Verizon Communications, Inc. was originally started as Bell Atlantic. Bell Atlantic merged with another regional Bell company, NYNEX but remained under the name Bell Atlantic, but later in 2000 they merged with phone company GTE and took on the name Verizon, which is Latin for truth and horizon. Later in 2005, Verizon acquired MCI Inc. also known as WorldCom.
Verizon gained large scale business customers, long haul carriers, control of most of the east coast and it became the beginning of a market advantage when they officially incorporated MCI and became Verizon Business. Verizon Business became the largest telecommunications company in the world in terms of assets and profits (Forbes 2007).
The transition from land wire-based to wireless communications has been a major change driver for the whole telephone market, including Verizon. As of August 2011, the profitability of the company's "wireline" business had slipped substantially below that of its mobile division and continued to degrade, a situation reflected in and used to directly support downward revisions to "wireline" worker compensation, potentially impacting on the order of 45,000 workers in the United States (Eltman 2011).
The company offers several services. These include fixed-line voice, fixed-line data, fixed-line television, wireless voice and data and directory operations. As of 2011, Verizon Communications is the largest wireless carrier in the United States and in 2012 became the largest fixed-lined provider in the United States (Leichtman Research Group).

Forecasting Techniques
Forecasting is critical for planning and decision making in any kind of business. It is a vital part of the plan for a company’s success. Developing a marketing plan that is strategic can be complicated and takes significant time and care. Business forecasting will examine industry growth, the size of the market, resources, funds and money. All markets are constantly changing and utilizing the appropriate forecasting technique allows for a business to be prepared, adaptable and to anticipate changes.

References
About Verizon Wireless: Facts-at-a-Glance
Associated Press; Eltman, Frank; Thompson, Carolyn; Fouhy, Beth; Ilnytzky, Ula; Svensson, Peter; Nuckols, Ben; Pratt, Mark (August 8, 2011), "Striking workers picket Verizon locations in East as contract for 45,000 expires; sides meet", The Washington Post
The Global 2000 for 2007 -- forbes.com
Leichtman Research Group, "Research Notes," First quarter 2012, pg. 6, Verizon (#2) with 12,626,000 residential phone lines.
Menzter, J. T. (2007, January 17). Achieving Competitive Advantage Through Supply Chain Management. Retrieved from http://www.industryweek.com/articles/achieving_competitive_advantage_through_supply_chain_management_13390.aspx
Mentzer, J., Myers, M., & Stank, T. (2007). Handbook of global supply chain management. Thousand Oaks CA: Sage Publications
Mentzer, J., & Moon, M. (2004). Sales forecasting management. (2 ed.). London: SAGE Publications.
Petersen, K. J., Ragatz, G. L., & Monczka, R. M. (2005). An examination of collaborative planning effectiveness and supply chain performance. The Journal of Supply Chain Management, 41(2). Retrieved from Walden Library.