...รายงานการศึกษาแนวคิดผลิตภัณฑ์ใหม่ ของ เครื่องจาหน่ายอาหารและเครืองดื่มอั ตโนมั ติ 3 มิติ ่ ประจาปี 2552 ส่วนบริหารจัดการข้อมูลและปรึกษาแนะนา สานักบริหารยุทธศาสตร์ กรมส่งเสริมอุตสาหกรรม สารบัญ หน้า 1. บทสรุ ปสําหรับนักลงทุน .......................................................................................................................1 2. ผลิตภัณฑ์...............................................................................................................................................3 3. การตลาด................................................................................................................................................6 4. การเงินและการลงทุน ............................................................................................................................8 5. ภาคผนวกประกอบ ..............................................................................................................................22 1. บทสรุปสาหรับนักลงทุน เครื่ องจําหน่ายอาหารและและเ ครื่ องดื่มอัตโนมัติเป็ นนวัตกรรมที่ได้รับการพัฒนาไปค่อนข้าง ้ ั ไกลในประเทศตะวันตก และประเทศเอเซี ยที่กาวหน้ามากๆ เช่นญี่ปุ่น และมีใช้กนค่อนข้างแพร่ หลายอีก ่ ด้วย แต่ในประเทศไทย การใช้เครื่ องจําหน่ายอัตโนมัติแม้วามีมานานแต่ทว่ามีใช้เฉพาะในการจําหน่าย สิ นค้าเพียง 2-3 อย่างเท่านั้น จากตัวอย่างมากมายของการใช้เครื่ องจําหน่ายอัตโนมัติที่ได้นามารวบรวม ํ ไว้ในรายงานฉบับนี้ เชื่อว่าจะสามารถให้แนวทาง ความคิด และจุดประกายช่องทางการประดิษฐ์และ ั ้ การทําธุ รกิจใหม่ๆ ในประเทศไทยให้กบผูสนใจและนักลงทุนได้...
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...Superior Vending Expansion Proposal 1 REVISED Superior Vending Online Business Expansion Proposal Brian Dyck E-Commerce November 15, 2012 Superior Vending Expansion Proposal 2 Table of Contents A. ONLINE BUSINESS EXPANSION PROPOSAL ................................................................................. 3 A.1. A.2. A.3. A.4. A.5. A.6. A.7. A.8. A.9. B. VIABILITY OF SERVICE .................................................................................................................... 3 ONLINE COMPETITOR ASSESSMENT ................................................................................................ 5 ONLINE MARKETING STRATEGIES ................................................................................................. 10 SEARCH ENGINE CONSIDERATIONS & OPTIMIZATION STRATEGIES .................................................. 13 SOCIAL MEDIA INTEGRATION......................................................................................................... 14 ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ......................................................................... 15 E-COMMERCE SOLUTIONS............................................................................................................ 16 INTERNATIONAL CONSIDERATION .................................................................................................. 17 PROJECTED W EB DEVELOPMENT & MAINTENANCE COST.....................................................
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...Heath Watkins argument essay English 1010 vending machines in schools Heath Watkins argument essay English 1010 vending machines in schools Are vending machines in schools good for students? There are many different views on thihs subject, and if used correctly vending machines can be very beneficial to schools and students. They provide a healthy snack to students which is good to keep the focused throughout the day. They also helps pay for the needs of the school and fun activities throughout the school year. It also teaches students money management skills and helps them learn to make good decisions by choosing a healthy snack instead of something full of sugar. Students have to stay focused throughout the day due to all the workload they have whether they are taking a test or just taking notes in class it can be very mentally exhausting. Students are always on the move going from class to class and also with their gym class which involves plenty of physical activities that can tire them out. JUANA ARIAS/FOR THE WASHINGTON POST. If they had a small snack to help wake them back up and keep them focused throughout the day this would be beneficial to them. A vending machine that was able to be used in between classes and stocked full of good healthy choices could be the solution to the problem of students falling asleep in class or lack of mental focus to take notes. A Skill that is needed in everyday life is money management people find themselves trying to budget...
