...Regional Aspiration… a step further Every two months a young college student in Rourkela, Orissa travels to Kolkata, West Bengal to shop for garments & accessories for himself & his close friends… A local Shoes trader in Meerut, Uttar Pradesh travels to Delhi every week to observe the latest trends & fashions with respect to footwear; in order to replicate the same designs for his stock of shoes to be sold in Meerut… The only thing common between them is that they both pander to Aspirational marketing & if studied together; they explain the Cause & effect relationship of a new phenomenon emerging from Aspirational marketing (which we will discuss latein the articler). Aspirational marketing is not new to the world of management; as it has been extensively exploited by the behemoth of Multinational corporations dealing in luxury brands for years. Aspirational marketing is a management technique that companies worldwide exercise to present their brand to a particular set of people in such manner that people would feel elevated & superior by associating themselves with that brand. The brand image is created in a way that people look up to that brand for its esteem & prestige; it is done by bracketing that brand with a certain element like a person, sport, Quality, ambition, or human trait that people are in awe of. ‘Raymond’ as a brand has been successful in crafting an inspirational brand by presenting the protagonist as a successful, global...
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...kahin nahi!. Big Bazaar has a chain of shopping stores across India around 100 stores in 150 cities. Big Bazaar offering wide range of merchandise which includes fashion and apparels, general merchandise, food products, electronics, furniture, fast food, books, entertainment, and leisure sections. Most of the Big Bazaar stores are located in alone building in the city centers as well as inside the shopping malls. Big Bazaar is a part of Future Group and is owned by a Pantaloon Retail India Limited which is listed on Indian Share market. Nowadays Big Bazaar is facing nearest competition from Vishal Mega- Mart which also a retail industry in India. Presently Vishal Mega- Mart has 700 stores across India which is almost same to the Big Bazaar 100 stores. Both stores have only difference that Big Bazaar has more products and with low prices and giving more offers then Vishal- Mega- Mart. In this report is explaining about the working capital analysis, company finance and capital structure of Big Bazaar. Capital Structure of Big Bazaar Capital structure is the sub part of Big Bazaar financial system. Financial system of Big Bazaar includes a complex institution and mechanism which affects the saving generation and their transfers for those people who are going to invest in the capital market of Big Bazaar for securities where more investors and government can raise long term funds. Capital Market of Big Bazaar includes bond market and stock market. Big bazaar has three...
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...required outcomes to meet the goals. * Directing the employees and their resources with enough guidance, direction, leadership, and support necessary to ensure that they are able to reach their goals. * Monitoring and following up to ensure that the plan to achieve the goals is being carried out in such a way that its accomplishment is assured. * Evaluate is to review and assess the success of the goal, the plan, and the allocation of the employees and their resources. An important function of a manager is to motivate his people. Management is the work done by people. So if employees are not satisfied they will not perform efficiently which will ultimately affect in fulfillment of organization’s goals. As in the case of Vishal Mega Mart the salesperson come in direct contact with the customers. If the salesperson himself is not satisfied with his job he will not provide suitable service. Employee satisfaction is utmost important in successful completion...
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...Malls and Hypermarkets: Perspectives of Contemporary Shopping CHAPTER – 1 INTRODUCTION 18 School of Management Studies, Punjabi University, Patiala Malls and Hypermarkets: Perspectives of Contemporary Shopping 1.1 INTRODUCTION The last decade has witnessed dynamism in Indian retail sector. Various urban areas have been at the center of attraction with emergence of different kinds of organized retail formats gaining momentum. It is largely due to rising income, increasing purchasing power, credit facilities, changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global...
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...IJMMR Volume 2, Issue 1 (January, 2011) ISSN 2229-6883 FACTOR ANALYZING THE STORE ATTRIBUTES TO IDENTIFY KEY COMPONENTS OF STORE IMAGE (A STUDY ON SOME SELECTED APPAREL STORES IN INDIA) HEMRAJ VERMA Assistant Professor, Dehradun Institute of Technology, Dehradun, Email id: hemraj77@gmail.com DR. PANKAJ MADAN Reader, Gurukul Kangri Vishwavidyalay, Haridwar, Email id: pankaj_mad@yahoo.com Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. Store image is a critical component in store choice and store loyalty. Perceptions about stores are driven substantially by tangible characteristics of stores, such as format or list size, distance of store from home, as well as intangible factors like the environment of the store. The fact that Indian retail environment is going through a sea change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the store image perceptions of consumers here. This paper attempts to find out the key factors that are perceived as important to Indian consumer. Keywords: Store Image...
