...INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC Contents page 1. Introduction 2.Company Background 3.Evaluation of the internal and external environment of the company 4.Analyse the motivation of the company for international expansion 5.Analyze the reasons for operating in a particular region or country 6.Evaluate its market entry strategy in a particularly region or a country 7.Conclusion/recommendation 8.Bibliography 9.Appendix 1. Introduction The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external environment of their home market. Also it has been explained what Vodafone international strategy is and why there is such interest in the emerging market. It is also focused on the reasons that Vodafone chose to enter the India market and why the mode of entry they used was chose a joint venture rather than starting moving to a new country using their existing UK strategy. The following theories and analysis has been used; • Porter five forces • Prahalad and Hamel’s core competencies • SWOT analysis • PEST analysis The sources used to carry out this research include secondary information which is the Vodafone’s annual report, internet resources and also the course Textbook. It then concludes into what kind of problems Vodafone may face, whether they...
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...exchange. Slaters also provide an on site parts department, stocking mostly Vauxhall and Saab parts, but also offering a range of products from other leading manufacturers. Slaters also have a bodywork shop based at their compound in Mochdre, where they offer services like body repairs, paint work and alloy wheel refurbishment. Ryan Air Ryan Air operate over 1400 flights per day from 44 bases, and over 1100 low fare routes across 27 countries, connecting 160 destinations. They employ a team of more than 8000 people and carried approximately 73.5 million passengers within the last year. Vodafone Vodafone Group plc provides mobile communications in Europe, Africa, the Asia Pacific, the Middle East, and the United States. The company owns and manages approximately 2,100 stores selling services and providing customer support, as well as operates approximately 7,600 Vodafone branded stores to sell its products and services through franchise and dealer arrangements. The company has approximately 341.1 million mobile customers. They currently employ nearly 85,000 people. How They Sell “…personal...
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...CASE STUDY OF VODAFONE 1 Role of Training and Development in Employee Retention Case Study of Vodafone 2 ABSTRACT Employees are the strategic asset of any organization; this talent has to be managed and preserved. This project presents a descriptive study, which mainly investigates on the functioning and role of training and development in employee retention, a case study of VODAFONE, a leading telecommunication company of UK, has been presented in this research. This study also investigate on the significance of training and development in managing of employees, different types of training methods in use, and its effects on retention of employees and about benefits which company gains as well. The study mainly helps in finding about the benefits of training and development in retention of employees as well as about the retention of companies information as well. This study emphasizes the role of training and development plays a very crucial role in retaining the capable employees, which are the precious assets treasured by all organizations. Keywords: retention, T&D (Training and Development), Vodafone Contents 3 Abstract ......................................................................................................................................3 Acknowledgements .....................................................................................................................8 CHAPTER 1: INTRODUCTION .........................
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...promises. A greater need for RM is observed in saturated markets such as the UK mobile telecommunications market (MTM). It has been estimated that approximately 27% of a given provider’s customers are lost each year (Vandenbosch and Dawar, 2002). According to Andic (2006), in the UK, mobile phone operators are losing more than a third of their young customers to other rivals’ networks every year, which costs them over £949m in revenue. Thus, the main challenges that face mobile operators in today’s competitive business are how to acquire new customers and retain existing ones (Seth et al., 2005). Few main providers with high market share play important roles in the UK’s MTM. Vodafone, O₂ and Orange are market leaders. Until late 2010, O₂ was the largest network in the UK in terms of customer numbers. O₂’s strong market position in which they control a 27% share can be contributed to the strong...