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...satisfy their hunger. Well if schools had vending machines students wouldn't have to. Also we can make a profit for the schools to benefit the student's education and we could help them learn how to prioritize too. Getting vending machines would be a great benefit to schools The first reason why vending machines should be allowed in schools is that vending machines get the school quick cash. That would turn the little money the schools have into a lot more money for the school to benefit the student's education. The extra money from the vending machines could buy things for schools, for example, they could replace old textbooks,buy pencils, paper, computers, smart boards, security systems,and cameras. Also vending machines should be allowed in schools because they are very quick and easy to use. As an example, when you are going to class you can stop by the vending machine and get a quick snack. It only takes a few minutes and you can make it to your class on time. It’s also a good way for kids who are hungry because they didn't have time to eat in the morning to get food. “Students don’t always have enough time to get a full breakfast at home, and vending machines can provide a quick breakfast or lunch snack.” (Serna,2014) Another reason why vending machines should be allowed in school is because it teaches students how to prioritize. The students who buy snacks from the vending machines a lot will eventually run out of money...
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...Introduction Orange Julius is a very well-known brand. It is a great place to stop at if you are looking for a fruity and refreshing treat or beverage. Not only can you stop and enjoy such beverages in the summer, but they are also delicious in the winter, fall, and spring seasons as well! Around here, when we think of Orange Julius, we think of the store inside of the mall. It is the same way in many other locations. Orange Julius is a branch that is found in remote areas such as malls and in other mall-type settings. In this project, we wanted to expand on this idea. We created Orange Julius vending machines. These machines will be placed in businesses and schools so that workers and students can enjoy a healthy and tasty smoothie at their convenience. Instead of having to run to the mall for this, they can simply find a machine in the hallways of where they spend their most time! Orange Julius has a funny and interesting history. Their story began back in the 1940’s when a man who just loved oranges. The only problem was that oranges gave him a stomach ache. He also had a friend who loved oranges. His friend wanted to find a way to enjoy oranges without the acid and stomach aches. He began blending oranges in yogurt and other ingredients to dull down the acid. This is how the orange Julius smoothie was created. They then began making them for the people within their neighborhood. They instantly became a huge hit. Shortly after the opening of their business, Dairy Queen,...
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...Use Case Description for Acme Video Game Vending Machine System Created by: Quang Tran Date: Oct 11, 2014 Use Case Name: Rent a Game Scenario: Customers rent and return games. Triggering Event: Customers use their Debit/Credit card for games rental, which is charged by Acme’s Bank. Brief Description: Customers enter requirement information and swipe a valid card for games rental. Actors: Customers, Acme’s Bank, and Central computer system of Acme headquarters. Related Use Cases: None. Stakeholders: Security department. Preconditions: System is in stand by mode and ready to perform. Postconditions: System is in performance mode (1 or 2 minutes) before turn to stand by mode. Flow of Events: Actor System 1. Customers choose games through vending machine 2. Customers enter information and pay by a valid card. 3. Acme’s Bank check and charge for rental 4. Acme’s computer system organizes and save customers’ information. 5. Customers return games at vending machine. 6. Customer received a receipt and additional charge via e-mail. 1. Acme’s bank is received customers’ information from vending machine. 2. Acme’s computer system is received customers’ information from vending machine. 3. Vending machine dispended games after customers’ information are approved. 4. Machine received returned games from customers. 5. Information sent to Acme’s bank and Acme’s central computer system. 6. A receipt e-mail to customers for a final charge. Exception...
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...com/reports/1596525/ Vending Machines in Malaysia: Market Snapshot to 2015 Description: Synopsis ICD Research’s, Vending Machines in Malaysia: Market Snapshot to 2015 contains detailed historic and forecast retail sales value, segmented at a channel level. Summary This report is the result of ICD Research’s extensive market research covering the Vending Machines in Malaysia. It provides detailed historic and forecast sales value, segmented at market and channel level. Vending Machines in Malaysia: Market Snapshot to 2015 provides a top-level overview and detailed channel insight into the operating environment of the retail industry in Malaysia. It is an essential tool for companies active across Malaysia retail value chain and for new players considering entering the market. Scope - Overview of the Vending Machines in Malaysia - Analysis of the Vending Machines market and its channel including full year 2010 sales value and forecasts till 2015 - Historic and forecast sales value for the Vending Machines for the period 2005 through 2015 - Historic and forecast sales value for all the channel active across Vending Machines for the period 2005 through 2015 Reasons To Buy - Gives you important figures of Vending Machines market in Malaysia - Allows you to analyze market as the report offers detailed historic and forecast retail sales value, segmented at a channel level - Provides you with information on sales segmentation by channel in Vending Machines - Enhance your...
