...CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s situation at the time the Precision toothbrush was introduced, and the different marketing strategies that we believe would be best for Colgate-Palmolive and their new toothbrush. The marketing strategies include proposed strategies involving product, price, place, and promotion. Included in the marketing plan are pro-forma income statements for Colgate Palmolive if they were to launch the product, and also if they were to choose not the launch the product. Also included is an advertising budget. Situation Analysis Colgate Palmolive, having sales of $6.06 billion and a gross profit of $2.76 billion, was poised to launch a new toothbrush “Colgate Precision” in the United States. From early 1990s, therapeutic toothbrushes were gaining acceptance among common people. As a result, the toothbrush industry experienced a massive influx of competitors and formation of a niche market. In order to gain an edge each competitor worked on developing new toothbrush technology and offering promotions...
Words: 717 - Pages: 3
...International Journal of Renewable Energy and Environmental Engineering ISSN 2348-0157, Vol. 02, No. 01, January 2014 The dynamics of social and ecosystem for the sustainable development of mankind: a system dynamics perspective B. GIRIDHAR KAMATH, VASANTH VASUDEVA PANDUBETTU KAMATH, LEWLYN L.R RODRIGUES Department of Humanities and Management, Manipal University, Manipal, Karnataka, India Email: giridharbk@yahoo.com, kamath.vasanth@manipal.edu, rodrigusr@gmail.com Abstract: Human beings depend on the ecosystems for material and energy sources. Human-ecosystem interaction is closely related with the growing demands placed by people on ecosystems. Human activities have always had an impact on the ecosystem as a whole and over a period of time, this has had an irreversible impact on the ecosystem and the imbalance caused in the ecosystem have started to take its toll on the flora and fauna. The challenge now ahead of mankind is to focus on sustainable development and fight against issues like global warming and delayed rainfalls. Both the renewable and nonrenewable resources are under the threat of depletion. Issues like growing human population, deforestation, acute fuel shortage, and food production crisis drives our attention to sustainable development. The concept of sustainable development is making rounds ever since its inception in 1987. This paper proposes to build a conceptual model that relates social system and ecosystem with social, economic and environmental factors...
Words: 3200 - Pages: 13
...Proposal for Ethics and Value Management Satyam’s Demise Submitted to Prof. Govinda Sharma N.R. Submitted by Soumya Siddhartha Rout Malladi Manikanta Deepan Sathyamoorthy Vasanth Raj Sneha Jaiswal Navin Prakash Group C9 Satyam Scandal The irony of the meaning of Satyam has been highlighted by many media reports. Satyam is derived from the Sanskrit word for truth and honesty. In January 7, 2009, will go down as a black day in corporate India for this was the day India was hit by its first major market/corporate scandal leading to the collapse of the stock of a major Indian IT corporate house. Ramalinga Raju, founder and Chairman of Satyam Computer Services Ltd, India’s 4th largest IT services company, admitted to fraud and inflating the revenue and costs and resigned from the company and the board. Raju admitted that he falsified the account books at Satyam. The $1.04 billion listed in assets is non-existent according to Raju reports The New York Times (12/01/2009). Satyam was listed on the Bombay Stock Exchange, The New York Stock Exchange (NYSE) and Euronext. NYSE stopped trading Satyam’s stocks after news spread. Later, Satyam removed from the Indian stock exchange. Analysts in India have termed the Satyam scandal as India's own Enron scandal. The following is a list of factors that contributed to the fraud: • Greed • Ambitious corporate growth • Deceptive reporting practices—lack of transparency • Excessive interest in maintaining stock prices •...
Words: 443 - Pages: 2
...Case Study: Swarnamukhi Public Bank Limited’s SME Loans This case study was written by Sravanthi Vemulavada, IBSCDC. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was written from generalised experiences. Swarnamukhi Public Bank Ltd’s SME loans Small and Medium Enterprises (SMEs) are enterprises wherein the number of employees and the turnover of the company are below certain defined limits. SME is very commonly used term in European Union, in the United Nations, by the World Bank and the World Trade Organization. However, the size of an SME varies from nation to nation. In the US, a company with less than 100 employees is termed as a Small Enterprise (SE) and a company with less than 500 employees is termed as a Medium Enterprise (ME). In the European Union, a company with less than 50 employees is termed as a SE, while a company with less than 250 employees is called an ME. In Germany, a company is called as an SME if it has 250 employees, while in Belgium, an SME consists of 100 employees. In South Africa, the term Small Medium Micro Enterprise (SMME) is used, whereas in Africa, the nomenclature is Micro, Small and Medium Enterprise (MSME). Most of the economies in the world are dominated by smaller enterprises. They comprise approximately 99% of all the firms and they even account for about 40%–50% of the industrial production. These smaller firms employ...