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...2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile across the globe. So, from marketing and customer understanding point of view, this is a very unique company to study. Understanding Virgin’s business Model Virgin has promoted itself as the brand for young India, keeping the Indian youth as its target customer segment. The idea behind targeting this segment can be found inherited in virgin’s business model. The salient features of Virgin’s business model from customer perspective are: 1) With intensive competition and reducing voice tariffs, the profit margins for voice service are decreasing day by day. So, the future profit strategy is maximizing profit margins through data services and it is youth segment which provides maximum data service revenues. 2) Future projection of increasing young and working population of India as 65% of overall population by 2020. 3) Increased use of data services in future due to technological advancements. So...
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...Project Report on Retailing Challenges in INDIA Submitted By: Sudev Rajdarshan (2011198) Shriram Tarawade (2011204) Valluru Naveen (2011218) Varun Luthra (2011221) Vasundhara Singh (2011222) INTRODUCTION The recent time has been observed as growth of Indian organized retail market with many folds. Numerous business groups are attracted in the past few years, including some renowned business groups like Bharti, Future, Reliance, and Aditya Birla to establish hold, showing the future growth in times to come. In addition, organized retail sector has also grabbed the attention of foreign companies, showing their interest to enter India, Retailing in India is witnessing a radical transformation. The increase in the number of retail chains across the country is an indication that retailing is emerging as an industry and will boom in a big way in the near future. Retailing like any product does follow a life cycle. India is currently at a stage where customers needed variety in products and retail formats. At present, the contribution of retailing is just about two percentages to total size of $180 billion. Almost every major Indian business house are either getting into the retail space...
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...A DISSERTATION REPORT [pic] “A Study on Buying Behavior of Customer in Big Bazaar in Meerut” SUBMITTED TO: SUBMITTED BY: Prof. P.K. AGARWAL Ranjeet Kumar Bhargava Director P.G.D.M, IV Sem Roll No-M07044 IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT IIMT PROFESSIONAL COLLEGE, MAWANA ROAD, GANGA NAGAR, MEERUT, UTTAR PRADESH, INDIA DECLARATION I Ranjeet Kumar Bhargava, a student of PGDM IV Semester of IIMT PROFESSIONAL College, Meerut hereby declare that the research project report titled “A Study on Buying Behaviour of Customer in Big Bazaar” is my original work and the same has not been submitted for the award of any other diploma or degree. Place: Meerut Ranjeet Kumar Bhargava Date: Acknowledgement A project is never the sole product of a person whose name has appeared on the cover. Even the best effort may not prove successful without proper guidance. For a good project one needs proper time, energy, efforts, patience, and knowledge. But without any guidance it remains unsuccessful. I have done this project with the best of my ability and hope that it will serve its purpose. “To be or not...
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...CONTENT 1. Introduction 2. Need of the study 3. Objectives of study 4. Scope of the study 5. Review of Literature 6. Research Methodology 7. Data Analysis and Interpretation 8. Conclusion and Suggestions 9. Reference & Bibliography Annexure-Questionnaire DECLARATION I, KARAN VERMA student of B.COM (HON.)(2010-2013) batch studying at DAYALBAGH EDUCATIONAL INSTITUTE AGRA ,declare that the project work entitled on “CUSTOMER SATISFACTION WITH REFERENCE TO BIG BAZZAR & EASYDAY IN AGRA” was carried by me in the partial fulfillment of B.COM (HON) Programme. It is not been copied from anywhere else. KARAN VERMA B.COM – VI SEM. DEI, AGRA ACKNOWLEDGEMENT “NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “CUSTOMERS SATISFACTION WITH REFERENCE YO BIG BAZAAR &EASYDAY IN AGRA” has been given to me as part of the curriculum in Three-Year Bachelors Degree in Commerce. I extend my sincere gratitude to my project guide Mr.Tej Singh, Reader for the guidance given to me during the course of this dissertation. I express my sincere thanks to all the staff of Big Bazaar and all those who have directly or indirectly helped me during I begin my acknowledgement by thanking almighty who was with me all through the way. THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with...
