easily forgotten. Hopefully, they just scratched the surface of my European life The first trip was amazing. The journey started in I want to say 2004, in a very respectful and cultural Swiss restaurant called The Alp Horn, located in Canada. This was the restaurant that my family went to each year for three or four nights in a row. It was a short 20 minute drive from our hotel that we stayed at which is at the base of Blue Mountain. Blue Mountain is 4 seasons resort, popular for it’s skiing, located about 90 minutes from Toronto. We had always made yearly trips to this place to indulge in one of my fathers greatest pleasures, interacting with nature in the means of winter snow skiing. As we sat in our booth reminiscing on the fun we had just had for the past three days our parents told us something. They said they had a secret and were now ready to reveal it. It was then that they said that we were too travel across the Atlantic Ocean and head towards Germany in midst that we might see some of the 2006 Torino Winter Olympic Games. As my face lit up along with my siblings...
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...The Olympic Games are a set of international sports competitions held every four years since 1896, regrouping over 10,500 athletes from different nations, participating to nearly 300 different sports (Australian Olympic Committee, 2009). They are one of the most renowned events in the world, and have the ability of attracting the attention of a worldwide audience and to produce important impacts on the country or region that hosts them. After hosting the Olympics two times in 1908 and 1948, London will beat the records this year by being the first country holding three Olympic Games and, in the same way as the previous Games, the 2012 Olympics are going to have major impacts on the country on several industries (Australian Olympic Committee, 2009). This essay will mainly discuss the political, social and economic long-term impacts that hosting the 2012 Olympic Games will have on the city of London in relation to the Events Industry. This first part of the essay will discuss the political impacts of the Olympics on the Events Industry. Over time, the Olympic Games have become “irreparably intertwined with politics” and have generated a good political image on the hosting country as they served as a tool of global publicity. Unfortunately, this hasn’t always been a positive thing as it often led to bribery and corruption. For example, in 1936 the Nazi Party used the Games to promote German superiority. This is why the International Olympics Committee (IOC) former...
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...widely known for its distinct scenery, vibrant cultural diversity, as well as solid economy. According to “The Economist,” Vancouver B.C., which is located in the heart of the Pacific Northwest, is without a doubt the most livable city in the world. Vancouver is so rich in scenery that only a blind man is capable of missing its beauty. Consider the attractive views as well as all of the activity the area offers. Downhill skiing, world class salmon fishing, and nature...
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...Grupo Modelo (GM) is a Mexican brewer company with a 57% share in Mexico. The Mexican beer market is the world's eighth largest beer market. The company is also an important player in the United States premium beer segment with a market share of about 6%. Three of its brands ? Corona Extra, Modelo Special and Corona Light ? are among the top ten highest selling imported beers in the US. Grupo Modelo has a distribution system covering more than 122 countries, with its flagship brand, Corona, being the fourth largest selling brand in the world. The major beer brands of the company are: Corona Extra, Corona Light, Modelo Especial, Pacifico, Victoria and Negra Modelo. Grupo Modelo operations comprise of mainly two areas: brewing process and sales. The brewing operations include five breweries located in Mexico with a total processing capacity of more than 50 million hectoliters per year. The group has several subsidiary / affiliate companies that provide support services to the core business of producing beer. GM has followed a strategy of vertical integration since the 60's which has resulted in this network of companies engaging in the brewing and ancillary operations. GM has an established distribution network in Mexican market, which is a key factor in maintaining market shares in the domestic beer market. The export sales of beer are coordinated through a set of representative offices around the world. It may also be mentioned that the distribution network of the company...
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