...forces for verizon, just like any other company are: Bargaining Power of Buyers, Industry Competition, Bargaining power of Suppliers, Threats to new Entrants, Threats of Substitutes. For verizon, Industry Competition is the largest force that Verizon faces. AT&T is the largest competitor that Verizon faces. The typical customer profile for the two companies is similar, and AT&T claims the highest market share in the industry behind Verizon. The bargaining power of buyers is rather high is this industry. Because switching plans is so easy to do, Verizon has to respect that when it comes to where is prices its service. Though the customers can not bargain or make a deal, there is an unspoken, “I can go to another company at...
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...many competing firms. Verizon offers both wireless and landline phone services and landline broadband internet service as well as limited wireless broadband access. They are a Tier 1 internet service provider. They compete in the wireless phone industry with many other companies, the biggest are: Cingular, Sprint-Nextel, T-Mobile, Alltel, and US Cellular. Competitors in the landline phone industry are AT&T, BellSouth, Sprint-Nextel, and Qwest. Wireline internet competitors include: AT&T, Charter [1]. Verizon’s broadband wireless infrastructure already encompasses major cities, and is used on newer model phones with a program called “V Cast”. They offer a wireless internet connection to a laptop, via a cell phone [2]. Verizon has limited coverage as of now, but has the capability of expanding their services to cover most of the country. This expansion could be the solution for broadband internet access demand in rural areas, and for the needs of several target consumers. These kinds of 3G services could land Verizon in a potentially lucrative market. However, this market will have several major competitors, many options for substitutes, and may never take off in American culture. Their main competitor in providing broad-band wireless service is Sprint-Nextel. Sprint-Nextel already has a larger EV-DO system in place, is also a Tier 1 internet service provider, and already serves a large portion of the potential consumers [3]. Competition in the basic cell...
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...without talking about Verizon Wireless. It is the leader in the wireless world for cellular phones, tablets as well as service. They launched the first 3G (third generation) wireless broadband network in 2000 as a joint venture of Verizon Communications (About Verizon Wireless, n.d.). Verizon plans to be the leader in technology, "The Verizon commitment is to put our customers first by providing excellent service and great communications experiences. This is what we do, and this is why we exist. By focusing on our customers and being a responsible member of our communities, we will produce a solid return for our shareowners, create meaningful work for ourselves and provide something of lasting value for society. As a result, Verizon will be recognized as a great company” (About Verizon Wireless, n.d.). We can see the strengths and weaknesses of Verizon Wireless, along with the different opportunities and obstacles that have and will be coming in the near future. When you’re paying a monthly bill for your cell phone, you want to make sure that it is for the best service available. With Verizon Wireless, you get the largest 4G LTE (fourth generation long term evolution) coverage area that covers over 90% of the United States population (About Verizon Wireless, n.d.). Living in a small town, at your workplace or traveling all over the U.S. making sure you’re getting the most of your money is important. There are over 100 million wireless connections due to Verizon Wireless all around...
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... Verizon Verizon Verizon is one of the leaders in technology for residential, business, and wireless technology. Verizon Company was established on April 4, 2000 with a joint venture from Vodafone, Air touch and Bell Atlantic with a $90 billion merger. Verizon is leader in 4G LTE technology in the cell phone industry dominating the market amongst the monopolistic market with companies such as, Sprint, T-Mobile and AT&T. The drive for technological advances goes beyond thinking for today advancements; it goes beyond the concept and looks for ways in the future to build a better technology. Verizon has diversified their workforce by employee ethnicities from different nationalities on their executive board. Verizon also has a diversity of 73,800 over the nation. The revenue margin for Verizon has increased over the year in 2012 the gross profit of $75.9 million. Verizon has won many awards for technology, innovation, leadership. Corporate citizenship, diversity, and customer care. Verizon customer experience has been proved and tested to be of the best in the technology industry. Verizon provides 24/7 customer service and over 1900 kiosk and employees are trained for a minimum of 37 days of extensive training to provide the best customer service. Market Mobile phones seem to be a necessity for the new and old generation. Mobile phone customers are using this technology for various means of communications...
