...several macro-environmental factors into consideration, so that the strategy formulation process will be as sensitive to current and future environmental factors as possible.” (Business Mate.org,2010) 2.0 Introduction 2.1 History The coffee tree café, the only place with traditional brew authentic white coffee of Ipoh, is the leading Malaysia food restaurant in Malaysia with a rapidly developing consumer brand and growing customer base. Our café was founded by a group of young people who hold the warm heart to publicize the traditional Malaysia food and coffee. Our first outlet established in KLCC of Kuala Lumpur on 25, Oct 1999. Then we soon open chain shops in Penang, Melaka, Genting, Kuching, Kota Kinabalu and other major cities of Malaysia. Now, over 12 years, The coffee tree café has grown into one of the largest family run coffee and traditional food companies in Malaysia. Along the way, our café, The coffee tree café, had become the model for a successful coffee and traditional food company. 2.2 Product range In our restaurant, we offer Malaysia traditional food and drinks. Our café open for 24 hours and offer breakfast, lunch, afternoon tea, and dinner. * Coffee: * Ipoh Original White Coffee including Ipoh Town enrich...
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...Drinking the Price of Coffee Drinking the Price of Coffee Coffee is a hot commodity and has been for centuries. Brazil has the biggest suppliers when it comes to coffee bean harvesting. With the world depending on the Brazilian farmers to bring them the caffeine they so desire to have the demand for the Arabica Bean on the rise. Farmer are forced to produce more to meet the demand of the world consumers. The production was going good till the weather began pouring down drowning the crops slowing the growth of the bean production from cross pollinating. Following a drought that would last for years. Forcing the farmer of the plantation to raise the price of coffee per lbs/kg to cover the cost of what they lost in the drought. Making the roasting companies to pay more for less. In the mist of the economic recession, stood on top of the coffee consumption list for the roasted coffee bean, the Starbuck Empire. The coffee guru used the coffee bean price to produce gourmet coffee at a higher price to make up for the cost of supply. Expanding in every major city to every corner to make up for the high demands of consumers everywhere. You couldn’t go but a few blocks on a business street and see the coffee shop again and again. With the recession of 2008 hitting the U.S. with high prices in food and fuel. It began make the $4 cup of joe less desirable when the price of fuel was the same. American consumption came to a halt forcing the company to close over 600 stores nationwide...
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...other hand, a bad economic analysis can also mislead a company to go into a completely opposite way and risking the company to bankruptcy. In this paper, I’m going to use coffee as an example to show how important economic analysis is. Write a Statement of the Problem - Discuss the issues identified and the ramification. Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the coffee plant (Mark Pendergrast, 2009). There are more than 54% of Americans who are 18 years and older drinks coffee every day. Coffee has always been a very popular marketable product. However, in 2000, coffee beans are overproduced. This broke the equilibrium between the supply and demand. There were way more coffee beans in the market than what people needed. Thus, it caused the price of the coffee beans to drop dramatically. Farmers in countries such as Angola, Honduras, Sri Lanka, and Zimbabwe even stopped tending their coffee trees in an effort to save on spending for fertilizer and maintenance (Keat 2009). The overproduction not only caused a lot of farmers lost their job, but also ripple affects the coffee production in the next few years. Since the famers were not growing coffee trees anymore, coffee production shrunk a lot in the next few years. This directly caused the coffee bean price to increase. Thus, the equilibrium between the supply and demand is broken once again. Propose a solution - Use some key concepts and models proposed in this unit...
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...White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required to grind the coffee. White coffee has more...
