...Write an analysis of the arguments made in visual rhetoric (the visual representations) related to a topic; use documentary/news photographs, print advertisements, or political cartoons/comics as your visual texts. Include a “dear reader” letter, a copy of the visuals (when possible), and an outline of your analysis. Requirements Complete MLA format and works cited page 4 to 6 pages Minimum of 3 visual sources with citations Minimum of 3 non-visual sources with citations Include: Dear Reader Letter, Outline of your argument Prompt Choose a topic of debate anchored in a specific period of time or a specific comparison of views. Study the visual rhetoric surrounding your topic, and make a specific claim about the way your topic is represented in your visual sources. Examine your visual sources through observation, breaking it into its parts and deciphering the visual text’s attempts to persuade/impact its viewers. study the arguments made in the visual texts from an informed position, so you will research your topic in reliable sources. The visual sources serve as evidence to support your claims and to connect your claim to the real-world in which the visuals were created and given purpose. The non-visual sources inform your analysis with knowledge, provide evidence that supports your claims about the visual texts, and act as background evidence that helps describe the discourse that surrounds your topic. Include a brief background that anchors the visual arguments...
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...NOTE: All matters associated with this course are subject to change at the instructor's discretion. Any and all changes will be communicated to students in writing. Course Description RHET 1302 will prepare you for college-level writing while helping you develop your critical thinking skills. Rhetoric is the study and practice of how people communicate messages, not only in writing and speech, but also through visual and digital mediums. In this class, you will develop skills to analyze the way rhetoric, in its various forms, addresses audiences. By paying attention to the strategies that good writers and speakers use to persuade their particular audiences, you will learn to reason better and to persuade others in your own writing, both through rhetorical appeals and through analysis of audience, purpose, and exigency that is at the heart of the study of rhetoric. For RHET 1302, you will read and reread texts and write multi-draft essays. Practically speaking, you will learn skills that you can use in your future course work regardless of your major. Student Learning Objectives • Students will be able to write in different ways for different audiences. • Students will be able to write effectively using appropriate organization, mechanics, and style. • Students will be able to construct effective written arguments. • Students will be able to gather, incorporate, and interpret source material in their writing. Required Texts Rosenwasser, David and...
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...THEORY OF VISUAL RHETORIC In this article, we are dealing with a meaning and representative reality of pictures. In todays world there are many pictures, shown and done in many different ways. We have various kinds of pictures in rich colours and textures. The objective of this article is to reorient the study of advertising images by advocating the development of a theory of visual rhetoric. When we are taking about rhetorical theory, we say that it is an interpretative theory that frames a message as an interested party’s attempt to influence an audience. The sender’s message must be send as obvious one. It is also important how the message is sent – style of delivery. It is important that audience understand the message, therefore he uses shared knowledge of various vocabularies and conventions. Receiver/s use this same body of cultural knowledge to read the message, infer it, evaluate the argument and formulate a response. If we want to explain advertising images as a rhetoric one, we need to understand that visuals must have certain capabilities and characteristics. Visual elements are for representing concepts, abstractions, actions, etc. There must be an ability to guide the order of argumentation and visual elements need to carry meaningful variation in manner of delivery. To explain a visual communication complex we would need a symbol theory of pictures: one in which visuals signify by convention and not by resemblance to nature. Author claims, that visual arguments...
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...course: reflection, narration and description, critical analysis, comparison and contrast, problem and solution, and persuasion and argument. ▪ Students review annotation acronyms, how to do a close reading, literary elements and rhetorical devices. Students also review the SOAPSTONE (subject, occasion, audience, purpose, speaker, tone, organization, narrative style and evidence) strategy for use in analyzing prose and visual texts along with three of the five cannons of rhetoric: invention, arrangement and style. ▪ Students learn the format of the AP test, essay rubric and essay structure. ▪ Students take a full-length AP test for comparison purposes in the spring. Reading: The Scarlet Letter – Nathaniel Hawthorne Writing: Answer the following question in one paragraph. Use quotes from the novel as evidence. Some readers believe that the elaborate decoration that Hester embroiders on the scarlet letter indicates her rejection of the community’s view of her act. Do you agree or disagree? Explain your position using evidence from the text. (test grade) Writing: Write a well-developed essay addressing the following prompt. Document all sources using MLA citation. Compare Hester to a modern day person who has been shunned. Provide at least two research sources for the other person. (project grade) Reading: “Sinners in the Hands of an Angry God” Jonathan Edwards Analyzing: SOAPSTONE and cannons of rhetoric Reading: Teacher Introduction Essay Writing: Students...
