Premium Essay

Visiting Professor

In:

Submitted By digitalphil
Words 1127
Pages 5
MKTG-410: Advertising and Public Relations

Komfort Kicks, Inc.
Komfort Kicks, Inc. is a North American athletic shoe company that manufactures high-end, professional soccer shoes. They have been in existence for ten years in the United States. The main headquarters is just outside of Chicago, IL from where the shoes are distributed. The brand has been quite successful in the past, but losing significant market share to Nike and Adidas. Management has decided to complement its soccer shoes with a stylish training jacket, pants and jersey to completely outfit soccer players or workout enthusiasts. The outfit is lightweight in design; providing maximum comfort and air circulation for indoor workouts, outdoor practice and soccer games. While Nike and Adidas are battling for global soccer domination, Komfort Kicks would like to make a comeback under the radar and strengthen its brand and reputation while becoming a sponsor at the 2016 Olympic Games in Rio de Janeiro. With increased competition in the sports athletic market, management has hired DeVry University’s Creative Marketing firm to propose an IMC Campaign. This campaign is intended to strengthen the Komfort Kicks brand equity, promote its new training outfit and increase sales. According to IBIS World, the sports and athletic goods industry has grown at an annualized rate of 0.6% to $9.1 billion, including 2.2% revenue growth in 2014. Over this time, the average profit margin for industry operators has also contracted due to the rising competition from imports, which has put downward pressure on selling prices. Research has concluded that as consumers become more health conscious, they will feel more inclined to purchase athletic apparel. Demand for sports and athletic apparel is projected to increase and steadily grow revenue in the short term. As the recession subsides, revenue is forecast to grow at an

Similar Documents

Free Essay

Greek Mythology Index (Quoted Completely)

...Classical Mythology Part I Professor Elizabeth Vandiver THE TEACHING COMPANY ® Elizabeth Vandiver, Ph.D. Visiting Assistant Professor of Classics, University of Maryland Elizabeth Vandiver did her undergraduate work at Shimer College, Mt. Carroll, Illinois, where she matriculated in 1972 as a sixteen-year-old “early entrant.” After receiving her B.A. in 1975, she spent several years working as a librarian before deciding to pursue graduate work in Classics at the University of Texas at Austin. She received her M.A. in 1984 and her Ph.D. in 1990. In addition to teaching at the University of Maryland, Professor Vandiver has held visiting professorships at Northwestern University, where she taught from 1996 to 1999; the University of Georgia; The Intercollegiate Center for Classical Studies in Rome, Italy; Loyola University, New Orleans; and Utah State University. Her course on Classical Mythology has been particularly successful. In 1998, Dr. Vandiver received the American Philological Association’s Excellence in Teaching Award, the most prestigious teaching award available to American classicists. Other awards include the Northwestern University Department of Classics Excellence in Teaching award for 1998 and the University of Georgia’s Outstanding Honors Professor award in 1993 and 1994. Dr. Vandiver has published a book, Heroes in Herodotus: The Interaction of Myth and History, and several articles, as well as delivering numerous papers at national and international...

Words: 407 - Pages: 2

Free Essay

Asasasa

...characteristics of securities, and how investment decisions should be made serves one well for many career paths. The study of finance also helps to prepare a person to manage his or her own money and increase the likelihood of accruing significant wealth over time through solid principles of investing. Few students consider another finance-related career option: becoming an academic in finance. Most students know little about this career choice. Their experiences with finance academics are typically limited to their familiarity with classes taken from their professors. But there is a lot more to it than this. And it is probably worth learning a little about this career choice. This essay provides some information on academic finance as a career. It cannot possibly answer all of your questions, but it can give you some general information. Everyone contemplating a career in academic finance must surely know a finance professor. Make a point to talk with this person, and I am sure your questions will be answered....

