The brand Victoria Secret was founded on July 12, 1977 by a man named Roy Raymond and his with Gaye in San Francisco, California. During the 1970 and some of 1980’s women typically sported less revealing undergarments such as Fruit of the Loom or Hanes that they got from their closest department store. The only time a woman splurged on a more scandalous pair of underwear or bra were special instances like their honeymoon. When these times came around, a man was not to step foot in the women’s lingerie section of a store and if he did he was eyed and looked down on. This idea bothered Raymond so he studied women’s undergarments and their market for nearly eight years when he decided to open his own store. He meant for this store to be a place