The message here is the importance of having hair and how it boosts confidence and self-esteem in men. I choose these photo’s because it shows how men look at themselves in the mirror. Hair Club for men targets men between the ages of 35 to 54, and I choose a range of photos of men between this age group. The first photo shows a man looking at himself in the mirror viewing his residing hair line and his hair loss. The second photo I choose, is of a man who has a full head of hair and can have it style in anyway. This can potentially be what it can be like for a man who has a residing hair line or hair loss, and after participating with Hair Club for can have a full head of hair that can be styled. The third photo I choose also is of a gentleman who has a full head of hair that can easily be kept short and taken care of. Those who would like a full head of care can have this look as well if they are not looking for long, flowing locks. The fourth photo is of an older man who is checking out his hair looks, and what he can potentially to gain back his hair. The last photo I choose is a man with long hair that full and can be easily styled. Men, who are struggling with hair loss what the hair that these men have and with trying Hair Club for men, can achieve this look.