Free Essay

Vijay Govindarajan Reverse Innovation

In:

Submitted By meherunnahar
Words 329
Pages 2
4/25/2012
1
Reverse Innovation: Create Far From
Home, Win Everywhere
Vijay Govindarajan
Earl C. Daum 1924 Professor of International Business
Tuck School of Business at Dartmouth College
May 2, 2012
To ask a question … click on the “question icon” in the upper-left corner of your screen. Type your question and name and click on the send button
4/25/2012
2
Follow the conversation on Twitter
Use #HBRwebinar
@HBRExchange
Reverse Innovation: Create Far From
Home, Win Everywhere
Co-Authors Vijay Govindarajan and Chris Trimble
4/25/2012
3
Reverse Innovation
Vijay Govindarajan
Tuck School of Business at Dartmouth
VG@dartmouth.edu
www.vg-tuck.com www.vijaygovindarajan.com (BLOG)
Harvard Business Review Press
May 2, 2012
It wis opuelrdf ewctalnyt l oa griiccahl mwahny’ sa pprooodru mctan
4/25/2012
4
Why would a richp rmodaunc wt?ant a poor man’s
Ford $20,000
4/25/2012
5
Tata Nano $2,000
4/25/2012
6
4/25/2012
7
Cataract Surgery
$30
Versus
U.S. Cost $3,000
4/25/2012
8
N.H. Hospital
4/25/2012
9
Open Heart Surgery
$2,000
versus
U.S. Cost $50,000
4/25/2012
10
Dr. J
4/25/2012
11
4/25/2012
12
4/25/2012
13
4/25/2012
14
Artificial Leg $30
4/25/2012
15
Baby Mosha’s Artificial Leg $30
U.S. Average $20,000
4/25/2012
16
4/25/2012
17
In Emerging Markets tDroanns’tpW alahsnkatte ids tghloeb mala srtkreatt efogry ?my
Ask Wuglsohinbagat lim sr eytsh goelu osrbtcraeals tc?eogmy pfoert ethnicsi ems aarnkde t vg@dartmouth.edu 4/25/2012
18
Questions?
To ask a question … click on the “question icon” in the upper-left corner of your screen.
Type your question and name, and additional information if you wish, and click on the send button. Thank you for participating
This webinar was sponsored by Accenture.
To learn more about Accenture’s services, please visit accenture.com.

Similar Documents

Free Essay

Innovation Management

...Innovation  Management   Sahil  Sayal   An  Academic  assessment  of  General  Electric’s  MAC  400  Electrocardiogram  Machine  (ECG)                                                                                                                                                                                                                   December  2013   M B A   F T 6   G r e n o b l e   G r a d u a t e   S c h o o l   o f   B u s i n e s s ,   L o n d o n   C a m p u s                General  Electric’s  MAC  400  ECG  Machine   Word  count:  3075   I  would  like  to  begin  my  discussion  based  on  the  following  quote  by  Jeff  Bezos.     “I  think  frugality  drives  innovation,  just  like  other  constraints  do.  One  of  the  only   ways  to  get  out  of  a  tight  box  is  to  invent  your  way  out”     The  world  today  is  becoming  more...

Words: 3356 - Pages: 14

Premium Essay

System Management

...Table of Contents * Introduction 1 Evolution of Management Philosophies and Theories 2 Management Philosophies and Theories before 20th Century 2 Management philosophies and Theories during 20th Century 3 Management Philosophies and Theories after 20th Century 5 Scientific Management Theory 6 Bureaucratic Management Theory 6 Human Relations Movement 6 Traits of Progressive Management Development Programs 7 Contingency Theory 7 Systems Theory 7 Chaos Theory 8 Reputable Management Gurus and Contributors 9 Roger Martin 9 Frederick Winslow Taylor 10 Linda A. Hill 12 Vijay Govindarajan 14 Coimbatore Krishnarao Prahalad 16 Conclusion 17 References 18 Introduction Administration is the function of industry concerned in the determination of corporate policy, the co-ordination of finance, production, and distribution, the settlement of the compass of the organization, and the ultimate control of the executive. Meanwhile, management is the function in industry concerned in the execution of policy, which is within the limits set up by administration, and the employment of the organization for the particular objects set before it. Although literature on the field of business management dates back to the late nineteenth century, the study of human service management and administration is relatively recent. Most of the literature has come from the field of non-profit management such as social work, the arts, education, research, science, religion, philanthropy,...

