...PRESENT SCENARIO OF DENIM INDUSTRY IN BANGLADESH PRESENT SCENARIO OF DENIM INDUSTRY IN BANGLADESH A REPORT ON PRESENT SCENARIO OF DENIM INDUSTRY IN BANGLADESH PREPARED FOR: MD. ATIQUL AKTAR General Manager, Sales and Marketing Evince Textiles Ltd. PREPARED BY: NAYEEM ABANTY HUQUE DATE OF SUBMISSION: 14. 05. 2015 May 14, 2015 Md. Atiqul Aktar General Manager, Sales and Marketing Evince Textiles Ltd. Subject: Submission of the report Dear Sir, It is an honor and great pleasure for me to submit my report on “The Present Scenario of Denim Industry in Bangladesh”. During the process of preparing the report, I have studied relevant secondary data from different websites in internet. Thanking you for your supervision. Yours truly Nayeem Abanty Huque TABLE OF CONTENTS No | Contents | Page No. | 1. | Executive Summary | 6 | 2. | Abstract | 7 | 3. | Scope of the Study | 8 | 4. | Objective of the Study | 8 | 5. | Literature Review | 9 | 6. | Methodology of the Study | 9 | 7 | Denim Definition | 10 | 8. | Types of Denim | 12 | 9. | Application of Denim | 14 | 10. | Denim Industry Overview | 15 | 11. | International Market Analysis | 16 | 12. | Share Of Purchases | 17 | 13. | Denim Market Share Compared to Others | 18 | 14. | Top Purchase Drivers for Denim Jeans Shoppers | 19 | 15. | Denim Apparel Export | 20 | 16. | Import Of Denim | 22 | 17. | Denim Manufacturing Companies | 24 | 18. | Capacities...
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...DOWN TO BUSINESS Poppy had suggested they go some place else, and Vinny was happy to comply. Doing business in a strip joint wasn't the worst idea in the world, plus she seemed pretty intent on going there to talk about everything. "I'll meet you outside the club when you're ready." He didn't know if she wanted to change, so he decided to leave the dressing room in order to give her some privacy. Her buff bodyguard looked as though he was on the verge of attacking Vinny, but the rapper just grinned and walked out of the dressing room. The dance floor was even more wild then when Vinny had walked passed a few minutes before. There was a new band on stage but their music was absolute crap. They were currently doing a heavy metal version of Jessie's Girl, and needless to say, it sounded horrible. Vinny's friend was still at the bar when he went back, so he just left him alone. The guy would find his own way home later on, if he didn't end up going home with some random chick. Outside, the sun was beginning to set, but the California heat was still going strong. Vinny leaned against the wall and waited for Poppy to come out of the club. Five minutes later, the club doors opened and she finally stepped outside. "Ready to go?" He flashed a grin as he moved closer to her. The strip joint was right across the street so they waited for traffic to slow before walking across the road. "This is new to me. I've done talked music inside a strip club before." Vinny took a seat at...
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...SECONDARY DATA DENIM – JEANS The word "jeans" comes from the French phrase bleu de Gênes, literally the blue of Genoa. Jeans fabric or denim, originated in the French town of Nîmes,from which 'denim' (de Nîmes) gets its name. Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler. Jeans come in various fits, including skinny, tapered, straight, boot cut, Mommy-cut, maternity, and flare. Functionality of Denim Jeans are now a very popular form of casual dress around the world, and have been so for decades. They come in many styles and colors; however, "blue jeans" are particularly identified with American culture, especially the American Old West. Jeans are lower/bottom worn by men, women and kids. Denim is known worldwide for its fit, ease and durability. It is used in both high fashion and work-a-day apparel, common denim is a quintessentially American creation. Denim is versatile and simple to use. Denim Fiber Composition Most denim is 100 percent cotton. However, there are denim textiles that are composed of cotton blends. The base cotton fiber may be woven with Spandex, silk or metallic threads. Fabrics with stretch fibers have become very popular with consumers because of their slim, comfortable fit and increased figure control...
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...Every-Body’s Jeans Executive Summary Every-Body’s Jeans is an idea I came up with after years of frustration trying to find the perfect fitting pair of jeans. Everybody has a different body structure; not one person is built exactly the same. If pants aren’t too short, they’re too long, or the waist doesn’t sit right, or the butt is too baggy or tight. I think everyone has dealt with this issue shopping for jeans. I want to help men and woman of all ages FINALLY get that perfect pair of customized jeans. We are passionate about making a quality product for our customers; we will offer supreme customer service and many incentives for future purchases. Our store will be an inviting environment and our staff will make everyone feel very comfortable and confident in themselves and our product. While we understand there is always competition in any market, we are confident in the fact that EBJ is a unique concept that cannot compare to the competition. We plan on reaching out to every person in every walk of life, not only will our product variety reflect our capability to attract a diverse clientele, but our prices will as well. Our goal is to spread the joy of our visions to “everybody” and let them see how remarkable our products, services, and ideas truly are. We want EBJ to be a household name, and we will be! With our drive and unique ideas for our company product and structure we rise above in the market nationally and internationally. This is an exciting adventure...