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...organization’s public relations position in the eyes of its stakeholders. In order to identify the appropriate strategy to use, public relations practitioners fall back on the four key theories of public relations – discourse, rhetorical, ethical and critical. These theories help in defining the public relations plan and strategy by assisting in evaluating, examining, planning and performing public relations activities such as gaining publicity, providing entertainment, disseminating information and developing national public information campaigns. Depending on the outcome the organization hopes to achieve and its current circumstances, professionals would seek to apply the most appropriate theory applicable to their situation. Rhetorical theory Rhetoric is defined as the art of effective or persuasive speaking or writing. (Online Oxford Dictionaries, 2012) Rhetorical theory, examines the various methods in which language, signs or symbols are carefully selected and organized by the practitioner to produce persuasive and meaningful messages in order to better the organization’s position in the eyes of its publics. (Toth, 1992) The practitioner uses persuasion to soften hostile opinions during crisis management; reinforce latent opinions and positive attitudes and behaviors as well as maintain such favorable...
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...Program in Writing and Rhetoric Autumn 2005 Honorable Mention Matthew Gribble Instructor’s Foreword Movies tell us that in the wake of a murder, detectives would stretch what appear to be pipe cleaners, or a very taut yarn, through the bullet holes left in walls, in lamps, in the hollow doors of haunted rooms. The yarn was there to demonstrate the location of the shooter – or indeed, shooters – relative to the victim. But the fact is that other forces might have conspired in the murder. (Poison may have been used; bullets may have been fired only as an afterthought; perhaps they were fired by the victim himself, before he died . . .) Yarn can tell us the story only in certain circumstances. As a researcher and a writer, Matthew Gribble analyzes his crime scene with diligence and care. The crisis: The shortage of nurses in America. The question: How and why did this shortage become a persistent problem? Matthew affixes strings of yarn to a number of gunshots: the increasing average age of the workforce, long hours, work that is often menial or clerical, and finally, relatively low salaries. But these strands lead to new questions, wider causes which have nothing to do with social yarn. These new questions have to do with rhetoric and the enduring association of nursing with “women’s work” and “femininity.” Matthew has the audacity to ask how the rhetoric of femininity actually functions. How and why are we compelled to accept images and tropes as ‘normal’ or ‘natural’ when...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
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...Professor Sung mentioned that our job is not to be an expert, but to find what experts do and evaluate what they said. Therefore, I realized rhetorical analysis is necessary to enhance my credibility and persuade the audience. When I wrote the HCP, I not only cited news published on Los Angeles Times and New York Times but also analyzed the scholarly articles published by famous professors or organization. For example, I cited the cost study written by Arthur L. Alarcon who is a senior judge and Paula M. Mitchell who is a professor in Loyola Law School, so the audience can trust the data and notice the expensive death penalty system in California. I also cited and analyzed the information from the Death Penalty Information Center (DPIC) and California Department of Corrections and Rehabilitation (CDCR). For AP, I did a rhetorical analysis to answer “who persuade whom for what and how”. I quoted credible resource claimed by professional attorneys, officials and professors to analyze the criteria of Prop 62 and Prop...
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...The influence of new media PR campaign in changing and reshaping public’s attitudes about a brand (BP). Introduction BP (British Petroleum) is a British multinational oil and gas company headquartered in London, England, United Kingdom incorporated on April 14, 1909, is an integrated oil and gas company. The company provides its customers with fuel for transportation, energy for heat and light, lubricants and the petrochemicals products used to make everyday items as diverse as paints, cloths and packaging. BP operates in two business segments: Exploration and Production, Refining and Marketing. It’s Exploration and Production segment is responsible for its activities in oil and natural gas exploration, field development and production; midstream transportation, storage and processing, and the marketing and trading of natural gas, including liquefied natural gas, together with power and natural gas liquids. Its Refining and Marketing segment is responsible for the refining, manufacturing, marketing, transportation, and supply and trading of crude oil, petroleum, petrochemicals products and related services to wholesale and retail customers. (Reuters, 2012). However, on April 20th, 2010 a deepwater oil rig exploded, causing a massive oil leak nearly a mile underwater off the coast of Louisiana. This leak produced and oil slick of more than 200 million gallons, affecting more than 4,000 miles of shoreline in eastern Mexico and five U.S Gulf Coast states: Texas, Louisiana...
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...process these events as reality. Say that it is no longer a drama series on TNT, but an opinion show on FOX NEWS or MSNBC. The person observes the anchor of the program dissect and provide his own opinions as facts to justify a certain political view. The audience at home does not see this program as an actual opinion show, but as a legitimate news show. Therefore they regard everything the anchor is saying as fact. We as a people should be less apathetic of what is presented in the television and, as a great teacher once told me, question the assertion. As stated by Pew Research Center’s Project for Excellence in Journalism, “We specialize in using empirical methods to evaluate and study the performance of the press, particularly content analysis. We are non partisan, non ideological and non political. Our goal is to help both the journalists who produce the news and the citizens who consume it develop a better understanding of what the press is delivering, how the media are changing, and what forces are shaping those changes. We have emphasized empirical research in the belief that...