Words: 6466 - Pages: 26

Premium Essay

Miss

...July-December, 2013 Business Perspectives and Research Reverse Innovation: A Gift from Developing Economy to Developed Economy Ritu Sinha 1 Abstract In the era of globalization, emerging market economies are surfacing into centers of innovation. These innovations associate with low-cost products like healthcare devices, wind power, micro finance, electric cars and many more. The success of these frugal innovated products enable developed countries to adopt well. Hence, reverse innovation refers to those innovations which are adopted by developing countries first and then by developed countries. These innovative products are a result of cutting edge technology, common sense and ingenious use of local commodities with the price range that is affordable to a huge mass of consumers like Tata's one lakh ($ 1677) car Nano, Nokia's sturdy mobile phones, the Chottu Cool' refrigerator and many more. These products might be conceptualized for the customers at the bottom of the pyramid still not limited by scaled down versions meant for the lower end. This paper is an attempt to evaluate how reverse innovations are possible in emerging markets and how it can unlock business opportunities at a global scale. Keywords Emerging market, frugal, innovation, product reverse, technology 1. Introduction In today's changing and competitive environment, innovation is must for the survival of any kind of business in the marketplace. The primary objective of any business firm is to understand...

Words: 5774 - Pages: 24

Free Essay

Frugal E Reverse Innovation

...L’internazionalizzazione della Funzione Ricerca e Sviluppo Indice 1 - Introduzione 3 2 - L'Internazionalizzazione dell’unità R&S 5 2.1 - I Motivi dell’Internazionalizzazione 5 2.2 - Evoluzione delle Forme di Internazionalizzazione 6 2.3 - Strategie Tecnologiche su Scala Internazionale 9 3 - Dalla Globalizzazione alla Reverse Innovation 12 3.1 - Frugal Innovation 14 3.2 - Reverse Innovation 17 3.3 - Perché fare Reverse Innovation 19 3.4 - Il caso: “The 300$ House” 20 1 - Introduzione Con il termine internazionalizzazione si indica l’espansione dell’impresa al di fuori del proprio mercato nazionale. Si tratta di un fenomeno di natura composita, che non si riduce alla sola sfera degli scambi e delle transazioni economiche ma che abbraccia gli ambiti della politica, della società e della cultura. L’internazionalizzazione è un processo oggi inesorabile e di dimensione crescente, che si è trasformato in un motore estremamente potente di integrazione e al contempo di cambiamento della nostra società, alimentando quel fenomeno pervasivo che molti definiscono globalizzazione. Le imprese, attraverso il processo di espansione internazionale, ricercano in nuovi mercati gli stessi vantaggi di tipo tecnologico e manageriale sfruttati pienamente nei mercati domestici attraverso ingenti investimenti...

Words: 6995 - Pages: 28

Premium Essay

Businesss

...CAREERS TRENDING: Business Idea Generator // Starting a Business // Cloud Computing // Email Marketing // Starting a Website // Small Business Resource Center Reference: Innovation: Key to Successful Business by Chad Brooks, BusinessNewsDaily Senior Writer | September 23, 2013 08:20pm ET 21 33 1 Reddit 23 ideas, inventions, patents [Pin It] Credit: Light bulb idea image via Shutterstock View full size image One of the keys to any successful business is being able to come up with new ideas to keep operations, products and services fresh. The process of bringing those ideas to reality is called innovation. While thinking up new ideas is one step of the process, businesses have a much greater task in trying to turn that into an actual product or service that will benefit customers. In an article he wrote for BusinessNewsDaily, Fusion92 vice president of innovation Jacob Beckley said while innovation might have slightly different meanings depending on the industry, its core is universal. "It embodies the improvement of something that has come before," Beckley wrote. "It is the evolution of convenience, efficiencyand effectiveness." The companies that do this best, according to Beckley, are the ones that will ultimately have sustained success. "In the vast sea of innovation, companies that take the largest risk, close the biggest gaps and identify the newest opportunities are rewarded with the title of true innovators and leaders by their consumers...

