...1. According to the Porter’s competitive forces model, the new market entrants which are the tough competition from the competitors are Major League Baseball, the National Football League, and the National Hockey League which always try to get their business away, the substitute products and services is YouTube, customers have choice to use television cable provider as well as radio, supplier is Akamai Technology which helps NBA to increase their revenue. Because of Akamai, fans from all over the world are able to stream and download NBA high quality video. Akamai also help to increase NBA’s customers across the globe which helps NBA to compete in the market. 2. I think the NBA’s overall strategies are product differentiation and focus on market niche. NBA is using Akamai Technology to allow its fan from all over the world to download and stream NBA high quality video without any network outage. It helped NBA to have more users and fans from all over the world and helped them to compete in the market. It also helped them to increase revenue. 3. It is important for all the fans in the world have the same experience because it helps them to keep real time update about their favorite team. It does not matter to the team that whether their fans are from the USA or Canada or any part of the world. Fans and supporters are the great strength of the team. 4. NBA is using Akamai technology as their global platform to reach out to the fans across the world. They are already...
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...Video Case 1: Original Penguin Becomes a Learning Organization Questions: 1. As the organization has grown from just three employees, Chris Kolbe has had to delegate more decisions to others. How important is this transition to Original Penguin’s success as a learning organization? Explain. - It is important to delegate more decisions to others because the free flow of information is the key to the rejuvenation of Original Penguin. This is to make sure that communication with the team is at its highest peak; thus, it must be clear to every employee the goals and needs of the company. 2. Do you think Kolbe views knowledge among his employees as an important resource? Why or why not? - Yes, because Kolbe relies on the collaboration and communication among his team members. Kolbe firmly believes in empowering employees with freedom and resources to initiate their own ideas, make their own decisions, and perform their best. Kolbe also stated that “If you have a team, you have to give ownership of what they do.” He views knowledge among his employees as an important resource because he makes them feel comfortable and secure and make them feel that he wanted them. 3. What steps might Original Penguin as a company take ensure the satisfaction of its employees? - The company must give credits to the accomplishments of the employees by acknowledging their efforts and by giving them rewards or something. The free flow of ideas must still be there and respect and...
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...Video Case Paper Management/521 February 11, 2012 Video Case Paper Entrepreneurship is rampant around the world; it takes an idea to start with the thought of a dream. That can flood the market and make a profit within a year’s time of hope. In the case of the “College Entrepreneurs do Good and Make Money” there is a true understanding of the global market and what people need to make their business work well. In this paper the team will examine what lessons can be learn, who the stakeholders in small business are, and why these average college students impressed the world with their idea. Individuals starting out in business can learn a valuable lesson from the College Entrepreneurs (Aaron Houghton and Ryan Allis) by looking at the way they centered in on what small business owners need most. Aaron and Ryan looked at that all businesses must have contact with their customers to have customers. Ryan used his strength in marketing the product and Aaron provided his skills in development (Nickels, McHugh, McHugh, 2010). Individuals can to learn that people can work together in harming to bring about positive result with profitable effects. Ryan and Aaron’s iContact stakeholders consist of the customer, environmentalist and employees. “Stakeholders are all the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address” (Nickels McHugh & McHugh, 2010)...
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...What are the key inputs and outputs associated with Starwood’s new meeting planning process? The key inputs associated with Starwood’s new meeting planning process are “Starwood Meeting Concierge”, hotel managers, and staff. These key employees are responsible for hotel planning, meetings, and reservations requirements for the hotel and meeting room. The output of Starwood meeting planning is to provide a well-planned and successful meeting to meet the customer’s needs or expectations. 1. How does the meeting planning process at Starwood interact with the following core processes in their hotels? a. Customer relationship (internal and external) The main goal is that through great experiences more meeting planners will hold their events at Starwood. Starwood Preferred Planner is designed to create customer loyalty. Meeting planners can earn hotel points, charitable contributions, or airline miles. Starwood being consistent with the process of meeting planning helps the planner carry out business. b. New service or product development In order to determine if the plan or action is working it must be measured. Starwood has implemented surveying. This has become an important tool for Starwood Preferred Planners. The planners are encouraged to give honest feedback because the info will be used to improve or develop new service or product. c. Order fulfillment Starwood Preferred Planner has all the components to deliver a successful meeting. The Nextel radio...