Words: 1028 - Pages: 5
...it serves as an referral base for patients from all over the country and abroad. Its child health services has included organ transplants and emergency pediatric care. The hospital is located in Rajender nagar, New Delhi 7. Fortis Hospital: Fortis hospital is known for its compatible emergency and trauma care, available 24/7 and is one of the best private hospitals in India. The hospital tops the list of hospitals in Delhi for its latest equipments such as cardiac volume CT, adaptive 4D imaging facility, dialysis unit, Flat panel cath labs and endoscopy units. The hospital has been recognised by internal excellence Federation for its 100% positive outcomes on metabolic and bariatric surgeries. It is located in Aruna Asif Ali Marg, Vasanth Kunj 8. Max Super Speciality hospital: The hospital is accredited with an Green Operation Theatre certificate as it ensures complete safety of patients by minimising infections in OTs. It's completely automated and NABL accredited diagnosing units and its specialised dialysis center confronts to global standards. The hospital is located in Press Enclave road, well reachable from all parts of the country. 9. BLK super speciality Hospital: The Hospital has been started by Dr. BL Kapur, Gynecologist and Obstetrician, the hospital commits to offer world class quality medical treatment to its patients. The hospital is known for its infrastructure and super specialities both among the locals and people overseas and is located in Pusa Road...
Words: 1046 - Pages: 5
...| Name of Case Study: THE CASE OF OTICON | 1) What does the case describe in terms of changes in the way that people worked at Oticon? The case describes that Oticon made a dramatic organisational transformation. There was a paradigm shift in the way people worked for the organisation. It is evident that changes occurred at two levels; Group level and Individual level. At the group level, departmentalisation gave way to cross functional thinking and working. Oticon became a project based organisation (the ‘spaghetti’ form) demolishing top-heavy authority system. Each project was considered as a ‘business unit’. Project leaders were responsible for resources, outcome, budget and timetable for their own project, thus eliminating middle managerial positions. At the individual level, employees were expected to work on multiple projects. Everyone could be a team leader provided the person has the necessary technical and leadership skills. There was a strong emphasis on employee empowerment. Any staff member was encouraged to put forward project proposals. Individuals were also given the opportunity to hone their Information Technology (IT) skills by providing them a computer at home. Physical layout was changed to maximise physical flexibility. An open-space area with ‘desks’ on wheels replaced individual offices , the coffee bars and the café and wide staircases were built where people unavoidably met each other by chance. 2) Explore the connection between the...
Words: 2191 - Pages: 9
...------------------------------------------------- Compensatory Discrimination in Light of Theories Of Justice INTRODUCTION In a civilized social system, law plays not only the role of guarantor of justice equality and liberty, but also as a tool for attaining the ends of justice. In this respect the modern democratic state has to adopt objective standards to protect the human rights of its citizens. Equality is one among those cardinal human rights by which the State is mandated to treat the equals equally and unequal unequally when it distributes its own benefits to the people. But who are equals and who are unequal is a thorny issue, for the limited resources are much valuable and required by the various group of people and they have to be distributed justly and fairly. In the Indian constitutional scheme, it had been envisaged by the framers that there should be equality of opportunity is for all citizens in public employments and such equality of opportunity a fundamental right of the citizens’.At the same time, the need for some beneficial treatment to the weaker sections of the society was also enshrined with that right. What is the basis of distribution of societal resources to certain sections? The thrust of this Chapter goes with the following enquiry. Is there any jurisprudential foundation for protective discrimination? If so what is it? This aspect is assessed from the angle of different theories of justice viz., social justice, distributive justice, equality...
Words: 7969 - Pages: 32
...ENERGY: Indian Demand- Supply Gap © Zinnov LLC. All Rights Reserved. 138 South Queenscliff Circle, The Woodlands, Texas -77382 Fax 1 419 844 2583 • Phone (US) 1 832 326 3854 • (INDIA) + 91 80 227 3130 Email: pari@zinnov.com W H I T E P A P E R W H I T E P A P E R 2 ENERGY: Indian Demand- Supply Gap Table of Contents ENERGY: Indian Demand- Supply Gap ...................................... 1 1.0 Overview ......................................................................... 3 1.1 Drivers and Inhibitors in Energy Sector..................................... 3 1.2 Major Industry Players............................................................ 4 2.0 Demand Supply Scenario .................................................... 4 2.1 Demand................................................................................ 4 2.2 Supply .................................................................................. 5 3.0 Primary Energy Requirements of India ............................... 6 4.0 Regulatory Framework ....................................................... 9 5.0 Conclusion ........................................................................ 10 Disclaimer: ............................................................................. 11 W H I T E P A P E R Overview ENERGY: Indian Demand- Supply Gap 1.0 Overview Energy sector in India is one of the most challenging sectors for global players given the presence of large profit making...
