...1. Short Description a) Definition, origin Visual perception[1] is the ability to interpret the surrounding environment by processing information that is contained in visible light. The resulting perception is also known as eyesight or vision. However, what people see is not simply a translation of retinal stimuli (i.e., the image on the retina) [2]. Aesthetic experience of visual perception can therefore be conceptualised in three levels: sensory perception (environmental stimuli), cognition, meanings and values that the viewer may associate with this typology. (Gjerde M. 2010.) The Analysis of visual perception is a method to clarify visual information in physical environment, thus parsing human’s interpreting process into legible components...
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...A visual analysis is the basic unit of art historical writing. The purpose of a visual analysis is to recognize and understand the visual choices that an artist or photographer has made in creating the artwork. Key questions that you may ask yourself while writing a visual analysis are; what is the focal point, and what elements of design does the artist use to create the focal point. My analysis of this image reveals many key points or different ways you can comprehend the image. It all depends on your focal points and how literal you look at something. People who view this image can simply look past its meaning and just view it as a girl standing on a stage. You have to be focused on its focal point and look past the girl and read the message the photographer is making. They say a picture is worth a thousand words. For instance, in this picture a little girl is in an auditorium by herself with a spotlight on her. The child is smiling, which expresses that she is happy and she is amazed of what she is seeing. I view this image as the child thinking about her future of how she plans to perform on the stage. This...
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...Formal Visual Analysis of Yamantaka Vajrabhairava Yamantaka Vajrabhairava is a sculpture of a buffalo-headed figure with multiple heads, hands and legs. Although the creature communicates an energy which may at first seem menacing because of its face and the objects either held in its hands or stomped underfoot, when one includes the image of the peaceful man surmounting him, one will realize that it is using this energy protectively rather than aggressively. Before I prove my argument, I am going to provide a more detailed description of the sculpture. This whole object is standing straight, communicating a sense of majesty at first glance. It is raised on a table with a pedestal, but it is as wide as the arm length of a 10-year-old child and should reach an adult’s chin if resting on the ground. Because it is huge in size, viewers need to go to both of its sides in order to be able to perceive every part of it clearly, but its front is more busier than the back, meaning that it is usually seen from the front. Although covered with a layer of paint in dark blue, red and gold, this sculpture is made of wood because its wood grain is fairly visible. Besides the buffalo face, this figure has six other faces in blue, red, yellow, white, grey and black. At the very top of Yamantaka’s head is the head of a peaceful, amiable man adorned with a crown and beautiful jewelry; the body of this man is not included in this sculpture. Its 34 hands are stretching out and holding a number of...
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...The goal of my visual analysis is to demonstrate my understanding of how the visuals communicate its messages and meanings to me. I broke the visual pieces into parts and analyzed each source of dialogue. I can offer my insight of what I believe each piece means. Context that I am looking for referring to the circumstances of the environment where a piece of communication takes place. Sometimes the author has a measure of control over context, like whether or not the topic relates to the audience that the visual is for. Other times, a topic is specifically made for an audience to encounter their own emotions. Context clues are an important source of the rhetorical situations into the visuals and can easily make or break the effectiveness of...
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...| Visual Analysis of Chanel Advertisement | University of Minnesota | DES1101W Introduction to Design Thinking | | Emily Dearing | Abstract Chanel’s advertisement is meant for viewers of this particular magazine, Vogue, to stop and gaze what is being photographed. Here we have two models in an upward movement, with lots of aesthetic appeal between the clothes and the handbags. The point of fashion advertisements is for consumers to familiarize themselves with the newest fashion line in hopes they will in turn purchase the items being shown. Through the elements of design color, texture, and line and also principles of design balance, harmony, and emphasis we are able to analyze this image. Introduction This image is coming from the October issue of Vogue magazine. The image is from Chanel, a high fashion brand specializing in couture, ready-to-wear clothes, luxury goods, and fashion accessories. This image is meant for viewers of the magazine to stop and stare. It is also used to show Chanel’s most updated fashion line hoping to appeal to consumers. It shows high aesthetic value with utilitarian and symbolic function also present. Description of Image The image I chose from Vogue magazine is an advertisement for Chanel, a high-end French clothing company. The image features two female models making direct eye contact with the camera. They also appear to be jumping off the ground at the same time and are in the air while the picture was being...
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...Visual Analysis Genesis, carved by Jacob Epstein from 1929 to 1931, is a sculpture currently displayed at the corridor in the back of Whitworth Art Galley in Manchester. This 1.6-meter-tall sculpture is a part of a gravid woman carved from head to thighs, which are sunk into an irregular hacked marble slab, being slightly larger comparing to human scale. It is white as a whole, presenting the colour of seravezza marble of which it is made. Obviously, it is carved, and tool marks can be observed from the body. This artwork is mounted on a 20-centimeter-high wooden pedestal, which is also painted white. Because the sculpture is displayed near the wall, one is not able to walk around it, but still can see all round by pressing himself against the wall and seeing through the narrow area between the sculpture’s back and the wall. Being representational, however, the sculpture is queer in some ways. The woman’s face is long and heart-shaped, her eyebrows thick, curved and prominent, her eyes elongated with outer canthi upward to the temples, her nose angular with wide wings, and her mouth blobber-lipped. One strange thing is that her eyeballs are not as normal as spheres, instead, inside her eyelids, her eyes are sunken with vague irises, which contribute to the half-realistic style of the sculpture. Another is that the light and shadow on her face results in the seemingly mustache on her lips. The face has somewhat masculine features instead of feminine, and is reminiscent of Africa...
