Social marketing:
The social marketing strategies used in Victorious Vets are displayed through our use of advertisements in local media outlets, posters displayed at facilities that attract large crowds of people specifically those with PTSD and through running community events to promote knowledge about PTSD . The strategies that Victorious Vets have adopted have accurately met the criteria for what a successful social marketing campaign aims to achieve. By accurately meeting the criteria Victorious Vets will aim to effectively increase both awareness and knowledge of PTSD, prompt individuals who are directly or indirectly effected by this condition to become motivated enough to seek out information and services and to generally change the