...Wal-Mart Goes South Case Analysis Introduction “Save money. Live better” is the slogan of the 1962 founded American multinational retailer corporation that runs chains of large discount department stores and warehouse stores around the world. Wal-Mart today is the world’s 18th largest public corporation according to Forbes Global 2011 list. In 1991 Wal-Mart opened its first stores in Mexico and the competition between the store and local supermarkets began. Wal-Mart being so large and worldwide gave the company an advantage in negotiating low prices with many suppliers. Nevertheless, other local supermarkets such as Comerci, Soriana, and Gigante, didn’t give up the market to Wal-Mart so easily. They took action and started to think about ways and methods in order to fight a retail war against Wal-Mart. How has the implementation of NAFTA affected Wal-Mart’s success in Mexico? The implementation of NAFTA had a huge affect on Wal-Mart’s success in Mexico because before they got involved Wal-Mart didn’t do so well down there because the company deviated greatly from its successful business model in the States. Before NAFTA the tariffs were more expensive and once NAFTA got involved they went from originally 10% down to 3%. The infrastructure was not as advanced and caused logistic problems for Wal-Mart which got resolved with the help of NAFTA. Additionally, the restrictions of foreign direct investments got eased as well which resulted in many foreign suppliers...
Words: 1150 - Pages: 5
...“Wal-Mart in South Korea” While I was researching companies that failed overseas I seen quite a few that kind of surprised me. One the really shocked me though was seeing that Wal-Mart failed. Wal-Mart is very successful in the US and a lot of other countries but one that it could not replicate its success was South Korea. Wal-Mart entered the South Korean market in 1998 and struggled to make the profits that it wanted to. According to Choe Sang-Hun’s article “Wal-Mart Selling Stores and Leaving South Korea”, He states “Wal-Mart which entered the country in 1998, put off South Korean consumers by sticking to Western marketing strategies that concentrated on dry goods, from electronics to clothing, while their local rivals focused on food and beverages, the segment that specialists say attracts South Koreans to hypermarkets”. Sang-Hun also goes on to mention that Wal-Mart sold its products by the box which is pretty much how they do it here, when most of the successful retailers in South Korea use eye catching ads and clerks that use megaphones and hand-clapping to grab the attention of buyers. Like I mentioned before I am very surprised that Wal-Mart actually failed in a market. Especially since in the US Wal-Mart has taken over everything else and put a lot of their rivals out of business. I feel that I should have been simple for Wal-Mart to succeed; they should have researched the market more and tried to look at what the competition was doing to sell their products. Although...
Words: 356 - Pages: 2
...Read the case study “Wal-Mart Goes South” below and respond to the following questions: 1. How much of Wal-Mart’s success is due to NAFTA, and how much is due to Wal-Mart’s inherent competitive strategy? 2. How has the implementation of NAFTA affected Wal-Mart’s success in Mexico? 3. Faced with going out of business, what steps did Comerci take to remain competitive? What other steps do you think Comerci should take to secure its future and further compete with Wal-Mart’s operations in Mexico? APA format is required for text citations and references. You are expected to support your answer with: (1) the textbook “International business environments and operations (twelfth edition), Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2009). New Jersey, NJ: Pearson Education, Inc.”, and (2) news articles, internet articles, and academic source. WAL-MART GOES SOUTH Comercial Mexicana S.A. (Comerci), one of Mexico’s largest retail chains, is faced with a serious dilemma. Since Wal-Mart’s aggressive entry into the Mexican retail market, Comerci has found it increasingly difficult to remain competitive. Wal-Mart’s strong operating presence and low prices since NAFTA’s lifting of tariffs have put pressure on Comerci, and now management must determine if Comerci’s recent participation with the purchasing consortium Sinergia will be sufficient to compete against Wal-Mart. What’s caused this intense competitive pressure on Comerci, and what is likely to be its...
