...ANSWERS 1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? Ans: Thomas schmall faced many issues in the VWB , mainly the pressure on profitability, sales, employees issues and customer satisfaction. As we see from the case, Volkswagen do Brasil faced several problems, for eg:- • Financial losing and market share declining. • Restructuring the organization chart to accommodate new leads and tasks for a project. • Diminishing market share of VW. • challenges were the entry of many multinational car manufacturers into the Brazilian market. The market share of VW was heavily affected among other competitors. However, Shmall was still optimistic of seeing more growth in the country market. Regarding the cost, the company tries to cut some cost by reeducating managers in several aspects, such as innovating new products, improving processes, and spending budgets wisely. 2. Describe VWB’s Strategy? Ans: VWB´s new strategy was multifaceted and consisted basically of four major objectives that guaranteed that VWB would regain position as market leader Brazil and strived for 1 producer of the South American automotive market. • To realize their strategy they needed to “build a high performance team that would drive VWB to become South American industry´s leader in quality, innovation, sales, and profitability on a sustainable basis”. • Further “Re-Branding VWB into one with enthusiastic and highly-motivated...
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...1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? Thomas Schmall was appointed as CEO by VWAG in 2007, but he already knew the business, because he had subsequently held different managerial positions in the company in different countries (South Africa, China and Mexico). He did not want to continue VWB’s strategy of cost reduction, capacity downsizing and employee layoffs. With the model of the German technology in mind to produce small, reliable vehicles, he had the vision to format a high performance team and let VWB become the automotive industry leader in sales, profitability, quality and innovation in a sustainable way. From 1999 until 2007, VWB faced a declining market share and financial losses, so Schmall and his new VWB management team started to introduce the balance scorecard. One of the main challenges of this introduction was to create a high performance spirit and to introduce the different aspects of the balanced scorecard internally. VWB also struggled continuing their export-led strategy and keeping their production minimum due to the Brazilian currency, relative to the euro and the dollar along with rising labor and material costs. Due to stiff competition in the auto industry world-wide, VWB faced the problem that they could not increase prices on shipped products. This resulted in excessing capacity costs and these would not be covered by the insufficient export margins. Although this was a challenge for Thomas...
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...Foundation Professor, Harvard Business School Executing strategy: Senior executives’ #1 issue The Balanced Scorecard: The Central Component in a New Strategy Execution Management System Private Sector Organizations Financial Perspective "If we succeed, how will we look to our shareholders?” Customer Perspective "To achieve our vision, how must we look to our customers?” Process Perspective "To satisfy our customers and shareholders, at which processes must we excel?” Non Profit and Public Sector Organizations Mission (Customer) Perspective “How do we have a social impact with our citizens/constituents?” Support Perspective “How do we attract resources and authorization for our mission?” Process “To have a social impact and to attract resources and support, at which processes must we excel?” Learning & Growth “How do we align our intangible assets to improve critical processes?” Learning & Growth “How do we align our intangible assets to improve critical processes?” Financial “How should we manage and allocate our resources for maximum social impact?” 3 Palladium Balanced Scorecard Hall of Fame for Executing Strategy® : By Industry 2000-2010 The Management System for Strategy Execution Links Vision and Strategy to Operational Excellence 2 TRANSLATE THE STRATEGY DEVELOP THE STRATEGY • Mission, Values, Vision • Strategic Analysis • Strategy Formulation 1 • • • • Strategy Map / Themes Measures / Targets Initiative Portfolios Funding / Stratex ...
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...Readiness 4. Align Personal Incentives Variable pay Team based You need a formal process to improve workforce readiness. Strategy should be linked to existing HR programs for performance management. How do we align employees to the strategy? 1. Create Strategic Awareness Communicate Communicate Communicate 2. Align Personal Goals Personal Scorecard Make Strategy Everyone’s Job 3. Provide Necessary Skills Strategic Job Families Strategic Readiness 4. Align Personal Incentives Variable pay Team based Communicate “seven times seven different ways” to make strategy everyone’s job Personal relevance brings the strategy to life Sustained communication uses different channels to get the message across • Leadership meetings • CEO random visits to employees • Dear Colleague Quarterly Letter in Mellon News • Learning lunches & informal discussions • Intranet • Working groups facilitated by HR • Staff briefings Source: Presented by Jack Klinck, Vice Chairman, Mellon Europe at BSCol European Summit, June 2005 4 VW do Brasil CEO demonstrates commitment to using the strategy map and scorecard as his strategy management system Mr. Thomas Schmall, CEO of Volkswagen do Brasil addressing a management meeting. VW do Brasil creates a robot “Giga” as the brand for the new strategy execution system. GIGA congratulates a visitor to the VWB plant about his understanding of...
