INTRODUCTION

Since the need of the hour is the communication which we make with each other, I have taken a telecommunication company as my concerned organization with the topic – “What next for Vodafone? A strategic study of leadership and people performance in a successful organization”, for my report.
Here, I will talk about the strategic planning introduced in the Vodafone. A discussion about the company’s mission, vision and goals of the company would be discussed in brief. After that, a SWOT (strength, weaknesses, opportunities and threats) analysis would also be done to have a better understanding of the environment in which the company is working. Then I will highlight the different types of strategies adopted by the company in the long run of its working.
A discussion pertaining to the leadership styles being followed in Vodafone organization is discussed after. Vodafone’s strategic position, current strategy, sustainable competitive advantage as compared to the other companies is the next discussion of the topic. (Morden, 2007)
Then comes the change management to be discussed about and the types of change management being followed in Vodafone is talked about. How can one find ways to resist those changes is also been thrown light on.
Finally, after talking about all these topics, recommendation for the better working of Vodafone is also proposed which can be put into use. I chose this topic with this company because telecommunication is on the booming stage and few important strategies and leadership plays a vital role in the working of any company.

VODAFONE
Introduction
Vodafone is mobile company and runs its business in Europe, the Middle East, Africa, Asia, Pacific and the United States. It takes up the methods of subsidiaries, joint ventures and associated undertakings and investments.
Company Mission
When a company makes a statement