...13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23.43 billion, which was a 20% increase from the previous year 7. Visual Display Business a. Top Global Flat Panel TV Marketshare in 2012, capturing 30.56%. b. Top Global Smart TV Marketshare in 2012, capturing 37.22%. c. Amazing feat as they have earned no.1 global market share across all TV categories every year from 2006 through 2012. 8. Printers d. 2nd in Global A4 Laser Printer Market share in 2012 with 16%. 9. Mobile phone e. Top Global Smartphone sales and marketshare in 2012 with 213 million units sold. Market share of 30.4% i. Apple capturing 26% of the market share. f. 16% growth in mobile pc sale revenue, garnering the best industry growth rate in...
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...Task 2 A. Simulation Analysis A1. Brand Design Decisions TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price. The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design. In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes. In quarter...
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...owns that is in the mind of the motorcycle consumer? In my view, the word that Honda owns is quality, Hero owns is mileage and the one word Bajaj owns is power, thanks to the Pulsar. If it's Yamaha, that word is style. The one word that TVS owns is cheap (not in a bad sense) but as in the least expensive. If this is true, then it points to a very high state of evolution in the market place where consumers are able to clearly associate brands with positions. Each of the above-mentioned brands has a clear position. This has its pros and cons. The pro is that, for instance, if a consumer wants power, other things being equal, he will come to you. So, the brand becomes safer in that sense. It is relatively insulated. The con of that is people who don't seek power won't be really too interested in you-but I think the advantage is greater than the disadvantage. On Bajaj's position: We got back into the game with the Pulsar. People buy the Discover because it reminds them of the Pulsar. It's like a younger brother of the Pulsar; or a 'domesticated' Pulsar. There is this clear divide in this market place. Hero has a 71% share in the 100cc segment; I find that, after having a satisfying experience with Hero, consumers move up and they come to us. So, people who want bigger and stronger bikes come to us, but they will not buy a 100cc from us. | | | On whether Hero MotoCorp will continue to be number one because most consumers want fuel efficiency: Yes, it will...
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...8098663752 1 Market Share Analysis Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 B Volume Price 124870 126016 125426 198863 575175 127201 125277 126124 125302 503904 74860 77216 75000 3 3 3 4 3 3 3 3 3 3 3 C&P Volume Total Vol 100000 224870 100000 226016 100000 225426 25000 223863 325000 900175 100000 227201 100000 225277 100000 226124 100000 225302 400000 903904 150000 224860 150000 227216 150000 225000 M/share B C&P 55.5% 44.5% 55.8% 44.2% 55.6% 44.4% 88.8% 11.2% 63.9% 36.1% 56.0% 44.0% 55.6% 44.4% 55.8% 44.2% 55.6% 44.4% 55.7% 44.3% 33.3% 66.7% 34.0% 66.0% 33.3% 66.7% market shrinkage 180000 100107 79893 2 Profit Analysis if B alone increase the price Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 Beauregard Volume cost profit Price 124870 3.31 -38709.7 126016 3.31 -39065 125426 3.31 -38882.1 198863 3.102 -20284 -136941 127201 3.31 -39432.3 125277 3.31 -38835.9 126124 3.31 -39098.4 125302 3.31 -38843.6 -156210 74860 3.96 2994.4 77216 3.96 3088.64 75000 3.96 3000 75000 3.96 3000 12083.04 3 3 3 4 3 3 3 3 3 3 3 3 0 C&P Volume cost 100000 100000 100000 25000 100000 100000 100000 100000 150000 150000 150000 150000 0 0 Profit -57400 -57400 -57400 -71525 -243725 -57400 -57400 -57400 -57400 -229600 -20400 -20400 -20400 -20400 -81600 3.574 3.574 3.574 6.861 3.574 3.574 3.574 3.574 3.136 3.136 3.136 3.136 -14125 3 Profit analysis if Both increased...
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...AIRBUS CASE ANALYSIS The possibility of an investor surviving a competition depends on the ability to overcome internal and external threats, while at the same time developing a strategy that creates aspects of differentiation, driven by economic logic. The airline industry has been a competitive industry, especially over the last half century. The two main competitors: - the Airbus and Boeing have exhibited a long-term rivalry for the market share. While the two have had a different staging of their businesses, the businesses have faced great challenges, both from within and external threats. Boeing had been the market leader until the later years of the century, when airbus, driven by the zeal and zest of becoming the market leader, experienced an accelerated growth and expansion to dominate the industry. Airbus manufacturing was a response to the increasing U.S dominance in the aircraft production industry. The initiative was launched in 1960s by three European nations, mainly Britain, France and West Germany in order to counter the increasing influence of the United States manufactures in the air transport industry. The investment was a joint product of the three nations in terms of financial input and human resources. Soon after the launch, British pulled off due to self-interests, but joined later by injecting a 20% stake in the manufacturing process. The plant was first based in Paris, France and governed under French law, which did not allow making public the financial...
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...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report...