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...na Empresa 1. Quais os desafios que Thomas Schmall tinha a frente quando se tornou CEO da VW Brasil? Além do cenário competitivo do mercado automotivo no Brasil ter mudado muito nos anos anteriores à nomeação de Schmall como CEO da VWB por conta de forte atuação de concorrentes asiáticos, a VWB apresentava desafios internos relevantes que precisavam ser superados para atingir o objetivo final, que era transformar a empresa em líder de mercado, inovação, vendas e lucratividade de forma sustentável. Seus principais desafios eram: * Formar uma equipe de alto rendimento * Reposicionar a VWB em uma empresa com funcionários motivados * Desvencilhar-se da postura burocrática e conservadora da empresa 2. Qual é a nova estratégia da VWB? Thomas Schmall e sua equipe buscaram mudar o relacionamento com funcionários, fornecedores e concessionárias de forma a mudar a cultura burocrática e conservadora instalada nos anos anteriores por conta de crises no setor. Devido à experiência anterior de Schmall e Senn, enxergaram então no BSC uma ferramenta capaz de mudar a mentalidade na empresa. Era uma forma de comunicar os objetivos em todos os níveis organizacionais. Entretanto, isso exigiria alto nível de comprometimento da alta direção. 3. Como o Mapa da Estratégia e o BSC ajudam a Schmall e Senn na implantação da nova estratégia? Quais as forças e as fraquezas do BSC e sua implementação? O BSC pode ser uma poderosa ferramenta para disseminação da estratégia...
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...Internet Info A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align financial and project resources to the strategy, and to motivate its more than 20,000 employees by communicating the strategy in multiple ways and installing reward and recognition programs. It also establishes new programs to align the extensive networks of suppliers and dealers to the strategy. But after a sharp decline in sales triggered by the global financial crisis of 2008, the executive team faces a dilemma: should cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? Balanced scorecard to monitor and anlayze the root cause of the problems: market share decline & financial losses BSC was based on strategy map which had power to decode high-level objectives into operational terms that mobile their employee teams Key problem: cut back production levels and funding for strategy initiatives until sales recover OR should it continue to invest for future https://www.scribd.com/doc/216303578/Volkswagen-Do-Brasil Question 1,2, 4, 5, 7 Quetsion 1 Internal & external problems: External: * vast decrease in domestic market share * appreciation of Brazilian currency & increases in local labor...
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...Import Substitution and Industrialization in Latin Amercia: Experiences and Interpretations Author(s): Werner Baer Source: Latin American Research Review, Vol. 7, No. 1 (Spring, 1972), pp. 95-122 Published by: The Latin American Studies Association Stable URL: http://www.jstor.org/stable/2502457 Accessed: 26/08/2009 09:21 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/action/showPublisher?publisherCode=lamer. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit organization founded in 1995 to build trusted digital archives for scholarship. We work with the scholarly community to preserve their work and the materials they rely upon, and to build a common research platform that promotes the discovery and use of these resources. For more information about JSTOR, please contact support@jstor.org. The Latin American Studies Association...
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.......................................................................... 3 I- O PLANEJAMENTO ......................................................................................................................................................... 4 1- O QUE É PLANEJAMENTO? ............................................................................................................................................... 4 2- DIMENSÕES DO PLANEJAMENTO: ..................................................................................................................................... 4 3- BENEFÍCIOS DO PLANEJAMENTO: ..................................................................................................................................... 5 II- O PLANEJAMENTO EMPRESARIAL: COMO FAZER ............................................................................................ 6 1- DEFINIÇÃO DE PLANEJAMENTO EMPRESARIAL:................................................................................................................ 6 2- CARACTERÍSTICAS DO PLANEJAMENTO...
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...Министерство образования и науки Российской Федерации федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Санкт-Петербургский государственный политехнический университет» Факультет экономики и менеджмента Кафедра «Мировая экономика» | Диссертация допущена к защитеЗав. кафедрой д.э.н., профессор________________ Н.И. Диденко“______”_____________20_ года | Диссертация на соискание ученой степени магистра Тема: Организация производства обрабатывающей промышленности в глобальной экономике Направление: 080100 Экономика Магистерская программа: 080100.68.01 «Международная экономика» Работу выполнил | 6078/10 | | | | Афоничкина Н.А. | | (группа) | | (подпись) | | (Ф.И.О.) | | | | | | | Руководитель | Д.э.н., проф. | | | | Диденко Н.И. | | (должность, ученая степень, звание) | | (подпись) | | (Ф.И.О.) | | | | | | | Рецензент | Д.э.н., проф. | | | | Скрипнюк Д.Ф. | | (должность, ученая степень, звание) | | (подпись) | | (Ф.И.О.) | Санкт-Петербург 2012 г. РЕФЕРАТ В данном исследовании 187 страниц, введение, три раздела, заключение, список используемой литературы из 68 наименований, 20 рисунков, 19 таблиц основного текста и три приложения. Ключевые слова: организация производства, обрабатывающая промышленность, глобальная экономика, формы организации производства, организационная структура предприятия, ТНК, машиностроение, интеграционная стратегия, инкорпорирование...
