... | |Vegetable Juice | |BBA 6 | [pic] Sehrish Inayat (090016) Sarah Masood (090014) Fatima-Tu-Zahara (090028) Tahir Ayub (090006) EXECUTIVE SUMMARY Juices consumption is high because of increased awareness of health consciousness among people. The competitive analysis identified that competition within the industry is high as the industry has some humongous names in it i.e. nestle, shezan, fresher etc. The application of Porter’s five forces to the Pakistani juice industry provides us a view of the potential attractiveness in terms of profitability of the industry. By doing PEST analysis we have learnt that although the political situation of the country is not satisfactory but the GDP and per capita income has increased and raised demand of FMCG’s. The awareness about health consciousness has increased a lot and people are accepting vegetable juices as a regular and healthy drink. SWOT analysis reflected that the industry is full of opportunities. In the end, the strategies for launching vegetable juices are quite similar which were used while launching fresher. The vegetable juices will initially be launched only in flavors that are commonly accepted by the public i.e. Celery, Spinach, Kale, Collard, Greens, Lettuce, Carrots, pumpkin, Cucumber and Mixed vegetable etc. We are delivering juices to our customer in different sizes, 250ml,...
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...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report...
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...COMMUNICATIONS (A) DATE : OCTOBER 29, 2012 TO : DR. ONU FROM : TEAM 4 SUBJECT : A SHORT REPORT ABOUT STUDENT CUSTOMER’S BEHAVIOR IN BANGALORE TO VEGETABLE JUICE PAGES : 9 I. SUMMARY Indian students don’t drink vegetable juice much. Primarily, they drink soft-drinks, fruit juices, and hot drinks. They buy beverage at school, groceries stores, and gas stations sometimes. 90 percent of students drank vegetable juice before but a portion of them don’t want to drink it anymore because of taste. Indian students like vegetables such as tomato, potato, carrot, etc. and spend about 8,000 rupees on average for foods and drinks per month. Price is the primary factor when they consider to buy a product. Major Indian students use products that can help them in learning and willing to recommend vegetable juice for their friends and relatives. In order to capture this market segment, Coca-Cola should do market and customer behavior carefully before launching new line of vegetable juice production. Coca-Cola should consider the places, price and recipe for the product. Moreover, they should diversify the range of vegetable juice also and a good marketing strategy can help them to win customer. II. BACKGROUND Coca-Cola wants to establish the new line of production, vegetable juice to Indian students in Bangalore. This report is analysis and recommendation of the recent survey’s result about customer behavior before launching the new line of production...
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...eating correctly and following the food guide, you can lose weight and keep the weight off. Even a super busy person can do this. The food guide contains: “fruits, vegetables, proteins, grains, dairy’s, and oils” (Choosemyplate.gov). In the fruit group there are a lot of fruits to choose from. You have your most common fruits such as, “apples, bananas, Grapes, grapefruit, kiwi, plums” and so on (choosemyplate.gov). Make sure when you are picking out your fruits to go on your plant you need enough for half of your plate. Vegetables, are the next thing that needs to have half of you plate. “100% vegetable juice counts as two serving” (V8.com). Your vegetables consist of “dark green vegetables, such as Bok Choy, broccoli, collard greens, and dark green leafy lettuce” (choosemyplate.gov). Starchy vegetables consist of “green bananas, green peas, green lima beans, plantains, and potatoes” (choosemyplate.gov). Red & orange vegetables consist of “acorn squash, butternut squash, carrots, hubbard squash, pumpkin, red peppers, sweet potatoes, tomatoes, and tomato juice” (choosemyplate.gov). Beans and peas consist of “black beans,black-eyed peas (mature, dry), garbanzo beans (chickpeas), kidney beans, lentils, navy beans, pinto beans, soy beans, split peas, and white beans” (choosemyplate.gov). Then there is your other vegetables such as “artichokes, asparagus, avocado, bean sprouts, beets, Brussels sprouts, cabbage, cauliflower, celery, cucumbers, eggplant, green...
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...Name: Raza Karim Reg # 30870 BBA 3G Course Instructor: Zain ul Abideen Marketing Report of Shezan Fruit Juices Table of Contents Brief History ……………………………………………………………. Vision and Mission Statement………………………………………… Main Product of Company…………………………………………….. Competitors of Company……………………………………………... Market Shares of Shezan Juices…………………………………….... SWOT Analysis of Shezan…………………………………………….. Conclusion………………………………………………………………. BRIEF HISTORY: The company was incorporated in 1964 as a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles and preserves from fruits and Vegetables. Shezan International Limited was conceived as a joint venture by the Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of U.S.A. The agricultural background of the Pakistani sponsors induced them to establish this agro-based industry. Taking advantage of abundance of fruits available in Pakistan and the advanced technology provided by the American partners, Shezan became a pioneer in the field of converting fruits into pulps, concentrates and juices. Vision statement “To be known as leader of quality products in the region. Dedication to quality is a way of life at our company. In its activities the company will pursue goals aimed at the achievement of profitable business .these results will be derived...