Words: 6540 - Pages: 27

Premium Essay

Doc, Pdf

...Biography of Dr. Victor O.K. Li Victor O.K. Li Chair of Information Engineering, Associate Dean of Engineering and Acting Head of Department Education: SB, SM, EE, ScD MIT; F.I.E.E.E., F.I.A.E., F.H.K.I.E. Victor O.K. Li received SB, SM, EE and ScD degrees in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, Cambridge, Massachusetts, in 1977, 1979, 1980, and 1981, respectively. He joined the University of Southern California (USC), Los Angeles, California, USA in February 1981, and became Professor of Electrical Engineering and Director of the USC Communication Sciences Institute. Since September 1997 he has been with the University of Hong Kong, Hong Kong, where he is Associate Dean (Research) of Engineering, and Chair Professor of Information Engineering at the Department of Electrical and Electronic Engineering. He has also served as Managing Director of Versitech Ltd. the technology transfer and commercial arm of the University, and on various corporate boards. His research is in information technology, including all-optical networks, wireless networks, and Internet technologies and applications. Sought by government, industry, and academic organizations, he has lectured and consulted extensively around the world. Prof. Li chaired the Computer Communications Technical Committee of the IEEE Communications Society 1987-1989, and the Los Angeles Chapter of the IEEE Information Theory Group 1983-1985. He co-founded the International...

Words: 538 - Pages: 3

Premium Essay

Accounting Professor

...ISSUES IN ACCOUNTING EDUCATION Vol. 25, No. 2 2010 pp. 227–244 American Accounting Association DOI: 10.2308/iace.2010.25.2.227 What It Means to be an Accounting Professor: A Concise Career Guide for Doctoral Students in Accounting Brooke Beyer, Don Herrmann, Gary K. Meek, and Eric T. Rapley ABSTRACT: The purpose of this paper is to provide a concise career guide for current and potential doctoral students in accounting and, in the process, help them gain a greater awareness of what it means to be an accounting professor. The guide can also be used by accounting faculty in doctoral programs as a starting point in mentoring their doctoral students. We begin with foundational guidance to help doctoral students better understand the “big picture” surrounding the academic accounting environment. We then provide specific research guidance and publishing guidance to help improve the probability of publication success. Actions are suggested that doctoral students and new faculty can take to help jump-start their academic careers. We finish with guidance regarding some important acronyms of special interest to doctoral students in accounting. Keywords: career guidance; doctoral students; research; publishing. INTRODUCTION igher education faces a severe, and growing, shortage of accounting professors. As a result, the job prospects for new accounting doctoral graduates are very good and are getting better. Starting salaries are increasing, but so are the requirements...

Words: 10477 - Pages: 42

Free Essay

Eva Ibbotson - a Company of Swans

...the stone parapet of the bridge on which she stood, her face was pensive and her feet— and this was unusual in the daughter of a professor of classics in the year 1912— were folded in the fifth position. She was a thin girl, brown-haired and brown-eyed, whose gravity and gentleness could not always conceal her questing spirit and eagerness for life. Sensibly dressed in a blue caped coat and tarn o'shanter bought to last, a leather music case propped against the wall beside her, she was a familiar figure to the passers-by: to ancient Dr. Ferguson, tottering across the willow-fringed bridge in inner pursuit of an errant Indo-Germanic verb; to a gardener trimming the edges of the grass, who raised his cap to her. Professor Morton's clever daughter; Miss Morton's biddable niece. To grow up in Cambridge was to be fortunate indeed. To be able to look at this marvelous city each day was a blessing of which one should never tire. Harriet, crumbling bread into the water for the world's most blase ducks, had told herself this again and again. But it is not cities which make the destinies of eighteen-year-old girls, it is people— and as she gazed at the lazy, muddy river and thought of her future and her home, her eyes held an expression which would have better become a little gutter starveling— a bleak and shipwrecked look devoid of happiness and hope. Professor Morton was already in his forties when, at a reading party in Switzerland, he met an English girl working as a governess to the...