Words: 3601 - Pages: 15
...TRIMESTER III S.No. | Code No. | Title of the Course | 1. | HMPRBA 301 | Strategic Management | 2. | HMPRBA 302 | Entrepreneurship Development | 3. | HMPRBA 303 | Corporate Governance | 4. | HMPRBA 304 | Management of Public & Private Participation | 5. | HMPRBA 305 | Marketing Research | 6. | HMPRBA 306 | Financial Management | 7. | HMPRBA 307 | Operations & Supply Chain Management | 8. | HMPRBA 308 | Innovation Management | 9. | HMPRBA 309 | Current Business Affairs & Soft Skills | 10. | HMPRBA 310 | Minor Project (8 weeks) & Viva - Voce | HMPRBA-301: Strategic Management The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry. UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives. UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porter’s Five Forces Model, SWOT Analysis and VRIO framework. UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics...
Words: 2945 - Pages: 12
...BikeAdvice Buyer’s Guide – April 2011 A Comprehensive Guide To Understand The Choices Available In The Indian Motorcycle Market Introduction to BikeAdvice Buyer’s Guide Do you want to buy a motorcycle? Of course yes! That’s why you downloaded this ebook. Are you confused which bike to buy? Which motorcycle is best for your needs? And which one is reliable? BikeAdvice buyer’s guide is the answer to your questions. There are so many motorcycle manufacturers today in the market and each company has a lot of models to choose from. It may be confusing for you. And above all – the biggest problem is that each company rolls out a new bike model once in a few months. This guide brings all that information into one ebook. Here we have listed all the companies and the models of the bike in the market that are available. How to Use this Guide If you click on the logo of the company, it will take you to a page where all the bikes in its stable are listed. When you click on the bike, it will take you to a page which has images, basic specifications, price and links to online reviews of the bike. Click CTRL+Home buttons to get back to the beginning of the document. You can use this guide to get a general idea about the Indian biking scene and when you are interested about a particular bike you can go ahead and read the reviews to make a decision of buying it or not. Disclaimer We have taken the maximum care to deliver the most accurate information possible in this ebook. However...
Words: 4330 - Pages: 18
...www.pwc.com/us/pharma Aspiring giants How small pharmas can drive to $1 billion — and beyond PwC’s PRTM Management Consulting Aspiring giants Executive summary Amid the volatile blend of opportunity and challenge that characterizes the global pharmaceutical industry, only a few small companies have managed to catapult their revenue over the $1 billion mark over the past two decades. Whether they chose to expand their therapeutic area focus and product portfolios, enter new geographies, or grow their core business, these aspiring giants pursued three distinct strategies to jump-start growth: Leveraged core product and technology capabilities to launch differentiated products Used mergers and acquisitions to gain new products and/or expand geographic presence Built a strong, stable leadership team armed with a compelling vision and relentless drive The experiences of these winning companies offer lessons for today’s smaller pharma companies harboring the ambition to reach the $1 billion revenue mark. To achieve this milestone, these companies will need to excel in three areas: expanding a core area of expertise to deliver niche and valueadded products, adopting an acquisition and partnering mindset to expand product offerings and geographic presence, and attracting and retaining talented leaders. Focusing on these fronts can help position a pharma company to become a growth leader—rather than merely a follower—in tomorrow’s...
Words: 4167 - Pages: 17
...MIS OF ICICI BANK Submitted by: Group 5 Roll No. 41 Dheeraj Manhas Roll No. 45 Piyush Chandan Roll No. 47 Ankisha Agarwal Roll No. 49 Yash Singhal Roll No. 51 Mohit Khamesra Submitted to: Prof. Susheel Chhabra ACKNOWLEDGEMENT We would like to express our deepest sense of gratitude to our project guide Prof. Susheel Chabbra, for his valuable guidance, inspiration and encouragement that we received from them throughout the course. Our efforts in accomplishing this project are a result of constant motivation and valuable learning imparted by him. We would also like to thank our family and friends & the professionals who extended their support and have been a source of encouragement and inspiration throughout the duration of this project. TABLE OF CONTENTS | Title | Page No. | 1 | Introduction | 1 | 2 | Overview of Financial MIS and Network diagrams | 8 | 3 | Information system ICICI bank | 12 | 4 | Organization Transaction processing system | 14 | 5 | ICICI CRM initiatives | 25 | 6 | Knowledge management at ICICI | 30 | 7 | Conclusion | 33 | 8 | References | 34 | ABLE OF CONTENTS 1.INTRODUCTION 1.1 MANAGEMENT INFORMATION SYSTEM Definition: A Management Information Systems (MIS) is * An integrated user machine system * For providing information * To support operations, management...
