...Abstract Strategy refers to a plan of action designed to achieve a particular goal. Tactics may refer to a plan, procedure, or expedient for promoting a desired end or result. Tactics planning is concerned with today but strategic planning is concerned with the future. A tactic is an action you take to execute the strategy. Tactics are the meat and bread of strategy. The usage of the words strategy and tactic in business is also derived from the original military context. Strategy The basic definition of strategy is an organization’s long term course of action designed to deliver a unique customer experience while achieving its goals (Crane, Kerin, Hartley, & Rudelius, 2011). There are three levels of strategies in large organizations which are corporate level, business unit level and functional level. The board of directors will oversees these three levels of strategies and helps the senior management team to achieve the ultimate mission. Strategy also involves the allocation of resources necessary to achieve the organizational goals. It also concerned with deciding what business the organization should be in, where it wants to be and how it is going to get there. To develop strategy, the senior managers need to go through different stages which includes clarify objectives, carry out internal and external audit, conduct a SWOT analysis, develop plan to achieve, implement plan, review and evaluate outcomes. A business strategy is different from a tactic in that...
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...“Planning is bringing the future into the present so that you can do something about it now.” - Alan Lakein “Strategy is the long-term direction of an organisation” - Johnson, G., et al (2008) “Strategy is a pattern in a stream of decisions” - Mintzberg, H., (2007) Strategy is a term frequently used by businesses and these are just a few definitions for it. A more extensive one by Chandler (1963) is that strategy is ‘the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.’ Strategic planning has been used in the general business community since the mid-twentieth century. In the 1960s and 1970s top firms such as General Electric applied strategic planning, promoting the qualities of providing a framework beyond the 12-month period and a systematic approach to managing business units (Webster, Reif and Bracker 1989). Today’s companies have to deal with dynamic and uncertain environments. For businesses to be successful, it is crucial to set out a game plan to continually strengthen the performance of their organisation. Traditional strategic planning has been an essential and repeatedly used management tool for decades; however, questions about its relevancy and effectiveness in that role have persisted. This essay critically examines the debate that formal strategic planning (FSP)...
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...Unleash the (W)horde My game is a strategy tower defense game with zombies in it! You build different kinds of towers to defend yourself against the zombie whores that are trying to kill you. The theme of the game is basically just zombie survival after you cleared a map you move on to a new one. The setting is everywhere around the world around the time of 2015, from Paris to Bangkok just that it’s a lot darker and grimmer. The goal in the game is to kill all the zombies in the world and of course survive! The character in the game is Bengt Rolfsson he is a middle-aged man around 45 years old with grey hair and a grey beard, he has no family that he remembers since he woke up not remembering a thing except how to build basic towers and turrets, he doesn’t know why he keeps fighting since he has nothing to get from it….or does he? Why you keep playing in basically the human instinct of survival no man really wants to die! You build these turrets and towers by choosing them in the menu in the bottom left they cost a different amount of zombie teeth which you get when you kill a zombie it varies from zombie to zombie since they have a rotten body some teeth might have fallen out. Why you should play my game is because it’s a new thing! There are some game out there that a zombies vs turrets like the game “Plants vs Zombies” but I’m imagining a bit more realistic graphics and of course better gameplay and...
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...Word Module Page Strategy definition 1 Strategy evolution 1 Carl von Clausewitz 1 Adam smith 1 insivible hand 1 Competitive strategy 1 19; 20 Mintzberg 1 day-to-day operations vs strategy 1 Operationnal effectiveness vs strategic positioning1 Productivity frontier 1 mission, company 1 vision company 1 Strategic planning process 1 Leadership vs management 1 management vs leadership 1 Leadership definition 1 ethics and leadership 1 leadership and ethics 1 Friedman, 1 neoclassical economy 1 Sociioeconomic view of ethics 1 Stratetgy approaches 1 Appraoches to strategy 1 Rational approach, strategy 1 Ansoff 1 Processual approach 1 Loigcal incrementalism 1 planning vs crafting 1 crafting vs planning 1 Rational approach vs processual 1 evolutionary approach 1 Systemic approach 1 Startegic thinking 1 Strategic thinks vs planning 1 Startegic planning vs thinking 1 thinking vs planning 1 planning vs thinking 1 Fit vs stretch 1 Stretch vs fit 1 Levels of strategy 1 strategy level 1 Corporate strategy 1 Business strategy 1 functional strategy 1 global context of business 1 globalisation drivers 1 Competitive forces 1 technological forces 1 social forces 1 political forces 1 Globalisation challenges 1 Competition 1 distribution 1 macro-economic 1 socio-economic 1 financial 1 legal 1 Physical 1 Political 1 sociocultural 1 labour 1 technological forces 1 Globalisation...
