...Analysis of Jane’s Condition Jane Vuong, a 24 year old Vietnamese undergraduate student was admitted into the hospital Emergency Department presenting with anxiety, difficulty speaking, breathing and dusky lips following severe chest tightness during an exercise session at the local martial arts school. On examination she had a wheezing sound when breathing. She has no history of asthma but says she has some allergies which she treats with herbs. Her colleague who brought her to the emergency room also claims that Jane has recently had difficulty breathing while taking the stairs up to the martial arts studio and she no longer rides her bicycle to the studio. Jane is in her second year at the local University where she is studying cellular biology. Jane is a bright student who studies a lot and also works part time in the Universities’ research center which gives her extra cash. She admits that she has been having a dry cough for some months which she associated with allergies. She also relates her inability to ride her bike to her allergies. Jane smokes at least one packet of cigarettes on a daily basis, and during assessment appears to be in the pre-contemplation stage. Jane had six months earlier tested positive for hepatitis B. This surprised her a lot because she was asymptomatic. Though she denies drug use, she admits to having multiple sexual partners. She does not want to be in a long-term relationship because she claims it could complicate her life. She also admits...
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...common enough but more invidious are innocent looking collocations which appear to make sense until one asks oneself what they mean in particular context. Lexical interference is very dangerous because it can distort the meaning of a sentence. 1. Context CT: The context itself determines the meaning of words. Therefore, their meaning should be solved in the context. It is commonly known that a word may have equivalents and accordingly the analysis of its meaning has to be made carefully in order to pick out the most appropriate word. There are many ways of translating of some nouns related to professions, classes, and fields in society. H : Polish President affirmed that the Polish government would continue to create favourable conditions for the Vietnamese community, the fourth largest foreign community in Poland. Tổng thống Balan khẳng định rằng chính phủ Balan sẽ tiếp tục tạo điều kiện thuần lợi cho cộng đồng người Việt, cộng đồng nước ngoài lớn nhất thứ tư ở Balan. President Ho Chi Minh is a lofty example of sacrifice in Vietnamese revolution cause. Chủ tịch Hồ Chí Minh là tấm gương hy sinh cao cả trong sự nghiệp cách mạng Việt Nam. Last year, there was a conference for alumni of Harvard University in New Delhi and Mr. Larry Summners, a former President of Havard, he said in his speech that the U.S. has to change its thinking and has to change its look at the world. Năm ngoái, trong một hội nghị của cựu học viên Đại học Harvard tại New Delhi, nguyên hiệu trưởng...
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...------------------------------------------------- Class Notes on The Happiest Refugee Chapter 1 Possibly the most prominent reason why the first chapter of Anh Do’s “The Happiest Refugee” reflects the ideas of an outsider is how war has changed Anh and his families lives. “The year is 1976 and the Vietnam war has just ended”, “When the war ended her two older brothers, high- ranking paratroopers who fought alongside American and Australian soldiers, were put into communist re-education camps” and “My grandfather was in the army, so Grandma was left to look after ten kids on her own in a little hut” explain how the war has torn Anh’s family apart and has deeply effected how his father and mother lived throughout their childhood. When Anh’s Father is forced to almost single-handedly take care of his brothers, it builds and changes his personality and makes him far more responsible. When Anh’s uncles are put into a re-education camp, Anh’s father shows the leadership qualities and courage that he built over his childhood to free them from slavery. Chapter 1. From the start of the chapter, we can see the traits of an outsider, namely being a non-evident sense of belonging. When the communist guards were harassing the young lady; she was an outsider as she was being ostracised and segregated from the rest of the group in a nasty and threatening way. This was evidenced in the text from the quote “ ‘Lift up your trousers’ the guard demands. The girl lifts her black cotton...