Words: 97572 - Pages: 391

Premium Essay

Esrgt

...UNDERGRADUATE REGULATIONS & SYLLABUSES 2014 - 2015 THE FACULTY OF SOCIAL SCIENCES TABLE OF CONTENTS MESSAGE FROM THE DEAN ............................................................. 3 UNDERGRADUATE PROGRAMMES ................................................ 4 ACADEMIC CALENDAR 2014-2015 ................................................ 5 DEFINITIONS ...................................................................................... 13 GENERAL INFORMATION & REGULATIONS .............................. 14 General Regulations for Bachelor of Science Degrees 14 Special Regulations for Degrees in Hospitality and Tourism Management........................................................... 27 Franchise Agreements .......................................................... 27 EVENING UNIVERSITY -GENERAL INFORMATION & REGULATIONS ................................................................................... 28 General Regulations for Bachelor of Science Degrees 28 General Regulations for Diploma Programmes ............ 36 General Regulations for Certificate Programmes ......... 37 STUDENT PRIZES .............................................................................. 38 CODE OF CONDUCT ........................................................................ 39 UNIVERSITY REGULATIONS ON PLAGIARISM .......................... 40 THE ACADEMIC SUPPORT/ DISABILITIES LIAISON UNIT (ASDLU) ..............................................................................................

Words: 77086 - Pages: 309

Premium Essay

Communication Is Key

...business communication courses, was not viewed as a primary concern when considering executives for promotion” (DeKay ,2012, 450). This article has been peer-reviewed, therefore considered to be of scholarly value. The author’s work as an adjunct associate professor at the Graduate School of Education, St. John’s University, Jamaica, Queens, New York and as V.P. for corporate communications at BNY Mellon Corporation in New York City supports his authority. Hynes, Geraldine E. (2012). Improving Employees’ Interpersonal Communication Competencies: A Qualitative Study[->1]. Business Communication Quarterly, Vol. 75 Issue 4, p466-475. doi: 10.1177/1080569912458965. What I found interesting about this article was how important interpersonal communication is in the work place and the lack of interpersonal communication skills graduating students have. “While typical undergraduate business degree programs offer a course or two in writing and formal speaking, a course dedicated to interpersonal communication or daily workplace interactions is rarer”(Hynes, 2012, 473). This article has been peer-reviewed, therefore considered to be of scholarly value. Hynes source of authority comes from being a professor and an author. She is a professor in the College of Business...

Words: 523 - Pages: 3

Free Essay

Mammoth Research

...has already established a technique to extract DNA from frozen cells."Preparations to realize this goal have been made," said Prof. Akira Iritani, leader of the team and a professor emeritus of Kyoto University.Under the plan, the nuclei of mammoth cells will be inserted into an elephant's egg cells from which the nuclei have been removed to create an embryo containing mammoth genes.The embryo will then be inserted into an elephant's womb in the hope that the animal will give birth to a baby mammoth.Researchers from Kinki University's Graduate School of Biology-Oriented Science and Technology began the study in 1997.On three occasions, the team obtained mammoth skin and muscle tissue excavated in good condition from the permafrost in Siberia.However, most nuclei in the cells were damaged by ice crystals and were unusable. The plan to clone a mammoth was abandoned.In 2008, Dr. Teruhiko Wakayama of Kobe's Riken Center for Developmental Biology succeeded in cloning a mouse from the cells of mouse that had been kept in deep-freeze for 16 years. The achievement was the first in the world.Based on Wakayama's techniques, Iritani's team devised a technique to extract the nuclei of eggs--only 2 percent to 3 percent are in good condition--without damaging them.Last spring, the team invited Minoru Miyashita, a professor of Kinki University who was once head of Osaka's Tennoji Zoo, to participate in the project.Miyashita asked zoos across the nation to donate elephant egg cells when their...

Words: 455 - Pages: 2

Premium Essay

Organizational Behavior and Management

...consequence of policy change, a professor was reverted as lecturer and his immediate subordinate was elevated to professor and head of department cadre. A tremendous change in his approach and attitude towards colleagues as well as students was observed. How would you account for such change? Give your arguments. Solution: Sometimes there is internal movement within an organization when due to policy change, employees are promoted, transferred or demoted. In the case in question, as a result of policy change a professor has been reverted as lecturer and his immediate subordinate has been elevated to professor and head of department cadre. One can confidently say that this is a clear case of demotion. A demotion can be defined as a compulsory reduction in an employee’s rank or job title within the organizational hierarchy of a company, public service department or other body (Wikepedia, 2012). It is also the reassignment of a lower job to an employee with delegation of responsibilities and authority required to perform that lower job and normally a lower level pay. It is the direct opposite of promotion. A demotion may be done for a variety of reasons such as disciplinary purposes, reorganization of work, inability to perform at a higher rank, poor attendance, and poor attitude; therefore, it is in this light that most people view it as a punishment. When somebody is demoted he/she may be demoted within a department as in the case of the professor according to the company’s’...