Words: 2139 - Pages: 9
...island country located in the South Pacific. The island has had many natural disasters. The negative acts of nature have resulted in the economy being impacted and stunted the island’s growth Wal-Mart Stores could make a significant change to the island. Wal-Marts stakeholders and shareholders as well as the CEO Mike Duke would like to come to Kava to provide assistance in helping the island to recover from all the mishap. Wal-Marts appearance on this island will better the economy immensely. Hundreds of stable job’s for the community working for Wal-Mart. The island is in need of restoring Wal-Mart is well known for donating money to communities. Wal-Mart is exactly what Kava needs to make a comeback. “Wal-Mart Stores, Inc. (Wal-Mart)2011, incorporated in October 1969, operates retail stores. The Company operates in three business segments: Wal-Mart U.S., Wal-Mart International, and Sam’s Club”. ( www.reuters.com/). 2011. “ The Wal-Mart story began in 1962, when Sam Walton, our founder opened the company’s first discount store in Rogers, Ark. 1968 saw the hiring of Wal-Mart Aviation’s first full-time pilot, who provided help to Sam and Bud Walton, as well as the opening of the first stores outside of Arkansas, in Sikeston, Mo., and Claremore, Okla. The company officially incorporated as Wal-Mart Stores Inc. on October 31, 1969.” (Wal-Mart)2011 The environment at the stores is a family atmosphere. Careers are easily obtainable all Wal-Mart stores 2/3 of our store managers...
Words: 989 - Pages: 4
...Wal-Mart MKTG305-06 Marketing Management Abstract Wal-Mart is a Fortune 500 international country with 5,651 stores in 26 countries. Wal-Mart is located in different countries, possibly under a different name. This paper will discuss the four Ps of marketing and any differences observed in making this company international. Wal-Mart Wal-Mart is a Fortune 500 international business. Wal-Mart employs 780,000 associates in 5,651 stores in 26 countries. The main corporate office of Wal-Mart is in Bentonville, Arkansas. Wal-Mart first opened in Rogers, Ark in 1962. The idea of discount retailing was not new, but Sam Walton, the founder, wanted a new type of store. To only name four countries in which Wal-Mart stores can be found Argentina, Honduras, South Africa, and Swaziland, but they may be seen under a different name in each country. In Argentina, Wal-Mart may be known as Changomas. In Honduras, Wal-Mart may be seen as Centroamérica. In South Africa, Wal-Mart may be seen as Massmart. In Swaziland, Wal-Mart may be seen as Massmart (Wal-Mart, 2012). The Four P Components of the Marketing Mix were Product, Place, Promotion, and Price. The product is the items or services the company sales. The place is the location of the company. The promotion is the ads used to sale the products or service to the customers. The price is the amount of money that the customers are willing to pay for the product or service while the company can still make money. The Evolution...
Words: 1264 - Pages: 6
...Abstract Wal-Mart is the United States largest retailer and the largest employer. It has more revenue and more employees than any other company in America. The growth is unmatched by competitors and is a dominant force in the retail space. It has insignificant operating costs that let the retailer set low prices on a range of goods. The paper will examine theses economical burdens of this practice. There are concerns about Walmart’s growth, along with the financial impact it has on its workers, the environment, surrounding communities, and its competitors. This paper will examine these concerns by answering the following questions: Was there a correlational relationship between the leadership’s decisions make abilities and the events that led to employees rights? Was there a connection between Walmart’s business practices and the practices of senior leadership that effect the environment? How has the public’s perception of Walmart caused a reduction in the work force, and effecting surround communities? This paper will look deep into these issues and describe possible solutions Wal-Mart: The Economic Power House Walmart runs on small operating costs, it has low prices, it’s a gigantic company, the world’s second largest employer, families spend thousands of dollars a year there, and it has everything from apples to glue, and most people live within 20 miles of one. These facts represent an organization that has had expansive growth since its inception. With this expansive...