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...http://realityviews.blogspot.in/2011/12/detailed-analysis-fdi-good-or-bad-for.html Detailed Analysis FDI Good or Bad for India Who will benefit in India if FDI is allowed in Multi Brand this is Kirana Business Few days back the Union Cabinet of India overcame years of indecision to allow up to 51% FDI in multi-brand retail. Government also increased the FDI limit in single-brand retail to 100% from 51% Government says it will benefit India. Traders fear the move. Opposition parties oppose the move as they know they will benefit if they support the traders. No one is touching the real issues and accepting the truth that today or tomorrow FDI, big global corporations will enter into India directly or indirectly. Today world is becoming a global village. Foreign Investment in India is governed by the FDI policy announced by the Government of India and the provision of the Foreign Exchange Management Act (FEMA) 1999. The foreign investors are free to invest in India, except few sectors/activities, where prior approval from the RBI or Foreign Investment Promotion Board (‘FIPB’) is required. In franchising and commission agents’ services, FDI (unless otherwise prohibited) is allowed with the approval of the Reserve Bank of India under the Foreign Exchange Management Act. Examples of Such Business - Pizza Hut or Nike or Spencer 100% FDI is allowed in wholesale trading. Wholesalers do the business with the Retailers. Wholesalers never do business with Consumers...
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...A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEEN KAUR Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEENKAUR Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been published or submitted for any degree...
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...A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEENKAUR (Marketing Faculty) Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been ...
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...and have got it wrong Don’t pity the kirana guy, he knows how to fight back Economy, not kirana shops, is biggest loser in retail FDI debate Why the kirana dukan doesn’t care about Big Brother 11 13 15 17 All sides of the debate GOVERNMENT FDI in retail ‘distinct and different’: Sharma Out on a limb: Govt says FDI in retail will ‘immensely benefit farmers’ Reader debate: Is FDI in retail bane or boon? PUBLIC India Inc appeals political parties to support FDI in retail India Inc divided over FDI in multi-brand retail INDUSTRY FDI in retail: Opposition, allies term it anti-people Will not allow Parliament to function until FDI in retail is withdrawn: NDA OPPOSITION Why some farmers are relieved to be dealing with Wal-Mart Farmers Retail FDI: The merits are over-hyped, say academics Academics Cong meets over FDI in retail: Is a rollback on the cards? Will FDI last? FDI nod given, global retailers wait for more clarity The world is waiting FDI in retail What is ? Retail battle: It’s finally about politics and numbers, not FDI he Congress is hell-bent on pushing through its proposal for foreign direct investment (FDI) in retail. It says the move would create jobs and curb inflation besides creating infrastructure which the agriculture sector lacks. However, the bigger motive is to fight the overwhelming perception that the government is caught in a policy paralysis and is unable to take decisions. The entire opposition...
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...CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR PROJECT REPORT ON Submitted By PATHAN SHAHID KHAN UNDER THE GUIDANCE OF Prof. Rafana Kazi in partial fulfilment for the award of the degree of MMS Anjuman-I-Islam’s Allana Institute of Management Studies Mumbai 400 001 2014-15 APPENDIX 1 Anjuman-I-Islam’s Allana Institute of Management Studies Badruddin Tyabji Marg, OFF. 92, Dr. D.N. Road, Opp. CST, Mumbai 400 001 Certificate This is to certify that Pathan Shahid Zuber Khan, a student of Anjuman-I-Islam’s Allana Institute of Management Studies (AIAIMS) pursuing final year in MMS has completed the dissertation report on Market analysis of LG consumer durables in the 2014-15 Date:__________________ Place:__________________ _____________________Prof. Rafana KaziProject GuideAIAIMS | ________________________Dr. Lukman PatelDirectorAIAIMS | DECLARATION Project Title: Market analysis of LG consumer durables Submitted on: Under the Guidance of: Prof. Rafana Kazi College: Allana Institute of Management Studies (AIAIMS) This is to declare that I, Pathan Shahid Khan, student of Allana Institute of Management Studies (AIAIMS) IVth semester (Marketing) hereby declare that I have completed the project on Market analysis of LG consumer durables in the Academic year 2015 The information submitted is true and original to the best of my knowledge. Date: <Date of Submission> Place: Mumbai (SIGNATURE) Pathan Shahid...
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...Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: ANUJA BHEKANE MBA (ENTREPRENEURSHIP) Roll No.10117 Research Guide: Dr. Rashmi Gopinathan Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai PENETRATING FOR THIS THE FIRST STAGE OF RETAIL OUTLET DECLARATION I hereby declare that the dissertation “Choosing a retail outlet in Andheri west for all types of gender’s wear in andheri west and all factor to be taken into consideration for the retail outlet to make a successful for all age” submitted for the MBA Degree at Padmashree Dr. D.Y.Patil University’s Department of Business Management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: Mumbai Date: Signature of the Student CERTIFICATE This is to certify that the dissertation entitled “Choosing a retail outlet in Andheri west for all types of gender’s wear in andheri west and all types factor to taken into consideration for the retail outlet to make a successful for all age”is the bona fide research work carried out by Ms. Anuja Bhekane student of MBA, at Padmashree Dr. D.Y. Patil University’s Department of Business Management during the year 2010 - 2012, in partial...
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