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...SYSTEMS, ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following...
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...Essentials of MIS 11 Video Cases Essentials of Management Information Systems: Managing the Digital Firm, 11th Edition Kenneth Laudon and Jane Laudon Azimuth Interactive, Inc. Copyright 2014 Questions and Answers Chapter 1: Business Information Systems in Your Career Case 1: UPS Global Operations with the DIAD 1. List the various ways that DIAD improves customer service. Faster pickup and delivery schedules. Real-time tracking of packages based on bar code technology, and using Wi-Fi and cellular connections; a local Bluetooth network to connect the driver with the truck. GPS built into the unit to help drivers locate delivery and pickup locations. Color screen for customer to read shipping documents. 2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center. • Smart label created • Information sent to processing center • Information processed—stored, address corrected • Information matched to dispatch plan • Package is sorted • Another label is printed specifying delivery truck and position on truck • Geo software used to continuously update dispatch plans for trucks based on current load • Information is displayed on the DIAD IV identifying drop off order, position on truck • At delivery, package scanned. Information sent wirelessly to processing center ...
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...Sampa Video Solution Discussion Sampa Video Case This case is useful for illustrating how we do NPV analysis when cash flows are risky, illustrating the idea of a terminal value, and also for thinking about what kinds of advantages make for positive NPV projects. The case discusses Sampa Video, the second largest chain of video rental stores in the greater Boston area, and their consideration of an expansion into an online market. What we have to do is evaluate the decision. Sampa Video – History Sampa began as a small store in Harvard Square catering mostly to students. The company expanded quickly, largely due to its reputation for customer service and its extensive selection of foreign and independent films. In March of 2001 Sampa was considering entering into the business of home delivery of videos. This follows on the heals of rumors of similar considerations by Blockbuster and the appearance of internet based competitors (Kramer.com and CityRetrieve.com). Expectations The project was expected to increase its annual revenue growth rate from 5% to 10% a year over the next 5 years. Subsequent to this, the free cash flow from the home delivery unit was expected to grow at the same 5% rate that was typical of the video rental industry as a whole. Up-front investment required for delivery vehicles, developing the necessary website, and marketing efforts were expected to run $1.5 M. Projections – Incremental Cash Flows (thousands of $) Sales EBITD Depr. EBIT Tax...
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...Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 10 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Groupon: Deals Galore CASE 1 (a) The Real Deal With Groupon VIDEO CASE Systems URL http://www.youtube.com/watch?v=tgeh607ZXA0; L=12:42 (b) Introducing Groupon Now! VIDEO CASE URL http://www.youtube.com/watch?v=Vgk1YfInZoM; L=1:55 continued Chapter 10, Case 1 Groupon: Deals Galore 2 SUMMARY: Groupon is the leading daily-deals site on the Internet, with nearly 50 million subscribers. In 2011 it was the fastest growing company in the history of the Internet, but in 2012 it imploded to be one of the fastest falling stocks on Wall Street. Groupon Now! is a Groupon location-based service that finds local deals you can buy and use immediately using your mobile phone. It is one of several new initiatives from Groupon as it seeks to expand beyond the vulnerable daily-deals marketspace. CASE Groupon’s business model is based on the theory that everyone loves a great deal. Groupon is a popular “deal of the day” Web site offering discounted gift certificates usable at local or national companies. Each day Groupon e-mails its subscribers discounted offers for goods and services that are targeted by location and personal preferences. Consumers can also access its deals directly through its Web sites and mobile applications. Customers purchase Groupons from the company and redeem...