Words: 3221 - Pages: 13
...profits and overall net income of these multinational corporations. McDonalds, Exxon and Wal-Mart are among many global companies that have been able to increase their revenues by operating in international markets. Wal-Mart’s international ventures accounts for 20.1% of their total revenue which is estimated at $60 billion annually. The purpose of this paper is to select a company and discuss their business model. The company we will be looking at through out this paper is Wal-Mart. Wal-Mart’s slogan “Saving people money so they can live a better life” is what Wal-Mart’s business model is all about. Selling thousands of quality merchandise to low-income consumers at extremely low prices has been responsible for their success in the United States. Achieving success domestically is quite different from succeeding internationally. Doing business globally requires different business models. For a successful transition into the global environment, each business model must be designed to adhere to the preference or norms of each individual country. Both Wal-Mart and Ikea realized that success in the global market goes beyond offering low priced items when they moved into the global market. Its failure in Germany and South Korea made them realize that culture is a factor that must be considered when operating in international In this paper I will also look at some the factors affecting Wal-Mart and based on my opinion offer recommendations. Some of the factors that will be discussed...
Words: 2155 - Pages: 9
...A Need for Change I go back now and the stores are all empty Except for an old coke sign from 1950 Boarded up like they never existed Or renovated and called historic districts There goes the little man There goes the little man Now they are lined up in a concrete strip You can buy the world with just one trip And save a penny cause it's jumbo size They don't even realize They'er killin' the little man Oh the little man These are the lyrics to Alan Jackson’s song “Little Man”. I think that this song gives a great picture of the way we shop, and how it has changed over time. There used to be specialty stores like a TV shop, hardware store and independently ran car garages, but they are being replaced by mini malls, Wal-Mart’s, and Jiffy Lubes. These “little men” still exist but are hurting. It is close to impossible to compete with the low prices that these chains can offer. In the article “The Store to All Ends” the company Wal-Mart is scrutinized. Why is Wal-Mart so successful? How is it affecting the world? Have you ever heard this? “Wal-Mart is taking over the world!” This statement is a little outlandish, but in all seriousness, maybe it is somewhat true. As the years go on, it seems that companies such as Wal-Mart keep getting bigger and more powerful. With all the corporate greed and global competition to produce goods at the lowest possible price, no one is worried about any of the negative effects that are resulting from it. Along with these businesses...
Words: 986 - Pages: 4
...entRECHACHE Khaled Oualid EBS Paris Student Shanghai University Marketing Report Example of Wal-Mart Summary I.The Chinese Retail Market A. Analysis of the Chinese Retail Market B. A picture of China’s Retail Market : facts & figures II. Wal-Mart in China III. Wal-Mart suggested business model in China A. General Analysis B. Suggestions I. The Chinese Retail Market China is first of all a demographic power: 1 human being out of 5 is living there. It is a permanent member of the United Nations Security Council is in possession of the nuclear weapon and recently shoots down its own space satellites: this makes from it also a military power. As a matter of fact, China is replacing Japan as the diplomatic focus in Asia, and above all as the economic focus. Indeed, industrialized countries must take into account anew economic power and inevitable partner, all the more as it is a member of the World Trade Organization (WTO) since 2001. As a consequence, a good many foreign groups have decided to gain a foothold in the Chinese market, which is not an easy thing. We will firstly mention the opportunities and the obstacles which feature the Chinese retailing market. Secondly, we will try to establish a picture of this market, with its main current facts and figures. A. Analysis of the Chinese retail market China is today part of the WTO, entailing progressive liberalization of the market. Nevertheless, this does not mean that it has become...
