...Assignment: * Assignment #4 – Bait and Switch (Due November 29) View the video: “Bait and Switch” by clicking on the link in the course shell. There is also a link that will allow you to print the script of the video. Write a four to five (4-5) page report that answers the following: 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. 2. When Tony said over the phone “three thousand dollars firm,” explain whether or not he was making an offer that, if accepted, would bind the dealership in contract. 3. Explain whether or not advertized specials can be taken advantage of by employees of the advertiser. 4. Explain to what extent an advertisement binds the advertiser to the terms of the advertisement. 5. Explain to what extent an advertisement has to be true. The format of the report is to be as follows:o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.o Type the question followed by your answer to the question.o In addition to the four to five (4-5) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. NOTE: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. | The assignment...
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... 4. That Apple makes a better computer than Microsoft 5. The Apple side is new, faster looking and the mechanic looks happy 6. It wants people to buy Apple computer Review Questions 1. What did you think of when you encountered the word argument as you began to read this chapter? What do you think now? I thought an argument was when more than one person had opposing views on the same issue. After reading this chapter I feel that the word argument is much broader than just a disagreement between two people. 2. Provide three examples of your own to illustrate the statement “Argument is everywhere.” One of your examples should be a visual argument. * Who makes the better video game console Microsoft, Sony, or a PC gaming rig. * T.V. commercials * nicoleashleyrd. (Artist). (2013, Feb 4). Visual Arguments [Web Drawing]. Retrieved from http://thefamilyofblood.wordpress.com/2013/02/04/visual-arguments/ 3. Describe traditional and consensual argument. Give two examples of each. A traditional argument is when you try to change the audience point of view and a consensual argument seems to be one where the two parties must come to an agreement. Traditional * A movie trailer * Consensual * A couple trying to decide what time to see a movie * Haggling over the price of a car 4. What are some of the conditions necessary for argument to work best? * An issue * An arguer * Audience * Common ground *...
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...Television Media Abstract Television is an amazing thing. Many years ago, we had a black and white screen with big knobs, as bulky as a microwave for a television. Now, with technology so advanced, we have it almost paper thin and we sit in front of it just mesmerized by what we watch on the screen. We watch anything from the news, to reality television, to educational programs, and so on. It’s such a powerful tool that can have a big influence on most consumers because most of us sit in front of it either when we are bored or just want to relax. It is a phenomenon that has allowed us to see the latest news, advertisements, the latest movies, or even the most up to date current events that is happening throughout the whole world. History of Television There are different Era’s of the televisions. Prior to the year 1935, it was called the Mechanical Television Era. It was the first generation and was not completely electronic which displayed a TV screen and it had a small motor with a spinning disc and neon lamp. (Bennett, 2001) First Media Advertisement in the United States In the United States, the first advertisement shown on the television was for Bulova and it had showed for 10 seconds and was placed before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The company paid only $9.00 for the advertisement. There are two main characteristics to television advertisement in the United States. The first task is to create a television...
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...Chapter II: Literature Review Ms.Stuti Pardhe Northwest Nazarene University Chapter II: Literature Review First Draft Introduction The research topic discussed in this literature review addresses the question of what human service agencies in the state of Idaho do to combat domestic minor sex-trafficking. The purpose of this research study is to explore the ideology of different research studies that explain and identify effective strategies to prevent domestic minor-sex trafficking in neighborhoods and communities. Sex-trafficking is a social problem because, “the crime of people trafficking is an assault on human rights” (Heredia, 2008, p. 399). The issue of Fighting against sex-trafficking was addressed at the UN convention when a protocol was set to tackle the problems of sex-trafficking. There are strategies and interventions used by international and national human service agencies to assist the sex-trafficking victims. Shared Hope International and partner non-profit organizations stated the importance of protecting the victims, preventing the crime and prosecuting the perpetrators, and also have decided to act upon the problem (Shared Hope International, 2009). Further in the study, the researcher will provide detailed analysis of the strategies used by the human service agencies to aid the victims of trafficking. These strategies will include training law enforcement to investigate human trafficking cases, improving communication between the human service...
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...Ethics and Promotion 12 RECOMMENDATIONS: 16 Bibliography 17 Abstract In this project we intend to identity the marketing the marketing mix, the social responsibility in marketing, develop the concept of ethic in marketing components of marketing and how each of them can subject of unethical practices. Definition of the marketing: Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. For example, “Walmart” has become the world’s largest retailer—and the world’s largest Company—by delivering on its promise, “Save money, Live better.” Nintendo surged ahead in the video-games market behind the pledge that “Wii would like to play,” backed by its wildly popular” Wii” console and a growing list of popular games and accessories for all ages. And McDonald’s fulfills its “i’m lovin’ it” motto by being “our customers’ favorite place and way to eat” the world over, giving it a market share greater than that of its nearest three competitors combined (Philip kotler, 2012, 2010, 2009) Definition of the marketing mix is the set of tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix...