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...Stephanie Dunfee Article Summary 1 May 27, 2015 Video Case #1 – Chobani: Making Greek Yogurt a Household Name 1. Hamdi Ulukaya identified residents of Long Island, New York first for his first cups of Greek yogurt. The first cups were placed on shelves of a small grocery store in 2007. He focused on the “4Ps” to promote his yogurt. The first P was his product strategy. Ulukaya hired a yogurt master to help him develop Chobani. The product strategy focused on the actual product and packaging that product appropriately. The product undergoes an authentic straining process that removes excess liquid whey, resulting in a thicker, creamier yogurt with 13-18 grams of protein per single-serve cup. Chobani is higher in protein than regular yogurt, made with real fruit and only natural ingredients and preservative free. It does not contain any artificial flavors or sweeteners, but does contain five live and active cultures, including probiotics. As far as packaging, Ulukaya wanted a European style cup with a circular opening exactly 95 millimeters across. This shorter, wider cup is more visible on store shelves. In addition, he chose shrunk-on plastic sleeves with bright colors. Ulukaya’s price strategy involved approaching retailers directly rather than utilizing distributors. Prices were set high enough to recover costs and give reasonable margins to retailers, but not so high that they could be undercut. Ulukaya’s place strategy proved to be an extremely smart move. He worked...
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...Student Self-administered case study Organization structure changes at Body Shop 45-60 Case duration (Min): Organizational Behaviour (OB) Organization structure and design Worldwide Case summary: There are many work tasks to be done in a large organization and consequently the work must be divided up and allocated. In this case we consider what is meant by organization structure and design; consider why it is necessary to structure human resources, discuss how we should set about this enormous challenge and ask how we can make efficient and effective use of human resources in order to attain goals and derive a sustainable competitive advantage. In particular we consider issues associated with bureaucracy and hierarchy. Body Shop grew and with it came particular design challenges. Learning objectives: Define and discuss the nature of organization design. Outline the main structural choices available to organizations. Explain the limitations of the organizational chart in describing activity within an organization. Case problem: What is organizational structure and why do large organizations need continually to consider the designs of their organization? What may be the consequences of a good or bad design for a specific organization? Personal Products Company Body Shop www.thebodyshop.com Founded in 1976 by Anita Roddick, The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world...
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...GROUPON VIDEO CASE 1. What features of contemporary e-commerce does Groupon Now! utilize? * Ubiquity: Groupon now offers local deals at any moment of the day. * Global Reach: Groupon features a daily deal on the best stuff to do, see, eat, and buy in 48 countries, and soon beyond (read: Space). We have about 10,000 employees working across our Chicago headquarters, a growing office in Palo Alto, CA, local markets throughout North America and regional offices in Europe, Latin America, Asia and around the world. * Interactivity: Since the payment information is saved with the Groupon account you can just tap on a deal to purchase it. The app will give you a scannable barcode that the shop offering the deal can read using the Groupon NOW app. * Personalization and customization: Groupon personalizes “deals” for users who supply some information about themselves, such as their zip code, gender and age, and it will make sure you see the deals most relevant to you. * Information density: Groupon now share with the user many promotions according to the place, so the user can compare options and select the one he likes more. * Richness: If the user finds a deal he or she likes, that person “buys” the deal online via Groupon. The user can print the voucher or bring it up to display on a mobile device. 2. What value does this service provide subscribing merchants? What value does it provide customers? SUBSCRIBING MERCHANTS * A deal in Groupon...
