...4. Marketing strategies of Skoda Auto in Vietnam 4.1 Marketing Objectives: The main objectives of the company are: * To penetrate into the Vietnamese market in 2015 * To create brand awareness for local consumers and increase customer’s perception towards its brand name * To become one of the ten biggest car brands in the market The choice of 2015 as entry year is favorable for Skoda because Vietnam’s automotive market is growing quickly and all competitive advantages for the company including lower vehicle import tax, high demand of Vietnamese consumers etc will help company to enter the market successfully. 4.2 Segmentation, targeting, positioning strategy Target groups for Skoda Auto’s vehicles will be based on four groups of segmentation variables such as Geographic, Psychographic, Demographic and Behavioral In Geographic segmentation, two major regions for the company are Hanoi Capital in the North and Ho Chi Minh City in the South. Ho Chi Minh City and Hanoi capital are chosen in terms of numerous population, high income level and high demand of car purchase. Concerning the population scale, Ho Chi Minh stood in the first position with 7,165,000 people and the second was Hanoi with 6,472,000 people. In Demographic segmentation, both men and woman, aged between 25-60 years are addressed. Average Vietnamese household size is about 4.1 person/household, so Skoda’s models such as Fabia, Octavia, Yeti will be the most affordable choice for the Vietnamese...
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...Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the new D economy CA THE SOFTWARE THAT MANAGES e-BUSINESS Cholamandalam ENTER A BETTER LIFE Insurance Citibank The city never sleeps Club Mahindra Holidays for a lifetime Holidays Crocodile Tough Guys, dress easy CROMPTON Everyday solutions GREAVES D’dmas Art of Beauty DHL We move the world TagLine/AdLine/BaseLi ne Innovation delivered Simplifly Moving India Forward EMOTIONALLY YOURS Express...
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...Kendriya Vidyalaya Sangathan 18, Institutional Area, Shaheed Jeet Singh Marg, New Delhi - 110 602. SUPPORT MATERIAL YEAR 2012-13 SUPPORT MATERIAL CLASS X – Social Science Chief Patron Shri Avinash Dikshit Commissioner KVS, New Delhi Patron Shri J.M Rawat Deputy Commissioner KVS, Jaipur Region Guidance Sh.K.R Choyal Assistant Commissioner KVS, Jaipur Region Sh. Dr. R.K Agarwal Assistant Commissioner KVS, Jaipur Region Convener Ms. Urmil Meena Principal, K.V. No. 1, Alwar Prepared By Mrs. P. Dixit Principal K. V. No. 4, Jaipur Mr. Anil Kumar Daila TGT (S.ST.) K. V. No. 1, Alwar Mrs. Veena Michael TGT (S.St.) K. V. No. 5, Jaipur Mr. D.C. Garg TGT (S.St.) K. V. Zawar Mines Mr. Manoj Singh TGT (S.St.) K. V. No. 1, Alwar Mrs. Sunila Thapar TGT (S.St.) K. V. Phulera Reviewed by Shri U.R Meghwal Convener Principal K.V Bhilwara Shri M.M. Sharma PGT (History) K.V Nasirabad Shri...
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...vụ các công việc phức tạp như kĩ thuật. Điều này giúp họ có thêm những kinh nghiệm thực tiễn cái mà rất có nhiều lợi ích và làm tăng trình độ của công nhân so với các công nhân làm việc trong các nhà máy nội địa. Số liệu chỉ ra rằng gần 90% công nhân làm việc ở nhà máy nước ngoài có chuyên môn kỹ thuật cao hơn những người làm việc ở công ty nội địa. * Cuối cùng là công nghệ, các nước nghèo hoặc các doanh nghiệp cùng ngành tại các nước nghèo có thể học tập được các công nghệ tiên tiến và phương pháp quản lý từ các doanh nghiệp lớn. Do vậy, nền công nghiệp tại các nước nghèo có thể được phát triển. Nhờ có sự đầu tư của Nhật tại Vietnam, các doanh nghiệp đã học được những công nghệ tiên tiến như việc đưa vào sử dụng loại máy MTA08, JK003AH trong sản xuất ô tô đang là...