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...------------------------------------------------- The garment “Armadillo Shoe” is both typical of its era but also an innovation? How far do you agree or disagree with this statement. ------------------------------------------------- The garment “Armadillo Shoe” is both typical of its era but also an innovation? How far do you agree or disagree with this statement. Contents: Page 2 Introduction Page 3 - 4 Background Page 5 - 6 Fantasy or reality? Page 7 - 8 His legacy Page 9 Conclusion Page 10 Reference Page The garment “Armadillo Shoe” is both typical of its era but also an innovation? How far do you agree or disagree with this statement. Introduction: Alexander McQueen (17 March 1969 – 11 February 2010) was a British designer and couturier, best known for his in-depth knowledge of British tailoring and his ability to both shock his audience with raw presentations often depicting bleak history and anarchic politics. McQueen was openly gay and said he realised his sexual orientation when very young. He told his family when he was 18 and, after a rocky period, they accepted his sexuality. He described coming out at a young age by saying, "I was sure of myself and my sexuality and I've got nothing to hide. I went straight from my mother's womb onto the gay parade"(Wikipedia, online) During his career he earned 4 British designer of the year awards in 1996, 1997, 2001 and 2003...
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...Shane Fitzgerald has used the photographic process to create the impressive vision of the landscape ‘Tempest: After Streeton’. This view is a fictitious creation that has been created by the particular elements and aspects of the work; and it challenges the traditional role of photography as a document of the real world. In addition, Shane Fitzgerald works significant elements together to promote a specific theme that makes spectators feel free to read into the image and to distil from it –an ‘awesomely’ sublime environment and extreme weather. This is in addition to exploring the human perceptions of the environment and telling people what the real art is. This artwork functions like a large ‘mirror’ in which the viewers may identify with a creative expression of the landscape to which it belongs. The ‘mirror’ gives an illusion of sublime weather under the conditions of tempest, which captures the viewers’ mind all the time—the vast realms and luminous coalescences of the grassland and dark clouds. The panoramic landscape at sunset has been manipulated, producing a paint-like effect across a vista of clouds at dusk, with extreme fears and depression sweeping over the horizon. This is the viewer’s first impression regarding the artwork’s composition in terms of evoking a breath-taking natural spectacle so intense it seems to pulse with life-force. In these intense stunning conditions, Fitzgerald seeks a sublime expression of the landscape by standout artwork techniques through...
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...The Premium Vehicle and the Economical Vehicle In today’s world, the type of car a person drives has become a status symbol. However, one major thing has changed in the last few years regarding motor vehicles; the availability and affordability of technology. As technology costs go down, consumers are now looking for vehicles that are not only comfortable, efficient, and reliable, but also vehicles that offer the new technology at a cost-effective price. On the flip side, people interested in luxury vehicles are now looking for cars that are the most comfortable, reliable, and performance. With bigger engines and a larger price tag, people interested in these vehicles are looking for the daily driver that still has that extra edge in comfort and technology. In Lexus’s ad about the new 2013 LS F Sport, Lexus attracts its audience by creating a window, and showing the audience what kind of person drives an LS F sport, while Ford on the other hand, it ins ad for the Ford Fiesta, shows the audience what its cars offers and that it can provide a premium service, at an economical cost. Both ads capture their respective audiences by highlighting details about the car that that their respective audiences look for in a car. However, what makes an ad for a $100,000 car different than an ad for a $20,000 car, and how do they effectively attract their audiences. The Lexus ad uses the window technique to show what kind of person drives a Lexus, while the Ford ad uses a comparison to compare...
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...Joseph Stayton Professor Pam Kannady ENGL 1213, Section 393 20 June 2012 Be Healthy, Stay Healthy What do your eyes tell you? What do we as consumers tend to be attracted to? What captures our attention, makes us hungry or gives us the desire to need something? What are we persuaded by? Millions of dollars are spent each year by the many various companies trying to answer these questions and many more. It is the job of these various companies to find out what will make the consumer do what they want, which is buy the product. For centuries advertising has been used effectively in order to promote a product or suggestion. The more predominate methods of advertising today would be the use of television commercials and printed ads in magazines or newspapers, also the emergence of pop up ads that we are seeing using our internet. The success of a company that is in the line of business to sell something or promote something, sets aside an advertising budget in order to make them successful. It is goal and purpose of advertising to set forth an image and brand that is easily recognizable by the general public. The more brand recognition means the more that the consumer is likely to trust and purchase. To consolidate our focus let’s take a look at the use of advertisement in the healthy food-snacks section of the advertisement world. Chosen out of the several choices in the section, there were three that stood out the most, due to the brand loyalty, familiarity...