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...Coffee Importation Advantages and Disadvantages for Tim's Coffee Shoppe Arthur Cosner Associate Capstone in Management June 3, 2013 Aaron Hochanadel In this week's assignment I will be researching coffee bean producing countries in order to find a supplier for Tim's Coffee Shoppe. For this assignment I will be looking at all of the possible effects of importing beans from other countries could have in Tim's bottom line for sales. I will also be researching how the different countries environmental laws either align with our country or what Tim may have to do in order to market his coffee appropriately as Tim would not want to have to keep his supplier a secret if a consumer asks where he gets his coffee from. The country I have chosen to buy coffee from would be Brazil. According to an article in Business Week, Brazil is the largest coffee producing country in the world (Businessweek.com). Brazil produces many different types of coffee beans and will potentially sell over 48.6 million bags of coffee in the year 2013 (businessweek.com). I have chose Brazil because since 1988 they have came a long way with environmental standards and also their trade policies when it comes to exporting goods. In 2011, Brazil was the U. S. largest source of imports and has many opportunities for growth for companies that want to do business in this country (export.gov). The Strauss Company located in Brazil would be the company I would use to get my coffee imported from. In 2000...
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...The article is about the declining market of Coffee Beans. The article, written by Oxfam International, describes the different problems that coffee bean producers and countries now face as the price of coffee beans is declining drastically. The general consensus shows that besides large coffee companies, private growers and farmers of coffee beans, due to lack of technology, power and information, have sold their beans for such low prices, that even sometimes they sell their beans for less than the cost needed to produce them. This destroys the livelihood of many farmers. The study also shows that currently, there is a far greater amount of beans produced than consumed, and in the end, the coffee market will collapse altogether. I personally feel that the current market status and stability of coffee is legitimate and correct. According to the study, prices have begun to fall because there is no longer any government regulation and that it is a free market. The authors feel that should be governmental regulation and control to improve the quality of coffee and limit the amount that suppliers and produce. I feel that this is completely incorrect. The world economy prides itself on free markets. It is only when the markets are completely free and unregulated can innovation and buyer choice take precedence over supplier power; and, in the end, there are definitely more buyers than producers. Thus, buyer’s priority should take president over the supplier’s problems...
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...country for producing coffee beans is Brazil. I choose them because why not get coffee beans from the world best coffee bean country. The country has held this position for over 150 years of being the top producer of coffee beans. Coffee plantations cover almost 10,000 sq mi of land. They harvest these beans in the southern part of the country where it is ideal for growing the beans. Brazil started growing coffee beans at the start of the 18th century and became the top producer. Brazil provides 80% of the world’s coffee today. The economical advantages to working with a company from Brazil are that the entire product that is unprocessed is duty free to the United States with an agreement. This helps bring the cost down when purchasing the coffee beans. Since coffee is the second imported commodity behind oil in the United States it makes it more important to get the coffee beans from Brazil who produces the finest and riches coffee in the world. Also you will never need to worry about shortages since this country produces Brazil coffee vendors must follow the fair trade act in order to produce coffee beans to be sold in the United States. This means they grow the coffee beans organic or semi organic without using harmful chemicals. There will be a market advantage by dulvaging in the Brazil coffee beans because they grow the most coffee so you will never worry about the supplier running out. You might pay more for the beans but in the long run your coffee will taste so much...
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...Coffee Bean, Inc. (CBI), is a processor and distributor of a variety of blends of coffee. The company buys coffee beans from around the world and roasts, blends, and packages them for resale. CBI currently has 40 different coffees that it sells to gourmet shops in one-pound bags. The major cost of the coffee is raw materials. However, the company’s predominately automated roasting, blending, and packing process requires a substantial amount of manufacturing overhead. The company uses relatively little direct labor. Some of CBI’s coffees are very popular and sell in large volumes, while a few of the newer blends have very low volumes. CBI prices its coffee at manufacturing cost plus a markup of 30%. If CBI’s prices for certain coffees are significantly higher than market, adjustments are made to bring CBI’s prices more into alignment with the market since customers are somewhat price conscious. For the coming year, CBI’s budget includes estimated manufacturing overhead cost of $3,000,000. CBI assigns manufacturing overhead to products on the basis of direct labor-hours. The expected direct labor cost totals $600,000, which represents 50,000 hours of direct labor time. Based on the sales budget and expected raw materials costs, the company will purchase and use $6,000,000 of raw materials (mostly coffee beans) during the year. The expected costs for direct materials and direct labor for one-pound bags of two of the company’s coffee products appear below: | ...