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...AOL's vending machines look like? "White Castle burgers, five different varieties of Hot Pockets, Klondike bars and Oreo ice cream bars next to a sign offering a discount for Weight Watchers. I think it's safe to say that our vending machine area is being used as a Skinner box," reports Kristyn, a fellow AOL employee. One employee's behavioral experiment is another's paradise. "I'm really, really jealous," says Jon over at MTV Networks, after being informed of AOL's snack excesses. Featuring far more pedestrian fare like Rice Krispies Treats, Nacho Cheese Doritos and Reese's Pieces, MTV's vending options won't turn any heads. Jon laments that the only real stand-out is the 25-cent can of Coke. "I guess that proves that international conglomerates are in cahoots!" he says. Or it's just a ploy to keep people awake and alert for optimum productivity. Other big companies aren't faring much better. Jen gave us the scoop on IBM's snack selection, which was similarly standard, with plenty of chips, candy bars and the like. Still, they do try to push some healthier options. "There's a green leaf next to anything that is considered a 'balanced choice,' " says Jen. "It shows IBM's effort in trying to bring about some healthy options to a typically unhealthy way to get food." Don't expect to see any quarter Cokes, though. "The prices are really high, almost $2 for a small bag of chips," she notes. "Price alone would be the reason I wouldn't purchase from the vending machines." Maybe...
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...the vending machines and their contents will move through a life cycle will be moderate. Moderate is used to describe the pace because the product will spend more time in the growth phase than any other. The time spent in this growth phase will be attributed to the public and private contracts needed to make this product succeed. These contracts will require time early in the growth phase for marketing to our intended targets. These targets will be primarily of government sorts with many of the private contracts obtained after the initial wave. The schools and other government contracts that are looking to be obtained will be obtained in the late introduction and early growth stage. This time period of growth will be the longest also in part to the introduction stage of establishing a market is already there. These machines are a replacement to the current system of vending machine foods. The marketing goal is to replace, not compete side-by-side with the no nutritional machines. The contracts that will be targeted will be aimed at not only a sales and revenue prospects but aimed at bettering the lives of the clients involved. This helps the marketing of the machines and food much easier to parents and school officials. Once the product has replaced the current “junk food” vending machines the product will have reached peek growth and enter the maturity phase. This phase will be differ slightly from average product maturity phases. The healthy vending machines; once...
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...| 2012 | | Prof. Gervais Victoria Skarbinski | [Netflix] | A case analysis on the movie rental company Netflix. | The major portion of revenue that Netflix derived came from its unlimited streaming plans that included either one, two or three DVD’s out at a time from the mailing system. Netflix began as a DVD rental provider that allowed customers to use the internet to select the DVD’s they wanted to rent. Netflix’s strategy so far has included offering various plans that incorporate unlimited streaming to a viewing device from the internet and a mail order system that sends physical DVD’s to the customer for an unlimited amount of time without any additional fees (so long as they still have a subscription with the company). With consumers moving toward the digital era, which Netflix has embraced, Netflix has to focus on continuing to be an innovative leader in the movie rental industry. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve? Netflix strategy consists of at least six major elements, but its key elements consist of: * Providing subscribers with a comprehensive selection of DVD titles. * Giving subscribers a choice of watching streaming content or receiving quickly delivered DVD’s by mail. * Offering nine different variations of their service with subscription costs ranging from $4.99 to $47.99 with a free one month trial on any service. One of the most basic features that...
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...| 2012 | | Prof. Gervais Victoria Skarbinski | [Netflix] | A case analysis on the movie rental company Netflix. | The major portion of revenue that Netflix derived came from its unlimited streaming plans that included either one, two or three DVD’s out at a time from the mailing system. Netflix began as a DVD rental provider that allowed customers to use the internet to select the DVD’s they wanted to rent. Netflix’s strategy so far has included offering various plans that incorporate unlimited streaming to a viewing device from the internet and a mail order system that sends physical DVD’s to the customer for an unlimited amount of time without any additional fees (so long as they still have a subscription with the company). With consumers moving toward the digital era, which Netflix has embraced, Netflix has to focus on continuing to be an innovative leader in the movie rental industry. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve? Netflix strategy consists of at least six major elements, but its key elements consist of: * Providing subscribers with a comprehensive selection of DVD titles. * Giving subscribers a choice of watching streaming content or receiving quickly delivered DVD’s by mail. * Offering nine different variations of their service with subscription costs ranging from $4.99 to $47.99 with a free one month trial on any service. One of the most basic features that...