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...TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo: birthrate declining --> ads target adults --> leading brand • New uses Cereals: as snacks --> increase frequency of use OJ: “not for breakfast anymore” Du Pont nylon: parachute-->pantyhose-->blouses & shirts --> auto tires -->seat belts --> carpeting Arm & Hammer: baking--> fridge deodorant --> quell kitchen grease --> carpet/pet deodorant --> bath tub relaxant --> toothpaste --> ???? • More usage: Michelin: want French to drive more --> rate restaurants (best in south --Provence & Riviera) --> publish guidebooks with maps and sights along the way 2. DEFEND MARKET SHARE • decide where to defend • continuous innovation along Mktg Mix Position defense: - purely defensive not enough --> must take offensive counter-measure Eg: Coke --> multi segments of cola mkt --> enter wine market --> acquire fruit drink companies --> desalination equipment --> plastics Flanking defense: - guarding territory not enough - create outposts/flanks: --> protect weak front --> invasion base for counter-attack...
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...Make vs. Buy Revisited Reassessing your company’s manufacturing strategy M ake or buy? The classic manufacturing question still has no easy answer. Amid signs of demand recovery, but with capital still limited and resources thinned by restructuring, top executives today are revisiting the issue. To come to the right make-or-buy decision, leading companies resist the temptation to “feed the beast.” Instead of focusing only on short-term gains, these leaders keep their long-term strategy and corresponding core competencies in mind. They adopt a clearly defined manufacturing strategy, and then adopt the right tactics that can lead to smart decisions and a competitive advantage. The trade-offs between making a product inhouse and buying it externally are well known to most senior executives. The “buy” approach— a manufacturer purchasing a necessary part from an outside source—frees up resources, reduces capital demands, increases flexibility and improves returns on capital employed, but in a tough market companies may seek to avoid potential quality concerns and supply risks. On the other hand, a “make” approach—developing and building that same necessary part internally—enables the company to utilize available internal capacity, absorb fixed costs and protect intellectual property, but it can lead to unnecessary complexity and divert time and attention away from highervalue activities. Choosing “make” simply because the capacity already exists, or “buy”...
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...STRATEGY TD FALL 2012 JOÃO SILVEIRA LOBO | GUIDO MARETTO VS | Carlsberg vs. Heineken | TABLE OF CONTENTS Industry Overview1 Competitive Advantage and its Sustainability1 Cost Advantage1 Differentiation Advantage2 Sustainability3 Future Scenarios for the next ten years4 Strategic Options facing each Scenario5 Industry overview For thousands of years, beer has been sold in similar form and taste all over the world. However, it has remained a highly local product due to barriers such as local tastes, short shelf life, high transportation costs, taxes on imported alcoholic products and difficult-to-penetrate local distribution networks. In 1999, the top-four brewers were only accountable for 17% of global beer sales. Beer was, at that time, seen as one of the least consolidated, and least profitable, industries in FMCG. But nowadays, because of greater scale, the effects of reduced competition and the growing profitability of emerging markets, the top-four brewers control over 55% of global sales. In spite of this positive change, beer is still a local business, with local operations and brands. This consolidation can bring large benefits, such as operational leverage, efficiency in advertising expenses, increased reputation and distribution networks’ power. Although slowly, brand concentration is starting to occur both in developed and developing countries. The future prospects for beer brands tend towards industry and local brand consolidation, indicating...
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...Functional strategies mainly focused on the events associated in practical areas of a business that support the anticipated competitive business level strategy and balance each other. These strategies describe the methods selected to be used within the practical areas of a business that’s utilized in the corporate level or business strategy. Functional strategies recognize and organize temporary actions, usually under a year. Structure of functional strategy is normally delegated by the business manager to lower management teams that oversee the operations of the business. Businesses vary in structure as well as the roles and responsibilities of their practice areas, these areas are research and development, marketing, finance, purchasing...
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...Unit 3 – Survey Sample Size Marietta Bloise American InterContinental University Abstract What you’re going to view are three different groups which took polls. You are going to see how many people were contacted. How did the pollsters contact people for the polls? They are going to use the information for real estate, what group of people each political party will need to reach out to for the midterm elections. How generations have changed with thoughts toward marriage, religion, and etc. then the dangerous habits in America. Introduction Entertainment Survey “The Ipsos poll conducted Nov. 29-30, 2012. The survey is a nationally representative sample of via Ipsos’ U.S. online omnibus. With a sample of this size, the results are considered accurate within +3.1 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the United States been polled”. (Cast of "Honey Boo Boo" Tops List of Worst Neighbors in 2012; Miranda Lambert and Blake Shelton Named Most Desirable Celebrity Neighbors for 2013: Most Americans Do Not Want a Celebrity Neighbor, According to 6th Annual Zillow Celebrity Neighbor Survey PR Newswire [New York] 27 Dec 2012.) Basically the survey is stating no one wants to be neighbors of realty TV show Honey Boo Boo. “Forty five percent of adults do not want to live by celebrities, compared to last year survey which was 42%”. The most desirable...