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...Typically when you think of a company like Verizon Wireless, you tend to think of things like technology or fast internet, not necessarily sustainability. However, if you want to be a major player in big business today, you have to adopt sustainability practices. It is an unfortunate fact that we are burning through our natural resources at an alarming rate and if we do not do something to change our habits, then there will be nothing left for the generations to come. It is the responsibility of big companies to set the example for others to do what is necessary to reduce the carbon foot print that we leave behind. Verizon Wireless is one of the companies taking the necessary steps in reducing the negative impact that, we as humans are causing on the planet. Verizon Wireless currently has a number of programs in effect that are taking the necessary steps in the right direction. Since 2001, Verizon has been collecting phones through a program called, HopeLine. Since then, they have collected over 10 million phones that were donated nationwide, were they refurbish and sell a majority of the phones, recycle the unusable phones, as well as donate a good amount of useable phones to victims of domestic violence. The proceeds that come from selling the refurbished phones are donated to domestic violence organizations; a total of $18.1 million has been donated since the beginning of the program (Verizon Wireless, 2013). Furthermore, a total of 151,000 phones have been donated to victims...
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...Professor: Institution Affiliation: Date: Examination of an oligopoly for profit company An oligopoly market setup is where there exist few sellers and producers. Oligopolistic markets exist when firms producing similar products enter into legal or illegal agreements to curtail entrance of other competitors so as have an upper hand to control production and pricing. Emergence of oligopolistic markets has slowly replaced monopolistic one’s due to coming up of similar firms producing and selling similar products. To curtail competition these firms merge or collude with emerging companies to control market prices, making oligopoly the modern day monopoly. Verizon’s Inc cell phone department is no different from the three giant U.S.A based telecommunication companies that is T-mobile, AT&T and Sprint. To dominate the market structure Verizon’ cell phone segment has continued to produce and sell uniquely branded products and packages, for it’s current the sole online seller of the iPhone 4s cell phone. Verizon’s cell phone department uses non-pricing competition to avoid self defeating outcomes when pursuing large scale profits. This method is used by the telecommunications in the U.S.A to remain relevant in the market (Mazzeo, Michael 2012 ). Brand loyalty in oligopolistic markets has a major role player when maintaining a customer base and attracting new customers. Verizon has devised various loyalty products to attract more subscribers and maintain...
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...10. Evaluation Monthly sales targets in cases have been set for Verizon Wireless’ cell phones for each metropolitan area. Actual case sales will be compared with these targets and tactical marketing programs modified to reflect the unique sets of factors in each metropolitan area. 1. Executive Summary Verizon Wireless has had a huge impact on the technological view of the world. Over the last 15 years our economy has experienced a technology boom. Starting at the computers that took up an entire room; to now where the computer is portable and has a battery life up to 6 hours depending on which computer used. This company all started from scratch all thanks to Dan Mead, Andrew Davies, and Marni Walden in 1995. They have proven that hard work pays off in the end. These co-founders have created the competition to want to be the best wireless communications company in the world. The premium quality of their products definitely help with their success. Some of their products may be a bit pricy however, every product gives each consumer the want they couldn’t even imagine asking for. By 2016 the world may be still in the technology boom and we could have many interesting pieces added to Verizon Wireless. The mission for Verizon Wireless is to reach every need the consumer wants and to give reliable service for each product owned by the everyday consumer. Verizon Wireless has the world’s largest percentage in the wireless communicating business. All because...
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...the latter half of the 20th century to the early years of the 21st century, cellular phones have become a massive trend in our culture. Cell phones originally were seen as novelties that weren’t necessary and were items that only the wealthy wasted their money on. The majority of people have incorporated cellular phones into their everyday life. From 2006-2010 subscriber numbers increased an estimated 5.9% per year, resulting in increases in industry revenue at an average annualized rate of 3.9% (Brumley). Cell phone would be nothing without a cellular service provider. In order for you and I to have teleconferences, talk with family and friends, or hold any type of conversation while on the go without being tied down by wires cellular service providers offer transmission services to us through radio frequency signals rather than through end-to-end wire communication like land lines. These services can sometimes be complemented with data, messaging, and GPS packages and even more. Due to our constant need to be connected with each other cellular service providers are continuing to grow in the domestic market. For an industry that started less than 30 years ago it had revenues of about $138 billion in 2007 and currently has an estimate of 238.2 million subscribers. Wireless services were based on cellular technology in the beginning. Cellular technology divided geographic regions in cells and sent analog signals to customers using a wave through radio transmitters. Now...