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...Fashion is today incomplete without denim. Denim comes in all forms, looks and washes to match with every dress. It would be difficult to believe that the same denim was originally employed in clothing for the pants and overalls worn by miners on the west coast (US). A number of technological factors have contributed to making denim the fashion icon that it is today including vast improvements in spinning, weaving, and finishing. One of the most important parts of creation of the beautiful denim jeans is the washing. Washing plays such an important part in the denim chain because of the effects that the consumers are looking for on their jeans. Denim jeans have almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume men's/boys jeans shipment market is more than that of women's/girls jeans shipments in US. Denim jeans make up one of the most fragmented, but also one of the most lucrative sectors of the apparel industry, with products aimed at men, women, teens and infants.(In Text Cit) Denim jeans accounted for US$5.2bn of the US$15bn bottoms market in 2006, according to report author Koncept Analytics, but a decline in the market in 2007 is seen as the start of a downward trend that is likely to continue in coming years. Sales of women's jeans among 25 to 34 year-olds fell a sizeable 15.3% to US$1.09bn in the 12 months through March 2007, says the 'US Denim Jeans Market Report: 2008 Edition'...
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...Rubric for Case Analysis: As you are probably aware, case analysis is the most essential part of a business analyst’s toolbox. As such, it is of paramount importance that you learn how to do case analysis thoroughly. As with any analysis we follow a certain framework when we conduct case analysis. Please understand that the framework that we are going to follow in this class is one of many and there is disagreement among the academic and professional communities as to which one of these frameworks is the best. That said, in my humble opinion, the framework that follows is a good start to the case analysis process. What we gather from the initial analysis can then be used to direct functional departments (finance, supply chain, marketing etc.) to gather relevant data, which can be used to do further analysis. The initial analysis should follow the following process: ------------------------------------------------- Part 1 Points assigned: 15 (financial + external+ internal) A) Financial Analysis: Look for both accounting and economic measure of performance in the case. If any such indicators are not given in the case or you can’t calculate these indicators from the data provided in the case (i.e. profit-loss statement, balance sheet, and relevant data associated with WACC calculation etc.), skip this part of the analysis. However, if such data is present please go ahead and calculate relevant financial ratio and economic indicators of performance as instructed in the...
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...Brand Building your name Class date Instructor name Brand Building Part 1: Branding and Brand Positioning Since high school denim favored the Levi & Strauss blue jeans. The 45 year old male customer with two children who is working in corporate sales for competitor in the cellular industry. Regarding brand preference, the 45 year old customer responded that he wants to try popular brand because many people speaks high about it. Customers' can be loyal only if they believe that the product has some quallity compare to competing brands. The Levi Strauss provides comfort and perfect fit jeans. Levi company starts to produce a new product like denim jackets, that consumer was very much eager to try it on because of thier other good quality products. He believes that the jackets would be the same quality like its other products. Consumers' like about this brand is that with washing it becomes softer and softer than before. Though the consumer has purchased other brands, the Levi Strauss brand represents a value that is hard to find in competing products. One perspective on brand equity, known as the information economics perspective argues "that a brand name acts as credible signal of product quality derived from perceived firm costs or investments" (Anderson, 2007). In other words, the consumer has come to associate the brand with a recognized level of quality. In the case of the consumer interviewed, the perceived quality is in the fit and comfort...