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...Starbucks Video Case 1. There are many benefits of mobile payment systems in terms of situational influences and level of involvement. By substantially reducing the amount of time and effort required to pay for the goods, the system can increase the rate at which customers are served, shortening lines and reducing the number of employee hours spent running cards and making change. Mobile payment systems make the physical presence of cash and credit cards unnecessary, allowing for more impulse purchases and reducing the likelihood that an otherwise loyal customer will pass up the opportunity to make a purchase just because they forgot their wallet. These systems also reduce the cost of fees imposed by credit card companies on consumers and merchants, by reducing the number of small transactions (where the fee required to use a card may exceed the actual price of the item). 2. With their purchase of Evolution Fresh, Starbucks is addressing increased consumer demand for products that are viewed as being part of a “healthier lifestyle” (text). Consumers are looking for fresher, all-natural foods and are willing to pay a higher price for them, satisfying their esteem needs by getting a product that is viewed as superior to basic fast food. Also, by tying itself to the makers of a premium product, Starbucks is solidifying consumers’ perception of it as a retailer of premium food and juice, allowing it to move beyond its original coffee-centered business. 3. Starbucks...
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...Cristian Peña 13-0018 Management Information Sysems Video Case: Chapter 10 1. How does improving decision making add value for a business? Making the right decisions a leads to efficiency by making things run smoothly and in the right direction, as well as saving from unnecessary expenses and mistakes. Proper decision-making can also lead to the company growing, expanding, and generating larger revenues. 2. Explain why it might be useful to have detailed Web site metrics like those IBM provides. It is helpful to have detailed Web site metrics because it lets the business see and analyze customer behavior and then use that information to make decisions. They can use this data and put it into perspective for a big picture as well as into a detailed scale for future and immediate decisions. 3. Use the Web to find out some of the specific capabilities of Cognos 8 BI. Some of the specific capabilities of Cognos 8 Bi are reporting, analysis, dashboarding and scorecards on a single, service-oriented architecture (SOA). When it comes to reporting, Cognos 8 Bi provides you with access to the information you need to make smarter business decisions. In analysis, Cognos 8 Bi enables interactive exploration of information no matter where the data is stored. This makes it easier to analyze reports based con trends in performance. Dashboards monitor, measure and manage performance, identifying anomalies that can turn into issues, finding the root, and stopping them before they get...
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...During the first video I learned that there are three types of server virtualization each distinctively different from one another. The first type of server virtualization is virtualization (the most basic type). Virtualization uses software called a hypervisor which interacts directly with the physical server’s CPU and disk space. The hypervisor allow different operating systems to run at the same time and keeps each virtual server completely independent and unaware of the other virtual servers operating on the physical server. Additionally the hypervisor monitors and relay resources from the physical server to the appropriate virtual server. The second type of server virtualization is paravirtualization. Paravirtualization technique differs from virtualization technique in that a paravirtualizaton system is aware of one another. A paravirtualization hypervisor doesn’t require much processing power to manage an operating system because each operating system is already aware of the demands the other operating systems are placing on the physical server. The third type of server virtualization is OS level virtualization. The OS level virtualization system does not use a hypervisor. Instead the virtualization is part of the operating system and it performs all the functions of a virtualization hypervisor. Because the virtualization is part of the operating system all servers must run the same operating system. Each virtual server remains independent of one another, but you can’t...
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...I think that TOMS is successful because of both their unique products and their approach to social responsibility. While their unique products may attract many customers, I believe that their approach to social responsibility may have more of an impact because it makes people emotionally attached to the brand instead of just physically attached. Social responsibility refers to an organization's obligation to maximize its positive impact while minimizing its negative impact on society and that is exactly what they have been achieving. Some people buy the brand because of the style but their willingness to spend will be increased because of the psychological and social forces of helping others in need. TOMS manages its supply chain to ensure ethical and social responsibility within its cooperation. TOMS works closely with local humanitarian organizations. Mostly they show this as well by setting manufacturing standards based upon International Labor Organization standards for its manufacturers. They regularly perform audits to make sure that the factories are complying with these standards. TOMS also is creating a strong organizational relationship with its employees and volunteers. TOMS uses factories within China, Argentina, and Ethiopia for manufacturing. This makes room for them to not be ethically responsible if these factories are not carefully managed like they are. TOMS business model relates to the understanding of stakeholders and strategic philanthropy. Strategic...
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