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Victoria Chemicals the Merseyside Project Solutions

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Walmart around the World

1. Evaluate Walmart’s globalization strategy over the last two decades. Where did the retailer struggle? Where did it do well? Can location characteristics explain the differences in Walmart performance

2. Walmart entered in some countries through acquisitions and in some countries through greenfield investment. What entry mode do you think was best? Did location characteristics drive the mode of entry? Why?

3. In 2013, Walmart decided to enter the Indian market in a joint-venture with Bharti Enterprises. Based on your analysis of Walmart’s global expansion up to that point, do you think it was a good idea to go to India? To select joint-venture as the mode of entry?

4. In general, what do you think is the best way to enter a new market: acquisition, joint venture, or greenfield investment? What are the location characteristics that affect this decision? What are the firm characteristics that affect this decision? What industry characteristics affect this decision?

Zara – Fast Fashion

Please assume you are a competent consultant of a very famous consulting company, such as Boston Consulting Company (BCG), McKenzie, or Monitor. And you are assigned to diagnose/evaluate the current strategy and to give recommendation(s) for the future growth of ZARA (or Inditex). You should submit your report to your boss on the day of the discussion.

1. Describe the characteristics of the industry in which ZARA compete.

2. What are the value(s) that ZARA?

3. What are the core features of the ZARA business model? And how do they affect its operating economics (or costs)?

4. How might ZARA fail? How sustainable would ZARA with its competitive advantage relative to other apparel retailers?

5. What are the key features of organizational form of ZARA? And what are the key features of the global structure(s) of Inditex?

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