Premium Essay

Viva Telecom

In:

Submitted By awoogaaaa
Words 5260
Pages 22
VIVA Telecom | Marketing Research 420 | Group #1 | | Ali Bin-Shaibah 205113540Sulaiman Al-Fraih 206217072 |

Table Of Content

Part I: Executive Summary P.3

Part II: Company Background P.4

Part III: Research Plan P.9

Part IV: Plan Execution P.12

Part V: Results & Managerial Implications P.19

Part VI: Conclusion P.22

Work Cited P.23

Appendix -A- P.24

Appendix -B- P.26

Appendix -C- P.28

Appendix -D- P.30

**Part I: Executive Summary**
Our project is about viva telecom and the problems that it is facing in its operations in the Kuwaiti market. With this project we will clarify and resolve these problems by using various techniques.
Viva is a telecom service provider, which is relatively new in Kuwait providing telecom products and services in order to satisfy the market’s needs.
Yet, like any new company it faces many operational problems. These problems will be addressed and resolved through an analytical research study using surveys and computer software (SPSS) so that viva can overcome its current situation.
We defined the problems facing viva telecom and formulated the research questions that would enable us to address and solve them properly. After acquiring primary and secondary information about the telecom company and based on the problems that we have defined we came up with hypothesis which we have tested and analyzed to come up with the solution that this telecom company is in need of. The solutions were derived from the results of the various data analysis methods that are conducted on the SPSS. After deriving the results, the solution is provided to Viva to implement in order to over

Similar Documents

Free Essay

Recruitment & Retention Plan for Business Women in South Korea

...opportunities for women. This minicase shares a story about a Korean women name Choi Dong Hee who worked for SK research arm she was the only woman who’d worked for the company. Choi believed that the company didn’t recognize nor did they utilize her talent. So, Choi demonstrated her talent by creating and conducting a yearlong study recommending the company to modify their policy permitting subscribers to use any wireless portal. Choi proposal was denied, but she didn’t give up she was consistent, dedicated to her vision, and convincing. In the end SK adopted Choi’s policy, and SK quickly recognized that the women’s viewpoint can assist SK with serving its customers (McGraw-Hill, 2012). SK’s Business Strategy Since 2003, SK Telecom has been organizing various Business Relationship (BR)-strengthening programs to foster trust-based Win-Win Partnerships with our business partners. Business Relationship (BR) management...

Words: 1925 - Pages: 8

Premium Essay

Telecommunication

...CHAPTER 1                                                      INTRODUCTION 1.1    Company’s profile: NEPAL TELECOM was registered on 2060-10-22 under Company Act, 2053. Then Nepal Telecommunications Corporation (NTC) was dissolved and all assets and liabilities were transferred to Nepal Telecom effective from 2061-01-01 (i.e. 13th April 2004). The company with its long history is on the way of customer service and nation building. In Nepal, operating any form of telecommunication service dates back to 94 years in B.S. 1970. But formally telecom service was provided mainly after the establishment of MOHAN AKASHWANI in B.S. 2005.Later as per the plan formulated in First National Five year plan (2012-2017); Telecommunication Department was established in B.S.2016. To modernize the telecommunications services and to expand the services, during third five-year plan (2023-2028), Telecommunication Department was converted into Telecommunications Development Board in B.S.2026. After the enactment of Communications Corporation Act 2028, it was formally established as fully owned Government Corporation called Nepal Telecommunications Corporation in B.S. 2032 for the purpose of providing telecommunications services to Nepalese People. After serving the nation for 29 years with great pride and a sense of accomplishment, Nepal Telecommunication Corporation was transformed into Nepal Doorsanchar Company Limited from Baisakh 1, 2061. Nepal Doorsanchar Company Limited is a company registered...