Words: 1590 - Pages: 7

Premium Essay

Innovation

...Innovation And Organization Structure 1 Report on Innovation & Organization Structure With case study on Google Inc. Ltd. Prepared By:Akash Tripathy (MS12A005) Deepti Agrawal (MS12A031) Nanda KumarA(MS12A044) Ravinder Reddy(MS12A063) Shine Nagpal (MS12A083) Sunaek Sivadas Vishesh Kumar Agarwal(MS12A103) Innovation And Organization Structure 2 TABLE OF CONTENTS       Introduction…………………………………………………………………………………….3 Innovation a. What is Innovation? ……………………………………………………………..........4 b. What are the different types of innovation possible in the organization?....................5 Organization Structure a. What is Organization Structure?.................................................................................9 b. Role of Organizational structure in Innovation…………………………….….……..9 c. The nine common characteristics of innovative organization……………….….…...9 Innovation in Organization a. Examples of Organization promoting Innovation…………………………....…......10 b. Common practices found among organizations fostering innovation………………12 c. Ways to Find Innovation at an Organization………………………………….……..12 d. Processes at organization to drive Innovation ……………………………….……..13 Case study of an Organization- Google a. Organization structure of Google……………………………………………………14 b. Google’s organization chart…………………………………………………..….….19 c. Products of Google……………………………………………………………….….20 d. Advertising services of Google………………………………….…………….…….21 e. Communication and publishing tools of Google………………...

Words: 7225 - Pages: 29

Free Essay

Business Managemnt

...6/27/2015 First break all the rules | The Economist × Our cookie policy has changed. Review our cookies policy for more details and to change your cookie preference. By continuing to browse this site you are agreeing to our use of cookies. More from The Economist My Subscription World politics Business & finance Subscribe Economics Science & technology Culture Log in or register Blogs Debate Multimedia Print edition Special report: Innovation in emerging markets Comment (9) Timekeeper reading list First break all the rules E­mail Reprints & permissions Print The charms of frugal innovation Apr 15th 2010 |  From the print edition Like 263 Tweet 173 Follow The Economist GENERAL ELECTRIC'S health­care laboratory in Bangalore contains some of the company's most sophisticated products— from giant body scanners that can Latest updates » accommodate the bulkiest American football players to state­of­the­art intensive­care units that can nurse the tiniest premature Nina Simone: Don't let her be misunderstood babies. But the device that has captured the Prospero | 2 hours 55 mins ago heart of the centre's boss, Ashish Shah, is much less fancy: a hand­held June 26th 2015 edition: Pick of our week, in audio electrocardiogram (ECG) called the Mac 400. International | Jun 26th, 16:15 The device is a masterpiece of simplification. Terror in the Middle East: A bloody day ...

Words: 2616 - Pages: 11

Free Essay

Indian Marketing

...challenges of sustained growth and pro-poor development. India is an extreme “dual” economy.1 At one extreme, it is the world’s fourth-largest economy in purchasing power parity (PPP) terms, it is a nuclear and space power, and it is increasingly becoming a top global innovation player in certain key economic sectors––such as biotechnology, pharmaceuticals, automotive components, information technology (IT), software, and IT-enabled services (ITES). At the opposite extreme, India largely remains a subsistence economy. With an average per capita income of $720 in 2005, India is still a low-income and mainly rural, agrarian economy. About a quarter of its population lives below the national poverty line, with significant spatial variance across and within states.2 Roughly 70 percent of its population is rural, and 60 percent of the workforce is engaged in agriculture. Illiteracy rates are 46 percent for women and 25 percent for men.3 Given this dual economy, it is natural to ask what can be done both to strengthen the likelihood of sustained high growth rates and to address the unmet needs of the informal sector and the poor. To sustain growth and reduce poverty, India must leverage and improve its innovation potential. Innovation can be a critical driver of increased productivity and competitiveness and, ultimately, poverty alleviation.4 India’s recent acceleration in growth has been impressive. Over the 2004–06 period, real GDP has grown by over 8 percent a year. Growth has been driven...