Words: 780 - Pages: 4

Premium Essay

Managerial Accounting

...Basillio Corespondencia AC330 - Managerial Accounting for Business Professionals Professor Christine Covan Unit 10 Writing Assignment   Reflect and describe which key concepts and topics in this course have made you a stronger candidate to enter the business world. When I first began this course, I didn’t really understand what Managerial accounting for Business Professionals were. I was very confused and also a bit intimidated with what is expected and how is the professor going to be. In my previous classes I have had some professors who seem to not care about us students. I have felt often that since it’s an online environment they could answer whichever way they want because there isn’t anyone to meet face to face to speak. Professor, you have been a wonderful teacher and mentor for us. I couldn’t have asked for anyone better. Even though some of the weeks were challenging I was able to overcome them. What I enjoyed the most was the budgeting planning in Unit 6.I am always looking to grow within my job and department, so learning some other things and being able to speak with my peers about what I have learned enables me to show that I am eager to move up the ladder of success and get promoted. I think that the Wiley assignments were very educational and with the 5 chances that we were given to do the work, this really helped me analyze and truly learn how to solve a problem. Discuss how this course has affected you in your professional development as a...

Words: 366 - Pages: 2

Free Essay

Presentation

...and homework. We sometimes have mini quizzes in business communication class. For example, what is article, what is the best position of preposition like that. So professors always give us a quiz paper every quizzes. It can be so hard to do typing and printing it. However, it is not necessary in nearpod. Let me explain the strategies. First step is the professors must log-in first and make quizzes in their presentation. They can log-in through google account or make new nearpot account. However, the students do not have to make their ID. They can log-in with their name. And put the number of pin number for finding professors’ presentation. I will show you how to work in nearpod later. When the professors share the quizzes in their presentation, the students can do quizzes there during the class. And also the professors can check the students’ score immediately. The next specific method is homework. The homework in nearpot is to review the slides after classes. For example, the professors email students like Hello~ this is slides for my classes~ like that. And the link is also included there. So if the students click the link, they can see the slides. I will show you how to use the nearpod. As I mentioned before, the professors must log-in and make their presentation first. I already made account. After the professors log-in, they can see 3parts. Create will be used for creating new presentation and edit it, engage will be used for launching their presentation to the students...

Words: 506 - Pages: 3

Premium Essay

Candidate

...Fairfax Metropolitan Hospital: The Candidate Fairfax Metropolitan Hospital: The Candidate M. June Allard Assumption College Worcester State College Professor Emerita Fairfax Metropolitan Hospital is a moderately sized teaching hospital committed to quality care from a qualified staff. The hospital currently suffers from a lack of diversity among its staff, however—a glaring fault in nearly every unit at the hospital and one pointed out by several accrediting agencies. The hospital now seeks to develop a more diversified staff, which they define as one representing the racial/ethnic diversity of their community. In addition to diversifying, there is an urgent need to modernize the nursing department, as its outdated procedures and inefficient practices concern accreditors. Compounding the hospital’s concerns is the recent retirement of the director of nursing—just as another nursing accreditation visit looms on the horizon. THE INTERVIEW HR director Jorge Hansen listens as the search committee discusses a candidate they have just interviewed for the director of nursing position. The candidate is Dr. Saryn Soysa, a heavyset, pleasant young woman. Although she is very much overweight, she looks even younger than her 32 years. Originally from Sri Lanka, she has been educated in U.S. universities and is now a U.S. citizen. Dr. Soysa’s credentials are truly outstanding. She took advanced exams, graduated early from college summa cum laude, and completed...