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... HUTCHINSON-ESSAR(INDIA) ACQUISITION BY VODAFONE GROUP B Ayan Dutta Avik Mandal Gaurav Saha Nandita Paul Satarupa Pahari PGPIB(03) Globsyn Business School TABLE OF CONTENTS CHAPTER 1: INTRODUCTION 1.1 About Hutchinson 1.2 About Vodafone CHAPTER 2: PRESENT SCENARIO OF VODAFONE INDIA CHAPTER 3: VODAFONE-HUTCH ACQUISITION 3.1 Reason Behind Acquiring Hutch 3.2 Was It a Diversifying Strategy 3.3 Why Hutchinson Got Acquired By Vodafone 3.4 Why Target Was Chosen CHAPTER 4: COMPANY PORTFOLIO 4.1 What Is The Business 4.2 Who Are The Customers 4.3 What Are Their Demands 4.4 What Would Be The Possible solution For The Demand 4.5 Who Will Be The Appropriate People To Deliver The Solution . 4.6 Where Do They Get Them CHAPTER 5: ANALYSIS 5.1 Porter s 5 Forces Analysis 5.2 PEST Analysis 5.3 SWOT Analysis 5.4 McKenzie s 7 s Model 5.5 Value Chain CHAPTER 6: FINANCIAL ISSUES CHAPTER 7: HR ISSUES & CHALLENGES FACED 7.1 Work Culture 7.2 Vision 7.3 Past and Present Job Scenarios CHAPTER 8: BIBLIOGRAPHY .. . .. . . .. .. ... .. . .. . .. . .. .. . . ... . . .. .. .. .. ........... . .. Page | 2 CHAPTER 1: INTRODUCTION 1.1 Hutchinson-Essar 1.2 Vodafone Vodafone, based in the UK, was the world's largest mobile communications company by revenue. It operated under the brand name 'Vodafone'. The brand name 'Vodafone' comes from 'Voice data fone', reflecting the company's wish to provide voice and data services on the mobile phones. Vodafone operated in Europe, the Middle East, Africa...
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...Formulation of Marketing Objectives 3 Strategy development 3 Evaluation & Implementation 3 Models used in strategic marketing planning and the model used in Vodafone plc (2.1) 4 Strategic Positioning and marketing tactics & the theory practiced in Vodafone group plc (2.2) 5 Merits of relationship marketing and 4P theory in Vodafone with accordance to RM. (2.3) 6 Marketing techniques to ascertain growth opportunities in a market and appropriate strategic marketing objectives for the chosen market (3.1 & 3.3). 7 Porter’s Generic strategy (3.2) 7 Cost Leadership 8 Differentiation 8 Focus 9 Internal analysis (4.1) 9 External environment, SWOT & PESTLE analysis (4.2) 10 SWOT analysis of Vodafone Group plc. 10 PEST analysis of Vodafone group plc 11 Strategic marketing responses to key emerging themes in a marketing strategy (4.3). 12 Conclusion 12 Introduction In this project, the Vodafone Group Plc headquartered at London, UK is considered for analysis. The Vodafone group plc started its journey from the very first call made in UK on 1 Jan, 1985.Now after a long way of 29 successful years; Vodafone group has emerged to be the world’s second largest telecommunication company with more than 400 million customers around the world operating in 30 countries and with more than 50 networks tie-up (Vodafone, 2014). Role of strategic marketing in an organisation and links between strategic marketing and corporate strategy (1.1 & 1.3) Strategic marketing for a...
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...Business Analysis and Valuation of Vodafone Group Iryna Saplitsa Supervisor: Tore Leite NORGES HANDELSHØYSKOLE This thesis was written as a part of the Master of Science in Economics and Business Administration program ‐ Major in International Business. Neither the institution, nor the advisor is responsible for the theories and methods used, or the results and conclusions drawn, through the approval of this thesis. 2 Acknowledgments This thesis is written in conjunction with my final semester as a Master student at the Norwegian School of Economics and Business Administration. The process of completing this paper has been both rewarding as well as challenging. I would like to express my sincere gratitude towards a person that has been very helpful in finalizing this thesis. My academic advisor, Associate Professor Tore Leite, deserves special thanks for his support and guidance through the challenges of applying financial theory into practice. I am very grateful for his invaluable help, all constructive comments and timely recommendations. Iryna Saplitsa Bergen, June 2008 3 Executive Summary Every asset, both financial and real, has a value. The main factor of successful investments and management of these assets is in the understanding not only what the value is, but the source of the value. Vodafone Group, the world’s leading ...
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...decreased. Also, net income fell from 2009 to 2010 by 42.24%, explained by increased income tax and equity in affiliates. Total current assets grew due to an increase in cash and accounts receivables turnover Meanwhile, Vodafone Group PLC (with a fiscal year of April – March, with stated values in GBP) has had a relatively constant net income and EBITDA in 2010 and 2011.Its balance sheet shows an increase in current assets with a decrease in total assets due to a reduction in long-term investments. Consequently – current and total liabilities for Vodafone also fells during the years (Marketwatch, 2012). Financial Performance: Financial Ratios, DuPont Analysis, Additional Factors One of the basic measures of liquidity – the current ratio, displays that both Vodafone’s and Sprint Nextel’s liquidity has been rising in the past three fiscal years with Vodafone’s current ratio increasing from 0.47 in 2009 to 0.50 in 2010 and ending at 0.63 in 2011 while Sprint Nextel’s current ratio in 2009 was 1.27 with a drop to 1.25 in 2010 and growing to 1.59 in 2011. In this regard, Vodafone’s current ratio is extremely low compared to the IT industry average of 1.67 for 2011. Sprint’s liquidity is reasonably consistent in comparison to the industry. On the subject of debt – Vodafone has lowered its ratio over the past three fiscal years while Sprint’s level of indebtedness has risen. Vodafone’s debt ratio fell from 44.5% in 2009 to 41.3% in 2011 while Sprint’s rose from 69.4% in 2009 to 77.8% in...
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...Definition[1] Strategic markets are defined accordingly to the corporate strategy, which means the main question to be asked is “will investing in this market bring added value to the company?”. Factors affecting the answer will depend not only on the firm’s strategy and objectives, but also on its industry. It is important to stress that added value does not necessarily mean profit, or at least not in a direct way. The strategic importance of the markets goes beyond selling a product or service; it can range from labor cost, to raw materials supply, passing through technology, focus on new trends and the potential market size. To carry the analysis of whether a market is strategic or not several elements should be taken into consideration, such as industry policies, market trends, market growth rate, possible opportunities, market profitability, competition, market size, key success factors and every other key performance indicator available. Attractive markets[3] Framework for choice of markets[2] Low High Gradual Entry Rapid Entry High Disregard for now Establish a reasonable foothold Low Strategic importance of the market Firm’s determination to enter the market It is important that the firm has the ability to exploit the markets, which means it has to be willing to take (reasonable) risks. Strategic markets change over time, not long ago North America and Europe were the first choice, but as we can see Africa and...
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...around the globe. Vodafone Group, the world's leading mobile telecommunications company with presence in both emerging and mature markets, is in the centre of attention of this thesis. As a mobile telecommunications organization, Vodafone's is responsible for providing exceptional products and services for its customers. It has to consider how it carries out operations in order to build trust with its consumers, employees and other stakeholders. It aims to act responsible in everything it does, being a good citizen in the communities where it operates, and making sure it gets the best employees by providing the best working environment. Its main key objective is to be a responsible company. Vodafone is committed to high standards of ethics, corporate social responsibility and corporate governance that are considered critical to business growth and integrity. The company does not treat CSR as a gesture or add-on; it is part of its core business to achieve sustainable organization success. Vodafone's success is supported by its commitment to ethical conduct in the way it interacts with stakeholders and the way it carry on its business operations. Pressure has been continuously applied on telecommunication industry to improve business ethics through new public initiatives and laws. There are many important ethical and social responsibility developments that forced Vodafone to continuously incorporate and update their corporate social responsibility policies. Vodafone takes a strategic...
