...Case study Analysis: The Fashion Channel Introduction: “The Fashion Channel” which is a successful cable TV network and which had been started by two entrepreneurs in 1996, with up to date and entertainment features and information broadcast 24×7 which was related to fashion only. The channel was actually dedicated to fashion only and its main audience were women of 35-54 age group. Earlier TFC’s tagline was “Fashion for Everyone” In 2006 TFC has earned the revenue of $310.6 Mn out of which their target was to earn a profit of $230 Mn only through advertisement. Till 2006 TFC was the market leader in fashion related programs and one of its more popular series in 2005 had been “Look Great on Saturday Night for Under $100. In 2006 TFC has realized that some of the other channels like CNN and Lifetime are following the footsteps of TFC and also they are telecasting the programs related to the fashion world, which were now started to become more popular in comparison to the programs of TFC. These channels were giving competition to the TFC directly by taking the share of its ad revenue; these channels were giving a double edged competition to TFC. Norm Frazier, senior vice president of advertising sale, advised that in order to increase the TFC’s ad revenues either TFC has to decrease its ad pricing by 10% or to increase its viewership by improving the quality n contents of the programs. There were around 110 Mn households in USA with cable network and TFC’s average rating...
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...2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile across the globe. So, from marketing and customer understanding point of view, this is a very unique company to study. Understanding Virgin’s business Model Virgin has promoted itself as the brand for young India, keeping the Indian youth as its target customer segment. The idea behind targeting this segment can be found inherited in virgin’s business model. The salient features of Virgin’s business model from customer perspective are: 1) With intensive competition and reducing voice tariffs, the profit margins for voice service are decreasing day by day. So, the future profit strategy is maximizing profit margins through data services and it is youth segment which provides maximum data service revenues. 2) Future projection of increasing young and working population of India as 65% of overall population by 2020. 3) Increased use of data services in future due to technological advancements. So...
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...1968 : His business career began at the age of 15 when he published the magasine called « Student » He went on to set up a mail-order business in 1970 in the vinly record business which, in 1972, became a chain of record stores called Virgin Records, later known as virgin Megastores. 1984/ Virgin Atlantic takes off , boat and Ballon tour 1988 : Virgin Megastores opens new stores in Galasgow and Paris, followed by numerous other British, European, American and Pacific Basin cities. 1996 : Virgin Express airline takes off Virgin Net launches as an internet service provider Virgin Brides opens its doors 2000 : Virginmoney.com (supermarket financial services) virgin travelstore virgin energy (gas and electricity) Virgin.Shop (a new retail concept replacing the price brand) Mobil, cars, wines Today, the group has 300 companies in 30 countries, with over 50,000 employees Slide 5 Lessons from Richard Branson 1 Listen more than you talk : To be a good leader you have to be a great listener. Brilliant ideas can spring from the most unlikely places, so you should always keep your ears open for some shrewd advice. Get out there, listen to people, draw people out and learn from them. 2. Keep it simple : Maintain a focus upon innovation, but don’t try to reinvent the wheel. A simple change for the better is far more effective than five complicated changes for the worse. 3. Take pride in your work : With so many...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
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...Case Study – The Virgin Group: Structure, leadership and motivation This essay analyses organizational structuring of the Virgin Group, with a view to understanding the dynamics that have helped create a global conglomerate. A critical assessment is undertaken on three areas: the hierarchical form of the company, the style of leadership exhibited by Sir Richard Branson, and the approach adopted by management to motivate employees. Firstly, a comparative argument is made on whether the Virgin Group can be classified as a centralised or decentralised organization. These terms refer to division of power, capital, technical procedures and control in various units of a business. A centralised organization allows for minimal delegation to managers, with the chief executive retaining power over majority of the decisions. On the other end, a decentralised organization makes it possible for managers to exercise control without ownership oversight at each stage, provided goals and targets are met (Buchanan & Huczynski, 2007). Secondly, the essay aims to determine the leadership style practiced by Sir Richard Branson, Virgin Group’s chief executive officer (CEO). Two styles of leadership are used as reference point: transactional and transformational. According to Bass & Bass (2009), transactional leaders work within the organizational culture as it exists, with an awareness of the link between effort and reward. They motivate their employees by setting goals, and enforce control through...