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...CREDIT RISK MANAGEMENT AND BAD DEBT CONTROLLING Case: ANZ Vietnam LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Thesis Spring 2013 Minh Thong To Lahti University of Applied Sciences Degree Programme in International Business MINH THONG, TO Credit risk management and bad debt controlling Case: ANZ Vietnam Bachelor’s Thesis in International Business, 53 pages, 3 pages of appendices Spring 2013 ABSTRACT It can be seen that the Vietnamese economy in the first decade of the 21st century has a significant development in the banking sector. Commercial banks represent a big role in this development. The banks’ capital rose rapidly and became an important factor in Vietnamese economic growth. However, a negative side always follows the result of any growth. Expanding operation leads to debt rate increase in most commercial banks. Especially bad debts rate rose rapidly. Bad debts became a serious problem for the Vietnamese economy. When the amount of bad debts increases to a particular point, it will hinder the development as well as the operations of the banks. Due to this issue, controlling the bad debt rate is hard work for all commercial banks. There is no model of solution for all banks. According to specific characteristic of each bank, specific solutions to control bad debt rate are provided. However, those solutions seem to be not as effective as expected due to many reasons. When Vietnam became an official member of the World Trade...
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...31/08/2011 Group 2 – Kieran Tierney Marketing Plan: Vifon Cup Noodles Contents 1. EXECUTIVE SUMMARY 3 2. CURRENT MARKETING SITUATION 4 2.1. Introduction 4 2.2. Situation analysis 4 2.2.1. Microenvironment 4 2.2.2. Macroenvironment 6 3. SWOT ANALYSIS 9 4. OBJECTIVES 10 4.1. Corporate objectives 10 4.2. Financial objectives 10 4.3. Marketing objectives 10 5. SEGMENTING, TARGETING AND POSITIONING 11 5.1. Segmentation table 11 5.2. Targeting 11 5.2.1. Evaluating Market Segment 11 5.2.2. Target marketing strategy 12 5.3. Positioning 12 5.3.1. Positioning map 12 5.3.2. Possible value different and competitive advantage 12 5.3.3. Choosing the right competitive advantages 13 5.3.4. Overall positioning strategy 13 5.3.5. Positioning statement 14 6. MARKETING MIX STRATEGIES 14 6.1. Product strategy 14 6.1.1. Brand Life cycle stage 14 6.1.2. Levels of Products and Product strategy 15 6.1.3. Brand Development Strategies – Line extension 16 6.2. Price Strategy 16 6.2.1. Product Mix Pricing Strategies 16 6.2.2. Price-Adjustment Strategies 17 6.3. Place strategy 17 6.3.1. Administered Vertical Marketing System 17 6.3.2. Multiple distribution channels 18 6.3.3. Channel design 19 6.4. Promotion 19 6.4.1. Promotion mix strategies 19 6.4.2. Promotion tools 20 7. ACTION PROGRAM 23 8. CONTROL PROGRAM 25 REFERENCES 26 1. EXECUTIVE SUMMARY Vifon (Vietnam Food Industries Joinstock Company) seeks to provide a...
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...multitudes of ways to participate in a microculture. It could be along ethnic, religious lines, or even lifestyle. All these factors come into play with regards to the different aspects of microcultures. This paper will delve into all three types of microcultures; it will look at Vietnamese, Jewish, and Vegan cultures and compare them to mainstream Canadian culture. The subsequent comparative analysis aims at finding differences in an attempt to better understand and communicate more effectively, by clarifying the common misunderstandings that arise when communicating with different microcultures, whether in business or everyday life. Vietnamese Background/History/Evolution Representing one of the largest non-European sub-cultures in Canada, the Vietnamese community ranks 5th in terms of size and comprises just over 150,000 individuals. Concentrated in metropolitan areas, close to 60% of the population resides in Toronto, Montreal, Vancouver or Calgary (Statistics Canada see Appendix B). Despite currently being a sizable group, this sub-culture was virtually non-existent prior to the Vietnamese war that took place between 1964 and 1975. It wasn't until the conflict arose that thousands of Vietnamese were uprooted, creating one of the largest refugee communities in North America (Immigration encyclopedia). Consequently, the greater majority of the community are foreign born, at approximately 70%. This starkly contrasts with the greater Canadian population who comprise of only...