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...9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed that the ability of customers to order movies through their computers for instant viewing, commonly referred to as video-on-demand (VOD), would quickly impact the large user base for Netflix’s core business. Hastings looked across the third floor of the office building and the conference rooms named for some of his staff’s favorite films. A love of movies clearly ran deep among Netflix employees, and he was confident that one way or another, his team would maintain the company’s position as a leader in the home video market. But, as he reflected upon the years of investment and discussions surrounding the new feature that Netflix would be offering its customers, he could not help but think of the merits of the paths not chosen. As the management team filed out of the board room around him, Hastings returned his thoughts to the present. While he believed that the DVD rental market would remain healthy for years into the future, he knew that this announcement would impact not just the market’s...
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...9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed that the ability of customers to order movies through their computers for instant viewing, commonly referred to as video-on-demand (VOD), would quickly impact the large user base for Netflix’s core business. Hastings looked across the third floor of the office building and the conference rooms named for some of his staff’s favorite films. A love of movies clearly ran deep among Netflix employees, and he was confident that one way or another, his team would maintain the company’s position as a leader in the home video market. But, as he reflected upon the years of investment and discussions surrounding the new feature that Netflix would be offering its customers, he could not help but think of the merits of the paths not chosen. As the management team filed out of the board room around him, Hastings returned his thoughts to the present. While he believed that the DVD rental market would remain healthy for years into the future, he knew that this announcement would impact not...
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...Economics, Curtin Business School, Curtin University of Technology, Australia. Dr Xavier has published widely and has had extensive experience as a consultant to national and international agencies on regulatory reform in the (tele)communications sector, including the OECD, ITU, World Bank and APEC. He was part of the OECD’s regulatory reform team that visited a range of countries to advise on regulatory reform in major industrialised and emergent economies. He has undertaken work in Hong Kong and in a range of developing countries, including Lao PDR, Romania, Armenia, Vietnam, Pakistan, Pacific Islands, Thailand, Bhutan and China. He can be contacted at: poxavier@gmail.com Disclaimer. The views in this report are those of the author and do not necessarily reflect the views of the ACMA. © BEHAVIOURAL ECONOMICS AND CUSTOMER COMPLAINTS IN COMMUNICATION MARKETS Executive summary 4 1. INTRODUCTION 10 1.1 Purpose of this report 10 1.2 Customer complaints in the telecommunications sector 11 1.3 Structure of report 16 2. INSIGHTS FROM BEHAVIOURAL ECONOMICS 17 2.1 Behavioural economics and behavioural ‘bias’ 17 2.2 Some criticisms of behavioural economics 23 2.3 Policy and regulatory implications of behavioural economics 24 3. DEMAND SIDE FOCUS 28 3.1 Information and consumer empowerment 28 3.2...
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...------------------------------------------------- Online advertising From Wikipedia, the free encyclopedia Part of a series on | Internet marketing | * Search engine optimization * Social media marketing * Email marketing * Referral marketing * Content marketing * Native advertising | Search engine marketing | * Pay per click * Cost per impression * Search analytics * Web analytics | Display advertising | * Contextual advertising * Behavioral targeting | Affiliate marketing | * Cost per action * Revenue sharing | Mobile advertising | * v * t * e | Part of a series on | E-commerce | Online goods and services | * E-books * Software * Streaming media | Retail services | * Banking * DVD-by-mail * Flower delivery * Food ordering * Pharmacy * Travel | Marketplace services | * Advertising * Auctions * Comparison shopping * Social commerce * Trading communities * Wallet | Mobile commerce | * Payment * Ticketing | Customer service | * Call centre * Help desk * Live support software | E-procurement | Purchase-to-pay | * v * t * e | Marketing | Key concepts | * Product marketing * Pricing * Distribution * Service * Retail * Brand management * Brand licensing * Account-based marketing * Ethics * Effectiveness * Research * Segmentation * Strategy * Activation * Management * Dominance * Marketing operations...
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...Business Definition for: Presentation • an event at which preplanned material is shown to an audience for a specific purpose. Although a presentation is a verbal form of communication, it is often supported by other media, such as computer software, slides, printed handouts, and so on and to be successful, appropriate body language and good interpersonal communication skills are required. A presentation is normally intended to introduce something new to the audience, to persuade them of a viewpoint, or to inform them of something. Sales representatives use presentations when introducing a product to a potential customer. Presentations are also used in team briefing and other business contexts. Wiktionary Definition for: Presentation • The act of presenting, or something presented • A dramatic performance • An award given to someone on a special occasion • A lecture or speech given in front of an audience • # medicine The position of the foetus in the uterus at birth • # fencing Offering one's blade for engagement by the opponent On average, bullet-point slides yield a 15-20% recall of information after just five minutes. Yet most presentations are given in the same, ineffectual, way. It is possible to use PowerPoint to communicate effectively, but only by using the tool in a more considered way. Effective presentations are about clear communication. To present well, we need to understand when and why to use visual aids, what audiences...