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...Student Details ( Student should fill the content) | Name | Munthazir Malik | Batch Number | Batch 46 | Student ID | Cardiff Met ID : CL/Cardiff MB/11/331 | ICBT ID : 20097541 | Scheduled unit details | Unit code | MBA 7003 | Unit title | Marketing Assignment 02 | Assignment Details | Nature of the Assessment | Assignment | Topic of the Case Study | GIVEN | Learning Outcomes covered | YES | Word count | 4000 words | Due date / Time | Feb 2016 | Declaration | I certify that the attached material is my original work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any other institution | Signature | | Date | 28/02/2016 | Result (Assessor use only) | Marks by 1st Assessor | | Name & Signature of the 1st Assessor | | Agreed Mark | Marks by IV: | | Name & Signature of the IV | | | For Office use only (hard copy assignments) | Receipt date | | Received by | | Assignment Type & Title: | For student use: Critical feedback on the individual progression towards achieving the assignment outcomes | | For 1st Assessor use: Assessment feedback | Strengths Area for improvements | Name & Signature of the Assessor : | | Date : | | Comments by the IV | Name...
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...| |ESSENCES | |Vegetable Juice | |BBA 6 | [pic] Sehrish Inayat (090016) Sarah Masood (090014) Fatima-Tu-Zahara (090028) Tahir Ayub (090006) EXECUTIVE SUMMARY Juices consumption is high because of increased awareness of health consciousness among people. The competitive analysis identified that competition within the industry is high as the industry has some humongous names in it i.e. nestle, shezan, fresher etc. The application of Porter’s five forces to the Pakistani juice industry provides us a view of the potential attractiveness in terms of profitability of the industry. By doing PEST analysis we have learnt that although the political situation of the country is not satisfactory but the GDP and per capita income has increased and raised demand of FMCG’s. The awareness about health consciousness has increased a lot and people are accepting vegetable juices as a regular and healthy drink. SWOT analysis reflected that the industry is full of opportunities. In the end, the strategies for launching vegetable juices are quite similar which were used while launching fresher. The vegetable juices will initially be launched only in flavors that are commonly accepted by the public i.e. Celery, Spinach, Kale, Collard, Greens, Lettuce, Carrots, pumpkin, Cucumber and Mixed vegetable etc. We are delivering juices to our customer in different...
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...groups excluded while seeking its failure to appeal in the said groups. Finally, an analysis of the advertisement and its cultural relevance will be evaluated. The advertisement under analysis is by the firm Dallas Farmer market that seeks to advertise its fresh farm vegetable goods. The advertisement portrays fresh vegetables from the farm in a well stacked basket. Apart from the pictorial advertisement, a message is displayed on the cover of the basket reading “fresh and tasty”. Finally, a mind sticking slogan is printed which reads “Healthy foods, affordable prices, now accepting lone stars”. I got the advertisement from a print digital magazine known as Creativebloq.com. A keen look at the print advertisement will reveal that the authors of the advertisement made some assumptions about their target consumers. First and foremost, the authors make an assumption that the consumer always make their decisions based on the happiness or satisfaction they will get from the products they buy. In this instance, the advertisement maintains that the vegetables are tasty and definitely this means satisfaction and happiness to the consumer of the goods. This evokes a response that consumers who are therefore seeking happiness and satisfaction will shop vegetables from Dallas farmer market. Secondly, the authors of the advertisement assume that all consumers of the goods are seeking affordable vegetables. This...
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...Asia Tulip Drive near corner Quimpo Boulevard, Juna Subdivision, Matina, Davao City F E A S I B I L I T Y S T U D Y VEGETABLE FRIES IN A JAR BUSINESS PLAN SUBMITTED BY: PARENO, JAY JONES VILLANUEVA, ANGEL ACITA, KAREEN LANGOYAN, JENA SANGRIA, TRACY HITGANO, ARJEAN JAO, JOHN MARK VENCER SUBMITTED TO: PROF. WILBORN SEPULVEDA ENTREPRENEURIAL MANAGEMENT PROFESSOR September 8, 2015 PURPOSE OF THE FEASIBILITY The purpose of making this feasibility study for our business plan of VEGETABLE FRIES IN A JAR is to introduce it to the market and determine whether it is feasible to launch or not. This business plan can give substantial and factual information on the undertaken project based on the extensive research conducted on this program. This also provides information on the organization structure and management of the program and the one who undertake the project. Financial aspects, operational, human resource and marketing aspects are all conducted on this project to identify and qualify this project for potentially making it as a new venture. EXECUTIVE SUMMARY This feasibility study tells about the proposed business plan of our company the Zion Foods Company to introduce to the market the product called the vegetable fries in a jar to determine whether this new venture is potential for gaining popularity and profit and make it available to the market. This business plan will tell whether this project is good or not. This feasibility study involves the description of our...
