...Product Team Cialis (Validus): Getting Ready to Market Christopher Cashen – 5545586 Date: Monday 18th January 2010 MG511 Strategic Marketing Management Assignment Submission Student Name: Christopher Brendan Cashen – 55455863 MMK1 - MBS in Marketing Cialis (Validus) Case Study Programme: Project Title: Module code: MG511 Lecturer: Project Due Date: Ms. Joanne Lynch 18-Jan-2010 Declaration I the undersigned declare that the project material, which I now submit, is my own work. Any assistance received by way of borrowing from the work of others has been cited and acknowledged within the work. I make this declaration in the knowledge that a breach of the rules pertaining to project submission may carry serious consequences. I am aware that the project will not be accepted unless this form has been handed in along with the project. Signed:_____________________ 2 Table of Contents Introduction – Page:4 External Marketing Audit – Page: The Market – Page: 6-11 Competition – Page: 11 - 14 Internal Marketing Audit – Page: 14 Strategic Issues Analysis – Page: 14 - 21 SWOT Analysis – Page: 21-24 Marketing Objectives – Page: 24 -25 Marketing Mix Decisions – Page: 25 - 29 Organisation and Implementation – Page: 29 -31 Control – Page: 31 -32 Bibliography : 33- 34 4- 6 3 Introduction Through extensive External and Internal analysis, the formulation for the best fit strategy has been developed and refined to suit the resources, culture and infrastructure...
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...Table des matières 1. Définitions : 4 1.1 Grands secteurs du marketing 4 1.2 02 grands types de marketing : 4 1.3 Notion de valeur – Marketing 5 2. Contexte, tendances et enjeux 8 2.1 Le « futur » du marketing 8 2.2 Nouvelles réalités : forces sociétales majeures 9 2.2.1 Nouvelles capacités des clients 10 2.2.2 Nouvelles capacités des entreprises 11 2.3 Evolution du marketing 11 2.3.1 Marketing 1.0 : ère industrielle 11 2.3.2 Marketing 2.0 : ère de l’information (fin 20e siècle) 11 2.3.3 Marketing 3.0 : new wave technology age 11 3. Appliquer les grands concepts du marketing 15 3.1 Intégrer la perception du client au sein de l’entreprise 15 3.1.2 Orientation client 15 3.1.3 Comment favoriser l’orientation client ? 16 3.1.4 SERVICE PROFIT CHAIN 16 4. La démarche marketing 18 4.1 les différentes étapes du système d’information stratégique 19 4.1.1 L’analyse de marché (Demande) 20 4.1.2 Le secteur 32 4.1.2.2 L’ A 36 4.1.3 Analyse du Macro environement 39 4.2 L’analyse interne (Str/Weak) 41 4.3 L’ Analyse SWOT 43 4.2 Le processus de décision 44 4.2.1 La segmentation 44 4.2.2 Le Ciblage 51 4.2.3 Le positionnement 53 4.2.4 Choix de la politique de marque 56 4.2.5 Le marketing Mix 57 6. Le marketing des services 64 6.1 The service GAP model (voir travail) 64 7. Les études marketings 66 7.1 Définition : 67 7.2 Définition du problème. 69 7.2.1 Approche de l’étude 71 7.3 Le design de l’étude 73 7.3.1...
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...High-Technology Acquisitions Final Project -Acquisition Proposal: To Acquire: May 2012 Table of Content Executive Summary I A. Purpose I B. Background I C. The Rational for the Acquisition I D. Standalone, Synergy and Premium Valuations II E. Integration Plan II Part 1 - The Rational of the Acquisition 1 1. Pfizer's Strategy 1 1.1. Pfizer Growth Strategy 2 2. Pfizer's Road Map 4 2.1. Pfizer's Acquisitions Rational 4 3. The strategy behind the acquisition 5 3.1. Acquisition Motives 5 3.2. M&A vs. Alliance 5 4. Target Identification 7 4.1. Protalix - an R&D Acquisition 9 5. Synergy Analysis 10 6. Standalone, Synergy and Premium Valuations 12 6.1. Market Value 12 6.2. Trading and Transaction Multiples Valuations 12 6.3. Discounted Cash Flow (DCF) Valuation 14 6.3.1. DCF Methodology and Assumptions 14 6.3.2. Summary of the Standalone and the Synergy DCF Valuation 15 6.4. Premium 16 6.5. Walk-away Price, Net Value Creation and Financial Feasibility 17 Part 2 - The Integration Plan 18 Bibliography 21 APPENDIXES 22 Appendix 1 - Pfizer's Executive Leadership Team 23 Appendix 2 - Pfizer's Organizational Structure Scheme 24 Appendix 3 - Five Forces Analysis for the Pharmaceutical Industry 25 Appendix 4 - Pfizer's PEST Analysis 27 Appendix 5 - Level of Competition Between the Acquirers & the Uniqueness of the Acquired Company 31 Appendix 6 - Acquisition Motives 33 Appendix 7 - Protalix...
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...Penis Enlargement Exercise Guide Learn all natural techniques and strategies to help increase your size PERMANENTLY! By: Rob Miller SupplementCritique.com 1 Disclaimer! The information provided in this ebook is intended as a guide to help you understand how the penis works, its parts, and methods I have personally used to help increase both the length and the girth of my penis. It is intended solely for information purposes, and should not be construed as medical advice. Please note that these statements have not been evaluated by the FDA. As a matter of fact, most male enhancement techniques have not been evaluated by the FDA. We here at SupplementCritique.com make every effort to find the most factual information about a product based on independent websites, product websites, user reviews on third party sites, and the like. All of these exercises are safe, when done appropriately and when directions are followed. No liability is assumed for the information provided by SupplementCritique.com or any products advertised by us. The opinions are those of the writers of SupplementCritique.com and not a certified medical practitioner. Always check with your doctor before beginning any type of exercise program or using any product mentioned or advertised by SupplementCritique.com. SupplementCritique.com is not responsible for any misuse of the information given by any of our trainers or any information from our website. That being said, enjoy the ebook, and email us at...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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