...Volkswagen in America : Managing IT Priorities Introduction: Volkswagen in America is a case which deals with the major issue of projects prioritization and the other issues are budgeting and funding requirements. A change for good in an organisation is necessary to keep it going but sometimes it leads to disappointment. In this case, Volkswagen has recovered by introduction on new models and changes in the organisation and then they recovered by introducing the product diversification and it was successful then it as there was insufficient IT knowledge it started e-Business but IT functions weren’t performing optimally. To overcome this new IT department was established. Dr. Uwe Matulovic, the chief information officer had to face the challenge of creating the IT environment in VWoA and introduced the Process of Prioritization and ‘Business Process, Technology and Organisation’(BPTO). The process of prioritisation was introduced which was logical and managed all the sectors of the organisation. This process is based on the goals of the enterprise. This led to the problems: a) Business units to create a project associating with enterprise goals. b) The business units were trying to influence the project as they wanted their unit to be funded. c) Most of the business units were not considered. d) The projects which were globally important were not funded. e) Most of the employees were self centered they were only thinking about their own business units instead of...
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...Comparative analysis of 4 brands of small segment cars Brands name: Maruti Swift, Volkswagen Polo, Chevrolet Beat, and Tata Indica Vista. * Maruti swift: it is the India’s largest car maker. And well known for offering pocket friendly cars, which are packed out with numerous features that make the car worth every penny. Maruti India is one of the pioneers of the automobile revolution in India. * Chevrolet beat: The Chevrolet Beat is a small, convenient car that offers looks that set it apart, great drive-ability, compact size and a stunning value-for-money proposition. Available with a choice of petrol and diesel engines, the Beat caters to a wide audience. Apart from being frugal, the Beat's USP lies in its design and futuristic interior styling as well. * Tata vista: The Tata Indica is a supermini car produced by the Indian manufacturer Tata Motors since 1998. It is the first passenger car from Tata Motors and it is also considered India's first indigenous developed passenger car. * Volkswagen polo: The Volkswagen Polo is a supermini car produced by the German manufacturer Volkswagen since 1975. It is sold in Europe and other markets worldwide in hatchback, saloon and estate variants. Analysis on the basis of product, price, place, promotion PRODUCT: * Tata Indica Vista * Maruti Swift * Chevrolet Beat * Volkswagen polo 1. Volkswagen polo: Highlights Engine capacity 1199 cc Fuel Economy (ARAI) ...
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...A06-04-0004 PORSCHE EXPOSED BMW says that its decisions on where it locates production are driven by market needs, not currency considerations. Yet it has created natural hedges for itself by producing cars in America and Britain. By incurring costs in these markets, it greatly reduces the currency translation problem. Rival Porsche makes most of its cars in Germany, so its costs are mostly in euros. Yet a large chunk of its revenues come from sales of its sports cars in America. Lacking BMW's natural hedge, Porsche uses financial hedging to minimise the short-term impact of currency swings. “Grappling with the Strong Euro,” The Economist, June 5, 2003, p. 53. The USA represents approximately 50 percent of our total business. There are a few other countries that also use US dollars. This situation will not change much in [the] future. That is why we are hedged against currency fluctuation for the next three to four years. In our books the dollar and the yen are above the actual rates. That allows us time to react to any currency movement. “Porsche Roars Past Sales Targets,” Automotive News Europe, September 22, 2003, p. 20. It was January 2004 and Porsche—the legendary manufacturer of performance sports cars—wished to reevaluate its exchange rate strategy. Porsche's management had always been unconcerned about the opinions of the equity markets, but its currency hedging strategy was becoming something of a lightning rod for criticism. Although the currency...
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...Meals DeVry University Helen, Georgia vs. SoWo It's a quiet day in Helen Georgia population 580 with a 2.1 Square mile radius. With a town this small in size you would never think that it would be the meeting place of the Second Largest Volkswagen meet in the United States. We, Volkswagen enthusiast that is, call the meet SoWo or Southern Worthesee. The City of Helen nestled in the mountains of north Georgia and has a nostalgic feeling of being in Germany the infrastructure of the town is made to look like its sister city in Fussen, Bavaria in Germany, yes I said Germany which makes this quiet town of 580 people the perfect spot for a European car meet. The town of Helen has a lot of activities such as a lazy river where you can ride an inner tube down the ice cold Chattahoochee River that runs out of the mountains of north Georgia. The roads around Helen remind you of riding the twisting and winding roads of the Alps in Bavaria. You can rent a Chateau in the woods with breath taking views of the Appalachian Mountains. So you can see why this event would be held in Helen. For three days in the middle of May the town of Helen transforms into a different city not quite as everybody knows it. The rumble of hundreds of modified Volkswagen enters the Town in a Convoy headed to the Helendorf Hotel, they almost sound like bumble bees when hearing the notes from their exhaust music to any enthusiasts ears, but the indigenous people of Helen did not like it. Most of the citizens...