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...Since 1945 Bajaj Auto Limited 3rd Annual Report 2009-10 Bajaj Auto Limited 3rd Annual Report 2009-10 Pulsar- AME 2010 Most E cient Use of Branded Content Discover DTS-i Kawasaki Ninja 250R CNBC Overdrive 2010 Bike of the Year CNBC Overdrive 2010 Storyboard Auto Commercial of the Year (Bike) Kawasaki Ninja 250R ET NOW Zigwheels Award 2009 250cc Bike of the Year Kawasaki Ninja 250R Business Standard Motoring 2010 Motoring Bike of the Year Kawasaki Ninja 250R IMOTY 2010 Indian Motorcycle of the Year Pulsar Mania E e Awards 2009 Category: Consumer Durables Recent awards for our products Kawasaki Ninja 250R NDTV Pro t Car & Bike Awards 2010 Two Wheeler of the Year Bajaj Auto NDTV Pro t Car & Bike Awards 2010 Best Integrated Campaign 2 Wheeler Kawasaki Ninja 250R NDTV Pro t Car & Bike Awards 2010 Motorcycle of the Year up to 250cc CONTENTS Management Team ............................................................................................................................................... 3 Chairman’s Letter ................................................................................................................................................... 4 Management Discussion and Analysis .......................................................................................................... 7 Corporate Governance ...................................................................................................................
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...Term paper proposal GEN- 201 Name: saf de ID: 2010-1-40-040 This research paper is part of my course requirement Gen-201 that was assigned to me. The research paper is based on the most happening concern of Dhaka city- Traffic congestion. Dhaka, the capital city of Bangladesh is burdened with many different problems, namely housing problem, sanitation problem and problem related to water logging, etc. Yet, among many other problems, the city has been experiencing severe traffic-problem which is a common phenomenon in our daily life. Dhaka city situation is more alarming mainly due to vehicular movement and traffic jam. There are different types of vehicular namely, car, bus, jeep, truck, minibus, microbus, auto-rickshaw, tempo, mini-truck, motorcycles and innumerable numbers of rickshaws. There are many reasons behind traffic jam in Bangladesh. Among them some major factors are as follows: • Undisciplined traffic signal in the road. • Indiscipline among the road user. • Might is right, everybody are free to park their vehicle on Road. • No knowledge of traffic rules which encourage violating the rules. • Enforcement of rules by dishonest persons who are busy in collection of illegal money from traffic rules violators. • Heavy numbers of vehicle on roads. Time is the most valuable things in the twenty first centaury no doubt. And traffic jam is killing the most productive time of the people of Dhaka city. Time is going...
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...Case Study 4: Cheating and NASCAR: Who’s at the Wheel? This paper embarks on a road trip to NASCAR, the National Association for Stock Car Auto Racing, to take a close look at why cheating occurs within that organization. Two arguments drive the article, namely that NASCAR (1) may not be able to stop cheating particularly within the current context, and (2) might not want or be motivated to stop cheating. Obstacles complicating NASCAR''s efforts to stop cheating include the long-standing culture of unethical behavior within stock car racing, and the inconsistent imposition of punishments by NASCAR which drivers and race teams perceive as favoritism and unfair treatment. Yellow flags that raise caution include pressure from unwavering fans, and the friction between innovation and maintaining parity among teams. Proposed solutions include changing the culture within the NASCAR community, as well as developing ethical role models, both of which require major action by NASCAR''s top managers to signal the importance of ethical behavior. Other key stakeholders such as sponsors and fans must create incentives and rewards for ethical behavior, and consider reducing or ending support for drivers and teams that engage in unethical conduct. Our analysis and recommendations have broad applications because NASCAR is an archetype of a large organization attempting to reduce cheating and unethical behavior. As you think of NASCAR, the first thing comes to mind is cars racing round...
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...MC53: Positioning & Creative Strategy Exam project spring 2012 CPR. Nr. 280880-3030 Table of content Part one: Category Background .............................................................................................................. 2 Presentation of chosen product............................................................................................................ 2 Market background information´s ....................................................................................................... 2 Part two: Analysis of Competitive Advertising ........................................................................................ 4 General characteristics of the car industry .......................................................................................... 4 Skoda Citigo advertising analysis ....................................................................................................... 4 Seat Mii advertising analysis ............................................................................................................... 6 Part Three: Brand Advertising Strategy ................................................................................................... 9 VW Up advertising analysis ................................................................................................................ 9 Potential new advertising for VW Up ............................................................................................... 10...
