Visit To A Wholesale Market: Garments
The consumption and production of marketed food are spatially separated. Production is primarily in rural areas while consumption is in urban areas. Agricultural marketing is the process that overcomes this separation, allowing produce to be moved from an area of surplus to one of need. Food reaches the consumer by a complex network, involving production, assembly, sorting, packing, reassembly, distribution and retail stages. In developing countries the linkage between the producer and the retailer is still usually provided by assembly and wholesale markets, where wholesale marketing takes place using a variety of transaction methods. Recent years have seen an expansion of wholesale marketing in E. European and former CIS countries. On the other hand, the growth of supermarkets in many regions has seen the development of direct marketing and a reduced role for wholesale systems.
Raghukul textile market
My visit was to Raghukul Textile Market.it is located in ring road, Surat. It’s a textile market which was built 9years ago by raghuvir builders & developers. It consists of more than 3000 shops each of 600sq ft .It also has go downs located at the back of the market which is nearly of 1400sq ft each of go down prices from 2.5-3.0 millions. Now the management of Raghukul is under Mr Gopal Dokania.
Source of merchandise
In general, the product is defined as a "thing produced by labor or effort"[1] or the "result of an act or a process",[2] and stems from the verb produce, from the Latin prōdūce(re) '(to) lead or bring forth'. Since 1575, the word "product" has referred to anything produced.[3] Since 1695, the word has referred to "thing or things produced".[4]As the merchandise sold is textile its source is general from the outskirts of Surat from the areas like pandesara etc. These areas are full of textile industries producing semi-finished or finished goods. Goods produced are from yarn to textile i.e. weaving. Then come the process of dyeing or printing goods are sold after printing and dyed clothes are used for embroidery. Then at last dispatched to other places all over India.
Linked up businesses
Transporters:
As we know goods are produced at a place and required all over the country transporters are likely to be used these help for moving move products ordered by others some common transport co. used are Krishna courier service, blue dart etc.
Packagers:
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use.Before transporting packing is must. It prevents the product from damaging and other problems of mishandling this service is also at a boom. It charges high prices. Packing quality is generally good.
Agents:
An Agent is one who acts for, or in the place of, another, by authority from him; one entrusted with the business of another.There are many agents. Looking for customer to get some commission on the sale. They have a tough job of roaming in day sunshine. Their profit margin varies from 1-2%.
Nature of goods dealt in
Mostly goods dealt in are textile. There are about 300 producers namely shivam textiles, g.s.synthetics, balaji textile etc. besides it there are 2 stationary shops, a canteen and a shop for packing items like plastic packets, cartons etc. The textile is generally synthetic with dyed as well as embroidery sarees.
Type of buyers and sellers
Both wholesalers and retailers
Wholesaler
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.[1] In general, it is the sale of goods to anyone other than a standard consumer.
Retailers
Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public
Mode of the goods dispersed, minimum quantity sold, type of packaging employed.
Dispersion of goods takes place by roadways as well as railways. Approximately a carton consists of about 80 pc of sarees. Packaging is through plastic packet and then placing the goods one upon the other after it the carton is packed with a patti.

Factors determining price fluctuations
Price fluctuates due to demand pull or cost push. Supply to plays a vital role. Sometimes quality and quantity also raises the price.
Weekly / monthly non-working days
A business day is considered every official working day of the week. Another common term is working day. Typically, these are the days between and including Monday to Friday and do not include public holidays and weekends.[1]
The definition of a business day varies by region. It depends on the local workweek which is dictated by local customs, religions, and business operations. 6days working in a week except Sunday. Holidays on public holidays are also there. Sometime in off season owners declare holidays.
Mode of payments
A demand draft, also known as a remotely created check, a tele-check, or check by phone, check by fax or echeck, is a check created by a merchant with a buyer's checking account number on it, but without the buyer's original signature.
Check drafting is creating a valid legal copy of the customer's cheque, on the customer's behalf. Because it is created by the merchant, no signature is required. Instead, a signature disclaimer or facsimile is entered in the signature blank.[1] A check draft is typically for deposit only.[2] Mode of payments is generally demand draft, cash or cheque. Sometimes bills of exchange are also given. Credit facilities are also given by wholesalers to small retailers.
Wastage and disposal of dead stock
Disposal of dead stock are by selling it at low price in kilograms to lattias. Sometime it is also distributed among staff members.
Warehousing facility available
Every person has its office in market and the godown is situated at the back side of the market. Godowns are of 1400sq
Parking facility
There is free parking facility to the shop owners. Covered by a shade, this allows the car to remain cool in summers. There is facility of two wheeler parking also.
Cleanliness
It’s a very big market but still remains clean as 20 workers clean them in the morning. There are dustbins at every corner of the market.