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VISUAL COMMUNICATION CA1 CORPORATE IDENTITY PROGRESS JOURNAL : “JOMENTS”
VISUAL COMMUNICATION CA1 CORPORATE IDENTITY PROGRESS JOURNAL : “JOMENTS”
JUDY TING PING CHU (1632082)
[DMC/FT/1A/02]

1632082
1632082

JUDY TING PING CHU (1632082)
[DMC/FT/1A/02]

1632082
1632082

COMPANY NAME: Joments
Slogan: priceless little moments
Products: watches
Target audiences(age): both males and females, about the age of 12(teens) to 35(young adults)

Competitor 1: Daniel Wellington * Selling Price: (price range: $200+ to $300+)

For leather straps, the bigger face (40mm) costs $319 while the smaller face (36mm) costs $269

For NATO straps, the bigger face (40mm) costs $279 while the smaller face (36mm) costs $229

* Logo: -simplistic, yet clean looking, easy to remember and recognize too -bold fonts.

* Unique Selling Proposition:

Daniel Wellington (DW) believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design.

Minimalistic designs of the watches appeal to many of the teens worldwide.

* Famous Products:
-Classic St Mawes
-Classic Sheffield
-Classic Durham

Competitor 2: Casio * Selling Price:

(price range: $99 to $200+)

* Logo:
-simple, font is very bold

* Unique Selling Proposition:

Tough and water resistant ladies analog and digital watches.

* Famous Products:
-Baby G and G-Shock

LOGOS OF OTHER FAMOUS WATCH BRANDS

| logo | What I like | What I don’t like | 1. ROLEX | | Very simple and the crown shows that rolex is the king of the watch industry, thus it’s established to be a known watch brand and if you own one everyone

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