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...Summary……………………………………………………………………………..3 Analysis of company…………………………………………………………………………….3 Company Profile…………………………………………………………………………4 Marketing environment…………………………………………………………………………..4 Competitive forces….……………………………………………………………………4 Politics...………...………………………………………………………………………..5 Economics………………………………………………………………………………...5 Customer segmentation and Target positioning…………………………………………………..6 Droid 2 Marketing Mix…………………………………………………………………………...6 Product……………………………………………………………………………………6 Price and Place……………………………………………………………………………7 Promotion…………………………………………………………………………………7 SWOT Analysis…………………………………………………………………………………...8 Strength…………………………………………………………………………………...8 Weakness………………………………………………………………………………….8 Opportunities………………………………………………………………………………8 Threats……………………………………………………………………………………..8 Recommendations…………………………………………………………………………8 References………………………………………………………………………………………..10 I. Executive Summary The purpose of this report is to provide an analysis of the mobile phone segment of Motorola, Inc., which was separated from the rest of the company as Motorola Mobility Inc. on January 4, 2011. After analyzing Motorola’s financial position and their marketing strategy for their Droid 2 product, it was several opportunities identified for the company to improve their brand and product offering (Motorola, 2010.) The following are recommendations to strengthen their position as a leader within the mobile phone industry. First, Motorola will need to develop a...
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...Differentiating Between Market Structures Econ 365 2/4/14 In the world today, the cell phone has become an item of necessity, according to the Pew research center “Cell phones are now being used by 91% of adults (Cell Phone Ownership ((2014)). This high demand has had a great effect on the wireless industry but with frequent advances in technology only a few organizations can even keep up. Among those few organizations is Verizon Wireless or Verizon Communications. Verizon is headquartered in New York and provides customers with service in more than 150 countries ("Verizon", (2013)). Verizon has become a leader in the wireless market, providing the nation’s largest 4G LTE network and being the largest U.S. wireless company. Although Verizon leads in wireless service, the organization does compete with three other main wireless carriers; Sprint, T-Mobile, and AT&T. This competition helps us to better understand the market structure at which Verizon competes in, oligopoly. Oligopoly is a market form in which a market or industry is dominated by a small number of carriers. Other characteristics that make us aware that Verizon operates in an oligopoly market structure are; high barriers, interdependence, and non-price competition. There are high barriers in the wireless industry making it difficult for entry for new businesses, this allows only a few carriers to dominate the market. Interdependence is extremely present within an oligopoly market structure, in the...
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...VERIZON COMMUNICATION INC. Telecommunication industry is one of the fastest growing industries in the world, with advancement in internet technology, advancement in trade and commerce, social dynamics and an ever-expanding global market. Telecommunication has become one of the most essential mediums that facilitate communication, interaction and transaction in both social and economic platforms. To this end, many companies have invested billions of dollars world wide in an attempt to rip some of the benefits the young but lucrative industry has to offer. Verizon Communication Inc. is one such industry that has grown to become an international player. Verizon is one of the largest telecommunication company in the U.S. with a vast network in the U.S. and Europe and roaming capabilities that have enabled the company to have a world wide access. Verizon Communication was formed in 2000 after a merger of Vodofone and Bell Atlantic to form Verizon wireless. The company later merged with GTE a long distance fixed line provider to form Verizon communication and became the largest long distance coverage provider covering 29 states. The company later merged with MCI inc. to form the second largest wireless service providers in America. Verizon Communication has three major segments, namely fixed line communication, information and directory services and wireless services with numerous innovative and distinct products that it offers to consumers. Verizon Communication industry is the...