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...Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Assignment 4 Professor Leadership and Organizational Behavior February 26, 2012 Since the beginning of history humans have lived in groups guided by the group leader; in which leader is either chosen for his characteristics or born into through cast. No matter the culture this is similar through the human race. Humans need someone to guide them, teach them, someone to look up to. Without followers there is no leader. “That is, leader is a term applied by observers to someone whose behaviors and characteristics match the observers’ implicit leadership preferences” (Hellriegel, D., & Slocum, J. W., Jr. (2011). They are different type of leaders and leadership style depending on the situation and solution needed at that moment by the followers. In my opinion good leaders have shown to be flexible enough to switch between leadership styles depending on the demands of the situation. One of the worlds most intriguing, succesful and enduring entrepreneurial business leaders today is Richard Branson, someone who takes control of the situation by conveying a clear vision and goals for the team, a marked passion for the work and an ability to make the group feel recharged and energized. I consider Richard Branson to be a transformational leader, a leader with vision, confident, motivation, passion and determination. He is the founder of Virgin Group Ltd. “Born July 18, 1950, in Surrey, England, Sir...
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...Assignment 4: Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Due Week 8 and worth 100 points Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11. Write a six to eight (6-8) page paper in which you: 1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today. 2. Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader. 3. Determine how Branson would develop and lead a global team working on a major project (e.g., space tourism). 4. Discuss how you can incorporate some of Branson’s leadership qualities into you role at work or school. 5. Include three (3) external peer-reviewed sources to support your position. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: • Explain the variety of leadership theories and roles. • Analyze...
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...struck me most 13 Introduction 13 Richard Branson 13 Tony Hsieh 13 Compare and Contrast 14 Introduction 14 Richard Branson 14 Tony Hsieh 15 Executive Summary This paper aims to present and discuss both Richard Branson and Tony Hsieh on their business ventures, characteristics, and endeavours both inside and outside the business world, it will focus mainly on their successes and the trials and tribulations that came with it; including my own personal reflection and juxtaposition of myself and both Richard Branson and Tony Hsieh. Richard Branson was born on July 18, 1950 in Surrey England, all throughout his childhood he struggled in school dropped out at the age of 16. This decision ultimately led to the creation of Virgin records. His entrepreneurial ventures and...
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...from Virgin Cola to Virgin Brides The demise of the domestic carrier Little Red joins a string of the entrepreneur’s failures from makeup to bridalwear to alcohol • Virgin Atlantic axes Little Red * Share * * * inShare0 * Email * ------------------------------------------------- * ------------------------------------------------- Gwyn Topham, transport correspondent * ------------------------------------------------- The Guardian, Monday 6 October 2014 18.19 BST Sir Richard Branson hands out free cans of Virgin Cola in downtown Tokyo. Sales of the brand lost fizz against the might of Coca-Cola and Pepsi.Photograph: EPA Sir Richard Branson has made a fortune from a string of business ventures that bear his signature brand, including Virgin Trains and Virgin Media. But Little Red joins a series of failures that have seen Branson fail to break into lucrative markets including soft drinks and alcohol. Virgin Cola Launched in 1994, Virgin Cola was initially available only on Virgin planes and in Virgin cinemas before Branson sought wider distribution. “It tasted better than Coke. For one wonderful year we had the dream of Virgin Cola being the brand on everyone’s lips.” Instead, Branson claimed, “swat teams and bagfuls of money” sent from Coke’s Atlanta headquarters gobbled up his drink, whose market share peaked at 0.5% in the three years it was on sale in the US. In 2012, the UK producer went bust and no one else acquired the licence. Virgin Vodka...
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...statement Signature: M. Yadollahi Date: 16th October, 2015 A separate feedback sheet will be returned to you after your work has been graded. Refer to your Student Manual for the Appeals Procedure if you have concerns about the grading decision. Student Comments (optional) Was the task clear? If not, how could it be improved? Was there sufficient time to complete the task? If not, how much time should be allowed? Did you need additional assistance with the assignment? Was the lecturer able to help you? Were there sufficient resources available? How could the assignment be improved? For further comments, please use the reverse of this page. Assignment cover sheet 28/3/ 2008 Considering Strategic Planning: Virgin Atlantic Mina Yadollahi Business Department Prague College 14. Oct.2015...
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...Richard Branson set up the first Virgin music store in 1971 and is well known for his entrepreneurial approach. The Virgin group now includes many different organisations, such as an airline, a train company and a mobile phone business. To what extent will the performance of a business such as Virgin inevitably decline after the retirement of its founder? Justify your answer with reference to Virgin and/or other organisations that you know. [40 marks] A founder is an entrepreneur who starts a business. If multiple entrepreneurs were involved in the creation of the company, they are referred to as the founders. Founders provide the vision that takes the business forward. They take difficult decisions and bring about the difficult change. Retiring leaders or leaders that pass away can have a huge impact on the performance of a business in both negative and positive ways. For example when Wal-Mart’s leader passed away the business completely transformed into decline but after the Steve Jobs’ death the company has continued to prosper. Firstly, it can be argued that business performance can inevitably decline after their founder leaves. This is evident in Wal-Mart’s case. Wal-Mart lost a figurehead to the business when Sam Walton, the folksy co-founder of Wal-Mart Stores, died in 1992. Mr. Walton turned the business into one of the planets largest retailers with his almost religious devotion to retailing which spawned a unique culture. However after the founders’ death...