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...Reconstructing the Past to Change the Future: An Analysis of Character Development in When Heaven and Earth Changed Places and Journey From the Fall While the characters from When Heaven and Earth Changed Places and Journey From the Fall move on to a life of "comfort and safety" in the US, unsettling memories of the war resurface that force them to revisit their pasts. In order to reconcile their regrets, they must reconstruct memories from their past and address their guilt. This essay follows the journey that the characters Le Ly Hayslip and Mai take from Vietnam to the US and provides examples of how the two women attempt to forget their previous existences, create new ones, and reevaluate their pasts in the context of the present. By “comfort and safety,” I mean that Le Ly and Mai are not worrying about survival and safety as much anymore in the US as compared to in Vietnam. The two characters escape Vietnam because the livelihoods of their families are at stake. Le Ly escapes Vietnam for reasons relating to physical as well as emotional well-being. When Le Ly talks about the story of a woman watching her son get shot and then the woman herself getting shot as well, Le Ly realizes that the only chance for survival for her and her son is by leaving Vietnam. In addition, not only is Le Ly in physical danger, she is also in a hostile environment in terms of her relationships with the people around her. Her family relations are extremely volatile, since her family is very...
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...DECLARATION OF ORGINALITY AND WORD COUNT I declare that this graduation project is based on my original work except for quotations and citation which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other courses/degrees at HELP University College or other institutions. The word count is 8946 words. HOANG THUY HANG October 2011 1 ACKNOWLEDGEMENT As to complete this graduation project, I was granted a lot of support, guidance and assistance from mentors and lecturers. Therefore, I want to thank to all who support, direct and motivate me during the process of completing the research. 1. First, I would like to express my deep gratitude to my supervisor, Dr. Pham Duc Hieu from International School at Vietnam National University, Hanoi who guide me in my choice of assignment 2. I also would like to thank to Ms. Sumathi and Ms. Shenba at Help University College, who initiated the project and give so much instruction and support. 3. Thank all the respondents in Panasonic company who have helped me complete the survey with their enthusiastic and supporting manner. 2 A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY: A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM By HOANG THUY HANG October 2011 Supervisor: Dr. PHAM DUC HIEU ABSTRACT With the increasing effects of ASEAN over the world, Vietnam is an ideal market for corporations. Furthermore, becoming the member of...
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...ANALYSIS INTRODUCTION SITUATION ANALYSIS COMPANY DESCRIPTION Lotte Co. was originally established in June 1948 in Japan with the aim to provide an internationalization and diversification products and services to customers (Lotte Co. Ltd. 2012). In 1967, Lotte Co. Ltd. expanded their market to Korea, established Lotte Group to offer a modernized food industry and a high-standard lifestyle to their customers (Lotte Group 2012). Nowadays, Lotte has grown into a global company with offices in more than 50 countries worldwide, various sectors and approximately 4,700 employees (Lotte Co. Ltd. 2012). Food and Beverage is still the forte of Lotte Group and has a stable development in the global market especially Japan, China, Russia and Vietnam. In 2011, Lotte had earned ¥522.0 billion in total (Lotte Co. Ltd. 2012). Lotte entered Vietnam market with their forte – food and beverage. However, it is not until December 2008 that Lotte started investing into Vietnamese market, with the establishment of the first Lotte Mart in Ho Chi Minh City. In Vietnam, with KFC, Lotteria is the main player in fast-food franchising business (Tuoi Tre 2012). Lotte’s mission is to create high – quality services and products contributing to an abundant life for their customers through creativity exploration and challenge confrontation. PRODUCT DESCRIPTION According to Lotteria 2012, Lotteria is the leader in the Korean fast-food industry with 550 billion won sales in 2009. Firstly appeared...
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...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
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...IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results...
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... Because the influence of culture has already been discussed in depth in Chapter 6, this chapter covers other relevant concepts. The focus is on the major approaches used to study consumer behavior. The basic purpose of this chapter is to acknowledge the role that determinants other than culture play in influencing consumer behavior. The chapter thus examines the psychological and social dimensions, and these include motivation, learning, personality, psychographics, perception, attitude, social class, group, family, opinion leadership, and the diffusion process of innovations. PERSPECTIVES ON CONSUMER BEHAVIOR Consumer behavior may be defined as a study of human behavior within the consumer role and includes all the steps in the decision-making process. The study must go beyond the explicit act of purchase to include an examination of less observable processes, as well as a discussion of why, where, and how a particular purchase occurs. Domestically, marketing scholars have employed a variety of techniques and concepts, including the cultural approach, to study consumer behavior. Yet consumer study on an international basis has employed the cultural approach almost exclusively without much regard for other psychological and social concepts.This is a very curious approach since it is the norm for virtually all consumer behavior textbooks to treat...
