Targeting Families the Art in Marketing Marketing teams spend long hours to plan commercials that will last a minute or thirty seconds. They have to produce a concept for a commercial that provides a good connection to the target audience through relatable content, scenes, actors appearances, camera angles, nonverbal communication (especially relevant in this commercial), and a subject matter that will be memorable for an audience. They must also consider timing for their commercial to be successful, however target audience is their main focus. The target audience is a specific consumer base the commercial focuses on appealing to. In the Volkswagen commercial the target audience are young adults with children, who are aware of stars wars or can relate children playing and wanting to have superpowers. The Volkswagen commercial was aired during …show more content…
The Superbowl, being one of the most watched events in the United States, targets a wide audience of viewers. This commercial became memorable due to it's connection to a popular fan base as well as providing innocent and relatable content. This commercial focuses on a young boy who is dressed up like Darth Vader. He is trying to use the force in order to make objects move around his house. When he has gotten to the point where he is discouraged but willing to give it one last try he goes out to his dad's Volkswagen, and attempts to try again, and his dad inside decides to use the remote start to make his child think that he used the force. Through the use of nonverbal communication with gestures and facial expressions as well as posture the commercial conveys a story without any dialog. The young child slouching and hanging his head conveys that he is upset even though we can't see their face. It allows the audience to feel sympathy for this young child as they hang their head because they are discouraged because they can't make their food come towards them using the force. The use of the parents