Company G
1-Year Marketing Plan
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Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of Strategies………………………..……………………………………………………………………………………………….7
Implementation Plan 7
Product Tactics 8
Price Tactics 8
Place Tactics 8
Promotion Tactics 8
Monitoring Procedures 8

Introduction
Here at Company G, for many years we have been on top when it comes to high end consumer electronics. The decision a couple of months ago to expand into the small appliance market is sure to be a game changer. Our engineers have finished development on a full line of small appliances and the one chosen for this marketing plan, The HT Elite Rotisserie Toaster/Oven, is going to be the first model we roll out to the public. This new model will connect seamlessly with our whole HT line of products through an advance Bluetooth technology and is sure to change the way our customers cook and will make the whole experience more enjoyable as well as convenient. This marketing plan will enable Company G to raise the profit margin exponentially and allow the product line as a whole to reach its full potential.
Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers