...Introduction Indian Telecom Industry-Overview Indian telecom market is currently the most attractive telecom market with a lot of interest being shown by foreign players. Indian mobile industry is the fastest growing across the world adding 15-20 million new subscribers every month. The Indian telecommunication sector in India is the third largest sector across the globe and the second largest among the emerging economies of Asia. India's teledensity has improved from under 4% in March 2001 to around 71% by the end of March 2011. Cellular telephony has emerged as the fastest growing segment in the Indian telecom industry. The mobile subscriber base (GSM and CDMA combined) has grown from under 2 m at the end of FY00 to touch 812 m at the end of March 2011 (average annual growth of nearly 73% during this eleven year period). Fig1: India’s Wireless Subscriber base Circles | Number | in millions | Metros | 4 | 114 | A circles | 5 | 288 | B circles | 8 | 335.5 | C circles | 6 | 115 | The country was divided into 23 circles when the mobile phones were introduced in the country. Separate licenses were given out for each of the circles in 1994. The circles were classified as Metros, A, B or C depending upon the revenue potential for the circle with Metros & A...
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...2G Licenses Cancellation - A judgment by the Supreme Court: Idea Cellular’s Strategy options to tackle this Contents Introduction 3 Company Overview 3 Mission 3 Issue on hand 3 Competitor Analysis 4 SWOT ANALYSIS 11 Porter's 5 Forces Analysis 14 Business Strategy 17 Final Recommendation: 22 Introduction Company Overview IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. Idea has join the select global operator’s club servicing over 100 million subscribers, as of September 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centers servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office. Idea is the winner of ‘The Emerging Company of the Year Award’ at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya Global Connect Award for being the ‘Most Customer Responsive Company’ in the Telecom sector in the year 2010. The company has received...
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...Trai has never been consistent about how to price & allocate spectrum V RANGANATHAN, Former member, TRAI On January 10, 2008, the DoT sold licences with 2G spectrum at 2001 prices, realising about Rs 10,000 crore, ostensibly on a firstcome-first-served basis, but actually violating even this. There was a feeling that the government lost revenue, fortified by CAG that assigned a dramatic Rs 1.76 lakh crore number to it. Swan got the licence for Rs 1,347 crore, and sold 45% to Etisalat for Rs 4,200 crore, valuing the firm at around Rs 10,000 crore. These raised suspicions about corruption. But there have been parallels. The UK government, when it sold 2G waves through 'beauty contests' or bureaucratic allotments based on subjective criteria, realised only £44,000, whereas its 3G auctions in 2001 realised a staggering £22.3 billion. But UK's polity did not bicker with the advantage of hindsight. It was considered as part of evolution. In India too, 3G auctions were conducted, netting Rs 1 lakh crore for the government and there has been no controversy over that. When Centaur hotel was sold in auction by Arun Shourie, the buyer resold it subsequently at a huge profit. Therefore, just the fact that there was no auction or that it got resold at a higher price may not be due to corruption, but inefficiency. To make a mistake is not criminal. Otherwise the executive can't function. However, actions with the mala fide intention of gaining pecuniary advantage...
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...NEWSLETTER 12 Pages Join us on Facebook… … a weekly news bulletin www.xedintellect.com 20th Sep 2012 – 26th Sep 2012 IN BRIEF COVER STORY REFORMS AT LAST !!! ECONOMIC INDICATORS Brent Crude $110/barrel BSE 18,694.41 points (as on Tuesday, September 25) PERSONALITIES OF THE WEEK Christine Lagarde Sachin Bansal CORPORATE INTELLIGENCE BIG THREE MANAGEMENT CONSULTANCIES NEWS DIGEST… BUSINESS NEWS GLOBAL NEWS MISCELLANEOUS NEWS Wal-Mart plans to open its first outlet in India within 12-18 months More than two-thirds in USA live pay check to pay check Foxconn unit in China closes after workers clash ECONOMIC INDICATORS 2 COVER STORY 3 PERSONALITIES OF THE WEEK 4 CORPORATE INTELLIGENCE 5 NEWS ANALYSIS 6 JOB PROFILE 11 PART TWO KNOW YOUR BASICS: DATA ANALYTICS KNOW YOUR BASICS: DATA ANALYTICS D ata analytics (DA) refers to examination of raw data for drawing meaningful conclusions usually with the help of the latest IT tools. DA is categorised into exploratory data analysis (EDA) and confirmatory data analysis (CDA). EDA refers to finding new features in the data (similar to data mining) while CDA is used to examine the validity of existing hypotheses. There‟s another category known as Qualitative data analysis (QDA) which is generally used in the social sciences to draw conclusions from non-numerical data like words, photographs or video. The term "analytics" has been used by many business intelligence (BI) software firms...
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...“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS SHOWING FLUCTUATIING USAGE BEHAVIOR‘ was prepared by me during the year 2012 – 14 and was submitted in partial fulfillment of requirement for the award of degree in Master in Business Administration (MBA) of Dibrugarh University. This project report has not been submitted earlier for the award of any other Degree Diploma from Dibrugarh University or any other university. Date: Place: Guwahati Signature (SIDDHARTHA NEOG) CERTIFICATE FROM THE GUIDE This is to Certify that this project titled, a study on ―A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR‖ based on an original project study conducted by SIDDHARTHA NEOG of III Semester Master in Business Administration (MBA) under my guidance. He has attended the required guidance sessions held. This project has not formed the basis for the award of any Degree/Diploma by Dibrugarh University or any other university. Date: Place: Guwahati Signature (Name of the Guide) ACKNOWLEDGEMENT I would...
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...to managing our suppliers’ performance. We conduct regular site assessments to ensure compliance with the Code and we work directly with our suppliers to help improve their sustainability performance. To target improvements further down the supply chain, we require our suppliers to demand similar standards of their own suppliers and check this through audits and performance management processes. We participate in industry initiatives to raise standards across the sector. Read on to find out more about our approach to this issue. Or go to the Performance section to read about our progress in 2014/15. Becoming a Vodafone supplier Vodafone’s Code of Ethical Purchasing and other supplier policies are based on our Code of Conduct and our policies for our own business, extending relevant requirements to suppliers, http://www.vodafone.com/policies. Sustainability is embedded throughout our procurement process across our global supply chain, including the assessment of new suppliers....
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...Business Strategy of Vodafone UK Introduction In the current situation of telecommunications, more and more people are subscribers of mobile telephone services. The mobile phones are also called as handsets come in innovative features, pocket-sized, and in affordable costs. For over the years, the manufacturers are continuously developing the mobile phones in which the people described as effective way of communication. And today, different brand of mobile phone are emerging and competing in the field of wireless communication with innovative services. Background of the Study and Problem Statement The British Telecommunications already dominated the wireless service market. The service provider, Vodafone as one of the leading company of mobile services, enabled to penetrate in the market and enjoying the success (2001). The success that the company gained is not possible without the aid of the strategies. Therefore, the main focus of the research study is concern on the business strategy of the Vodafone in the UK. Research Objectives The research identified three main objectives that were expected to be achieved at the end of the study. First is to identify the business strategies of the Vodafone Company in the international market. The second objective is related to the first which regards on the application of the identified business strategies in the telecommunications industry. And the third is to serve as a valuable context in the literature of communications...
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...HOLD VODAFONE UK – Market price at 10/30/2015 closing price: 214.25￡ YAO JIACHEN, LI MINQIAN, PENG XIANGYU & HO YUENMING – 10/30/2015 Activities Vodafone is a British multinational telecommunications company Sector headquartered in London and one of the most valuable telecoms brands in the world. Vodafone owns and operates networks in 21 Wireless communication 52wk range(GBP) 201.25--258.00 Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in over 65 countries. Vodafone has a primary YTD RETURN -3.77% listing on the London Stock Exchange and is a constituent of the FTSE 100 Analyst consensus HOLD countries and has partner networks in over 40 additional countries. Its Index. It also has a secondary listing on NASDAQ. Vodafone was founded in 1984. The evolution of 'Vodafone' started in Accounting and market information 1982 with the establishment of the 'Racal Strategic Radio Ltd' subsidiary of Racal Electronics plc – UK's largest maker of military radio technology, which formed a joint venture with Millicom called 'Racal', which evolved into the present day Vodafone. In 30 years, a small mobile operator in Newbury has grown into a global business and one of the most valuable telecoms brands in the world. It now has mobile operations in 27 countries and partner with mobile networks in 48 more. Today, Vodafone have 434 million mobile customers around the world. ...
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... TABLEOF CONTENTS DESCRIPTION PAGE NO. Executive Summary 3 Objectives of Study 4 Introduction 5 Growth Avenues 9 Top 10 Telecom Companies In India 11 SWOT Analysis 12 Brief About 2G Scam 15 Mergers and Acquisitions in Telecom Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement Trends 37 Advertising and Product Promotion Campaigns 38 Conclusion 40 Recommendations 41 References 42 Annexure 44 EXECUTIVE SUMMARY The report talks about the Indian TELECOM sector. It starts off with an overview of Telecom sector talking about different policies of the government, the top companies in the sector and SWOT analysis of the sector. Further, it talks about what...
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...MARKETING RESEARCH PROJECT [UAMM0091] By: UAMMOO91 (Samuel Poku-Bonsu) Course title: MARKETING Institution: University of Applied Management Lecturer: MR. SHANI BASHIRU Date of submission: 10TH JANUARY 2012 1|Page Table of Contents SECTION A ........................................................................................................................ 4 COMPANY INTRODUCTION ......................................................................................... 4 VODAFONE GHANA LTD .......................................................................................... 4 MICRO-ENVIRONMENT AUDIT ................................................................................... 5 MARKETING MIX ........................................................................................................ 5 PRODUCT .................................................................................................................. 5 PRICE ......................................................................................................................... 6 PLACE ........................................................................................................................ 9 PROMOTION ............................................................................................................. 9 PROCESS ................................................................................................................. 10 PEOPLE ..............................
