...The Souls of Vans Marketing with Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes 7 Figure 4 Vans MTE 10 1.0 Executive Summary Vans is an original extreme sports tide brand, that was born in 1966 in the United States South California. At that time, the founder of the brand Vans—Paul Van Doren, with his three brothers: Jim Van Doren, Serge D'Elia and Gordy Lee due to unwilling their product was resold to retailers to reap huge profits, then they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding...
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...VANS MARKETING PLAN Table Of Contents COMPANY HISTORY3 MISSION STATEMENT3 ENVIRONMENTAL ANALYSIS Consumer/Social factors3-4 Economic factors4 Technological factors4 Competitive factors4-5 SWOT ANALYSIS Strengths5 Weaknesses5 Opportunities5-6 Threats6 PRODUCT ANALYSIS Point of difference6 TARGET MARKET 6 Demographics7 Lifestyle7 Psychographics7 MARKETING GOALS AND OBJECTIVES Objectives7 Goals 8 MARKETING STRATEGY AND TACTICS8-9 Product9 Place10 Promotion10-11 BUDGET ALLOCATIONS11 PERSOFMANCE MEASUREMENTS11 SUMMARY11-12 BIBLIOGRAPHY13 COMPANY HISTORY Vans is a very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders...
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...Van Gogh Vincent van Gogh’s stay in Arles greatly influenced him, his emotions, and the way he viewed the world and we can see that through the way his artwork changed when he moved there. The color in his work grew more vibrant, and he started really developing the classic style that he is famous for. It is clear that the vibrant sunlight inspired van Gogh in his dominant use of yellows in his works done here. I feel that van Gogh felt feelings of excitement, happiness, and vibrancy of life to move to a place where he enjoyed, especially being the smoker and drinker he was. The scope of his work also grew, as he began to paint many things such as grander landscapes of the area. Van Gogh is an artist greatly influenced by the impressionist style, and his own work later became known as post impressionism. He would let his intense emotions take over his paintings and used color to convey emotion rather than to document reality. It is clear that his work celebrated life and universal harmony as a whole. In his most famous painting of all, Starry Night, the shapes and colors he used created an elemental harmony. It is clear he painted a world in which he dreamed existed, a utopia of sorts, filled with peace and tranquility. Today, van Gogh’s work has become one of the most recognizable in all of history. It is extremely popular and I think part of the reason is the beauty of what he created and, specifically with Starry Night, because he did it with a dream like perspective...
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...The works of and Jackson Pollock’s Male and Female, Vincent van Gogh’s Night Café, and Grant Wood’s American Gothic, provide examples of art pertaining to the styles of abstraction, expressionism and realism, respectively. Abstract art tends to detach completely from the physical appearance of the perceived subject matter. Expressionism can be defined by works in which the subject matter is deliberately manipulated to achieve an enhanced or exaggerated effect on the viewer. Finally, realism can be defined by an appraisal of objects, people, or scenery as they appear, without a gross distortion of reality. Pollock’s Male and Female was completed in 1942 utilizing oil on canvas. The painting depicts two dark, vertical shapes only vaguely offering hints suggesting the male and female subject matter. To the right is the male form, with its body covered with numbers and markings, while the female form appears on the left, and is mainly revealed by its extravagant eyelashes. Surrounding these two “figures,” and dividing them are a number of abstract nodes of color, rarely having a cohesive pattern. Were the painting unnamed, the viewer may be hard pressed to even make out the two forms. Upon research into the history of the painting and the artist, it’s worth nothing that Pollock suffered from recurring alcoholism and likely depression throughout his adult life. Male and Female was created during a time in which Pollock was undergoing mental therapy, and was very likely encouraged...