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...Working Wardrobe Working Wardrobe AUTUMN 14 EDITORS LETTER IT’S TIME ONCE AGAIN TO UPDATE YOUR AUTUMN STYLE…. SO HERE TO HELP YOU IS THE NEW AUTUMN 2014 WORKING WARDROBE STYLE GUIDE, BRIMMING WITH USEFUL TIPS AND IDEAS TO HELP YOU LOOK GREAT AND CONTINUE TO REPRESENT THE BRAND WITH STYLE! BACK BY POPULAR DEMAND IS THE ‘NEED TO KNOWS’ SECTION, THERE TO HELP YOU AND YOUR TEAM SELECT GREAT PIECES FOR THE SEASON AHEAD. BE INSPIRED BY THE ‘KEY PIECES’ SECTION SHOWCASING MUST HAVE PIECES THAT NO WORKING WARDROBE SHOULD BE WITHOUT! THERE ARE ALSO SOME NEW ADDITIONS TO MAKE SURE YOUR STOCK TEAM ARE LOOKING GREAT! LOOK OUT FOR FURTHER UPDATES IN WINTER 1, FILLED WITH INSPIRATIONAL IDEAS FOR YOUR WINTER WARDROBE. AND REMEMBER... ALL PURCHASES THROUGHOUT THE SEASON WILL NEED TO BE AGREED BY A SENIOR MANAGER AND WHEN POSSIBLE ORDERED IN THROUGH THE ORDERING FACILITY. AIM TO INJECT NEWNESS AT EVERY PHASE AND ENSURE ONCE ANY ITEM OF YOUR WORKING WARDROBE STARTS TO LOOK WORN-OUT OR TIRED YOU MAY NEED TO REPLACE THEM. NAME BADGES MUST BE WORN AT ALL TIMES ENSURING THEY ARE VISIBLE TO CUSTOMERS. NEW FOR THIS SEASON! TEMPORARY STAFF WILL ALSO RECEIVE NAME BADGES—MORE DETAIL WILL FOLLOW FROM RETAIL DEVELOPMENT! …….AND FINALLY MAKE SURE YOU TAKE A LOOK AT THE NEW AUTUMN DIRECTORY OR CHECK OUT THE WEBSITE www.next.co.uk FOR MORE GREAT FASHION IDEAS! es Deadlin … ASED AN E PURCH AV OULD H G EAMS SH WORKIN ALL T IR NEW . FOR THE ...
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...present study aimed at exploring differences between the public and private sector industrial enterprises of Bangladesh with respect to overall status of compensation practices. Employee compensation is defined as the all forms of pay or rewards going to employees and arising from their employment. It is important both for employees and employers. Sound compensation can attract, motivate and retain competent employees of an organization. Compensation once determined should not remain same for years. It should be reviewed and changed after certain period through proper pay survey. Ha-Meem Group, a Bangladeshi clothing manufacturer, is leading supplier of readymade garments and denim fabric in the world. They are one of the top clothing companies in Bangladesh. The company produces some of the most fashionable denim fabrics and garment products and owns one of the most comprehensive and resourceful manufacturing facilities in Bangladesh. Moreover as a Bangladeshi clothing manufacturer they have been contributing immensely in the financial growth of the nation. It all started with a garment company in 1984 and two enterprising men Mr. A. K. Azad and Mr. Delwar’s vision to break through in the textile industry and making Ha-Meem Group a leading wholesale clothing...
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... Levi Strauss used to say, "My entire life is my business." (Ford, p. 27) This quote shows just how dedicated Levi was to his company. He had a drive inside him to make a booming business and succeeded. His determination for a better life helped him get to where he was in the acme of his life. Levi Strauss contributed to the creation of blue jeans and changed the way people dress in his time and in ours today. ("bio.com", p. 2) Levi Strauss was born with the name Leob on February 26, 1829 in Buttenheim, Bavaria, Germany. He was raised Jewish and lived in a Jewish Quarter. A Jewish Quarter is a small town where Jews would live together. Because of his religion, he and his family were persecuted. He came to America when he was 18 years old looking for a better lifestyle. Levi and his family came across the Atlantic Ocean from Europe all the way to New York City. In 1847 Strauss immediately began working in business. He was educated in the skill of selling goods from his brother. His first job was as a peddler, which is someone who travels to different places and sells things, usually in small quantities. His knowledge in business and the economy improved with the more he sold and the more he experienced working in the field. Soon after, Levi Strauss was creating one of the most popular clothing companies in American history. (Ford, p. 5, 9-20) His company earned him boatloads of money. He used his profits for a good cause. By donating his money to many charities...
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...John is an37 year old out of work alcoholic, who recently lost his wife and kids from divorce. John is a 5 foot 11 inches slender man with slick black hair and a musty looking beard as if he hadn’t shaved in a few weeks. Thick black leather jacket and blue jeans and brown boots. One night while driving out and about he pulls into a small town local bar about 10 miles east of his home in San Antonio, TX. He pulled up in his 1989 ford pickup truck with rusty body and bent bumper and smoke filled the air with black smoke from the tucks tailpipe. The bar is an old style bar with the A in the word BAR flickering on and off as to indicate the light is close to going out. John walks into the bar and asks the un-polite bartender for the best scotch he has. The bartender pulls out a glass puts some scotch in the glass, looks at John and says “Here you go” he mumbled. John sat there continuing drinking heavily. “What’s your problem fellow” a low voiced asked from a couple stools down said a man. “Who wants to know” said john “Im Jim just trying to help out” “Well Jim life right now is just going down the hole.” “Like what...” “Well I just got canned from my law firm my wife left me and took my kid and im an alcoholic. I just don’t know anymore” as john left to go home barley able to walk. Jim jumps out of the stool and shout at john, “hey you ain’t driving home like that, you should let me give you a...