Words: 4392 - Pages: 18

Free Essay

Perodua

...Malaysian Makes, Perodua / By Danny Tan / 26 November 2010 3:20 pm / 147 comments [pic] Perodua launched the Viva Elite Exclusive Edition in Sabah yesterday following the Peninsular launch two weeks ago, adding sales momentum to its best seller in East Malaysia. The small car maker aims to sell 600 units of the RM42,000 leather equipped Exclusive Edition per month. According to Perodua MD Datuk Aminar Rashid Salleh, a total of 240,000 Vivas have been sold since it was launched in 2007 and the high spec Viva Elite is the best selling variant of the range from January to October this year, accounting for 41.4% or 24,000 units from a total of 58,000 units. In East Malaysia, Aminar said that the Viva is the company’s best selling model at nearly 50% of total sales. “Of the 21,300 vehicles sold in East Malaysia, Sabah contributes 46% to our sales in this region and I believe this market still has a lot of room to grow,” Aminar told Bernama. The firm has high hopes on East Malaysia. “Sabah and Sarawak are our fastest growing regions with nearly 14% contribution or 21,300 vehicles to our overall sales so far this year. We aim to increase sales contribution from this region from its current to 20% within five years,” he added. Perodua is the market leader in East Malaysia with nearly 35% of total industry volume. Click here to view details and images of the Viva Elite Exclusive Edition from our previous...

Words: 270 - Pages: 2

Premium Essay

Telecom Company

...Business and Management www.ccsenet.org/ijbm How to Change an Organization to Fit the Dynamic Environment: A Case Study on a Telecom Company of China Yong Zhao & Yezheng Liu School of Management of Hefei University of Technology, Hefei 230009, China Tel: 86-551-2904-991 E-mail: hfyongzhao@163.com; liuyezheng@gmail.com The research is finaced by the National Natural Founfation of China. No. 70672097 Abstract This paper aims to explore how an organization changes to fit the dynamic environment. The paper's approach is a case study on a Chinese telecom company. Data have been collected through 2 questionnaire surveys as well as 15 interviews. The results show that the organizational transformation of Anhui Telecom has enhanced the vigor of it and employees by stimulating dynamic capabilities and forming a high performance system, as well as promoted the organizational capabilities, thus maintaining its sustainable competitive advantage. Nowadays, Chinese telecom industry is reconstructing. For each telecom operators, the organizational environment it faces has changed. Unfortunately, very little research on organizational change of Chinese telecom industry has been done. The study has significant reference for the business transformation of China Telecom. Keywords: Strategy transition, Organizational change, Fit, Dynamic capability, Anhui Telecom Company, Case study 1. Introduction Since China reforms and opens to the outside world, a great change has taken place in Chinese...

Words: 2641 - Pages: 11

Free Essay

The Virtual Employee

...The Virtual Employee For Orange Business Services Jonathan Golby Session: March 2010 Professor: Frank Castanon TABLE OF CONTENTS The Telecommuter 2 Introduction 2 Definition of Telecommuting 2 Overview of Orange Business Services 3 Company Background 3 Operations Background 3 Current Issues 4 Managing Employees Virtually 4 Managing Real Estate Costs 5 Investments in Technology 5 Increase Work Productivity and Family Balance 6 Proposed Solution 6 Voice over IP 7 Laptop Computers 7 Multifunction Devices 8 Video Conferencing 9 Network Security 9 Reccomendations 10 Conclusions 10 Implementation Schedule 12 The Telecommuter Today’s office environment is constantly evolving. Employers are always looking for ways to cut costs as well as at the same time increase employee moral by improving the work life balance. There are many benefits of having employees telecommute; these items include real estate cost savings, improved motivation, increased productivity and skill retention. Along the same lines, there are many advantages for the employee such as flexible hours along with reduced travel time and commuting costs. With any business situation there also disadvantages, for both the employee, and the employer. Some of these disadvantages include, how to manage employee’s virtually, and costly investments in technology. In order for the executive committee to fully understand telecommuting we must define what the concept of telecommuting is. ...