Words: 11506 - Pages: 47

Premium Essay

Think Strtegically

...Think Strategically This page intentionally left blank T H I N K STRATEGICALLY Xavier Gimbert Associate Professor, Business Policy Department, ESADE Business School © Xavier Gimbert 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and...

Words: 79436 - Pages: 318

Premium Essay

There Are over 120 Kfc and Pizza Hut Outlets in Singapore, Employing About 5,000 Staff. Both Brands Also Offer Singapore-Wide Delivery Services

...MAHATMA GANDHI UNIVERSITY KOTTAYAM REGULATION 1. COURSE OBJECTIVES The MG University MBA program is designed with the following objectives: 1. To develop young men and women in to professional managers to manage all sectors of the organized economic activity. 2. To equip the youngsters with conceptual and interpersonal skills and social purpose for managerial decision-making and its execution in real situations. 3. To develop and encourage the entrepreneurial capabilities of young generation to make them effective change agents. 4. To meet the demand for trained and professional people in the country at the top level management of business and industrial organizations in the light of the new economic and industrial policy of the country. 2. COURSE DURATION The MBA (Full Time) programme of Mahatma Gandhi University shall be spread in two years duration with 4 Semesters. Each semester shall comprise of a minimum of 16 instructional weeks of 5 days each of 5 hours a day (total contact hours 400). Continuous Internal Evaluation during the course period and University examination at the end of each semester shall be conducted. There shall be a semester break of 15 days each in addition to the usual Onam, Christmas and summer holidays. 3. ELIGIBILTY FOR ADMISSION 1. A pass in any Bachelor’s Degree Examination of Mahatma Gandhi University or an equivalent degree of any other universities duly recognized by M.G.University with not less than 50% marks in the aggregate for all parts of...

Words: 20659 - Pages: 83

Premium Essay

Chaotics - Business Turbulence

...More Praise for Chaotics from Around the World “Turbulence is erratic—and it’s unpredictable. Nevertheless, we must handle it. In Chaotics, Kotler and Caslione don’t just remind us to pay attention to early signs; they give business leaders an outstanding map for how to successfully navigate a company through crises.” —Friedrich von Metzler, Member, Partners’ Committee, B. Metzler seel. Sohn & Co. Holding AG “Turbulence and unpredictability are the inevitable realities of the next few years. We are in truly uncharted waters, with no good maps. Chaotics will help your organization to navigate without one. This incredibly useful and helpful book provides clear and practical guidance to the many difficult decisions that managers and leaders need to make in turbulent times. It is like having the authors and their wisdom at your side while having to ride the white waters of the rapids ahead.” —Peter Schwartz, Monitor Global Business Network “[A]n operations manual to help management teams guide their companies through this global disaster. Chaotics is a must read for those seeking a lifeline to save their business.” —Ed Kaplan, Chairman Emeritus, Zebra Technologies “A very timely and practical book on how to manage and market the enterprise through prolonged turbulence. The Chaotics Management System provides an excellent blueprint for making each major business function more resilient.” —Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School...

Words: 60698 - Pages: 243

Premium Essay

Pmda Handbook New Product Developme

...THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT T HIRD E DITION Kenneth B. Kahn, Editor Associate Editors: Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 7486008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of...