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...Pike Place Market. It offered some of the world’s finest fresh-roasted whole bean coffees. The name Starbucks was inspired by Herman Melville2 Novel, Moby Dick, and evoked the seafaring tradition of the early coffee traders. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) first walked into a Starbucks store. He was impressed by the drink and joined the company a year later. He travelled to Italy in 1983, and became captivated with Italian coffee bars and coffee experience. He planned to bring the Italian coffeehouse tradition back to the United States. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. Starbucks has more than 15,000 stores in 50 countries and is the premier roaster and retailer of specialty coffee in the world with the mission to inspire and nurture the human spirit. Starbucks purchases and roasts high-quality whole bean coffees, has an inviting atmosphere and offers a selection of premium teas, fine pastries, sandwiches, salads and other treats. Starbucks entered the European market in May 1998 through its acquisition of 65 Seattle Coffee Company stores in the UK. Starbucks company-wide diversity strategy focuses on four areas: partners, customers, suppliers and communities. Starbucks ensured consistency in superior coffee served and services provided. A flat organisational structure allows effective...
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...society are nearly identical. But Truffaut's interpretation sees more room for freedom within the disciplinary society. The difference stems from Foucault's be Premium 3 Page 727 Words Starbucks Srategy 1) Starbucks used mostly a differentiation strategy, however it had also used a cost leadership strategy. Its differentiation strategy was exemplified by their stores providing an experience, offering interesting coffee-related drinks in a theatrical kind of atmosphere, their unique Coffee blending Premium 4 Page 900 Words Problems in Air Traffic Control and Proposed Solutions Problems in Air Traffic Control and Proposed Solutions In northern California this summer, the Federal Aviation Administration (FAA) unintentionally performed it's first operational test of "free flight"; aviation without direct air traffic control. This was an unintentional experiment because it Premium 19 Page 4560 Words The Rise of Starbucks The Rise of Starbucks The Starbucks Corporation has enjoyed phenomenal growth since its early days in 1971 as a quaint coffee shop in Seattle, Washington. The rise of Starbucks can be directly attributed to the following factors; the...
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...Do they do what a vision and a mission are meant to do? * A strategic vision concerns a firm’s future business path - “where we are going” * Markets to be pursued * Future product/market/ customer/technology focus * The mission statement of a firm focuses on its present business purpose - “who we are and what we do” * Current product and service offerings * Customer needs being served Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive we bring both our heritage and an exceptional experience to life. Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company. Business Ethics and Compliance is a program that supports Our Starbucks Mission and helps protect our culture and our reputation by providing resources that help partners make ethical decisions at work. The program develops and distributes awareness materials, including the Standards of Business Conduct; facilitates legal compliance and ethics training; investigates sensitive issues such as potential conflicts of interest; and provides additional channels for partners to voice concerns. Partners are encouraged to report all types of issues or concerns to the program through their choice of...
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...the free encyclopedia Starbucks Starbucks Starbucks Subsidiaries Starbucks Coffee Company Tazo Tea Company Seattle’s Best Coffee Torrefazione Italia Hear Music Ethos Water Starbucks.com Website Type Founded Founder(s) Headquarters Key people Public (NASDAQ: SBUX) In 1971 across from Pike Place Market in Seattle, Washington Zev Siegel, Jerry Baldwin and Gordon Bowker Seattle, Washington, USA Howard Schultz, Chairman, President and CEO Martin Coles, President, Starbucks International Troy Alstead, Chief Financial Officer Stephen Gillett, Chief Information Officer Restaurants Retail Coffee and Tea Retail Beverages Entertainment Whole Bean Coffee Boxed Tea Made-to-order beverages Bottled beverages Baked Goods Merchandise Frappuccino beverages Smoothies Coffee ▲ US$9.411 billion (2007) ▲ US$1.053 billion (2007) ▲ US$672.64 million (2007) US$5.343 billion (2007) US$2.284 billion (2007) 172,000 (2008)[1] Industry Products Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington, USA. Starbucks is the largest coffeehouse company in the world,[2] with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan.[3] Starbucks sells drip brewed coffee, espressobased hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also...