Words: 3403 - Pages: 14

Free Essay

Finance

...A STRATEGIC BUSINESS PLAN FOR CHINA TELECOM Prepared June 11, 2008 for Dr. Kevin Qing Hua Dong Lu 17, Hai Dian District, Bei Jing, China, 100237 Dr. Kevin Basic idea: Making a great profit after the new company set up and also have a forecast for our company; this plan is a program for doing this in CAU, China. Prepared by Wu Lei Alexander 0614810342 Wang Yang Ocean 0614810221 Liu xiao tian 0614810193 Deng Yu ning Jill 0614810292 Phone number: 010-8345287 010-8345288 EXECUTIVE SUMMARY The method we used to analyze the new china telecom is much traditional method. We will use SWOT and PEST to show the most important information about the company. This has made planning easier and more profitable. 1. Our situation Our company is combined with old CHINA TELECOM and CHINA NETCOM’s CDMA net system. It has another two companies in china will have the right to get the license for 3G service. Market opportunities - We have the most telephone customer (not mobile phone customer) and CDMA net system have the advantage for upgrade 3G system. 2.Weapon resources Our advantageous positions are tow main parts; One is we have we new kind of high-technology that is differ from the old kind of the 3G net service And the technology is our patented product .The orther is our high quality service,we deeply believe that the customer is the god and their require...

Words: 1858 - Pages: 8

Free Essay

Zbkcjdhl

... 1. Integration Paper a. Company Profile and History b. Summary OJT experience c. Assessment of OJT/Practicum Program 2. Company Brochure/Pamphlet 3. Endorsement Letter 4. OJT training Plan 5. Signed Waver Form 6. Daily Time Record (DTR) 7. Performance Appraisal Form 8. Certificate Of Completion 9. EBAY Registration Screenshot Globe Telecom Profile and History Profile Globe Telecom commonly shortened as Globe, is a major provider of telecommunications services in the Philippines, supported by over 6,200 employees and nearly 1.05 million retailers, distributors, suppliers, and business partners nationwide. The company operates one of the largest mobile, fixed line, and broadband networks in the country, providing communications services to individual customers, small and medium-sized businesses, and corporate and enterprise clients. Globe currently has about 48.4 million mobile subscribers, nearly 3.5 million broadband customers, and 858.9 thousand landline subscribers. The company’s principal shareholders are Ayala Corporation and Singapore Telecom. It is listed on the Philippine Stock Exchange under the ticker symbol GLO and had a market capitalization of US$7.4 billion as of the end of June 2015. Globe Telecom’s principal executive office is located at The Globe Tower, 32nd Street corner 7th Avenue, Bonifacio Global City, Taguig, Metropolitan Manila, Philippines. History In 1928, Congress passed Act No. 3495 granting the...

Words: 2208 - Pages: 9

Free Essay

Case Study

...companies have been doing to help this issue is allowing employees to work from home so the person can balance their work and stress. The employees don’t like to be transferred to one company to another and they should look for other options. France Telecom is one company that is being investigated for suicide and analyzing what happened to hopefully prevent this in the future. 1. What is your reaction to the situation? What factors, both inside and externally contributed to the situation? I think that no matter how much stress you can be going through taking your life is just the easy choice, the easy way out. Instead, one should work hard and keep up never giving up. Some factors that contributed to this is that the employees were not being listened to when they expressed their problems. Several occasions the worker wrote and was not replied. The worker was also being transferred from one place to another involuntarily. Some external factors that contributed was the morale of the employee was down and they were going through some kind of trauma or suffering. 2. What appeared to be happening in France Telecom’s workplace? What stress symptoms might managers have looked for to alert the problem? In France Telecom employees were not being heard. The employees were being psychologically harassed. The company what not addressing the situation and saw like a fad among the workplace. The employers were pressured because of the fear of losing their...