Words: 5780 - Pages: 24
...What’s New About Cloud Computing Security? Yanpei Chen Vern Paxson Randy H. Katz Electrical Engineering and Computer Sciences University of California at Berkeley Technical Report No. UCB/EECS-2010-5 http://www.eecs.berkeley.edu/Pubs/TechRpts/2010/EECS-2010-5.html January 20, 2010 Copyright © 2010, by the author(s). All rights reserved. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, to republish, to post on servers or to redistribute to lists, requires prior specific permission. What’s New About Cloud Computing Security? Yanpei Chen, Vern Paxson, Randy H. Katz CS Division, EECS Dept. UC Berkeley {ychen2, vern, randy}@eecs.berkeley.edu ABSTRACT While the economic case for cloud computing is compelling, the security challenges it poses are equally striking. In this work we strive to frame the full space of cloud-computing security issues, attempting to separate justified concerns from possible over-reactions. We examine contemporary and historical perspectives from industry, academia, government, and “black hats”. We argue that few cloud computing security issues are fundamentally new or fundamentally intractable; often what appears “new” is so only relative to “traditional” computing of the past several...
Words: 5878 - Pages: 24
...Bangalore University Bachelor of Business Management (New Scheme) SEMESTER SCHEME OF EXAMINATION UNDER SEMESTER : BBM COURSE SEM NO. PAPER NO. 1.1 TITLE OF THE PAPER LECTURE HOURS 04 MARKS UE 90 RM 10 TOTAL MARKS 100 I 1.2 1.3 1.4 1.5 1.6 2.1 II 2.2 2.3 2.4 2.5 2.6 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5.1 5.2 5.3 5.4 5.5 5.6 III IV V LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS ECONOMICS FUNDAMENTALS OF ACCOUNTING BUSINESS MANAGEMENT BUSINESS MATHEMATICS TOTAL LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS STATISTICS FINANCIAL ACCOUNTING ORGANISATIONAL BEHAVIOUR BUSINESS ENVIRONMENT TOTAL BUSINESS COMMUNICATION HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT CORPORATE ACCOUNTING SERVICES MANAGEMENT INTERNATIONAL BUSINESS INDIAN CONSTITUTION TOTAL BUSINESS RESEARCH METHODS BUSINESS LAW COST ACCOUNTING FINANCIAL MANAGEMENT PRODUCTION & OPERATIONS MANAGEMENT LAW AND PRACTICE OF BANKING COMPUTER FUNDAMENTALS TOTAL INCOME TAX STRATEGIC MANAGEMENT MANAGEMENT ACCOUNTING COMPUTER APPLICATION IN BUSINESS PROJECT MANAGEMENT ENTREPRENEURIAL DEVELOPMENT TOTAL 04 04 04 04 04 24 04 90 90 90 90 90 540 90 10 10 10 10 10 60 10 100 100 100 100 100 600 100 04 04 04 04 04 24 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 04 04 04 04 04 04 24 90 90 90 90 90 540 90 90 90 90 90 90 90 630 90 90 90 90 90 90 90 630 90 90 90 90 90 90 540 10...
Words: 19726 - Pages: 79
...Submitted by: Submitted to: S Vasanth (CCBMDO/12-13/A21) Dr. Iragaravarapu Sridhar CCBMDO Batch: 09 Perspectives of Law and Business Assignment December 16, 2012 CORPORATE COMPLIANCE OF LABOUR LAWS INDEX PAGE No Cover Page with Contents 1 Introduction 2 Conceptual Discussions 3 Implementation of Labour Laws 6 Labour Laws Prevailing in Other Countries 26 Data Analysis & Interpretation 32 Conclusion & Recommendation 38 Bibliography 40 Chapter – 1 INTRODUCTION 1. Labour law also known as employment law is a body of laws, administrative rulings and precedents which address the legal rights of, and restrictions on, working people and their organisations. It mediates many aspects of the relationship between trade unions, employers and employees. In brief, Labour law defines the rights and obligations as workers, union members and employers in the workplace. Generally Labour law covers:- (a) Industrial Relations – Certification of Unions, Labour-management relations, collective bargaining and unfair labour practices (b) Workplace health and safety (c) Employment standards, including general holidays, annual leave, working hours, unfair dismissal, minimum wage, layoff procedures and severance pay. 2. There are two broad categories of Labour law. First, collective labour law relating to the tripartite relationship between employee, employer and...
Words: 9986 - Pages: 40
