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Wal-Mart: but We Do Give Them a 10 Percent Employee Discount

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GROUP ASSIGNMENT -1

Total Marks: 10

Read the following case study thoroughly and answer the questions given at the end.
(Consult course syllabus for writing guidelines. Total length should not exceed five pages)

C A S E 22

Submission Deadline: 16-02-2015

Wal-Mart: But We
Do Give Them a 10
Percent Employee
Discount
"l I Tal-Mart began as a simple dream by its founder, Sam Walton: to provide low l' l' prices for customers every day. That philosophy has taken Wal-Mart in fortyfour years from one five-and-ten store in Bentonville, Arkansas, to the largest retailer in the world with estimated annual sales of close to $300 billion. In 2005 it was the largest company in the world based on revenue and slipped to number two in
2006 when Exxon/Mobil took over the number one position. Wal-Mart has more than 1.5 million employees worldwide, including 1.3 million in the United States, and generates more than 2 percent of the gross national product in the United
States. On December 19, 2005, the results of a Pew Research survey showed that 81 percent of the 1,502 people who responded to the survey considered Wal-Mart a good place to shop. In addition, 69 percent of the respondents stated that they had a favorable opinion of Wal-Mart. However, 31 percent of the respondents stated that they had an unfavorable image of Wal-Mart. Furthermore, 68 percent of the respondents believed that having a Wal-Mart store in their area was good for the community, and 64 percent said that Wal-Mart was good for the United States. Finally,
54 percent of the respondents stated that they believed that Wal-Mart was a good place to work. 1
Sam Walton's vision and beliefs still remain the cornerstone of Wal-Mart's business philosophy. However, the Southern "good old boy" culture cultivated in rural Arkansas has created a number of twenty-first-century problems for

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