Words: 763 - Pages: 4

Free Essay

Game Development

...Work Placement Report Jose Ricardo De Sa B00532510 Computer Games Development British Telecommunications plc. June 2013 School of Computing & Intelligent Systems University of Ulster, Magee campus, Northland Road Londonderry BT48 7JL Table of Contents 1 Organisation and structure of BT 3 1.1 History and development of BT 3 1.2 Organisation chart 3 1.2.1 BT Technology, Service & Operations 3 1.2.2 Architecture and Global IT Platforms 4 1.2.3 Global Network Services 4 1.2.4 Global Infrastructure Services 5 1.2.5 Strategy, Service & Operations 5 1.2.6 Group Customer Experience 6 1.2.7 Research & Innovation 6 1.2.8 Finance & Commercial Management 7 1.2.9 HR & Comms 7 1.2.10 CIO BT Group 8 1.2.11 CIO BT Global Services 8 1.2.12 CIO Openreach 9 1.2.13 CIO BT Wholesale 9 1.2.14 CIO BT Retail 10 1.3 Function of BT’s Technology, Service & Operations 10 1.4 company management and department structure 10 2 MY role in BT 12 2.1 Job description 12 2.2 Technical skills needed (or acquired) 12 2.3 Diary outlining technical and other duties carried out 13 2.4 social aspects of placement 15 3 Learning undertaken and soft skills developed 16 3.1 Learning opportunities that the year provided 16 3.2 Expertise gained and skills developed during year 16 3.3 Personal development 17 4 Reflection 18 Organisation and structure of BT History and development of BT BT...

Words: 5001 - Pages: 21

Free Essay

Critical Analysis of a Warid Telecom Tv Commercial

...they certainly make for an appealing and persuasive advert. However, there also tends to be some shortcomings and/or limitations on any given advert; and probably an angle which would have perhaps provided a better perspective to the targeted public. This essay is therefore aimed at critiquing and analyzing the Warid Telecom TV advert for their campaign to register onto the Warid Pesa mobile money transfer platform. In the said advert, a cross section of different publics is presented - a student calls her dad; a guy calls his friend; a stranded young man calls another and a business man calls on another person – and all of them are saying “Please send me money right now!” The situation presented in the TV Ad depicts distressed characters who urgently require a service (money to be sent to them) which the advertiser purports to provide with as less stress as possible (of course in comparison to the competitors on the market). But this is in the punch line at the climax of the advert where WARID promotes their Mobile Money platform branded Warid Pesa as the only such service on the market where a customer neither needs to be currently subscribed on the Warid Telecom network nor have to wait before approval of their registration. The advert cleverly, yet subtly paints the comparative analysis between Warid Pesa and MTN’s Mobile Money by highlighting the fact that for other service providers, one would require to be a subscriber to the respective telephone network, fill registration...

Words: 1703 - Pages: 7

Free Essay

Pldt

...I. Company Background [pic] The Philippine Long Distance Telephone Company (PLDT), incorporated on November 28, 1928, is a telecommunications service provider in the Philippines. Through the Company’s three principal business segments, wireless, fixed line and BPO, the Company offers the diversified range of telecommunications services across the Philippines’ fiber optic backbone and wireless, fixed line and satellite networks. The Company provides cellular and wireless broadband, satellite and other services through its wireless business. The Company is the provider of fixed line telecommunications services, servicing retail, corporate and small medium enterprise (SME), clients. On December 4, 2012, the Company sold its BPO segment. The Company’s cellular business, which it provides through Smart and DMPI to almost 70 million subscribers as at December 31, 2012, approximately 97% of whom are prepaid subscribers, focuses on providing wireless voice communications and wireless data communications, primarily through text messaging, but also through a variety of VAS, and mobile broadband. Smart markets nationwide cellular communications services under the brand names Smart Prepaid, Talk ‘N Text, Smart Postpaid and Smart Infinity. Smart Prepaid and Talk ‘N Text are prepaid services while Smart Postpaid and Smart Infinity are postpaid services, which are all provided through Smart’s digital network. A cellular voice service consists of all voice traffic and voice...

Words: 6745 - Pages: 27

Free Essay

No Other Woman

...impeachment trial of Chief Justice Renato Corona has had its share of quite a number of funny and dramatic moments. In every aspect of our daily lives, we can always make the best of any situation and turn it into a fun circumstance. And it’s this natural hopefulness that gets us through the different problems we encounter every day. In good and bad times, in sickness and health, we are counted on laughters , dramas , tears to lift us up. Since the television and technologies arose; Filipinos have been forever glued to moving pictures inside a box. From toddlers to grandparents, countless hours have been spent in front of the television. Our senses have enjoyed a lack of options: streaming videos, YouTube movies, star cinema, GMA films, viva films and so on. But in spite of all the options in front of us, we...