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...BROILER AND VEGETABLE PRODUCTION BUSINESS, AND A MEAT RETAIL OUTLET” Business Addresses Postal: P.O. Box 174, SITEKI Residential: SITEKI-BIG BEND ROAD,KA-LANGA February 28, 2014 EXECUTIVE SUMMARY Background of Operations Z & S farm is going to be an agricultural business, that will specialize in Piggery (broiler) and maize production. It shall begin operating in 2014, with the production of 20 Pigs and grew gradually over the years. Maize shall be grown on a total of 50 hectares. Piggery shall shall be increased to40 pigs per cycle. This shall entail an expansion of the Piggery shed and buying of additional necessary equipment. Markets Pigs produced shall be sold into three different markets. The bulk of the produce (60%) shall be sold toSimunye Pork. 30 % shall be sold to an intermediary in the live weight market, to Sherwoods for on-sale to the retail market. The remaining 10% shall be slaughtered and dressed by Z & S farms, and sold to local butcheries. The three markets yield different profit margins, with the lowest margin expected to be obtained from the bulk market, which shall however be the most reliable and secure as it shall be on a standing contract basis. The highest margins shall be obtained from the dressed piggery market which is also the least reliable. Maize shall be produced on contract with NAMBoard which shall be the sole buyer, and in turn supply international markets. The project...
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...Communication Technology Study the Supply Chain of Fruits and Vegetables of Reliance Fresh By Vishal K. Patel (201013015) 201013015@daiict.ac.in To Dr. Girja sharan 2 DECLARATION I VISHAL K PATEL, Post Graduate student of Information and Communication Technology in Agriculture and Rural Development 2010-11 batch, from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT), Gandhinagar, Gujarat. Hereby declare that this project report titled, “Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” is an original study and has been carried out by me as a part of winter project under the guidance of Mr. Mr. Shusilkumar singh (Project Director cum zonal head) in Reliance Fresh Ltd I further declare that no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. I have worked for four months on our winter project as required under manual of policies of our institute. Place: Date: Vishal K Patel Id: (201013015) 3 CERTIFICATE This is certifying that Mr. VISHAL K PATEL student of post graduate institute of DA-IICT (Dhirubhai Ambani Institute of Information and Communication Technology), Gandhinagar has satisfactorily completed his project work from 1/01/2012 to 30/04/2012 in Reliance Fresh Ltd. He has undertaken the project of “Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” and has submitted the same to us. While during...
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... Ayeasha Siddika ID : BBA 060101555 Md. Ariful Islam ID : BBA 080102596 Date of Submission: 11th May, 2009. [pic] Table of Content |Name of the Contents |Page Number | |Definition |1 | |Packaging Fish |2-3 | |Mum Juice |4-5 | |Packaging Vegetable |6-7 | |Solar Mobile Battery |8 | |Packaging Coconut Water |9 | |Liquid Salt |10 | |Liquid Tea |11 | |Liquid Sugar...
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...of Dhaka Semester: Summer-2014 Letter of Transmittal 6th August, 2013 Afrin Chowdhury Lecturer Department of Marketing (Evening) University of Dhaka Subject: Request to accept the Report Dear Madam, It is a great pleasure for us to submit our report on “Business Plan on Online Vegetable Shop”. We have prepared this paper as a partial fulfillment of the course Principles Entrepreneurship Development. We have learnt a lot while preparing this paper. We hope that this will help us in our future practical life. In preparing this report, we have tried our level best and worked with most sincerity to gather information and make it as well structured as possible. We will be obliged, if you kindly accept this report. We are ready to make you clear regarding any confusion or further clarification from this report. Sincerely yours, ----------------------------- Tasmiatul Kabir (On behalf of the New Hirizone group) Acknowledgement At first, we would like to express heartiest gratitude to our supervisor Afrin Chowdhury for his important suggestions, excellent guidelines and supervisions for preparing this project report on “Healthy Veggie” an online vegetable shop. Finally, we would like to express our gratitude to our parents, teachers, friends, and many others who extend their support to prepare the report. Contents Executive Summary 6 Introduction: 7 Mission Statement:...……………………………………………………………………………………8 The organization Structure: 8 ...
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...build brand equity by providing superior home service and by being the first company of its kind to enter the marketplace. Anticipated launch for the business is January 2014. Greenveggie.com offers consumers a simple way to simplify their lives. With its delivery service; Greenveggie.com provides the home delivery of fresh vegetables. Customers can place their order via website or phone call, Greenveggie.com then delivery the requested vegetables to consumers within 2 hour. Greenveggie.com also offers various ways to make the payment. For example credit card, cash on delivery etc. Greenveggie.com has two different target markets. First, the Online and Referral Service targets the mass-market consumer as well as local service providers. In comparison, the target market for the Premium Delivery Service is working professionals and dual-income families Recently, we have analyzed the size and growth trend of target markets. Market research suggests the citizens of Dhaka City will readily embrace the time saving services offered by Greenveggie.com. Recently listed as the fastest growing city in Bangladesh in terms of future job growth; Dhaka City is a prime market for Greenveggie.com. With a current population of nearly 20 million people, Dhaka City has man mobile people that warrant the introduction of such a time savings service. Greenveggie.com will be directly...
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