1) Issue: My impression of CanGo is that they can be very impulsive. There is no real structure and can be based solely on being at the right place at the right time. When Liz was asked to present at the Chamber of Commerce a “game plan” she was stuck and didn’t know how her business became so successful and considered it an accident.
Solution: I recommend first for a Mission and Vision statement to be the first priority in any business plan. The leaders of the company need to know what their purpose is, what they want to achieve and to whom they want to appeal. They need to create a strategic choice because they need to also identify how and why they became successful because it can be the time, location and demand of their product where they, so they can thrive off of that. 2) Issue: In the video where the idea of online gaming was proposed, there seemed like no one really knew anything about online gaming or what it was about. There was no preliminary marketing plan presented upfront and it just seemed like it was thrown out because it seemed fun and a good market.
Solution: I would suggest preparing the preliminary marketing plan first and presenting it and doing some research on the business to know exactly what avenue to go through and how they are going to connect people “real time”. Online gaming can be broad and vague and there needs to be a focus or genre. Again there has to be a mission and vision statement and implementation