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...UNICEF Wages Guerrilla Warfare CS 4-1. Do you think UNICEF’s campaigns will be affective? Why or Why not? I think UNICEF’s campaign will not be really effective. By setting a brightly colored vending machine at Manhattan’s Union Square, a place always crowded with many people, UNICEF makes a good choice on location where they have high potential to catch the attention of more people. However, they will have to compete against the thousands of ads for glamorous things around the Square that distract people which will be a big challenge to UNICEF. UNICEF may also have to confront with other water vending machines from the other competitors who offer various flavors from the brands that people are familiar with. The bottle design with “special flavors” labeled make those bottles of water seem become catchy than ever, people can take a picture with the vending machine and share it through social media channels like YouTube, Facebook, Instagram, Twitter and so on just because of the strange and abnormal design of the bottle, not many of them will really care about the information on the machine. New Yorkers are known as busy and rushed people, they will not have time to stop by and read the whole information and message that UNICEF is trying to pass to them. The labels of flavors on the bottles are attention catching, but people would not be willing to spend money on them. It’s simple that the words “malaria, cholera, typhoid, dengue, hepatitis, dysentery, salmonella, and yellow...
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...own. Both Mr. and Mrs. Kim felt that they had been successful. Each year saw a growth in revenue from room rentals. Furthermore, their bank balance had increased. They noted that many of their customers returned year after year. This was attributed to their location and their efforts to provide consistently clean ms and up-to-date furnishings. The Kims had no formal business training but felt their experience since acquiring the motel had alerted them to the management problems involved. Both Mr. and Mrs. Kim devoted their full time to operating the hotel. In addition, they hired part-time help for daily room-cleaning work. They had no dining facilities but had installed vending machines to supplement room rentals. The vending machines posed no inventory or maintenance problems as the vending machine company provided servicing and maintenance. A frequent guest at Pinetree Motel was Marcus Carter, controller of a large company. Mr. Carter visited a company branch plant near the motel several times a year. As he stayed at the motel during these trips, he became acquainted with the Kims. In May 2015 Mrs. Kim showed Mr. Carter the current issue of a motel trade journal that contained operating data for motels with 40 or fewer units for the calendar year 2014. Mrs. Kim commented: "These figures show a profit of 21 percent. Our profit last year was $134,003 on sales of $244,461, or 55 percent. We think 2014 was our best year to date, but we can't make...
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...Rogers’ Chocolates Formulation and Implementation in Single Business Firms 1. Strategic issue or problem statement With the mission of committing towards the production and marketing of fine products that reflect/maintain excellence and quality, Roger’s chocolate company has an opportunity to attain this in the premium chocolate market which has been growing annually at a rate of 20%. The success determinant of the premium market is quality and brand market, prerequisites (excellence, quality and brand) which Roger’s has the ability to meet this criterion. 2. Explanation of the Strategic issue or problem statement Identification of opportunities has been considered by various scholars, Shane & Venkatraman (2000), Gaglio & Katz (2001) and Ardichvili, Cardozo & Ray (2003) as a fundamental component in business formulation and implementation strategy. In addition, opportunity is identified in form of unsolved problems, creation of opportunities via ingenuity and creativity, inefficient processes or unmet needs. In Rodgers’ Chocolates case, opportunity exists in form of unmet needs. As indicated, even though premium chocolates are more like the imported roses in the sense that they are not considered as life’s necessities, more people still want them. Such is the case of Canada,( the major Rogers market share) where more people appreciate chocolates hence increasing the premium chocolate market share by 20% each year with a market size amounting to millions (US$ 167) in year 2006...
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... Availability Instant noodle Vending machines work 24 hours a day; students can find nourishment during their spare periods and before and after class. Instant noodle Vending machines also provide variety flavour; this will encourage students to stay on campus when seeking a food at night, thus removing the risks when go to outside at night. Convenience This instant noodle vending machine give the biggest advantage is that the customers do not have to stand in a line unlike a store since what they need is delivered instantly without any delays. This will lead to the saving of a lot of time for the busy people. Benefit to the owner of instant vending machine When starting with the fact that they dispense products automatically. What this means for instant noodle vending machine owners is that they save money otherwise spent on business premises and staff to sell noodle food, and all they need to do is re-stock the machine and empty it of money every now and again. It takes a lot of investment for a business brand to set up an outlet for their products. Moreover, they have to pay the person who will manage the store. In the case of a instant noodle vending machine, there is not much expenditure and will bring savings in the long run. The only cost involved is the cost of the machine and the electricity to get the machine running. There will be no need to maintenance if the machine is of good quality. Another benefit is that these machines occupy a fraction of the space occupied...
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