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...want the fame from reality TV shows not the presidency. It doesn’t help that at every possible moment a person can be bombarded with ads, music, and tweets that encourage the obsession with these celebrities. Narrowing down on one person in particular that has stolen the scene for years is Beyoncé Knowles. Singer, dancer, model, you name it the woman has conquered it. Beyoncé is a powerhouse, worshipped by millions. Every ad depicts her as a flawless sparkling star, making the product desirable to the public. Specific strategies such as dominance, balance and contrasting are used to design these ads to captivate the targeted audience and influence future purchases. Dominance is key to gaining power and success, which is why it is used as a visual a strategy in advertising. The point of an ad is to capture the attention of a potential buyer, then influence them to purchase the product. Grabbing the attention of an audience is done with dominance in all the ads chosen. Beyoncé is used as the initial focal point in these ads, with sparkling skin and a metallic...
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...Nicole Kelly 10/13/15 Still ER…Elephant by Carl Cowden Upon visiting the Scarfone Hartley Art Gallery , I came upon a piece by Carl Cowden III entitled Still ER…Elephant. He created the artwork in 1978 and it is done with acrylic on canvas. It is a relatively large artwork, approximately five feet tall and four feet wide. Carl Cowden’s artwork is visually appealing because of the way he utilized the principles of design as well as many different elements of art. Although in black in white, it caught my eye instantaneously because of the content within. Because the artist selected canvas to portray his work, there was no unique texture to it. It was very smooth and sleek. The negative space and absence of light in the background allows the viewer to focus on the subject. The artist uses sketched lines (hatching) to create the objects depicted. The large elephant and ringleader are very realistic but the tiny humans are more abstracted. You can definitely tell that they are humans but they have no real features to depict race or nationality. The first thing that I noticed was the very large elephant being tamed by a ringleader. With a closer look, you can then see that tiny humans are holding up the elephant. The tiny humans as well as the elephant are all on top of a world globe. It seems as though there is a dagger that has speared through it. A Band-Aid is pictured on top of the globe as well over the country of Africa. There are many dollar signs and bills, too...
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...Overcoming the Demons Robert Motherwell’s painting, In Plato’s Cave V, has a much deeper meaning and purpose than the composition and brushwork may reveal. It is merely a black canvas with hints of white, or light. Motherwell displays this ‘cave’ in which men were born and raised, only knowing shadows and darkness. This was their reality. They believed this was life, and that it was all the world was about. Until one man was freed from the cave, and saw that it was all a lie. That it was nothing but an illusion. I believe this is what Motherwell is trying to portray in his painting. He is hinting at how our world that we live in is an illusion, just like the shadows on the walls were to the men of the cave. I think he is trying to show that everything we believe about the world is a lie. One thing that I do know is that we are all comfortable of what we know, we like it that way and some of us wouldn’t want to know if this was in illusion. The men in the cave were like this. They didn’t listen to the free man, they were actually mad at the guy who brought him out of the cave. If I was told that my life was an illusion, I’d definitely be intrigued, but I wouldn’t want to know more into it. This is because I am happy and I’ve grown up believing that this is my world, so even if it is all an illusion, it’s my illusion. When the ‘prisoner’ being held behind these cave walls saw the real world for the first time he saw color and at the same time he could touch trees, flowers...
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...Visual Rhetoric While this organization succeeds in many ways with it rhetoric, it fails to succeed with its visual rhetoric. Visual rhetoric is supposed to “solidify and make more concrete ideographs meanings and help the rhetor connect or affirm their ideologies” according to chapter 3 supplemental notes. However, the visual images on the website and brochures fail to do much talking at all. They are rather plain with mostly pictures of women smiling. So instead of using the images purposely and showing things they have done or accomplishments that women and women of color have achieved to help support their argument they put minimal effort into the visual rhetoric making it useless to their argument. It would be effective for them to show...
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...Just Plain Nuts Advertising is a marketing communication in the form of print, radio, and television intended to manipulate or persuade an audience to either start or to continue using a product. Ads can use humor, emotion, or facts in many different ways to get a point across. “When it comes to creating effective ads broad emotional appeal will win out every time, according to Orlando Wood managing director of BrainJuicer labs, which does research and development for clients in marketing and advertising.” An ad for California Almonds from the Men’s Journal magazine features a middle-aged man, married (wedding ring), wearing a nice watch, trimmed cut hair and nice clothes. He is in shape, looks professional, and appears to be running for exercise. The image of the professional man, who is already in shape, leads viewers to believe the ad is targeting a specific, elitist audience as opposed to a wider demographic. The ad asks if viewers are taking the steps to stay fit and does not speak of getting fit, so it is definitely targeting an audience that is already in shape. The ad uses a logos appeal because it talks specifically about heart health and maintaining a healthy cholesterol level by using “scientific based evidence” listed at the bottom of the page. Sex appeal and anxiety are also used to get the point across. Middle-age men are anxious about heart health because of their potential for heart attack. Advertisers want men to look at this and want to emulate the...
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