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...Verizon Communications Inc. Corporate Social Responsibility Integration As corporations and businesses evolve, they must adapt to the changing landscape of societal, environmental, and corporate-success needs. To achieve such responsibility, Verizon Communications Inc. has, and continues to, meticulously plant its feet into the web of the triple-bottom line. While maintaining their credo which is “a blueprint that directs us to live up to the highest standards when serving our customers, shareowners, communities, and each other”, Verizon aligns their overall goal to provide services to expand businesses, improve society, and link people (Verizon.com). The portal to Verizon’s success lies in their persistence of accomplishments and commitment...
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...Marketing Mix Paper Alyce Shelton MKT/421 December 5, 2011 Instructor: Susan Craver Marketing Mix Paper The key to business success is smart marketing. Today’s mega-businesses consistently seek to develop unique products, use multiple combinations of marketing techniques, and reach new consumer targets. Verizon Wireless currently operates the world’s largest wireless cell phone network, with customers in over 150 countries. The company has clearly demonstrated good use of the marketing mix, and will be used as an example of how the elements of this mix can benefit an organization. Marketing Mix Defined The marketing mix can be defined as the classification phrase to describe organizational choices for development of effective marketing strategies. The term was introduced in 1953 by Neil Borden, former president of the American Marketing Association (AMA). In 1960, Jerome McCarthy added specific elements to further define the marketing mix, known as the 4 P’s: product, price, place, and promotion (Investopedia, 2011). Product Although it is generally thought of the tangible, physical entity that is bought or sold, a product can also be broken down into three levels: 1. The actual product as just described 2. The core product, which is the benefit of the physical product that makes it of value to the buyer 3. The augmented product, which is the added value to the product. An example of this would be a warranty. (Marketing Teacher, 2000-2011) ...
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...landline phone has been on the decline and has been replaced with cellphones. In the late 90’s and early 2000s the landline was used to connect to the internet. To cellphones can be used as mobile hotspots to connect wirelessly to the internet using a laptop, notebook, Generation Y is contributing factor of the cellphone is now become a house phone. Consumers, who like the variety and the convenience of mobile phone allows the cellphone very accessible. According to The CDC statistics stated that one out of every four Americans has given up their landline phone and are now using their cellular phone exclusively. There are a few reasons why many consumers have, in huge numbers, ditched the hard-wired phone and relied solely on their cell phone. One of the reasons is that alternative means of communication have reduced the number of phone calls that phone users make. Many of these means of communication can be utilized via a cell phone. For example, many use their cell phone for obtaining and sending e-mail, messaging on Facebook and other social media sites, and SMS texting. The decline of landline phones and the rise in cell phone use does not simply mark a shift between one types of phone to another. The decline of the landline is also a reflection of how individuals have changed in our preferred means of communication. “The phone network is thus not just a technical infrastructure, but a socioeconomic one. The more Americans abandon it to go mobile-only or make phone calls over...
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...Three Firms to Research Nabil AlBayoumi American Intercontinental University BUSN 300 06-26-2011 Abstract As a marketing manager I will be researching three different firms. These firms are AT&T, Verizon wireless and Metro PCS. These companies are the giants in the cell phone industry. This research paper will show why they are worthy of pursuit. Also the category in which the company lands in. In-addition to the risks in the opportunities, which will be recommended and the reflection of marketing on the firm. Three Firms to Research The three different firms are the biggest names in the industry of cell phone. Each of them offers a wide verity of option and opportunity for investors and consumers. The three firms are AT&T, Verizon Wireless and Metro PCS. These three firms have marketing strategies in place, but there a few things that can do to maximize profits and reach more customers. First firm will be AT&T. AT&T brings everything a customer wants from smartphones, internet access and TV. Their customer service has provided innovative and high quality merchandise. AT&T offers the nation’s fastest mobile network. They also cover a large part of international connection and in-addition to the largest Wi-Fi network available on the market. Providing service such as U-verse TV and DIRECTV. AT&T offers bundle packages that place all their offerings into one. AT&T offers a two year contract when signing with them. AT&T every day is trying...
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