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...company which I have selected for my project is VODAFONE. The reason behind selecting Vodafone is its various schemes in product & service category & also its future policies where the company is coming out with lots of new & affordable schemes for its customers. Vodafone is a UK based company & has various branches all over the world. The company was started in the mid 70’s & since then it has never looked back. The products & services offered by Vodafone is of a very high quality & also at an affordable rates. They have various plans for various customers depending on the status of the customers. Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets & headphones & many more. In the service category it has internet services which include broadband internet & PC internet services. Apart from the products & services normally offered they also came out with some interesting & unique product like the I phone. This was one of the biggest events in the history of Indian telecom industry. The phones were available at around Rs. 32000-36000 which has a unique feature called as 3G system. Vodafone also came out with cell phones for the poor which was a part of their social responsibility toward the poor class people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the successful strategies of Vodafone. According to the 2002-2008 data VODAFONE captures the market with 17.56 % & is at the 3rd...
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...VODAFONE Vodafone Group is a global telecommunications company headquartered in London, United Kingdom It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million proportionate subscribers as of 30 September 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafone have come a long way since making the first ever mobile call on 1 January 1985. Today, more than 359 million customers around the world choose vodafone to look after their communications needs. In 25 years, a small mobile operator in Newbury has grown into a global business and the seventh most valuable brand in the world. Vodafone now operate in more than 30 countries and partner with networks in over 40 more. In an increasingly connected world, it’s no longer just about being able to talk...
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...Amending our Terms of Use: Please comment on a proposed amendment regarding undisclosed paid editing. 4GFrom Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the mobile telecommunications standard. For other uses, see 4G (disambiguation). [hide]This article has multiple issues. Please help improve it or discuss these issues on the talk page. The lead section of this article may need to be rewritten. Please discuss this issue on the talk page and read the layout guide to make sure the section will be inclusive of all essential details. (March 2013) This article is outdated. Please update this article to reflect recent events or newly available information. (March 2013) This article may be too technical for most readers to understand. Please help improve this article to make it understandable to non-experts, without removing the technical details. The talk page may contain suggestions. (December 2011) This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (March 2013) 4G, short for fourth generation, is the fourth generation of mobile telecommunications technology succeeding 3G. A 4G system, in addition to usual voice and other services of 3G system, provides mobile ultra-broadband Internet access, for example to laptops with USB wireless modems, to smartphones...
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...trembled and Mobinil suffered tremendous financial losses because of Naguib Sawiris, the figure head of Mobinil who posted a comic making fun of the Muslim Brotherhood. This action was used as a weapon against Sawiris and Mobinil. The Muslim brotherhood lunched a campaign against Sawiris that claimed that Sawiris was attacking Islam and making fun of the Muslim’s core-cultural beliefs and that made Mobinil lose more market ground than ever. So, simply the problem has always been customer relationships and maintaining them. Literature Review The telecommunications market in Egypt is a highly competitive, increasingly saturated, and fast-paced market. The three companies that currently offer cellular communication services are: Mobinil, Vodafone Egypt, and Etisalat. The market is open to international investment and the three current companies are private-owned. Telecom Egypt (TE), Egypt’s 80% government-owned, only fixed-line operator has recently gained license to provide mobile services through the...
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...VODAFONE Vodafone is a world leading mobile telecommunications company. Vodafone provides a wide range of communication services, including voice calls, SMS text messaging, MMS picture and video messaging, internet access and other data services. The group has 221 million direct customers including private consumers and corporate customers in diverse markets around the world. Governance Overall responsibility for corporate responsibility (CR)/sustainability lies with Vodafone’s Group Executive Committee (ExCo). The ExCo is chaired by the Chief Executive Officer (CEO) and consists of two CEOs from Vodafone’s operating business units – Europe and Emerging Markets (Asia-Pacific, America, Eastern Europe and Africa), as well as the Group Corporate Affairs Director, CFO, Chief Technology Director, Group Strategy and New Business Director, Group General Counsel and Corporate Secretary, Chief Executive of Global Business Development, Chief Marketing Officer and Group HR Director. CR performance is regularly discussed at ExCo and once a year at Vodafone's main Board. The Group Corporate Affairs Director is the ExCo member with responsibility for CR, and Vodafone’s Group Corporate Responsibility Director reports to the Group Corporate Affairs Director, as well as leading the Group CR team. The Group CR team works with local operating companies and Group operational functions to develop policies on CR issues. Additional Group resources are also dedicated to key issues, such as radio frequency...
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