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...Vincent Willem van Gogh was born on 30 March 1853 in Groot-Zundert, a village close to Breda, in the predominantly Catholic province of North Brabant in the southern Netherlands. He was the oldest surviving child of Theodorus van Gogh, a minister of the Dutch Reformed Church, and Anna Cornelia Carbentus. Vincent was given the name of his grandfather, and of a brother stillborn exactly a year before his birth. The practice of reusing a name was not unusual. Vincent was a common name in the Van Gogh family: his grandfather, Vincent (1789–1874), had received his degree of theology at the University of Leiden in 1811. Grandfather Vincent had six sons, three of whom became art dealers, including another Vincent -referred to in the letters as "Uncle Cent". Grandfather Vincent had perhaps been named in turn after his own father's uncle, the successful sculptor Vincent van Gogh (1729–1802). Art and religion were the two occupations to which the Van Gogh family gravitated. His brother Theodorus "Theo" was born on 1 May 1857. He had another brother, Cor, and three sisters: Elisabeth, Anna, and Willemina "Wil". Vincent was a serious, silent and thoughtful child. He attended the village school at Zundert from 1860, where a single Catholic teacher taught around 200 pupils. From 1861, he and his sister Anna were taught at home by a governess, until 1 October 1864, when he was placed in Jan Provily's boarding school at Zevenbergen about 20 miles (32 km) away. He was distressed to leave his...
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...Vincent Van Gogh (1853-1890) Art Appreciation Work Cited: www.vangoghgallery.com/misc/biography.html www.theartstory.org/artist-van-gogh-vincent.htm http://www.biography.com/people/vincent-van-gogh-9515695 http://www.vggallery.com http://vangogheurope.eu vangoghletters.org/vg/bibliography.html Biography of Vincent Van Gogh In Groot-Zundert, Netherlands on March 30th 1853 an artist by the name of Vincent Willem Van Gogh was born. His father Theodorus Van Gosh was a minister and his mother, Anna Cornelia Carbentus was none other than an artist herself. The couple was determined to have a child named Vincent Van Gogh as Van Gogh was born exactly one year after the still birth of his brother whom his parents also named Vincent. They seemed to have very few issues in this area though as they went on to have six children total. Van Gogh is known to have struggles within himself but I imagine from the very beginning that it would be hard to see your name and exact birthday (one year older) on a tombstone. Maybe this could have a factor or play some sort of role in the emotional pains experienced by him. At the age of 15 Van Gogh was forced to quit school and begin working due to his family's finances and struggles. He started working for his uncle Cornelis at his art dealership/gallery called Goupil & Cie which is a firm of art dealers is the Hague. Although Vincent Van Gogh dropped out of school he still managed to become fluent in French, German...
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...Martin Van Buren was born on Dec. 5, 1782, in Kinderhook, N.Y. After graduating from the village school, he became a law clerk, entered practice in 1803, and soon became active in state politics as state senator and attorney general. In 1820, he was elected to the United States Senate. He threw the support of his efficient political organization, known as the Albany Regency, to William H. Crawford in 1824 and to Jackson in 1828. After leading the opposition to Adam's administration in the Senate, he served briefly as governor of New York (1828-1829) and resigned to become Jackson's secretary of state. He was soon on close personal terms with Jackson and played an important part in the Jacksonian program (whitehouse.gov). In 1832, Van Buren became vice president; in 1836, president. The Panic of 1837 overshadowed his term. He attributed it to the overexpansion of the credit and favored the establishment of an independent treasury as repository for the federal funds. In 1840, he established a 10-hour day on public works. Defeated by Harrison in 1840, he was the leading contender for the Democratic nomination in 1844 until he publicly opposed immediate annexation of Texas, and was subsequently beaten by the Southern delegations at the Baltimore convention. This incident increased his growing misgivings about the slave power (Niven). After working behind the scenes among the anti-slavery Democrats, Van Buren joined in the movement that led to the Free-Soil Party and became its...
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...Martin Van Buren was born on Dec. 5, 1782, in Kinderhook, N.Y. After graduating from the village school, he became a law clerk, entered practice in 1803, and soon became active in state politics as state senator and attorney general. In 1820, he was elected to the United States Senate. He threw the support of his efficient political organization, known as the Albany Regency, to William H. Crawford in 1824 and to Jackson in 1828. After leading the opposition to Adam's administration in the Senate, he served briefly as governor of New York (1828-1829) and resigned to become Jackson's secretary of state. He was soon on close personal terms with Jackson and played an important part in the Jacksonian program (whitehouse.gov). In 1832, Van Buren became vice president; in 1836, president. The Panic of 1837 overshadowed his term. He attributed it to the overexpansion of the credit and favored the establishment of an independent treasury as repository for the federal funds. In 1840, he established a 10-hour day on public works. Defeated by Harrison in 1840, he was the leading contender for the Democratic nomination in 1844 until he publicly opposed immediate annexation of Texas, and was subsequently beaten by the Southern delegations at the Baltimore convention. This incident increased his growing misgivings about the slave power (Niven). After working behind the scenes among the anti-slavery Democrats, Van Buren joined in the movement that led to the Free-Soil Party and became its...