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...yourself caffeine addicts? How much coffee do you drink in a day? One cup? Two cups? More? How about caffeinated sodas? Caffeine is pervasive in our society these days and every few months we hear about how a study has shown that it is bad for us or good for us. What are we to believe? Today, I'd like to give you some of the facts about caffeine and its effects on your body. I may not cause you to change your coffee consumption, but at least you'll be better informed about what you are putting into your body. I'm going to talk about the beneficial effects of caffeine, the negative effects and discuss what are considered to be 'safe' levels of caffeine consumption. Let's start with the good news. Caffeine, which comes from the leaves, seeds and fruits of about 63 different plants, is well known as a stimulant. That's why people drink it, right? Caffeine does help you wake up and feel more alert and it has been shown to increase attention spans. This is a beneficial effect for people who are driving long distances and for people who are doing tedious work. Calling this a health benefit may be stretching it, though staying awake while you are driving a car definitely contributes to your well-being! Caffeine also contains antioxidants, which have been shown to have cancer prevention qualities. The negative effects of caffeine are largely dependent on how much you consume. When consumed in small quantities - for example, when you have one cup of coffee or one soda - caffeine can increase...
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...one of the largest coffee companies in America and a cross the world that is diverse culturally. So, how does Starbucks utilize its cultural intelligence to increase the awareness of diversity in the workplace? Is workplace diversity important to employees at Starbucks? Starbucks’ believe that to operate successfully in a global marketplace, embracing diversity in every aspect of their business is absolutely essential (www.starbucks.com). Diversity is something that brings everyone together, race, gender, religion, cultural background, experience etc… Diverse workplaces do the same as well, learning from one another and being able to work in an environment with different ethnicities. Diversity brings opportunities within the organization and the learning capability increase from the many cultures. By Starbucks being a global corporation, the company has to maintain their diversity not just for the workplace but also for the community. In this paper I will describe and explain the foundation of Starbucks Company, and how diversity is implemented in the workplace. I will also discuss how diversity is implemented in my work organization and my opinion of the importance of diversity in a workplace. With supportive documentation that will explain the how effective diversity is in the workplace and how it Starbucks is known for their workplace diversity. Introduction Starbucks was founded in 1971, in Seattle historic Pike Market, just selling coffee beans, the founders of...
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...RESPONSIBILITY Social Responsibility Definition and Motivation Corporate Social Responsibility (CRS) can still be a controversial topic. CRS is a commitment made by a corporation to develop and adhere to policies that are socially responsible in areas of work, community welfare, ecology, human rights, and family life. Today’s businesses realize an ingredient in being successful is through respect and confidence of their customers. A company can obtain respect and confidence through being socially responsible. Through social responsibility corporations manage their business processes to produce a positive impact on society. The growth of easing problems in society such as; child abuse, hunger in America, homelessness, gun violence, and equality in human rights has grown. Corporations can gain loyal customers through corporate social responsibility and giving back to society and the communities that they serve. Commitment of the company can be defined by its employees, the company’s treatment of the environment and community in which it is located. Today’s society is concerned with the global environment which puts pressure on today’s businesses to participate in being socially responsible. When a company or corporation does not contribute to the society that they serve and/or not environmentally conscientious, that company or corporation may experience loss of product loyalty and possible consumer boycotts. In today’s business world nationally and internationally...
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