First we need to understand the types of expenses incurred by a student while staying in a campus. These are
1) Movie
2) Restaurant
3) Canteen and Xerox Center (every collage has at least one canteen and Xerox center)
4) Shopping
To create a buzz in the campus first thing which can be done is to bring the collage canteen and Xerox center under the scheme and in initial phase some discount can be given to student if they avail these service through Airtel Money.
Then we have to look for specific restaurant, multiplexes and malls (campus wise) where student generally hangs around. If students are given discount on these restaurant and multiplexes, then the usability can be increased.
After these the next step will be to make these students aware of the various schemes which are currently going on. This can be achieved in following manner
1) Sending SMS to the registered user on daily basis informing him about deal in his region
2) Sending out daily email giving detailed information.
Next step will be to have one active page on Facebook (while searching on Facebook came across more than 5 of them) for
1) Posting daily about the current and recent deals
2) Continuously posting various facts which stating the benefit of using Airtel Money for payment over conventional method and ease of using it
3) Acting as a medium where it can be used to answer query of any user for basic information
For Customer Acquisition Strategy for Express and Power accounts tie ups with following organization may be considered
1) Online shopping portals such as Flipkart, Snapdeal and other such popular website
2) With big retail food chain such as Dominos, Pizza Hut, McDonalds, Subway (in Long Term)
In long term in the CUG deal, this can be clubbed with it as one of the services. People in the CUG can be given some extra discount or certain