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...Vincent Van Gogh 1853 – 1890 "And my aim in my life is to make pictures and drawings, as many and as well as I can; then, at the end of my life, I hope to pass away, looking back with love and tender regret, and thinking, 'Oh, the pictures I might have made!'" Vincent van Gogh Letter 338 19 November 1883 Early Years – Vincent Van Gogh makes one of the most tragic lives in the history of painting, which began on March 30, 1853 at Groot-Zundert, in Dutch Brabant, near the Belgian frontier. Vincent’s father, Theodorus, was a pastor and the son of a pastor. His mother, Anna Cornelia Carbentus, was the daughter of a Court bookbinder at The Hague. Their married life was happy and uneventful. Anna and Theodorus had a first child, Vincent-Wilhelm, only to die at the age of six weeks. A year to the very day after, the Anna bore a second son, Vincent Van Gogh. Anna then delivered five more children, Theo, Vincent’s favorite brother, his supporter and guide, Cornelius, Anna, Elisabeth-Huberta and Willemien. Vincent lived in his native village till he was twelve years old. He was very quiet, liable to sudden bursts of impatience or high spirits, which alternated with long periods of depression. Secretive, he did not mix with other children. Vincent was not antisocial; he shared in the family life and showed great affection for his home circle. His childhood was outwardly dull and he was a lonely boy, but stubborn and determined. His time was spent in...
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...Rip Van Winkle I believe Washington Irving’s purpose for writing ‘Rip Van Winkle’ was to teach a lesson and to comment on the American Revolution at the same time. I think that the lesson Irving is trying to teach is that if you live an idle life, life will pass you by. Rip was not concerned with working to support his family or to achieve any sort of goals. He was only interested in doing things that he enjoyed and that did not help to support his family. He slept for twenty years, and when he awoke the world around him was completely different. When Rip was out in the woods hunting, he got sidetracked and went off with a strange man. This lead to him drinking too much and falling asleep for twenty years. While Rip slept, the world went on and changed very drastically. His wife died, his children grew up, and America won its independence from the British. These things did not seem to bother Rip, but many people would regret missing out on so much. Irving uses symbolism throughout this story. He uses Rip to represent America and Madame Van Winkle to represent England. Rip’s disdain for his wife represents the way the colonists felt about England. When Rip wakes up from his twenty year nap he sees an eagle, which is supposed to represent the new American freedom. Rip goes back to his village and sees that it has changed quite a bit, many of the men he once knew died fighting in the war. He finds that his wife is also dead, which grants him the freedom to do as he pleases for...
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...Walking in someone else’s shoes is not easy. Vincent Van Gogh found an old pair of shoes at a flea market in Paris. The shoes were just to paint, but Van Gogh did not just paint them. Van Gogh also walked around in the mud until he felt that they had more character added to them. He then decided to paint them. Many paintings show the artist’s emotion towards that object or scene. Van Gogh helps illustrate his life within this painting, the shoes in the painting are peasant shoes and he was a peasant growing up and could not sell his own artwork until after death. The painting Shoes the shoes worn out, so most wouldn’t even look at them or think about getting the shoes. At the end of the day don’t judge someone by the shoes they are walking...