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...A case studies a student's disruptive behavior. I’d like to take make a case study of a person I shall call Max. Now Max is a student who is normally a good student but has a I think I know everything type attitude so sometimes he becomes a disruption for he likes to show off to the class with his storehouse of knowledge and can sometimes test the teacher’s patience. In this case study I shall go through the behavior cycle as listed in our textbook, “Lee Canter’s Classroom Management for Academic Success.” For instance the first part of the cycle mentions using explicit directions or to communicate your instructions clearly and that a teacher cannot afford be vague when issuing directions in what he/she would like to have the class do. In this case, the teacher tells the class to go to their seats and begins to work on their worksheet on the planet Saturn. Max starts out going to his seat but stops to make a commentary on Debbie’s attire and then gets to his seat and then starts his assignment but then stops his work and starts to tell the class all he knows about Saturn. Now according to the text he did do what he was told but he did it his way and on his time frame. This is because the teacher did not give explicit enough instructions. A sample of this would be, class, go directly to your seats to not talk and get to work on your worksheet on the planet Saturn until you have finished the assignment. Using explicit directions...
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...Capitalize the value of iStockphoto Content. Livingstone has commitment to run iStockphoto to the community, and he did not want the designers to be interrupted with advertising when they are working. Maintain the members and generate more revenue. There are two ways that Livingstone can apply to sustain and ties the professional members from shifting to other websites or companies. Where, members of iStockphoto are the main content of the website. Professional members feel that their work is not appreciated because the price of their photos is same as the price of the beginners' photos. 1. Customization. By using customization customers can order photos based on their requirements, and the price of that photo will be more. For customized photos iStockphoto should select only the expert and the professional designers to make sure the photos will be at highest quality. 2. Price differentiation to generate more revenue. Price differentiation should be based on the member's experiences and qualifications, quality of the photo, the size of the photo, and its complexity. By applying this strategy the company will make sure that it will sustain its professional members. Therefore, if iStockphoto make customization to their photo, it will be using the differentiation generic strategy together with the overall cost leadership generic strategy. And using a combination of both strategies will lead iStockphoto to be more successful e-commerce , where Kim , Nam and Stimpert...
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...Executive summary Volkswagen is one of the biggest German automobiles manufacturing company, which operate all over the world. The main aim of the company is to become the first automobile manufacturer by 2018 and India became one of the key “element” in this strategy, since India the second fastest growing automobile market. Volkswagen India operates since 2001 when they presented Skoda brand to the Indian car market. Methodology For the following research was implemented realism philosophy, which means that both positivism and interpretivism approaches were used. The main tool, which was used in this particular research, was secondary data, as India country was chosen as a research area, so collecting primary data was impossible. Mainly the annual reports, journal articles and in some cases books were used. As India was chosen for the research, there was no ability to conduct the survey and use primary data. Situation analysis A. The internal environment Review of marketing goals and objectives * 15% annual growth rate for the next five years * To bring new technologies in car market of India * To increase market share twice, to 7% by 2018 * To explore India car market with new dealerships * Raise brand awareness of the company in India It should be mentioned that in order to increase quantity of customers and prove that Volkswagen is company Indian people could trust, Volkswagen introduces Polo GT TDI in 13 September 2013 with remark “German...
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...Advertisements are all over the place. They are on T.V, Radio, Magazine, buses stop and in everywhere, so there is no way that you can’t watch them. Every advertisement has it target to convince their audience to buy their products. They have their own way to convince the audience to buy the products. McDonalds, Audi and Nike, they are different ads, but they are related in one thing which is the speed factor. The reason that I chose these advertisements because it is an attract for most people if they are male or female, teenager or old. We are in fast generation and no one wants to spend time on doing something. Another reason is the quality of the products in the ads. Claim: Using these products make your life easy and fast Support: Nike shoe makes the person the fastest in the world when he/she run. Sometimes people don’t have the time to cook their own foods, so the easiest way is go to McDonald and buy their products. So when you eat from McDonald it is like riding the Audi car. Warrant: These products are making your life fast. Advertisements encourage consumer to buy quality products. They want people to be connivance to buy quality products. The first ad is about MacDonald fast food. The meaning of this ad is MacDonald products make your life easier by buying from MacDonald because their products can be prepared and served quickly. This advertisement is appeal to consumers by pathos. Some People are full time job and they don’t have enough time to prepare their...
