...Graduate School of Management Marketing Management-Section 61681 December 15, 2013 Table of Contents 1.0 Executive Summary………………………………………………………………………....3 2.0 Situational Analysis Overview……………………………………………………………...3 2.1 Market Summary……………………………………………………………………………5 2.2 SWOT Analysis……………………………………………………………………………...6 2.3 Competition………………………………………………………………………………….7 2.4 Product Service Offering……………………………………………………………………8 2.5 Keys to Success………………………………………………………………………………9 2.6 Critical Issues……………………………………………………………………………….10 3.0 Marketing Strategy Overview……………………………………………………………..10 3.1 Mission………………………………………………………………………………………13 3.2 Marketing Objectives………………………………………………………………………13 3.3 Financial Objectives………………………………………………………………………..15 3.4 Target Markets……………………………………………………………………………..17 3.5 Positioning…………………………………………………………………………………..18 3.6 Pricing Strategies…………………………………………………………………………...19 3.7 Market Attack Strategy……………………………………………………………………22 3.8 Marketing Research………………………………………………………………………..24 4.0 Controls……………………………………………………………………………………..27 4.1 Progress Milestones………………………………………………………………………...27 4.2 Market Organization………………………………………………………………………28 4.3 Contingency Planning……………………………………………………………………...28 5.0 Conclusion…………………………………………………………………………………..29 References………………………………………………………………………………………30 1.0 Executive Summary Cell phones are a ubiquitous part of our global communications structure with more than 4.6 billion worldwide...
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...Southern Cross University ePublications@SCU Theses 2004 The contribution of business/management education, to small enterprise solvency Peter Ellis Southern Cross University, PeterEllis@YSP.com.au Suggested Citation Ellis, P 2004, 'The contribution of business/management education, to small enterprise solvency', DBA thesis, Southern Cross University, Lismore, NSW. Copyright P Ellis 2004 For further information about this thesis Peter Ellis can be contacted at peterellis@ysp.com.au ePublications@SCU is an electronic repository administered by Southern Cross University Library. Its goal is to capture and preserve the intellectual output of Southern Cross University authors and researchers, and to increase visibility and impact through open access to researchers around the world. For further information please contact epubs@scu.edu.au. Southern Cross University Doctor of Business Administration The contribution of business/management education, to small enterprise solvency Peter Ellis Submitted to Graduate College of Management Southern Cross University, in partial fulfilment of the Degree of Doctor of Business Administration. 2004 Copyright “The contribution of business/management education, to small enterprise solvency.” Copyright © 2004 by Dr Peter Ellis, who reserves all rights and asserts his right under the Copyright, Design and Patents Act 1988, to be identified as the author of this work. No part of this work may be used or reproduced...
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...Reviewed all academic / regulatory literature Example of approach: ~20 case studies of Risk Culture failure Case summary* • A culture of no challenge which feared bad news making it to the market, helped contain withdrawn, overconfident behaviour that led to a misrepresentation of Shell’s reserves by 20% Primary factor Secondary factor 2 Completed detailed case C l t d d t il d analysis of examples of failure across industries Developed and refined D l d d fi d framework / diagnostic tool with LSE professor and industry risk experts Refined diagnostic tool through client pilots, including World Health Organisation Isolated 2004, g management, a ‘fear of bad news’ culture, and prioritisation of launch objectives over ensuring , , p j g • Command and control ▪ • In January 2004 Shell Case summary No Challenge Not observed Slow Response ▪ ▪ 3 culture where “the boss 100% confidence shuttle disclosed that it had in safety, led to Fear of bad disintegration from a previously-flagged O-ring failure was always right” news miscategorised 3.9 billion • Reliance of CFO on barrels of oil equivalent of Primary factor estimates provided by its "proven" reserves. Denial Detachment Indiffeinternal reserves Secondary factor audit who The revision represented a rence OverNot observed in turn were undertrained close to 20% of Shell's confidence Case summary No Challenge Slow and not able to do a proper proven oil reserves at that • NASA shuttle An indifferent, slow...