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...Cafeteria Juice Bar Proposal idea: To set up portable juice bars on school campuses, offering healthy fruit and vegetable drinks, along with some healthy snacks. These juice bars would not sell commercially packaged fruit drinks because these contain a high amount of sugar. Instead, they will offer freshly squeezed juices. Freshly squeezed juices are healthy for the body and contain a lot of the essential vitamins and minerals that the body requires. " Fresh juices are a tremendous source of enzymes. In fact, the freshness of juice is one of their key features since enzymes are destroyed by heat. When fruits and vegetables are juiced raw the enzymes are still viable when you drink the juice. Another benefit of drinking fresh juices is that your body can absorb more of the vitamins and minerals than if you were to eat the fruits whole! Many of the nutrients are trapped in the fiber and by juicing fruits; you break down the fiber and release the vital nutrients." (Soyquick) It is very important that students learn about the benefits of a healthy life style at a young age. The habits that a student learns early in life will remain with them throughout their life. A healthy juice and snack bar would be an excellent way to encourage students into getting into the habit of healthy eating and healthy drinking. Besides having fresh squeezed juice at the juice and snack bar, there would also be a wide variety of healthy snacks to choose from. The snacks will include fresh fruits...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...methods used by important industry players to give them a competitive edge - Identify specific areas for operational improvements - Capitalize on the knowledge of experienced companies when entering a new niche or market Contents: DATAMONITOR VIEW CATALYST SUMMARY ANALYSIS The UK market for juices and smoothies is buoyant, spurred on by the health trend The juices category is larger and more mature, but smoothies are forecast to see double-digit growth Juice launches continue to dwarf the more nascent smoothies category launches Consumer health demands fuel the market Health and natural claims dominate both categories, while exotic fruit flavors are gaining ground Growth in smoothies is being aided by innovative offerings Innocent Drinks is the dominant smoothie player in the UK, successfully addressing health demands with well-marketed products The company is the clear smoothie leader, outlasting a number of competitor brands The recession and poor weather temporarily impacted Innocent's sales The company's focus on healthy products has addressed consumer nutrition concerns Innocent clearly sets out how its products can help consumers achieve the recommended fruit and vegetables target Frequent flavor introductions help maintain high interest in Innocent's products The company has capitalized on the health trend by branching out into food offerings Company...
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...Brand Profile: Naked Juice Brand Name: Naked Juice Naked Juice Company engages in the manufacture and distribution of juices and fruit smoothies in the United States. It offers juices, juice smoothies, and protein smoothies. Naked Juice sells its nutritional product line through supermarkets, club stores, health food stores, and neighborhood markets. It also operates stores in Los Angeles, California. The company, formerly known as Ultimate Juice Company, was founded in 1983 and is headquartered in Azusa, California. As of January 5, 2007, Naked Juice Company is a subsidiary of PepsiCo, Inc. The overall beverage industry’s growth rate is at 2.6 percent per year. The super- premium juice category grew 42 percent in 2005 and is currently a $640 million market that is expected to reach $1.4 billion by 2008. The Beginning: A young man in Santa Monica, California started naked Juice in 1983. Thirsty beachgoers were delighted by this home-squeezed blend of fruits. The juice quickly caught on and was adopted by a small discount grocery store near the beach. It soon spread to neighboring stores and eventually across most of Los Angeles. Two decades later, Naked has become a national brand dedicated to “creating the best all- natural, 100% juices and juice smoothies, made from the best bare-naked fruits, with no added sugar and no preservatives.” Brand Image: Everyday juice smoothie with no added sugar and no preservatives. Brand Quality: Naked Juice is made to be a high...
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...the Indian life style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer. It could be due to the non-availability of hygienically produced and well-preserved products with the use of preservatives. That is why some of the real but branded fruit juices launched in the late 1980s and early 1990s did not succeed. There has been a steady rise in the capacity, production and capacity utilisation in the fruit processing units. The processing capacity had gone up from 0.9 mn tonnes in 1990-91 to 2.1 mn tonnes in 1999-00. The capacity utilisation improved from 31% to 47%, with the production in 1999-00 estimated to have increased to 980,000 tonnes. The official reports do not show any substantial increase in total output although branded drinks do show a healthy improvement. There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product. Accordingly, the first segmentation is between real fruit drinks and synthetic drinks. The former are based on natural fruit pulp or juice. The others are synthetic products containing fruit flavours. Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and fruit drinks...