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...Composition Of Virgins Portfolio Marketing Essay The Virgin Group is a multi national corporation with a hugely diversified business portfolio. This essay examines how the Virgin Groups corporate strategy has allowed it to sustain competitive advantage. The first area that is covered is the composition of Virgins portfolio, namely what businesses Virgin is in and what is the logic of their portfolio. Within the composition section it puts forward two models that help to show why Virgin has chosen particular avenues for achieving growth and sustaining competitive advantage. The Core Competence Theory and Parenting Concept are then reviewed critically in regard to Virgin. Porters three tests are then related to the Virgin Group. Next the co-ordination of Virgins portfolio is addressed, how Virgin has managed its portfolio in its quest for growth and a sustained competitive advantage. Within the composition section of the essay is the issue of control versus the co-operation of Virgin and its business units. It then handles the four concepts of corporate strategy and how Virgin can and has used them to add value to its business units. The link between Virgins Corporate and Marketing strategy is then discussed before the other side of the argument is considered, looking at how Virgins corporate strategy destroyed rather than added value. Finally having synthesised the various diverse elements the essay concludes by using the knowledge gained to raise questions for Virgin about their...
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...2075 JUNE 1, 2007 WENDY STAHL The Fashion Channel Introduction Dana Wheeler, senior vice president of marketing for The Fashion Channel (TFC), sat in her Chicago office and scrolled through the email messages in her inbox. Thankfully, none required an urgent reply. She toggled over to her calendar: no meetings for the rest of the day. Finally, she could focus her thoughts on reviewing her recommendations for TFC’s new segmentation and positioning strategy. Wheeler believed that she had prepared a solid analysis; she felt confident about the strategy she was proposing. But next week’s senior management meeting would mark her first big presentation to the company’s leaders since she had joined TFC, and, she admitted to herself, she was eager to gain the support of her colleagues. There was a lot riding on the outcome of this meeting, both for Wheeler and for the channel. If founder and CEO Jared Thomas and his team liked what they heard, Wheeler would move forward to implement her recommendations. The company needed to strengthen its competitive position and would be spending more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007, based on these recommendations. This would be an increase of $15 million over 2006 spending. Background TFC was a successful cable TV network– and the only network dedicated solely to fashion, with up-to-date and entertaining features and information broadcast 24 hours per day, 7 days per week...
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...and followers to follow. For example, when working on a group project in order for the project to succeed someone must step up and be a leader. Someone must delegate the responsibilities that each person in the group will need to complete. If this is not completed the project may have no direction and will fail. The most effective leaders must understand their audience and determine their leadership styles. Some employees need more development then others, while some employees are able to work with no assistance or guidance. In order for one to be an effective leader one must have the appropriate leadership style. Sir Richard Branson (Branson) accurately discusses his leadership styles in his case study “Sir Richard Branson, Chairman, Virgin Group, Ltd”. Throughout this paper, we will discuss the leadership stylings of Branson and the effectiveness of that style in United States today. How using different leadership stylings could make Branson a more effective leader. Also, how Branson will lead a global team while working on a major project, and how one can incorporate some of Branson’s leadership qualities into a role at a workplace. Delegating Leadership In this case study it is clearly evident that the leadership style that is being used for Branson is delegating style. Delegating style is when the leader turns over tasks for creation and implementing resolutions to followers (Hellriegl and Slocum, 2011, p. 306). Delegating style is most suitable when the followers are...
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...Virgin Mobile USA: Pricing for the Very First Time Company Background Introduction Case Background Issue of Concern Market Research Analysis All Options Theory Application Calculation Virgin Response Conclusion Recommendations Inviting Questions 2 Introduction Analysis Conclusion Company Background • Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. • Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. • Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Case Background Issue of Concern [Source: company website Available from: http://www.virgin.com/AboutVirgin/WhatWeAreAbout/WhatWeAreAbout.aspx] 3 Introduction Analysis Conclusion Company Background Case Background Issue of Concern 4 Introduction Analysis Conclusion Company Background Case Background Issue of Concern Sir Richard Charles Nicholas Branson (born 18 July 1950), is an English entrepreneur, best known for his Virgin brand, a banner that encompasses a variety of business organizations. The name Virgin was chosen because a female friend involved in setting down the initial record shop commented that there...
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