Words: 699 - Pages: 3

Free Essay

Netscape

...2011/8/24 MSc Finance Program Orientation 2011/2012 Date: 23 August, 2011 Time: 7:00pm Venue: J210-J212 Acting Program Coordinator of Finance’s Welcome Remark Dr. Lewis Tam Assistant Professor of Finance Department Staff– Finance Area Welcome Master of Science in Finance 2011 Intakes • • • • • • • • • • • • • Chair Professor Associate Professor Associate Professor Associate Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Lecturer So Yuk Chow, Jacky Fu xiaoqing, Maggie Lai Neng, Rose Lam Siu Kwan, Keith Cheung Ming Yan, William Lei Cheuk Hung, Adrian Lo Chia Chun, Steve Qian Xiaolin Ren Jinjuan, Susan Tam Hon Keung, Lewis Vong Pou Iu, Anna Wu Feng Chui Man Wai, Peter Briefing Outline  Briefing From Finance Program Coordinator  Program Curriculum  Q&A  Refreshments • • • • • • • • • • • Department Staff– Business Economics Area Associate Professor Associate Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Assistant professor Assistant Professor Assistant Professor Lecturer Lecturer Li Guoqiang Siu, Ricardo Chi Sen Gu Xinhua Huang Bihong, Jenny Lei Chun Kwok, Henry Qiao Zhuo Tam Pui Sun, Priscilla Yuan Jia Zhang Yang Lam Man Kin, Jonty Si Tou Sio Tan, Vanessa 1 2011/8/24 Briefing Contents  Rules, Regulations and Reminders  Program General Information  Contact Information Application...

Words: 390 - Pages: 2

Premium Essay

Sohana Nabi

...Shahi Sohana Report on the Poetry Event of Brac University English and Humanities department of Brac University started their remarkable month of February through this beautiful poetry recitation event. Event started on a very decent mode.The Event on poetry recitation took place on Thursday at Brac University Indoor gamess room. Students and teachers of Brac university Enh (English and Humanities) department arranged it. The Faculty member’s of Brac University gave event’s name as ‘ Exposure of different Languages in poetry’. It was such a wonderful event for Brac University Enh dept. that the whole department was very excited about it. Well known poets have come in this event. It started on 3.30 pm and ends at 5.30 pm.The purpose of this poetry event was to recite poems in different languages. However the students of the department take part in different poetry recitation. The Chief guest of the event was Asad Chowdhury, Josep Almudever, Kaisar Haque. From the department the participants were: Anika Zabin Bushra, Tanima hossain, Jerin Tasnim. They also shared their view with us by saying that “ We are very excited about this event, though we are participating for the first time hence we are enjoying each moment of this wonderful event of Brac university Enh department”. To organize this event senior lecturer of Enh dept. Ruksana rahim says “ I hope it will embrace the students mind and they will feel interested...

Words: 413 - Pages: 2

Premium Essay

Sample Recommendation Letter for Undergraduate Student

...where you have performed well. They also come from teachers who have worked closely with you--supervising a paper, exchanging ideas in a seminar, or holding discussions during office hours. It is much better to get 2 very good recommendations than to get 2 very good ones and 1 mediocre one. You definitely want to ask professors for whom you made an A or B+, not those for whom you made a B- or C+. In any case, it is worthwhile to ask potential recommendation writers if they could please review your materials and let you know if they will be able to write a recommendation that will help you. You might add, "If you cannot write a strong recommendation, I will understand and appreciate your telling me." After all, a faculty member may not know you well enough or may be unsure if you should undertake graduate work right now. It is much better to learn that firsthand (even if it is unpleasant news) than to get a lukewarm recommendation from that person. Also, if you worked closely with a teaching assistant, please let the faculty member know which one to contact. That could also help your recommendation. Checklist of key items to include in a packet for the professor: Put everything in the packet. Please put your name, email, and purpose of the recommendation on the outside. • Packet with your name, email address, and purpose of the recommendation, such as law school, an MA program, or a particular type of job • Cover Sheet with your name, address, phone, e-mail, picture...

Words: 454 - Pages: 2