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...Strategy Writings[1] Dr. Mary A. Hamilton MBA, Ph.D. University of Rhode Island http://www.cba.uri.edu/faculty/hamilton/ Dr. Mark Lehrer Ph.D. University of Rhode Island Module #1: Introduction by Mark Lehrer 3 Module #2: Industry Analysis by Mark Lehrer 6 Rivalry 8 Entrants 9 Bargaining Power of Suppliers / Buyers 9 Two Cases: Breakfast Cereal and Personal Computers 9 Module #3: Value Chain Analysis by Mark Lehrer 12 Module #4: Industry Value Chains by Mark Lehrer 16 Module #5a: Generic Strategies (by Mary Hamilton) 16 Module #5b: Resource-Based View (by Mary Hamilton 16 Module #6: Industry Life Cycle (by Mark Lehrer) 16 Module #7: Competitive Strategy by Mary A. Hamilton 16 Theory 16 Types of Competitive Strategy 18 Offensive strategies 18 Defensive strategies 19 Collusive Strategies 19 Strategic alliances 20 Application 21 Module #8: Business Models by Mark Lehrer 23 Beyond Strategizing 23 Business Models: A Typology 23 Business Models Beyond the Internet 25 Module #9: Corporate Level Strategy by Mark Lehrer 28 Module #10: International Strategy by Mary A. Hamilton 28 Global Opportunities 28 International Strategic Orientation 29 National Advantages 31 Mode of Entry 32 Competitive Performance 33 Module #1: Introduction by Mark Lehrer How can one introduce such a multifaceted subject as strategy? What is strategy? Why does it matter? The concept of strategy comes from...
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...Brand Choice Pizza Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Brand Choice Pizza Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 MARKETING COMMUNICATION IMC PLAN MARKETING COMMUNICATION IMC PLAN Table of Contents Stage 1 I. Situation Analysis 1 1. 4Ps Overview: 1 2. Target Audience: 2 3. SWOT Analysis: 3 4. Competitive Frame: 4 II. Communication Objectives 5 III. Communication Budget 6 Stage 2 I. IMC Program 6 1. Advertising: 6 2. Consumer-Oriented Promotion: 11 3. Event Marketing and Sponsorships: 12 4. Marketing-Oriented Public Relations and Publicity: 13 II. Evaluation and Control 15 1. Evaluation: 15 2. Control: 16 Executive Summary Since 2007, Pizza Hut has made a name for itself in Vietnam's booming market for fast food despite the industry’s increasingly competitive tendencies. With 40 locations scattered in cities across the country, Pizza Hut aims to reach the active and young urbanites, who are looking for more value and are attracted to the brand because of its proposition “Pizza...
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...List of figures 4 List of tables 4 Acronyms, abbreviations and definitions 6 Weights and measures 6 Abstract 7 1 Introduction 8 1.1 Research objectives 9 1.1.1 General objectives 9 1.1.2 Specific objectives 9 1.2 Research methodology 9 2 Literature review on the global value chain (GVC) of coffee 11 2.1 Theory of global value chains 11 2.1.1 Introduction to the value chain concept 11 2.1.2 Global commodity chains 12 2.1.3 Value chain analysis 13 2.1.3.1 Definition 13 2.1.3.2 Methodological aspects of value chain analysis 15 2.1.4 Governance 15 2.1.5 Barriers to entry and rent 16 2.1.6 Upgrading in value chains 16 2.2 Overview of the world coffee market 17 2.2.1 World coffee production 17 2.2.2 Production by type of coffee 18 2.2.3 Coffee producing countries 19 2.2.4 Stocks in producing countries 20 2.2.5 World coffee exports 21 2.2.6 World coffee consumption 24 2.2.7 The International Coffee Organisation and coffee prices 29 2.2.8 Mapping the global value chain of coffee 31 3 Analysis of Colombia and Vietnam’s participation in the coffee value chain 33 3.1 Vietnam’s participation in the GVC of coffee 33 3.1.1 Background 33 3.1.1.1 Natural conditions 33 3.1.1.2 Infrastructure 34 3.1.1.3 Policy and legal frameworks 35 3.1.2 Vietnam’s position in the global coffee market 36 3.1.2.1 Export output 37 3.1.2.2 Export turnover 37 3.1.2.3 Export product structure 38 3.1.2.4 Export prices 39 3.1.2.5 Export markets 40 3.1.3 Actors 42 3...
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