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...Matrix Template HRIS with ESS GenRays Keith Ross, Project Manager (November 5, 2015) Matrix Template – GenRays – HRIS with ESS 2 Table of Contents Project Integration Management .................................................................................................... 3 Project Scope Management ............................................................................................................ 3 Project Time Management .............................................................................................................. 3 Project Cost Management ............................................................................................................... 4 Project Quality Management Overview .......................................................................................... 4 Project Human Resources Management ......................................................................................... 4 Project Communications Management ........................................................................................... 5 Project Risk Management ............................................................................................................... . 5 Project Procurement Management ................................................................................................. 5 Project Stakeholder Management ..................
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...Chapter A: Introduction Executive Summary SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. SQUARE today is more than just an organization, it is an institute. In a career spanning across four and half decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information Technology, Health Products, Food Products, Hospital, etc. With an average Annual turnover of over US$ 200 million and a workforce of about 3500 the SQUARE Group is a true icon of the Bangladesh business sector. Vision satement We view business as a means to the material and social wellbeing of the investors, employees and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the human civilization. Mission statement Our Mission is to produce and provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders, stakeholders and the society at large. Chapter B: ...
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...Running Head: Paws and Claws Pet Store Paws and Claws Pet Store: Business Plan Heidi Bell, Jennifer Lakowski, Aubrie Lasby, Miles Pipher and Justin Teplitz Keller Graduate School of Management Table of Contents Executive Summary Page 3 Introduction Page 4 Goals Page 4 Location Page 4 Culture Page 5 Values Page 5 Products and Services Page 5 Mission Statement Page 6 HR Objectives Page 6 Organizational Chart Page 7 and Appendix A Job Descriptions Page 7 and Appendix B Points Factors Page 7 and Appendix C Market Data Page 7 and Appendices D & E Pay Structure Page 10 Performance Evaluations Page 11 and Appendix F Merit Pay Grid Page 12 Employee Benefits Page 14 Yearly Budget Page 14 Conclusion Page 21 Appendix B - Job Descriptions Page 22 References Page 5 Executive Summary It is our idea to open a new pet store in the Phoenix, AZ area. Our research has shown that despite a bad economy, pet healthcare and supplies remain a top priority in people’s budgets. Our store, Paws and Claws Pet Supplies and Services, aims to capitalize on the affection that people have for their pets. We will provide a wide range of quality items and services for pets and their families. We first determined that our goals are profitability, efficiency and growth...
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...Need Assessment Report on Need Assessment Report on Trainers’ Skills Trainers’ Skills In Vocational Employability In Vocational Employability Building Building Disclaimer NSDC engaged MART to conduct the study and prepare this report, which is based on independent research and analysis done by MART. This report is not based or derived from any other report or research paper. Any similarity with any other paper may purely be a co-incidence. All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of NSDC. This report is for information purposes only. While due care has been taken during the compilation of this report to ensure that the information is accurate to the best of MART’s and NSDC’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. MART and NSDC neither recommend nor endorse any specific products or services that may have been mentioned in this report and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed in this report. Neither MART nor NSDC shall be...
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...Career Choice Factors 1 CAREER CHOICE FACTORS OF HIGH SCHOOL STUDENTS By Michael Borchert A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree With a Major in Career and Technical Education Approved: 2 Semester Credits ____________________________________________________ Investigation Advisor The Graduate College University of Wisconsin-Stout December, 2002 Career Choice Factors 2 The Graduate School University of Wisconsin-Stout Menomonie, WI 54751 Abstract Borchert Michael T. (Writer) (Last Name) (First) (Initial) Career Choice Factors (Title) Vocational Education Dr. Michael Galloy December/2002 82 (Graduate Major) (Research Advisor) (Month/Year) (No. of Pages) American Psychological Association (APA) (Name of Style Manual Used in this Study) Many factors affect career choices of high school students. Identifying these factors would give parents, educators, and industry an idea as to where students place most of their trust in the career selection process. It would also allow students to examine processes they use for career selection. The literature review has provided recommended models in career choices. The review of the literature showed that three areas of a studentfs life affect the career choices they make: environment, opportunity, and personality. All three played varying roles in career outcomes. This study attempted to identify to what extent these factors played a role in career choice...
