The see all camera system will support the company G’s mission statement because it will enhance and better the lives of their consumers that use it. The benefits of the camera are ease of installation, durability/warranty, uses, and safety. The see all camera system is designed with the consumer in mind, the installation is simple and easy to do. By making the installation user friendly the consumer will be able to set it up and start using the product right away. Easy connections and simple directions help to make the consumer’s lives better and safer. Another benefit of the camera system is safety, when operating a piece of equipment or a vehicle you always have blind spots, and this is where accidents can happen. The see all cameras allow the customer to be able to see areas that they would not have been able to see before, stopping them from running into something or someone. When building the camera system, company G wanted to make something that was durable and could handle any type of weather conditions. This is why the camera has the most durable lens on the market as well has the longest warranty on the market, Company G wants to show its customers that they believe in the camera system as well. Finally the best part of the see all camera system is that it can be used in many different ways, allowing the customer to be free with how to use the cameras. Whether they want to use it as a backup camera or simple use it as a camera system to watch a certain area, the see is all is designed to allow the customer freedom to choose.
Company G’s see all camera system is looked at as a tool for their consumers, something that will benefit the consumer’s life by how they use it. The see all camera system will fall into the shopping products category when looking at the 3-way product classification system. This product will be priced at a level where consumers will not buy it frequently and will have to think about it before purchasing. This product will not be priced to the level of a specialty product because Company G wants to make it available to everybody. Since we are an electronic company and the see all camera system will fall into the shopping products category, consumers will search out to find it.
The target market for this product will be consumers between the ages of 25 to 40 that have children and are homeowners. The median income of these households will be $50000 to 125,000. The see all camera system for them will be about safety, while in their vehicle they will want to see in areas that they normal can’t making sure no children are in danger while backing out is one example. Another is watching them playing in the back yard, making sure they are staying safe and secure. Another use for this demographic is as a possible baby camera, making sure that their child in monitor at night or during naps. While this demographic will also want to use the camera system for pulling their boats, campers, or any other type of equipment, the biggest function will be safety.