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...many American who remain uninsured. b. Drug companies are widely perceived as greedy and insensitive. c. Differences in prescription patterns related to insurance coverage. d. Medicaid patients are more likely to be prescribed generic drugs than patients who have commercial health insurance. e. Unethical behavior by the insurers that shows many institutions have violate fundamental values. f. Negative relationship between the insurers and physicians, personal-satisfaction ratings for health insurance plans, public concern about HMOs in particular and the health care system in general. HMOs have hurt patients developing long-term relationships with a particular doctor. Search the literature. United States of America views of their health care system “is as simple as satisfied" but with worries about the future—about treatment that could be denied them, about costs that could ruin them, and about loss of coverage—that make health care a tremendously...
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...Professor of Economics, Curtin Business School, Curtin University of Technology, Australia. Dr Xavier has published widely and has had extensive experience as a consultant to national and international agencies on regulatory reform in the (tele)communications sector, including the OECD, ITU, World Bank and APEC. He was part of the OECD’s regulatory reform team that visited a range of countries to advise on regulatory reform in major industrialised and emergent economies. He has undertaken work in Hong Kong and in a range of developing countries, including Lao PDR, Romania, Armenia, Vietnam, Pakistan, Pacific Islands, Thailand, Bhutan and China. He can be contacted at: poxavier@gmail.com Disclaimer. The views in this report are those of the author and do not necessarily reflect the views of the ACMA. © BEHAVIOURAL ECONOMICS AND CUSTOMER COMPLAINTS IN COMMUNICATION MARKETS Executive summary 4 1. INTRODUCTION 10 1.1 Purpose of this report 10 1.2 Customer complaints in the telecommunications sector 11 1.3 Structure of report 16 2. INSIGHTS FROM BEHAVIOURAL ECONOMICS 17 2.1 Behavioural economics and behavioural ‘bias’ 17 2.2 Some criticisms of behavioural economics 23 2.3 Policy and regulatory implications of behavioural economics 24 3. DEMAND SIDE FOCUS 28 3.1 Information and consumer empowerment 28 3.2 Increasing complexity of telecommunications market...
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...wars—battles for market dominance hetween incompatible technologies—are a fixture of the information age. Based on our study of historical standards wars, we have identified several generic strategies, along with a number of winning tactics, to help companies fighting today's—and tomorrow's—battles. There is no doubt about the significance of standards battles in today's economy. Public attention is currently focused on the Browser War between Microsoft and Netscape (oops, America On-Line). Even as Judge Jackson evaluates the legality of Microsoft's tactics in the Browser War, the Audio and Video Streaming Battle is heating up between Microsoft and RealNetworks over software to deliver audio and video over the Internet. The 56k Modem War of 1997 pitted 3Com against Rockwell and Lucent. Microsoft's Word and Excel have vanquished WordPerfect and Lotus 1-2-3 respectively. Most everyone remembers the Video-Cassette Recorder Duel of the 1980s, in which Matsushita's VHS format triumphed over Sony's Betamax format. However, few recall how Philips's digital compact cassette and Sony's minidisk format both flopped in the early 1990s. This year, it's DVD versus Divx in the battle to replace both VCRs and CDs. Virtually every high-tech company has some role to play in these battles, perhaps as a primary combatant, more likely as a member of a coalition or Prepared for the Cnlifornia Management Review.Jh'is material is adapted from our book, Information Rules:A Strategic Guide to the Network Economy...
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...PART 1 Understanding the Foundations of Business Communication CHAPTER 1 CHAPTER 2 CHAPTER 3 Achieving Success Through Effective Business Communication Mastering Team Skills and Interpersonal Communication Communicating in a World of Diversity career, and how to adapt your communication experiences in life and college to the business world. Improve your skills in such vital areas as team interaction, etiquette, listening, and nonverbal communication. Explore the advantages and the challenges of a diverse workforce and develop the skills that every communicator needs to succeed in today’s multicultural business environment. N o other skill can help your career in as many ways as communication. Discover what business communication is all about, why communication skills are essential to your 1 1 1 2 3 Achieving Success Through Effective Business Communication LEARNING OBJECTIVES After studying this chapter, you will be able to Explain the importance of effective communication to your career and to the companies where you will work Describe the communication skills employers will expect you to have and the nature of communicating in an organization by using an audience-centered approach Describe the communication process model and the ways that social media are changing the nature of business communication 4 5 List four general guidelines for using communication technology effectively Define ethics, explain the difference between an ethical...
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...Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers' emotional connections with their product C) advertising their product's benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B 3) According to management guru Peter Drucker, "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C 4) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships...
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