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...ANNUAL REPORT 2003 T R U ST I S A Q U E ST I O N O F Q U A L I TY, M O R E S O TO DAY T H A N EV E R B E F O R E . T H E S U C C E S S O F O U R B R A N D S S P E A K S F O R T H E T R U ST P LAC E D I N O U R P RO D U CT S , P RO D U CT S W H I C H A R E B A S E D O N A S I M P L E P R I N C I P L E T H AT I S T H E F O U N DAT I O N O F O U R E N T I R E C R E AT IV E P RO C E S S – A PA S S I O N F O R CA R S . A PA S S I O N W E WO U L D L I K E TO S H A R E W I T H YO U . > > > E AC H B R A N D I S A WO R L D O F I T S OW N . 4 06 10 12 14 Board of Management/Supervisory Board Report of the Supervisory Board The Board of Management Letter to our Shareholders Group values Financial Communication 18 Volkswagen share 24 Value-based management 26 Corporate Governance 30 40 46 50 53 58 60 66 Management Report Business development Net assets, financial position and earnings performance Volkswagen AG (condensed, according to German Commercial Code) Research and development Business processes Legal matters Risk report Outlook contents 40 ▼ net assets, financial position and earnings performance Sales revenue at prior year level Despite the negative effect of exchange rate movements, the Volkswagen Group generated sales revenue at the level of the previous year. However, earnings reflected unfavourable underlying conditions and special items. 12 ▼ letter to our shareholders Change and progress Our efforts are targeted at the goal of continuously...
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...Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010926489 © Springer-Verlag Berlin Heidelberg 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed...
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...CONVERSION FACTORS FROM ENGLISH TO SI UNITS Length: 1 ft 1 ft 1 ft 1 in. 1 in. 1 in. 1 ft2 1 ft2 1 ft2 1 in.2 1 in.2 1 in.2 1 ft3 1 ft3 1 in.3 1 in.3 1 in. 1 in.3 1 ft/min 1 ft/min 1 ft/min 1 ft/sec 1 ft/sec 1 in./min 1 in./sec 1 in./sec 3 0.3048 m 30.48 cm 304.8 mm 0.0254 m 2.54 cm 25.4 mm 929.03 10 4 m2 929.03 cm2 929.03 102 mm2 6.452 10 4 m2 6.452 cm2 645.16 mm2 28.317 10 3 m3 28.317 103 cm3 16.387 10 6 m3 16.387 cm3 0.16387 0.16387 10 mm 10 4 m3 5 3 Coefficient of consolidation: Force: 1 in.2/sec 1 in.2/sec 1 ft2/sec 1 lb 1 lb 1 lb 1 kip 1 U.S. ton 1 lb 1 lb/ft 1 lb/ft2 1 lb/ft2 1 U.S. ton/ft2 1 kip/ft2 1 lb/in.2 1 lb/ft3 1 lb/in.3 1 lb-ft 1 lb-in. 1 ft-lb 1 in.4 1 in.4 6.452 cm2/sec 20.346 103 m2/yr 929.03 cm2/sec 4.448 N 4.448 10 3 kN 0.4536 kgf 4.448 kN 8.896 kN 0.4536 10 3 metric ton 14.593 N/m 47.88 N/m2 0.04788 kN/m2 95.76 kN/m2 47.88 kN/m2 6.895 kN/m2 0.1572 kN/m3 271.43 kN/m3 1.3558 N · m 0.11298 N · m 1.3558 J 0.4162 0.4162 106 mm4 10 6 m4 Area: Stress: Volume: Unit weight: Moment: Energy: Moment of inertia: Section modulus: Hydraulic conductivity: 0.3048 m/min 30.48 cm/min 304.8 mm/min 0.3048 m/sec 304.8 mm/sec 0.0254 m/min 2.54 cm/sec 25.4 mm/sec CONVERSION FACTORS FROM SI TO ENGLISH UNITS Length: 1m 1 cm 1 mm 1m 1 cm 1 mm 1m 1 cm2 1 mm2 1 m2 1 cm2 1 mm2 1m 1 cm3 1 m3 1 cm3 1N 1 kN 1 kgf 1 kN 1 kN 1 metric ton 1 N/m 3 2 3.281 ft 3.281 10 3.281 10 39.37 in. 0.3937 in. 0.03937 in. 2 Stress: 2 3 ft ft 1 N/m2 1 kN/m2...
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...NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It builds on three and a half decades of experience and international expertise in research and policy analysis, intergovernmental consensus-building, and provides technical assistance to developing countries. The terms country/economy as used in this Report also refer, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgment about the stage of development reached by a particular country or area in the development process. The major country groupings used in this Report follow the classification of the United Nations Statistical Office. These are: Developed countries: the member countries of the OECD (other than Chile, Mexico, the Republic of Korea and Turkey), plus the new European Union member countries which are not OECD...
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