CASE PANTALOONS RETAIL (INDIA) LTD.
Fighting for New Space as Global Competition Comes Home

Group 9:
Shikha Jain Shalu Uppal Sonam Gupta Saumya Srivatava Vipin Panwar Vijayant Ravesh Vatika Mayar Vivek Varun Garg Siddharath Gahlot

Ans 1. a) Retail Industry Evolving In India The Indian retail industry is divided into organized and unorganized sectors. Retail is the fastest growing sector in the Indian economy. It is growing at 9% per annum. The Indian retail market is estimated at US$ 350 billion Retail is India s largest industry, accounting for over 10 per cent of the country s GDP and around eight per cent of the employment. The Indian retail sector is highly fragmented with 97 per cent of its business being run by the unorganized retailers like the traditional family run stores and corner stores. The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10 per cent of India s GDP. Large Indian players like Reliance, Ambanis, K Rahejas, Bharti AirTel, ITC and many others are making significant investments in this sector. However, the opportunity is huge-by 2010, organised retail is expected to grow at 6 per cent by 2010 and touch a retail business of $ 17 billion as against its current growth level of 3 per cent which at present is estimated to be $ 6 billion.

The players should be proactive in the approach so that the can remain competitive and can target larger share of consumers wallet and should look for multiple format by having expansion and Joint Venture route.Proactive approach is one where one actually starts a trend which is later on followed by others. Such a methodology is termed as a proactive one. For example- Wal-mart has an advantage over other players in delivering the best prices to their customers because of its effective supply chain and management. Now other