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...shastras Real tropicana Minute maid need Need for hygienic option for juice with high pulp content as juice available was from the road side vendor or had to b churned out on own. The problem with buying from the vendor was the hygiene factor and the one with churning on own was time consuming. Targeted juice to the health conscience crowd. There was no juice that catered to the needs of growing number of health conscience and upper middle class Indians. Minute maid was launched in India at the time when pesticide controversy in soft drinks had broke out. People hesitated to consume aereated drinks and market demand for juice drink automatically increased and minute maid tried to cater to that demand. seed Real seeded the idea of having a healthy start to the day by having fruits. And Real proposed that its juices served as an excellent fruit substitute. It all seeded the idea of the need to have hygienic drinks and emphasized on the 6 layer tetra packs in which the juice was packed in. they targeted the product to housewives and children. They seeded the idea of adding fruit juice after the workouts or sports activities as an healthy habit. They emphasized on health oriented but tasty fruity drink. It tried to establish a cool quotient attached to their product. Their target consumers were health conscious people and sports persons. Coca cola was involved in the pesticide scam. So in an attempt to regain its public trust it launched this fruit drink. So all efforts were made...
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...beverage line. NAA Bottling Company needs to ensure that their drinks are not too expensive, because in today’s economy, people aren’t as willing to spend a lot of money. NAA Bottling Company is already an established bottling company, and with this they have instituted a way to produce the product in a less expensive way. They also have affective relationships with their retailers and suppliers. 2.1 Market Summary In 2003, the low-carb and beverage market grew over 100%. (Nutrition Business Journal, 2004) The market for the health drinks and juices is a growing industry. It is filled with many different beverage companies, including Minute Maid, Hi-C, Sunny Delight, and others. Like NAA Bottling Company, many of the main competitors for the fruit drinks are sub-divisions of other carbonated beverage companies, such as Coca-Cola and Pepsi. This is a growing market. A main factor in the rise of demand for the juices and low-carb drinks is that an increasing number of consumers are becoming more health conscious. The majority of consumers are trying to purchase healthier foods and drinks, and are trying to cut down their consumption of carbs. Carbonated...
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...like: L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more.. NESTLE IN PAKISTAN Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges. For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore. NESTLE JUICES Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. Nestle juice are 100% pure, healthy and delicious. NESTLE FRUITA VITALS Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate Nestle Fruita Vitals is currently the market leader of the juices and nectars category in Pakistan. MISSION STATEMENT “Good food good life” Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders' value. VISION Explore all over the worlds-from baker to babies, parents to pet owners single...
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...Zucchini Fritters Serves 4/ Prep time: 15 minutes/ Cook time: 10 minutes Fritter derives from the Latin word frictura, meaning "a fry." Most fritters are batter-encased fruit, vegetables, and meat that are immersed in oil to create a crisp, golden brown finish. These zucchini fritters are not batter encased, but still fry up crunchy and delectable. The trick to firm fritters that stay together in the skillet is to completely squeeze out the liquid from the grated zucchini. Under 30 Minutes 1½ pounds zucchini, grated and the liquid squeezed out 6 tablespoons Parmesan cheese ¼ cup almond flour 1 teaspoon minced garlic 1 large egg, beaten Dash freshly ground black pepper 2 tablespoons olive oil 1. In a large bowl, stir together the zucchini,...
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...Water Lisa Foster SCI/241 Nutrition November 4, 2012 Sandra Silmon Minerals play two major functions in the body; those pertain to the forming of the human physique, and also in the aid of bodily operations. Large quantities of certain minerals are needed and they are identified as Macro elements, then the other is needed in a lessened dosage, and they are recognized as Microelements. Calcium is a very essential mineral because it is, helpful in maintaining healthy teeth and strong bones. It also aids in the nerve operation and clotting of the hemoglobin. The greatest basis of nutrients is fruits, nuts, kernels, and vegetables, out of the several presented green leafy vegetables are deemed the top source. Various nutrients are tough to receive from fruits or vegetables, so in order to receive the best minerals from them extracting the juices are suggested. This process divides the minerals from the filament of the botany. An essential foundation of minerals that the human physique needs can be found in coconut water. It contains supplements, minerals, and enzymes, along with it being low in fat and sugar. Coconut water can also be administered both orally and in an IV. The chemical balance is that similar to what is found in the human hemoglobin. Coconut water is also a treatment for dehydration and undernourishment. Physicians have used coconut water as a treatment for illnesses connected to dehydration such as diarrhea, influenza, and gastroenteritis. Several...
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