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...Fashion and Fads Fashions and fads have been around for as long as anyone can remember. Everyone has their own sense of style, and that changes over time to something new and exciting. The definition of fashion was described as a social pattern favored by a large number of people. With beautiful women walking along the red carpet in their red chiffon that cost them thousands of dollars and average people walking around in denim jeans bargaining for their outfits where does the line of fashion get drawn? Women and men go to Wal-Mart, Target, TJ Maxx, JC Penny, etc to get good deals on pants, shirts, suits, and dresses that are in for the season but not available financially. When stars have seen their outfits hit the shelves of discount stores they move on to something more expensive, desirable, and unnecessary. Denim jeans used to be worn by hard laboring workers and then moved on to being worn by the stars of Hollywood. But, if an average person wore an outfit worn by a star they’d move on to finding something new. Where does the line get drawn between frivolous and necessary? As times have changed women and men’s clothes have changed pushing the envelope of what is appropriate and what is just flat out provocative. Before MTV and other scandalous television shows became popular women and men dressed to impress and covered their skin to be taken seriously in their career and towards their peers. With fashion of bonnets, three piece suits, and full length dresses this...
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...Case Reading – The Levi’s Personal Pair Proposal The case talks about Levi Strauss and Co, a privately held American clothing company known worldwide for its Levi’s brand of denim jeans. Levi’s was approached with a new concept called the Personal Pair. Custom Clothing Technology Corporation had offered Levi Strauss a joint venture proposal that would combine the Levi’s core products with emerging technologies of mass customization. CCTC’s plan was to make special customized jeans that would fit to meet each customer’s unique needs and taste. The problem is that Levi was not sure if they should accept the proposal or not. I analyzed the case by looking at the pros and the cons of the personal pair concept. I though one of the biggest cons of the program was the wait time. A person would first have to come in to get their sizes taken and than would have to wait an additional 3 weeks to get their product. Another con was that Levi would not carry any finished products, which meant that if someone wanted to buy a pair of jeans at the store they would not be able to purchase them and instead would have to pay a higher price to wait 3 weeks for their jeans. I would say that they should reject the proposal because the cons outweigh the pros. The new technology would increase the price of their product by adding another $15 to a pair of jeans, which would be a huge disadvantage for Levi. Levi was already struggling in the lower and upper ends of the apparel market and adding...
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...Woolen bonded denim and brushed and neppy surfaces Oversized puffer vests and parka coats Emphasis on transforming deni into a midwinter option CLEAN AND PREMIUM Smart and clean denim looks take hold after success on the runways Colored premium selvedge fabrics emerge Raw and rigid, clean denim looks PANELED Color blocking trends continue to evolve and morph for F/W 13 Two tone and tuxedo jeans continue for Women Lazered panels create a new direction Multi-hued indigos and colorblocked pockets, yokes and collars Forestin' Gear Ksubi Remi Relief Timo Weiland Brands explore urban-active styling and Winter denim themes for F/W 13. The quilting trend becomes stronger and bolder for Fall 13 / S[porty puffa jackets and down vests / Activewearinspired items such as the bomber and the hoody / Mid denims in raw and rinsed finishes / Focus is on reinventing denim as a mid-Winter fabrication / Strong urban sensibility Dusen Dusen Remi Relief Native Youth Forestin' Gear Babakul Forestin' Gear A trend that has already started to emerge in retail becomes essential for F/W 13. Unisex parka silhouettes appeal to all markets / All-weather looks and cocoon-like oversized fits / Down-filled denim appeals to freezing temperatures / Retro inspired toggles and heavy duty military fastenings / Fur and fleece linings and collars / Utility-driven detailing such as upsized bellows pockets and functional drawstrings / As called out in our F/W 13 Denim Outlook: Items...
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...Chapter-1: Company Overview 1. Company Name & Address: Envoy Group Envoy Tower, 18/E, Lake Circus, Kalabagan, West panthapath, Dhaka-1205 Phone: +880-2-9102583 - 90, Fax: +880-2-9103128 - 29 E-mail: info@envoy-group.com 2. Historical Background: Established in 1984, Envoy Group is a diversified conglomerate with primary focus on ready-made garments and textile manufacturing. Envoy Group has expanded dramatically over the past three decades and built a remarkable distinction as an exporting giant in this challenging part of the world. As an emerging business conglomerate, Envoy Group believes in the wisdom of looking not just around the corner, but over the horizon. Envoy Group has earned unrivaled success in the field of readymade garments, textiles, local and international trading, freight forwarding, information technology, washing plant, real-estate, banking automation, hospitality service and consumer products. The group represents 27 business enterprises and has an annual turnover of USD $220 million with a workforce of 15000. 3. Total Employee: The Group represents 27 business enterprises at present, including 14 garments factories with around 15,000 employees. 4. Stock Exchange: Dhaka & Chittagong stock exchange listed. 5. Company’s Principal: 6. Financial Data: |Particulars |2012-13 |2011-12 |2010-11 |2009-10 |2008-2009 ...
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