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Wal-Mart Analysis

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Submitted By rush1029
Words 649
Pages 3
Alex Fedoruk
MGMT 434
February 12, 2012
Discussion of Wal-Mart Stores, Inc. How did Wal-Mart change the relationship between the producer and the retailer? What exactly did Wal-Mart do?
Wal-Mart alone changed this dynamic away from the old “push” system and toward a “pull” system in which the retailer tells the manufacturer what to produce and how much. Companies have little room to negotiate when it comes to partnering up with Wal-Mart. Because of its inventory system’s unmatched efficiency and accuracy, Wal-Mart knows exactly what to buy and exactly how much to pay for it.
To which concepts studied in the course are Wal-Mart’s actions with Rubbermaid most relevant?
In the relationship with Rubbermaid, concepts that were touched on were cost leadership, lower price bargains, and loss of buying/purchasing power. In this case, Rubbermaid’s cost of business went up and they had to adjust for that increase by increasing their prices while supplying Wal-Mart. Wal-Mart did not want to agree to the price increase and pulled Rubbermaid’s products of their shelves. This in the long run hurt the Rubbermaid business.

Fedoruk 2

How do Wal-Mart’ actions relate to what you studied in Chapters 3 and 4? Make reference to specific concepts from the chapter.
Wal-Mart recognizes that strategic competitiveness and above-average returns result only when core competencies matched with opportunities. Wal-Mart’s competitive advantage is that it is able to obtain cost –efficient resources in order to offer the lowest priced goods to its customers while maintain a profit. When a firm cannot create value in either an internal primary or support activity of the value-chain, the company considers outsourcing and out shoring. That is Wal-Mart did when it opened up manufacturing plants in China and most of manufactured parts for their products came from cost-effective China.

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