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...Elizabeth van Lew 9 July 2012 Examining her background, Elizabeth van Lew should have been among her Virginian sisters supporting the Confederate Stars and Bars, mending clothes for the boys in grey, and tending to the wounded of the South. Instead, in Civil War Richmond, the capital of the Confederacy, Miss van Lew came to be one of the most committed spies for the cause of the Union. Her professionalism as an agent of espionage grew as the war waged on, perfecting her skills in tradecraft and deception. Without formal instruction, Miss van Lew became a master handler of both the sources and Federal Agents within her spy ring. Even though Southern authorities noticed indicators of her work, they where never able to stop the line of information she compromised to aid the Union’s struggle to reunite the country. Miss van Lew’s work during the war gave her the courage to raise the first Union flag in Richmond a full hour before General Grant took the city on 3 April 1865. Miss van Lew belonged to a prominent Richmond family. Her family home stood on one of Richmond’s highest hills, Church Hill, and was an impressive three stories tall. The home was located across from the church in which Patrick Henry called for liberty or death. Elizabeth’s father was a wealthy hardware vendor and was known among pre-war Richmond society. Elizabeth attended schooling in her mother’s hometown of Philadelphia. She was tutored and given the best of academic and social training. It...
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... Post-impressionism still contained those bright vibrant colors, however artists of this period created pieces that were more planned instead of spontaneous. Perhaps one of the most famous of artists during this period was Vincent van Goph. Born in 1853, van Goph grew up in a strong Christian household and was immensely interested in priesthood. Unfortunately, he did not complete seminary due to mental health issues that would continue to affect him the rest of his life. One of the only things that helped abate his mental illness was art. Van Goph has perhaps some of the most recognizable pieces of art as they are so stylized with bright colors and impasto brush strokes. His subjects were generally landscapes and self-portraits. All of his works were so unconventional and stylized, he was not held highly and only one of his paintings was sold during his lifetime. Van Goph purposefully used unorthodox methods of color and disdained realism, making his pieces definitely impressionistic. Later in life, he had to be in a mental asylum...
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...Vincent Van Gogh Vincent Van Gogh is a world-renowned artist famous for paintings such as Sunflowers, many of his self portraits, and Starry Night; the painting that will be discussed later. Van Gogh was diagnosed with several mental and physical disorders. The disorders he suffered from include; manic depression, epilepsy, and bipolar disorder. Through these disorders and problems Van Gogh produced some of the most amazing and popular works of art seen through out the world today. Could Van Gogh’s illnesses be the cause for the certain styles and colors he used in his paintings? Or was it his time period that influenced his style of paintings? Vincent Van Gogh’s illnesses, failures, and the post-impressionist era greatly influenced his style and methods of painting. It is proven time and time again that Vincent van Gogh’s many diagnosed illnesses have greatly influenced his paintings. Van Gogh suffered from many diagnosed diseases and problems such as Lead poisoning, Epilepsy, and Manic Depression. These diseases could have greatly altered the way he painted, the colors he used, and the theme of his paintings. He also may have suffered other diseases or mental issues that were never discovered by doctors or by his family. We will never completely know what exactly went on in the mind of Vincent Van Gogh. “Lead poisoning occurs when lead builds up in the body, often over a period of months or years. Even small amounts of lead can cause serious health problems. At very high...
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...Aug. 30, 2010 Feelings Waltz on the Canvas Vincent Van Gogh and His Impact on Art World “ ... Starry starry night, Flaming flowers that brightly blaze Swirling clouds in violet haze Reflect in Vincent’s eyes of china blue Colors changing hue Morning fields of amber grain Weathered faces lined in pain Are soothed beneath the artist’s loving hand…” In the song “Vincent”, Mclean reveals one after another beautiful painting of Van Gogh through the singer’s gorgeous words. At the same time he expresses his understanding and respect to the gifted artist Vincent Van Gogh. Even though Van Gogh was suffered by hunger and cold, misunderstanding and distorting, he had always immersed in creating art with passion. His inspiration of art creating was never surrendered to the fate. Speaking was never Van Gogh’s strength. He preferred to communicate with others through his art works. Van Gogh said, “…art wells up from a deeper source out of our soul.” The art world should be grateful for Van Gogh’s special way of communication. Otherwise there will never be Post-impressionism. Vincent Van Gogh lived long time ago, and yet his work is still varying many perspectives of people’s life. The legacy of Vincent Van Gogh led the flourish of the Post-impressionism and Expressionism, impacted many artists’ art style in nowadays, and changed the way mankind views the beauty of the world and society. After Van Gogh died, people started to notice him and his artwork...
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