Words: 165678 - Pages: 663

Premium Essay

Syllabas

...UNIVERSITY INSTITUTE OF APPLIED MANAGEMENT SCIENCES Aruna Chandra Hall (Near Post Office), Panjab University, Sector 14, Chandigarh-160 014 (India) Telefax: 0172-2701403 Phone: 0172-2534889 Email: uiams@pu.ac.in Website: uiams.puchd.ac.in SYLLABUS OF THE 1ST YEAR TRIMESTER – I CODE MBA-011 MBA-021 MBA-031 MBA-041 MBA-051 MBA-061a MBA-061b PAPER Principles and Practices of Management Quantitative Techniques for Managerial Decision Making. Managerial Economics Human Resource Management Accounting for Management Seminar on Executive Communication Workshop on Information Technology for Management CREDITS 4 4 4 4 4 2 2 MARKS 100 100 100 100 100 50 50 TRIMESTER – II CODE MBA-072 MBA-082 MBA-092 MBA-102 MBA-112a MBA-112b PAPER CREDITS Quantitative Methods and Operations Research 4 Economic Environment for Business 4 Production and Operations Management 4 Financial Management 4 Seminar on Negotiation Skills 2 Workshop on Management Information Systems 2 o Introduction to Retail Management (R. Mgt.)* 4 SECTORAL SUBJECT – 1 MARKS 100 100 100 100 50 50 100 o Principles of Banking and Insurance (B & I)* o Introduction to IT and Telecommunications (IT & Tel)* o Introduction to Infrastructure (Infra. Mgt.)* o Industrial Pharmacy and Pharmaceutical Technology (Pharma. Mgt.)* o Hospital Planning and Organization (Hosp. Mgt.)* MBA-122 *R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt...

Words: 30662 - Pages: 123

Premium Essay

Mba Syllabus

...SRM UNIVERSITY (Under section 3 of UGC Act, 1956) FACULTY OF MANAGEMENT SCHOOL OF MANAGEMENT MBA FULL TIME CURRICULUM AND SYLLABUS - 2013-14 1 Code MB 13101 MB 13102 MB 13103 MB 13104 MB 13105 MB 13106 SRM University MBA - Revised Curriculum - 2013-14 Semester –I Thinking and Communication Skills (Practical) Accounting for Decision Making Philosophy for Management Economics for Managers Managerial Statistics Managerial Skills (Practical) Semester-II Financial Management Management Information System Marketing Human Resource Management Production And Operation Management Legal Aspects of Business Semester- III Summer Internship (8 weeks)(Practical) Entrepreneurship Strategic Management Business Analytics (Practical) Elective-1 Elective-2 Elective-3 Elective-4 Semester- IV Elective-5 Elective-6 Industrial Elective (Practical) Total Credit L 0 2 3 2 2 0 T 0 4 0 2 4 0 P 4 0 0 0 0 6 C 2 4 3 3 4 3 19 4 3 4 2 4 3 20 2 3 3 2 3 3 3 3 22 3 3 5 11 72 MB 13207 MB 13208 MB 13209 MB 13210 MB 13211 MB 13212 MB 13313 MB 13314 MB 13315 MB 13316 2 2 3 2 3 2 0 2 2 0 2 2 2 2 2 2 0 4 2 2 0 2 2 0 2 2 0 2 2 2 2 2 2 0 0 0 0 0 0 0 4 0 0 4 0 0 0 0 0 0 10 MB 13417 Functional Electives Marketing Finance Systems Human Resource Operations Vertical Electives Pharma Hospitality Enterprise Resource Planning Agriculture Hospital and Health Care Retailing Auto Industry Project Management Media and Communication Banking Financial Service Insurance   2 MB...

Words: 53231 - Pages: 213

Free Essay

International Business

...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Organization The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business. WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and understanding the impact of ethics on global businesses. Additionally, students will explore the evolution of international trade from past to present, with a focus on how firms and professionals can better understand today’s complex global business arena by understanding the impact of political and legal factors. The section concludes with a chapter on understanding how cultures are defined and the impact on business interactions and practices with tangible tips for negotiating across cultures. WHERE? Section two develops student knowledge about key facets of the global business environment and the key elements of trade and cooperation between nations and global organizations. Today, with increasing numbers of companies of all sizes operating internationally, no business or country can remain an island. Rather, the interconnections between countries, businesses, and institutions are inextricable. Even how we define the world is changing. No longer classified into simple and neat...

Words: 239764 - Pages: 960