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...Nicholl Graves AIU Online BUSN310-1302B-01 June 15, 2013 Abstract When working for a big corporation it is the responsibility of everyone involved to makes a product that is safe for all consumers. If I was in a position where I knew a product was unsafe or defective, I know that it is my responsibility to bring it to the attention of everyone higher up in the company. I know that it will be difficult to tell the managers and the CEO of the company that they have created a product that is unsafe or defective, and the only way to break bad news is just to do it. I am a mother so I know how it is to want products that are safe for my kids, so that it was I am going to focus on, infant seats if not used properly can be very unsafe, but what’s worst is having an infant seat that is defective and is being recalled by the company. The way I found out that the product was recalled was a flyer that was posted on a board in the store by the bathrooms, I don’t think that was a very effective way to let all the customers know that a product was recalled. I know that a new infant seat is defective and that it is unsafe to put in stores. I am going to request an emergency meeting with the CEO, the directors and managers of the company I work for, and tell them I think there is a problem with one of our products, and I need to bring it to their attention right away. When we sit down for our meeting I will have the defective product with me, so I can show them the problem instead...
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.... Volkswagen is a car manufacturer with its headquarters located in Wolfsburg, Germany, Established in 1975, is nowadays the second market t automaker in the world , this making it a business that needs to have ethical responsibilities. A moral agent is a person with the right of making decision in a corporation and stand accountable for the outcome of the decisions taken, either a right or wrong one. What makes Volkswagen to stand out is that their concern is not only profit and people entitled with the manger try to make decisions that will have a positive impact on business, employees , stakeholders , shareholders and external factors, such as the impact on the world. Business ethics means studying business policies and practices concerning potential issues like discrimination,insider trading , corporate governance,social responsibility and they are often guided by law or they choose to follow these practices t gain public acceptance. Volkswagen is an ethical business as they follow the principles of fairness and honesty, meaning that fraudulent practices, acts of corruption, favoritism and any other things breaking the law . Also they are impartial when it comes about gender,age,sexual orientation, race, health condition, nationality, political views or different religious views. Supporting human rights is another ethical decision made by them as they act in concordance with the requirements of the International Labour Organizaton. The company comply with current...
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...Consumer Behaviour Volkswagen culture:- At Volkswagen, we have set our sights on developing vehicles that are smarter, more fuel efficient and pave the way for a sustainable future. Think Blue is a philosophy that embodies our goal of creating environmentally friendly products and solutions. We believe in making innovative cars consistent with sustainable future.. And the time is now. Advertisement Campaign:- Volkswagen took out two full-page advertisements in the Nav Bharat Timesdated 28th September 2013. The national print campaign featured a small light-sensitive box that vibrated when the reader was on the page, but would automatically turn off when the page is flipped. The ad asked the reader if they could “feel the shiver of excitement??” In the study below I have compared the innovation rich culture of Volkswagen with its “feel the shiver?? Ad campaign. I Tried to find out how effectively it can capture consumer perception by going out of the way to promote POLO and VENTO in India. The Objectives for the advertisement were: First, to create awareness for the brand. Second, is to support sales and bring roughly new cars to the road. Third, if you open the jacket, it's a double spread. Brand Target: The brand basically wants to target upper middle class and rich consumers. * How does the communication capture consumer perception and attention as well as foster learning and memory of the intended interpretation? For a brand like Volkswagen, which is innovation...
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...Background As one of the most famous automakers in the world, Volkswagen group targeted the Indian market as a great opportunity to increase its global brand awareness and growth. After the company introduced Skoda and Audi in India, Volkswagen was also selected to enter the Indian market as a worthy brand aimed at a different target audience. Clearly, VW had to differentiate itself from the clutter of auto brands to gain the Indian market share, but it is a challenge to convert the brand perception of Indian consumers. By hiring Doyle Dane Bernabach (DDB) Mudra to run the advertising and campaigns, VW successfully took the first step toward winning the Indian market, yet its marketing strategy still faces deficiencies. SWOT Strengths • High-quality products • Strong core values of brand (Innovative, Valuable and Responsible) • Different models target different segments • Understanding of Indian consumers’ insights Weaknesses • Lower brand recognition in Indian • Lack of auto services (fewer dealers) • Limited advertising budget Opportunities • Growing India automobile industry Threats • Increased fierce competition • Over-rated Skoda’s brand perception in Indian • Fast-paced introducing of new models Issues & Suggestions Since VW in India has to transition from the launch stage to the growth stage, building brand recognition is no longer the only main objective for the team. As we look back...