Words: 1339 - Pages: 6

Premium Essay

Music in Modern Times

...Winston Wood English 1101 For many people, music is one of the most important aspects of life. It can help someone through a hard time, bring out creativity and passion and even heal the soul. Unfortunately, with the advancements in technology, that very same creativity and passion ceases to exist in most music today. The soul of music has now been destroyed. Musical instruments have now been replaced by computers, which take away the physical and emotional connection between artists and their instrument. As a musician, I am utterly disgusted by this. Also, more and more artists do not write any of their own material anymore, especially if they have sold out to big companies such as Viacom, Walt Disney and Time Warner. Since the “digital age” of music, artists have been in a race with one another to see who can make the most popular and highest grossing material the fastest. This results in single and album flops, because the producers and artists do not take the time to thoroughly review all the material, basically creating less- than desirable music. The relationship between artists and their work is sacred, and not only in music. Imagine this; an extremely talented painter just finished her newest painting. She wishes to sell the promotional rights of her newest piece to a big company to gain exposure for her work. Instead of promoting the original painting she created, they edit the piece with cutting-edge technology to their own liking and promote their edited...

Words: 1027 - Pages: 5

Premium Essay

Application of Linguisitics

...For this assignment we are to apply our knowledge of linguistics to a practical situation. The situation I chose to address involves brand names and linguistics of a new perfume. According to Paola Norambuena, linguistics is the study of the structure and development of language. Because all humans learn and use language, linguistics becomes a key factor when brands decide on names for their products. These names aim to represent products in positive ways that catch the consumer’s attention. Some aspects that play into the way that consumers interpret brand names include semantic relations, connotations, sounds in the name, differentiation, ownability, sensitivity, and credibility. A product name that is semantically related to a product is one that has a similar meaning to the product itself. Differentiation involves the idea that an item’s name is unique enough to set it apart from other products in the same category. Ownability refers to the fact that a company must be able to legally own the rights to a product’s name, so it can’t have a name that has already been taken by a different company. Sensitivity deals with respecting other cultures as well as the company’s own culture when choosing a product name, making sure not to choose one that is offensive or could be offensive in translation. The credibility of a product’s name is concerned with the fact that consumers want to purchase items that sound legitimate. The name of a product can directly affect a consumer’s decision...

Words: 1418 - Pages: 6

Premium Essay

Presentation Compensation Policy Bd Telecommunication Rukana.Ppt

...Course No: EHRM-521 Course Title: Compensation Management Prepared for Abu Sayef Md. Muntaquimul Bari Chowdhuri Lecturer, Department of Management Studies Faculty of Business Studies Jahagirnagor University Prepared By: Md. Abu Rukana (Std. ID: 2011 3 122 ) Md. Hemayetul Islam (Std. ID: 2011 3 022) Mohammad Khalilur Rahman(Std. ID: 20122394) Ziasmin Akter (Std. ID: 20113286) Content…….. 1. 2. 3. 4. 5. 6. 7. Synopsis of mobile operator in BD Robi Banglalink Citycell Findings Recommendation Q/A Mobile Phone Subscribers in Bangladesh Operators Grameen Phone Ltd. (GP) Active Subscribers(Million) 39.293 Orascom Telecom Bangladesh Limited (Banglalink) 25.490 Robi Axiata Limited (Robi) Airtel Bangladesh Limited (Airtel) Pacific Bangladesh Telecom Limited (Citycell) Teletalk Bangladesh Ltd. (Teletalk) Total 19.211 6.734 1.699 1.358 93.788 Source: BRTA Website Company Overview ROBI…  Axiata (Bangladesh) Limited is a dynamic and leading countrywide GSM communication solution provider  It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Company Overview ROBI Cont.  On 28th March, 2010 the company started its new journey with the brand name Robi.  It has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Compensation plan of ROBI  Salary & Benefit  Monthly salary is transferred to employees bank account on 25th of each month Employee receives a monthly pay statement which...

Words: 1585 - Pages: 7