In India, 70% of DTH Connections are from Rural and Small Towns
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Sep 7, 2009 | sinha
In India, 70% of DTH Connections are from Rural and Small Towns
Connected with Telenor Creativity, openess & development See how Telenor connects your world www.Telenor.com/India Tata Sky+ Special Offer Record 130 Hours of Live TV & Watch Later at Your Convenience www.tataskydth.in Introducing Videocon d2h World's 1st satellite DVD which can receive DTH service. Check Now! www.d2h.com Iam Hotel School Global Degree in Hospitality Management in Kolkata & Goa www.iam.ac.in Defying logic, 70% of DTH connections in India are from rural and small towns (population under a million), as per a report by a marketing research firm (Francis Kanoi). Dish TV and DD’s Direct Plus DTH service are the market leaders in Rural India, while Tata Sky, Dish TV and Sun Direct DTH services are the preferred brands in top metros. The report does questions hypothesis over DTH subscribers’ TG and premium channels who are charging higher spot-rates owing to the stated subscriber base. Of course, part of this lopsidedness arises from the fact that penetration of cable is high in Urban India, and rural is still an unserved market. • Out of 13.2 million DTH subscribers, over seven million DTH subscribers are from rural markets alone. • Maharashtra, Goa, Punjab, Uttar Pradesh, and Rajasthan are the leaders in DTH subscription, contributing over 6.4 million DTH connections or 48 per cent to the overall DTH subscriber base • North India and Western India together contribute over 8.4 million DTH subscribers, while the southern market contributes 3.2 million
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In India, 70% of DTH Connections are from Rural and Small Towns
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• 126 million cable homes in the country, of which 50 per cent are based in rural India. [source] What’s your take on this data?
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6 Responses to “ In India, 70% of DTH Connections are from Rural and Small Towns
1. Aayush Puri on September 8, 2009 at 1:49 pm Certainly defies logic specially considering the cost + reach of cable currently – “[...] 126 million cable homes in the country, of which 50 per cent are based in rural India”.
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Reply 2. Saurabh on September 8, 2009 at 3:13 pm Think the rural folks have more time than the urban people so for the DTH folks an ideal customer base. Reply 3. vasant on September 8, 2009 at 7:03 pm this clearly shows that the DTH operators need to take a relook at the channel packs they offer. In Karnataka, It’s utter foolish if they offer a dozen hindi channels while offering only couple of Kannada channels. As Hindi is hardly spoken or understood in Karnataka, it makes perfect business sense if they pack all kannada channels in one channel pack, thus helping themselves to penetrate more into the market. Reply 4. Shekar on September 9, 2009 at 8:00 pm In Karnataka, It’s utter foolish if they offer a dozen hindi channels while offering only couple of Kannada channels. Yeah right. also these service providors are duping the entire Karanataka with their gimmicks. they should either provide all Kananda channels or perish. period. Reply 5. Jigish on September 9, 2009 at 9:23 pm @ Shekhar and Vasant, Once a professor at IIT asked What kind of people don’t learn their national language? Stupids, Anti-nationals or Kannads The choice is yours ! Reply 6. guest on September 10, 2009 at 7:53 am Jigish, you have got to be a Delhite or a Gujju!
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