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...Case Study 4: Cheating and NASCAR: Who’s at the Wheel? ACC 571: Forensic Accounting May 29, 2012 My first thought when I hear NASCAR, is cars, fans and a whole lot of noise. Who knew that it is one of the top selling sports in the USA. According to the article “10 Interesting NASCAR facts”, There are over 75 million NASCAR fans in the United States and over 6 million attended races in 2010. NASCAR has grown increasingly in its popularity and is now the second largest grossing sport. NASCAR founder William France “Bill” France Sr. founded the sport in 1948. Bill was a mechanic and auto shop owner from Washington, DC. He moved to Daytona Florida in the 1930’s. At the time, Daytona was a great spot for racing enthusiasts. William got involved in racing cars and promoting events. He soon realized that, at different races, rules would vary, and certain promoters were dishonest and would steal money from the contestants. William France Sr. felt the need for a governing body to sanction events. He chose members of the community, discussed this with them. This idea gave birth to NASCAR. . (www.History.com) Analyze the motivational factors that promote cheating at NASCAR. In the article “Is it Easy to Cheat in NASCAR?”, since stock car racing is such a big business, sponsors do not like to hear of any bad publicity when it comes to their particular team(s). Neither do the teams want to lose their sponsorship. When the sport tried to change the culture of NASCAR...
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...A RESEARCH REPORT ON “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” (A CASE OF BAREILLY CITY) SUBMITTED FOR APPROVAL FOR CONDUCT OF FIELD RESEARCH FOR PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION DEGREE FROM U.P. TECHNICAL UNIVERSITY, LUCKNOW Under the Kind Guidance of: Mr. PANKAJ DIXIT Co-ordinator Management R.B.M.I. Bareilly Submitted By: DESH RAJ SINGH M.B.A. IV - Sem Roll No. :-0701670033 SUBMITTED TO: DEPARTMENT OF BUSINESS ADMINISTRATION RAKSHPAL BAHADUR MANAGEMENT INSTITUTE, BAREILLY (U.P.) DECLERATION I, Desh Raj Singh, student of M.B.A IV sem (university roll no.0701670033) at RBMI; hereby declare that I have completed my research report on the topic titled “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” as a compulsory part of my course curriculum. The information provided in the report is original and has not been copied from anywhere. This report is not submitted to any other university/institute for the award of any other degree/diploma. DESH RAJ SINGH MBA IV Sem. Roll No. 0701670033 ACKNOWLEDGEMENT “NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” has been given to me as part of the curriculum in Two-Years Masters Degree in Business Administration....
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...the parent and yet maintain their own distinguished persona and value proposition in the consumer’s mind. A complete break away from the parent that is the creation of an individual brand would not be possible for Marriott in this case. Primarily because here the consumer is looking for her needs to be met within the universe of Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards, achieving a larger goal. Let us consider the examples of telecommunications player Tata DoCoMo and two-wheeler major Bajaj Auto, two brands that have chosen to take completely opposite routes around the same time to illustrate the dos and don’ts of the branding journey. And yet, each has valuable lessons in store for future managers. One versus many The Strategist looks at the recent experiences of TataDoCoMo and Bajaj Auto to check if the textbook assumptions about umbrella versus multiple branding stand true on the ground MASOOM GUPTE he standard view of business growth is that growth is always good, bigger is always better and that companies must grow or die. While every company aspires to grow its business, an expanding business brings with it a host of new risks: too many people, too many locations, too many products and at times, too many brands T to contend with. At least for marketing managers the choice is clear: they have to decide whether they prefer the simplicity of unified or umbrella branding...