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...CHAPTER 4 CHAPTER OUTLINE What Is Managerial Ethics? Criteria for Ethical Decision Making Utilitarian Approach Individualism Approach Moral Rights Approach Justice Approach Factors Affecting Ethical Choices The Manager The Organization What Is Social Responsibility? Organizational Stakeholders The Ethic of Sustainability and the Natural Environment Evaluating Corporate Social Performance Economic Responsibilities Legal Responsibilities Ethical Responsibilities Discretionary Responsibilities Managing Company Ethics and Social Responsibility Ethical Individuals Ethical Leadership Organizational Structures and Systems Ethical Challenges in Turbulent Times Economic Performance Social Entrepreneurship Managerial Ethics and Corporate Social Responsibility LEARNING OBJECTIVES After studying this chapter, you should be able to do the following: 1 2 3 4 5 6 7 Define ethics and explain how ethical behavior relates to behavior governed by law and free choice. Explain the utilitarian, individualism, moral rights, and justice approaches for evaluating ethical behavior. Describe how individual and organizational factors shape ethical decision making. Define corporate social responsibility and how to evaluate it along economic, legal, ethical, and discretionary criteria. Describe four organizational approaches to environmental responsibility, and explain the philosophy of sustainability. Discuss how ethical organizations are created through ethical leadership and organizational...
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...Sa m pl e on ly NEIL PEARSON E W LARSON C F GRAY A Complete Course for BSB41513 and BSB51413 Sa m pl e on ly IN PRACTICE Copyright © 2013 McGraw-Hill Education (Australia) Pty Ltd Additional owners of copyright are acknowledged on the acknowledgments page. Every e ort has been made to trace and acknowledge copyrighted material. infringement have occurred. e authors and publishers tender their apologies should any Reproduction and communication for other purposes Apart from any fair dealing for the purposes of study, research, criticism or review, as permitted under the Act, no part of this publication may be reproduced, distributed or transmitted in any form or by any means, or stored in a database or retrieval system, without the written permission of McGraw-Hill Education (Australia) Pty Ltd including, but not limited to, any network or other electronic storage. Enquiries should be made to the publisher via www.mcgraw-hill.com.au or marked for the attention of the permissions editor at the address below. National Library of Australia Cataloguing-in-Publication Data Author: Title: Published in Australia by McGraw-Hill Education (Australia) Pty Ltd Level 2, 82 Waterloo Road, North Ryde, NSW 2113 Publisher: Norma Angeloni-Tomaras Development editor: Alex Payne Senior production editor: Claire Linsdell Permissions editor: Haidi Bernhardt Copy editor: Julie Wicks Proofreader: Angela Damis Indexer: Mary Coe Design coordinator: Dominic Giustarini...
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...The American Review of Public Administration http://arp.sagepub.com/ Mission Mystique : Strength at the Institutional Center Charles T. Goodsell The American Review of Public Administration 2011 41: 475 originally published online 25 May 2011 DOI: 10.1177/0275074011409566 The online version of this article can be found at: http://arp.sagepub.com/content/41/5/475 Published by: http://www.sagepublications.com On behalf of: American Society for Public Administration Additional services and information for The American Review of Public Administration can be found at: Email Alerts: http://arp.sagepub.com/cgi/alerts Subscriptions: http://arp.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://arp.sagepub.com/content/41/5/475.refs.html >> Version of Record - Aug 9, 2011 OnlineFirst Version of Record - May 25, 2011 What is This? Downloaded from arp.sagepub.com at GRAND VALLEY STATE UNIV LIB on April 23, 2012 409566 American Review of Public Administration ARP41510.1177/0275074011409566GoodsellThe Invited Essay Mission Mystique: Strength at the Institutional Center The American Review of Public Administration 41(5) 475–494 © The Author(s) 2011 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/0275074011409566 http://arp.sagepub.com Charles T. Goodsell Abstract Despite discussion...
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...Chapter 1: Strategic Role of HRM Strategic Role of Human Resources Management Human Resources Management (HRM): management of people in organizations to drive successful organizational performance and achievement of organization's strategic goals - Attract, retain, engage diverse talent - Hire best, develop talent, create productive work environment ** HR Strategy align with Company Strategy Better HR practices = Better Organizational performance Which practices? ○ Profit Sharing Result? Positive Relationship with turnover, productivity, corporate performance ○ Results Oriented Performance Appraisal ○ Employment Security Human Resource Management Responsibilities 1) Traditional: Operational (Administrative) Category - Hire/maintain employees - Offer advice - Plan future workforce requirements - Appraising performance - Disciplining/counselling - Health and safety - Complaints Handling Outsourcing: using outside vendors to handle specified functions on permanent basis Employee counselling, recruitment, payroll, training, benefits administration 2) Strategic Category - Strategic partner ○ Help achieve strategic objectives Strategy: company's plan on how it will balance internal strengths and weaknesses with external opportunities and threats to maintain competitive advantage • HR Challenge: building leadership pipeline (manage talent shortage) Role in Formulating Strategy - HR professionals + line managers do environmental scanning: identify and analyze...