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...20 NOV 2010 VOLKSWAGE NBHUBANES WAR MARKET SURVEY ON VOLKSWAGEN SUBMITED BY: - GAURA V KUMAR PANDEY Of Regional College Of Management Autonomous, Bhubaneswar Toward The Partial Fulfillment Of Requirement For The Award Of The Degree Of ‘Master Of Business Administration’. UNDER GUIDENCE OF CORPORATE GUIDE SUBHASH C. NATH AAKASH DEEP ASST. PROFFESER SERVICE MANAGER (REGIONAL COLLEGE OF MANAGEMENT)S (BHARAT MOTORS LTD.) | Gaurav Kr. Pandey 1 TABLE OF CONTENTS Chapter no. Page no. Chapter 1 01-06 Includes INTRODUCTION TO THE STUDY.............................................. 02 EXECUTIVE SUMMERY............................................................ 03 INTRODUCTION TO AUTOMOBILE INDUSTORY....................... 04 Chapter 2 Includes 07-34 LITRATURE REVIEW................................................................ 09 INTRDUCTION ABOUT VOLKSWAGEN GROUP........................ 16 DIFFERENT SUBSIDERIES OF VOLKSWAGEN.......................... 18 HISTORY OF VOLKSWAGEN GROUP........................................ 19 INTRODUCTION ABOUT BRAND VOLKSWAGEN...................... 21 HISTORY ABOUT BRAND VOLKSWAGEN................................. 22 INTRODUCTION ABOUT VOLKSWAGEN INDIA......................... 29 ABOUT THE DEALER - BHARAT MOTORS................................. 33 Chapter 3 35-70 Includes OBJECTIVE OF STUDY............................................................. 36 RESEARCH ...
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...Ethical marketing standards for business are important, particularly in the age of the Internet where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar issue, and most business people are aware of the risk of exaggerated product claims, but the main implication is that because of the advertising “watchdogs”, companies indulging in this practice may be caught and punished. Other issues with ethical implications are not as clear-cut, and the consequences, especially for the consumer, may be serious. Vulnerable Audiences In the same way that the use of racial or ethnic groups in advertising can serve to stereotype them, the absence from using these groups in marketing in a multiethnic society can create image and identity problems among those that are excluded. Marketing aimed at children, in particular, is fraught with the risk of causing ethical implications. The targeting of children with fast food and unhealthy snacks can lead children to not want to eat anything else and result in childhood obesity. Only yesterday, the SMH reported the following: “The manufacturer of Nurofen faces millions of dollars in fines but will be allowed to sell painkillers marketed as targeting specific types of pain for another 12 months after a court found they were misleading to customers. The Australian Competition and Consumer Commission took Reckitt Benckiser to the Federal Court in March over products in its Nurofen specific-pain range...
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...priorities at Volkswagen of America? The new process for managing priorities at Volkswagen of America provides more transparency and reduces duplicity in projects compared with their old method. Volkswagen established a Project Management Office (PMO) and required business units to prepare the list of proposed projects at the beginning of the year. This was a great first step in highlighting the similarities amongst the projects prior to budgets being set and work being done. It also identified the dependencies of projects on one another and allowed some to be de-scoped for subsequent years. In turn, this reduced the estimated cost from $210 million to $170 million. In phase 2, business units prepared a more formal proposal with information such costs, benefits and how the project links to a business/enterprise goal. While not embraced entirely by some of the groups, this was a good method for aligning IT projects with business strategy. By documenting a more formal proposal, Volkswagen was able to use this detailed information to help narrow down and prioritize projects. During phase 3, executives were asked to indicate the top three projects for the year. These would most likely be applied to the majority of the budget and any other projects would have to figure out a way to get funding or place projects on hold for a year. This more organized structure of prioritizing projects is substantially better than throwing darts in the dark. This process allows Volkswagen to make informed...
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