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...Sampson Racing Case Organizational Leadership – Fall 2011 John Perron I really tried to think about the Framing of this scenario as I also went through the numbers. One unique perspective that I had is that as a young man I used to race motorcycles. While I understand the basic costs and the elements of racing that are presented here, I was surprised that there was never any concern for the driver’s safety in this scenario. It should be the number one concern when making a decision to race or not race. It was not even an element presented in the framing of this decision-making exercise. That being said, I included that in my analysis. I took the approach of listing the facts that the scenario presented and tried to look at the cost of racing versus not racing in the same way as I would look at any scenario where lives are also at stake as in going to the moon, or having brain surgery. Certainly at racings speeds, lives are at stake. How much is a driver’s life worth? There are no guarantees in this scenario for $1,000,000+….it only says Goodstone is considering it. Is a driver’s life worth more or less than $1,000,000? The current financial state of the team is $32,500 in the hole. There are 4 possible outcomes in this scenario: 1) Sampson Team decides to race and finishes in the Top 5 50% Chance. Result: There were no definite numbers, but let’s guess and say that the new annual sponsorship is worth $1,000,000+. 2) Sampson Team decides to race...
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...THE ROAD AHEAD FOR SHANGHAI VOLKSWAGEN Shanghai Volkswagen is a joint venture between the German Volkswagen AG and a consortium of Chinese partners. The 25-year agreement signed by the partners in the middle of 1980s provided for 50 per cent VW AG equity. By 2001, this venture was the most successful automobile venture in China. Other attempts made by the US AMC Jeep Corporation and other carmakers failed. While other companies were attracted by the large population of 1.2 billion people (certainly only a very small percentage would be the customers), VW built the successful venture over the years. By 2001, it had a market share of over 50 per cent due to introducing “hot” models and assuring reliable service. But a great deal of effort was necessary to build up this market. The early years were not without difficulties. For example, VW had to develop suppliers for quality components, train the work force, work under constraints imposed by the governments, and had to share its latest engine technology. The Santana model, that proved successful in Brazil, was the primary vehicle that suited the Chinese market. By 1995, the improved Santana 2000 was introduced. The ultimate aim of the Chinese, however. Is to design, and eventually develop their cars by themselves. The factory, not far away from shanghai, has one of the most modern engine plants. Chinese engineers and managers were sent to the factory in Wolfsburg, Germany for training. Moreover, Chinese managers...
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...I. Executive Summary NASCAR is the brainchild of William France, which he started in 1948. Remaining under the control of the France family, NASCAR has since grown to become multibillion dollar business and one of the premier sports in America today. NASCAR sanctions over 1500 races at over 100 tracks in the US and Canada. NASCAR’s business model and success is heavily dependent on its relationship with big name sponsors. NASCAR strives to be the recognized leader in motorsports entertainment by improving distinctive environments for customers, participants and employees. NASCAR foresees strategic global expansion specifically in mature markets such as Europe, where Formula 1 racing has a dominant foothold. NASCAR is particularly sensitive to recessions. To combat this issue, strategic pricing will be used along with the support of loyal sponsors. To continue growing the NASCAR brand in the US we plan leverage our high profile drivers to appeal young folks. NASCAR is also cognizant of the untapped market with minorities and is committed to attracting this diverse group through target marketing and the implementation of special programs. To promote safety within professional racing NASCAR has invested in new technology and is stringent on safety procedure. NASCAR plans continue emphasizing safety and research to make the sport safer than ever. The company also plans to pursue more green initiatives to reduce its carbon footprint. As the economy improves the company will...
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...Automotive Service Technicians And Mechanics Career Essay Iven Garcia GUST 1270 Professor Adams 30 November 2009 The career that I have literally chosen is the automotive service technician and mechanics career. The reason why I chose this career it’s because… Well actually I have plenty and many reasons to choose from because I am very passionate about this career and I have lived through it my entire life. One reason is that Auto Mechanics is because to me it’s an interesting field to me. I decided to explore the topic a little more to get a better understanding of what it would take to become a successful automotive technician . I have lived through the auto mechanics field pretty much all through my life. Well actually since I have been born. The reason of this is very simple. That is because my very own dad is an auto mechanic himself. Well actually to be more exact, he owns his own auto mechanic shop. Since I was little I have always helped him at his work because I have always enjoyed working with vehicles. Since the very first day that I started working with him I already knew that the automotive field was the job for me. Since I was a baby my very own parents use to tell me that I would disappear out of their sight. And when they used to find me I used to be playing with the tools besides my dad helping him out. I have pretty much made my mind up about actually going further in this career. Not only because I actually enjoy doing that job but also...
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