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...Running head: ANALYSIS OF VARK LEARNING STRATEGIES Analysis of VARK Learning Strategies “The acronym VARK stands for Visual, Aural, Read/write, and Kinesthetic sensory modalities that are used for learning information (Fleming & Mills, 1992)”. Each person learns in a unique yet definable way, and through the utilization of the VARK system, categories have been established to assist in understanding and promoting effective learning by the individual. The VARK system is based on a questionnaire where each person describes their response to a given situation, and the compilation of the answers then allows these results to place the individual within one of the four identified groups, with the addition of a fifth being an all-encompassing “multimodal learning preference (Fleming & Mills, 1992)”. The design of the program assists the learner to not only receive their identified learning style, but allows for the instruction of changes or habits that the individual may find helpful in developing their learning effectiveness. Visual learning includes the use of printed graphs, charts, and visual comparisons by using labels, arrows, and symbols that the individual can associate with items of interest. The visual learner equates symbols and figures, and this allows them to process and retain the information more effectively. This style of learning was identified with the lowest number upon completion of the personal questionnaire. Aural/Auditory learning involves...
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...The analysis of the YWCA seems to show that the organization does have respect for its rhetorical audience. They have multiple programs for senior citizens, teenage girls, domestic violence, and homelessness that were created not only to respect the audience, but also teach the audience that they deserve to be respected (YWCA San Diego, 2016). It teaches them how to escape their problem safely, “recover from traumatic experiences, secure income and a living space, and how to reach out to others” (YWCA San Diego, 2016). They not only want to respect women, but they want to teach them to be empowered. The next letter in TARES test stands for the equity and fairness appeal to the audience that the organization brings. The YWCA does have an appeal to fairness since they are a non-profit all their money goes to reaching out to women around the world and creating more resources for these women as seen by their financial statements....
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...Sta arbuck ks, a Li ifestyl le Th he Persu uasion of f Coffee Case ey McGrath h Who goe es to Starbu ucks? Coffe ee lovers, right? But is it just coffe ee lovers in general, or r is a specific portion of t the populat tion signific cantly more e attracted to the atmo osphere Starbuck ks exudes? Is going to Starbucks a ritual‐like e compulsio on for some e people in n our post‐mo odern era? I I wanted to know the a answers to these questions. In this report, I analyze the brandin ng choices of the most t famous co offee shop in the world d. After rea ading and analyzing the q quotes featu ured on the e back of St tarbuckʹs to o‐go cups (ʺThe Way I See Itʺ quote es), which a are submitt ted by custo omers and s selected by y Starbucks, , I argue tha at Starbuck ksʹ subtle branding tec chniques en ncourage a specific life estyle for th heir target market. Overview Skylar, a wealthy British student at Harvard, approaches Will, an Irish‐American janitor from South Boston, hands him a slip of paper, and says, “There’s my number. So maybe we can go out for coffee sometime.” Taking her number, Will replies coyly, “All right, yeah, or maybe we can just get together and eat a bunch of caramels.” “What do you mean?” Skylar asks. “Well, when you think about it, it’s as arbitrary as drinking coffee.” ~Good Will Hunting It doesn’t really matter where in the world you go these days, because you can probably still get ...
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...20 Spring 2013 Mrs. Mary Clark-Flynn Office RB 2115, office phone 5-8371 Email: mcupchurch@bsu.edu Office hours 11:00-12:oo, MWF, and on Thursdays by appointment Home phone 286-4895: Do not call after 9:00 p.m. General Information BOOKS Read, Reason, Write: an argument text and reader; ed. Dorothy U. Seyler The Purdue OWL Ball Point online URL http://goo.gl/nMnnb MATERIALS Two Pocket Folders Flash drives or what ever you need to save your work Course description: English 103: Rhetoric and Writing (3) Introduces and develops understanding of principles of rhetoric; basic research methods; elements, strategies, and conventions of persuasion used in constructing written and multi-modal texts. Prerequisite: appropriate placement. Not open to students who have credit in ENG 101 or 102. Course Goals * Understand that persuasion—both visual and verbal—is integral to reading and composing * Understand how persuasive visual and verbal texts are composed for different audiences and different purposes * Develop effective strategies of invention, drafting, and revision for different rhetorical situations and individual composing styles * Compose texts in various media using solid logic, claims, evidence, creativity, and audience awareness * Integrate primary and secondary research as appropriate to the rhetorical situation * Develop strategies for becoming more critical and careful readers of both their own and others’ texts ...
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...In light of the above presentation of Beyoncé’s image in the advertisement as well as its other aspects, it is arguable that the visual rhetoric analysis of this advertisement generally persuades its readers to buy this product. Admittedly, the viewpoint lies in various rhetorical explanations that include the utilization of the pathos in the process. For perspective, the designer of the advert appeals to the emotional feelings of the readers and the viewers in a variety of ways. For instance, he draws the feeling of physical attraction to Beyoncé prettiness; hence, the attraction to the product that is being advertised due to the association that the two have. As well the post can be described as being appealing given the argument that it makes use of the idea of logos. The viewpoint here gets an illustration in the understanding that the designer is able to appeal to the audience’s sense of logic to express a successful argument. It is not a surprise that the world’s leading cosmetic company L’Oréal will partner with multi Grammy winning artist Beyoncé Knowles to advertise their products and also Beyoncé, a popular personality, as using the product, he argues that the product is not only popular but is also something that is associated with fashion. By using a celebrity it will be possible for the advert...
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