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...INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC Contents page 1. Introduction 2.Company Background 3.Evaluation of the internal and external environment of the company 4.Analyse the motivation of the company for international expansion 5.Analyze the reasons for operating in a particular region or country 6.Evaluate its market entry strategy in a particularly region or a country 7.Conclusion/recommendation 8.Bibliography 9.Appendix 1. Introduction The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external environment of their home market. Also it has been explained what Vodafone international strategy is and why there is such interest in the emerging market. It is also focused on the reasons that Vodafone chose to enter the India market and why the mode of entry they used was chose a joint venture rather than starting moving to a new country using their existing UK strategy. The following theories and analysis has been used; • Porter five forces • Prahalad and Hamel’s core competencies • SWOT analysis • PEST analysis The sources used to carry out this research include secondary information which is the Vodafone’s annual report, internet resources and also the course Textbook. It then concludes into what kind of problems Vodafone may face, whether they...
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...company which I have selected for my project is VODAFONE. The reason behind selecting Vodafone is its various schemes in product & service category & also its future policies where the company is coming out with lots of new & affordable schemes for its customers. Vodafone is a UK based company & has various branches all over the world. The company was started in the mid 70’s & since then it has never looked back. The products & services offered by Vodafone is of a very high quality & also at an affordable rates. They have various plans for various customers depending on the status of the customers. Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets & headphones & many more. In the service category it has internet services which include broadband internet & PC internet services. Apart from the products & services normally offered they also came out with some interesting & unique product like the I phone. This was one of the biggest events in the history of Indian telecom industry. The phones were available at around Rs. 32000-36000 which has a unique feature called as 3G system. Vodafone also came out with cell phones for the poor which was a part of their social responsibility toward the poor class people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the successful strategies of Vodafone. According to the 2002-2008 data VODAFONE captures the market with 17.56 % & is at the 3rd...
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...Success stories: Airtel, Vodafone Opportunities Useful information For updated information, please visit www.ibef.org 2 Telecommunications Advantage India Strong demand • NOVEMBER 2011 Attractive opportunities • 2014E Number of subscribers: 1 billion Telecom’s revenues rose at a CAGR of 18.1 per cent during 2006–10 India is the second-largest telecom market in the world with 752 million subscribers as of December 2010 • By 2012, the total telecom outreach in the nation’s rural markets is expected to be close to 40 per cent India is expected to feature among the top 10 broadband markets by 2013 • Advantage India Better telecom ratings • Policy support • The country has strong telecom infrastructure Compared to peers in western and Asian countries, India has a comparative advantage in telecom ratings • The Government of India aims to develop the nation as a global telecommunication hub and provides regulatory support to the industry to achieve the goal Government has released Draft National Telecom Policy – 2011; proposes ‘infrastructure’ status to telecom 2005 Number of subscribers: 189.9 million • Source: BMI (Business Monitor international) Report, Aranca Research ADVANTAGE INDIA For updated information, please visit www.ibef.org 3 Telecommunications Contents Advantage India NOVEMBER 2011 Market overview and trends Growth drivers Success stories: Airtel, Vodafone Opportunities Useful...
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...Background: Vodafone Vodafone Group is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second largest measured by subscribers (behind China Mobile) with 347 million proportionate subscribers as at 30 June 2010. It operates networks in 31 countries and has partner networks in a further 44 countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. Vodafone itself was formed in 1982 as a joint venture between Racal Electronics plc's subsidiaries Racal Strategic Radio Ltd (who won one of two UK cellular telephone network licenses) along with Millicom and the Hambros Technology Trust. The network was known as Racal Vodafone, with the Vodafone name being derived from the firm's goal of establishing a voice and data services over cellular telecommunication networks. Hence VO represented voice and DA symbolized data — yielding the name Vodafone. In 1997 Vodafone...
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...Vodafone: A Marketing Analysis Vodafone: A Marketing Analysis Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Contents Aggregate Market Factors 3 Market Size 3 Macro-economic factors 5 Political & Legal: 6 Economic: 8 Technological: 11 Micro Environmental factors 11 Pressure from substitutes & Market power of suppliers 12 Pressure from substitutes: 12 Market power of suppliers: 13 Category Capacity: 13 Current rivalry in industry : 13 Threat of new entrants: 14 Bargaining power of buyers: 14 Consumer Behaviour 15 RESEARCH METHODOLOGY 16 Company and Competitor Analysis 20 Objective 20 Product: 22 Vodafone Services 22 Price: 22 Place: 22 Promotion: 23 Profits (FY 12-13) 23 Customer analysis 24 Value proposition 27 Expected Future Strategies 28 The way ahead 30 Telecom Industry: An Overview The telecom industry has witnessed significant growth in the subscriber base over the last decade with increasing network coverage and a competition induced decline in tariffs acting as a catalyst in growth in the subscriber...
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