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...MODULE 6 – LEADING AND IMPLEMENTING STRATEGY Identify & discuss the key challenges that confront the strategy implementation process * It needs a supportive environment & has pressures of changing external environment. * Reasons for failure or under-achievement: * Transforming strategic thinking into action * Implementation treated as an add-on & a lower-level employee task. * Strategy achieved best when those in charge of implementation also involved in strategic analysis & formulation process from the start. * Managers who implement are usually too busy with everyday running of operations to become involved in planning process or may be excluded. * Failing the 3Cs of communication, commitment & coordination * Poor communication & lack of commitment & inability to manage change effectively. Poor or vague strategy. Lack of buy-in & ownership from key manager & employees. * Lack of coordination or alignment between an organisation’s strategy & its functional units, processes & systems. * Lack of a model, inadequate information sharing, unclear lines of responsibility & accountability, unsupportive power structure. * Paralysis by analysis * Too much focus on analysis & formulation, relaxing on way resources are allocated & way in which operational decisions are made. Leaders trained to formulate not implement. * Important...
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...related to the central decisions in the case. Your analysis was clearly linked to facts from the case. (2 Points Earned) Your analysis was unclear or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) B. Past Promotional Events (2 Points Possible) Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions? You provided a well-reasoned financial analysis that was supported by facts from the case. (2 Points Earned) Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) C. Push vs. Pull (2 Points Possible) Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, lowprice grocery item in a mature market setting. You clearly identified the relevant strategic considerations of the two strategies case and provided a well-reasoned analysis based on those considerations. (2 Points Earned) You were not clear in your identification of the relevant strategic considerations. Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) D. Recommendation (2 Points Possible) What is your recommendation for how Regnante...
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...transition from that of a traditional product centric organization, to building a more personal based relationship in becoming more customer centiric. The team implemented additional ideas in putting forth the voice of the customer project in considering conducting tests of utilizing direct mail opt-in strategies. Many organizations have dismissed direct mail altogether as too expensive, too slow, too outdated or all of the above. Such opt-in information can be used effectively in expanding our VOC Channel mix if it is utilized correctly. (Roman, 2011). With the amount of data we will be collecting through the Walmart rewards program, we should be able to access a database full of leads in conducting research to compare the results from doing a combined direct mail and email campaign, a direct mail-only campaign, and an email-only campaign (Kopecky, 2013). Provided below is such an example and break down results of tests that can be calculated. With Walmart’s growth internationally this form of opt-in VOC research can be beneficial for focusing on strategic planning and relationship marketing in culturally diverse countries. When conducting such opt-in strategies, Walmart must be made aware of the...
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...Grolsch Case Analysis 6/5/2013 What lessons does Grolsch’s history afford about where to compete? What, specifically, do you think about the MABA process? Grolsch’s 60 years of experience in foreign markets provides a poor backdrop to introduce a range of international strategy topics including: performance assessment, rationale for expansion, market selection, and choice of innovation mode. Grolsch, a company with a strong history and a highly rated product, has just been purchased by SABMiller. The company is evaluating its global strategy in light of the acquisition and determining how to position and sell its beer going forward. Grolsch has positioned itself well to compete internationally and has leveraged several tools (e.g. the MABA framework, strategic analysis) to effectively expand abroad. However, they must assess whether or not the MABA framework is still useful, what type of international strategy they should pursue (i.e. developed vs. developing markets), and if their adaptation strategies will continue to be an asset in their business development. The initial conclusion, detailed below, is that Grolsch should expand the MABA framework while also leveraging and recognizing the value of SABMiller’s distribution network. They need to maintain focus on international markets, looking at both developed and developing markets to diversify growth opportunities. Success for Grolsch depends on how well they can identify markets where their high-end,...
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...------------------------------------------------- ------------------------------------------------- MINHAJ UNIVERSITY LAHORE ------------------------------------------------- STRATEGIC MANAGEMENT DEFINATION: “Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives”. As the definition implies, strategic management focuses on integrating management, marketing, finance/accounting, production/operation, research and development, information system to achieve organizational success. STAGES OF STRATEGIC MANAGEMENT: The strategic management process consists of three stages: STAGE 1: Strategy Formulation: “Strategy formulation includes developing a vision and mission, identifying organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long term objectives,...
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...REVIEW ON COMPETING FOR THE FUTURE BY GARY HAMEL AND C K PRAHALAD This book is providing tools and concepts need to focus on technically produced with strategic planning in order to achieve the future success for a company as it has described the method of reinvention to satisfy corporate needs to be achieved through experience and discovery in the critical situation where company’s were fallen flat by the lack of integration and to have a fresh change that make the employee to work. It also focuses on combining companies and corporate visions for function operations. This book was very insightful in the area of teaching senior and top management skills and qualities that need to be possessed to be a successful company. The core competencies are not product specific but some exceeding resources and patience of single business unit create more options in the market. Business needs involving continuous leverage of core competencies with major contribution at all level of management for building and nurturing sophisticated, and more positive, and strategic architecture as a high-level blueprint for the reconfiguring of the interface with customers. As strategic intent is strategic architecture’s capstone but it’s an ambitious and compelling strategic intent that provides the emotional and intellectual energy for the journey. They are trying to create ambitious aspiration for the future and all in its importance. Gary Hamel and CK Prahalad emphasize that companies are focusing...
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