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...2014 THIRD-PARTY LOGISTICS STUDY The State of Logistics Outsourcing Results and Findings of the 18th Annual Study 2014 18TH ANNUAL THIRD-PARTY LOGISTICS STUDY Contents 4 Executive Summary 8 Current State of the 3PL Market 16 Big Data in 3PL-Customer Relationships 24 Preferential Sourcing 32 Smart Growth Leadership 38 Shipper-3PL Relationships 44 Strategic Assessment 48 About the Study 52 About the Sponsors 54 Credits 56 Contacts ©2014 C. John Langley, Jr., Ph.D., and Capgemini. All Rights Reserved. No part of this document may be reproduced, displayed, modified or distributed by any process or means without prior written permission from Capgemini. Rightshore® is a trademark belonging to Capgemini. www.3plstudy.com Supporting Organizations: 4 2014 18TH ANNUAL THIRD-PARTY LOGISTICS STUDY Executive Summary Current State of the 3PL Market In the 2014 18th Annual Third Party Logistics Study, survey results showed the continuing, positive overall nature of shipper-3PL relationships. Both parties view them as being successful, and shippers are seeing positive results again this year: an average logistics cost reduction of 11%, average inventory cost reduction of 6%, and an average fixed logistics cost reduction of 23%. Shippers agree that 3PLs provide new and innovative ways to improve logistics effectiveness, and that they are sufficiently agile and flexible to accommodate future...
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...Order Code RL33199 Data Security Breaches: Context and Incident Summaries Updated May 7, 2007 Rita Tehan Information Research Specialist Knowledge Services Group Data Security Breaches: Context and Incident Summaries Summary Personal data security breaches are being reported with increasing regularity. Within the past few years, numerous examples of data such as Social Security, bank account, credit card, and driver’s license numbers, as well as medical and student records have been compromised. A major reason for the increased awareness of these security breaches is a California law that requires notice of security breaches to the affected individuals. This law, implemented in July 2003, was the first of its kind in the nation. State data security breach notification laws require companies and other entities that have lost data to notify affected consumers. As of January 2007, 35 states have enacted legislation requiring companies or state agencies to disclose security breaches involving personal information. Congress is considering legislation to address personal data security breaches, following a series of high-profile data security breaches at major financial services firms, data brokers (including ChoicePoint and LexisNexis), and universities. In the past three years, multiple measures have been introduced, but to date, none have been enacted. This report will be updated regularly. Contents Introduction . . . . . . . . . . . . . . . . . . . ....
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...Could Plunge to $20, and This Might Be 'the End of OPEC' "It looks exceedingly unlikely for OPEC to return to its old way of doing business," Morse wrote. Despite global declines in spending that have driven up oil prices in recent weeks, oil production in the U.S. is still rising, wrote Edward Morse, Citigroup's global head of commodity research. Brazil and Russia are pumping oil at record levels, and Saudi Arabia, Iraq and Iran have been fighting to maintain their market share by cutting prices to Asia. The market is oversupplied, and storage tanks are topping out. A pullback in production isn't likely until the third quarter, Morse said Vets fight to save hero dog who tried to shield owner from house fire "She's doing OK. Considering what Carmen has been through we think she's doing as well as can be expected," Dr. Daniel Carey, a vet at the hospital, told WCPO. "It's not unexpected that she's not ready to come off (the ventilator). It's just that in our best case scenario (we thought) maybe we could've hoped to get her off (Sunday) afternoon," Carey told WCPO The hospital is also providing updates on Carmen through social media, using Facebook to post pictures of the dog resting on a pink blanket and keeping company with a pair of stuffed animals. Your Resume Is Useless Unless It Answers This 1 Question If you’re a regular reader of this blog, you know how keenly we believe there’s no such thing as a generic or one-size-fits-all resume If your resume is to be powerfully...
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