Words: 2711 - Pages: 11
...Wal-Mart Cross-Cultural Perspectives Timothy Johnson ETH/316 Ethics and Social Responsibility July 3, 2014 Rodney Adams Wal-Mart Cross-Cultural Perspectives The subject of whether ethical and social issues should be a major concern for businesses is frequently debated, expressly in an arrangement of compositions from Larry Summers, Bill Gates, and many others. In recent times, a book called Creative Capitalism was put in print to discuss this very issue. There are varying opinions in regards to the cross-cultural perspectives of cultural issues that affects the organization’s interactions outside the United States. Nevertheless when you see the optimistic influence from the intention of a favorably image conscious Wal-Mart is producing in China, it undoubtedly indicate that individuals advocating for ethical and socially conscious organizations may be as it should be. Even as Wal-Mart‘s national establishment has grappled over the course of one year, Wal-Mart’s global establishment hasn’t performed effectively as well. Propelled by difficulties in China, Mexico, and Brazil, Wal-Mart’s global revenues “grew by a mere 1% in 2013 and its revenue per square feet declined by 4.2%.” (Team, 2014) Now that Mexico is Wal-Mart’s principal global site, austere outcomes from Mexico are an immense consternation for the mega department store. The China market is also crucially imperative to Wal-Mart in regards to enduring perspective, despite the...
Words: 1186 - Pages: 5
...I. The Theme Wal-Mart was built to save people money so they can live better. Hints to their slogan: “Save Money. Live Better.” Their mission has allowed the company to grow around the world. The culture and the values of their employees help strive for success of Wal-Mart while serving over 200 million customers and members each week(Wal-Mart Annual). We strongly believe that Wal-Mart is the best- positioned global retailer and that they will continue to progress. Cost leadership is the corner stone of how Wal-Mart goes to market. Doing our analysis of Wal-Mart Stores, Inc., we gathered our information and different figures from the Hoover’s online through the Willis library’s website, Reuters.com, and Morningstar.com databases which gave us insight to several financial aspects of the firm, including its stock, cash flows, risk, dividends, sales, earnings, debt, and overall performance. II. Business Analysis Profile of the company “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” Wal-Mart founder, Sam Walton, summarized his vision back in 1962 for a new type of discount store that consumers would appreciate. As an owner of a much smaller discount store Walton had the experience, did the research, and then put up 95 percent of the startup costs for his new company in which he and his wife truly believed in. The first store opened in Rogers, Arkansas and was...
Words: 5767 - Pages: 24
...WMT Group 2 Report Date | S & P Value | Last Price | Intrinsic Value | Economic Moat | Recommendation | 11/29/2010 | 1,187.76 | $53.85 | 60.93 | Wide | Hold | I. The Theme Wal-Mart was built to save people money so they can live better. Hints to their slogan: “Save Money. Live Better.” Their mission has allowed the company to grow around the world. The culture and the values of their employees help strive for success of Wal-Mart while serving over 200 million customers and members each week(Wal-Mart Annual). We strongly believe that Wal-Mart is the best- positioned global retailer and that they will continue to progress. Cost leadership is the corner stone of how Wal-Mart goes to market. Doing our analysis of Wal-Mart Stores, Inc., we gathered our information and different figures from the Hoover’s online through the Willis library’s website, Reuters.com, and Morningstar.com databases which gave us insight to several financial aspects of the firm, including its stock, cash flows, risk, dividends, sales, earnings, debt, and overall performance. II. Business Analysis Profile of the company “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” Wal-Mart founder, Sam Walton, summarized his vision back in 1962 for a new type of discount store that consumers would appreciate. As an owner of a much smaller discount store Walton had the experience...
Words: 5804 - Pages: 24
...WAL-MART’S PROBLEMS IN Wal-Mart’s Problems in International Market Patiporn Kitlertphiroj University College of University of Denver Abstract Wal-Mart, the biggest retailer in the world, is spreading its power throughout the world, starting with nine countries in Asia, Europe and South America. The expansion has planed for more in the near future. With its attempt to penetrate hypermarket culture in every country which it enters, many severe problems are come into play. Acquisitions and joint venture with local businesses became a problem in nationalism country. Thus, strict governments’ rules and regulations blocked business operations. Misreading competitors and late in entry destroyed location opportunities the same as harmed relationship with local suppliers. Inadaptable to local culture become a big problem in global business. Moreover, low wages, unions and sex discrimination brought Wal-Mart to be an evil in employees’ perspective. Literature Review Wal-Mart is the largest Discount Store in the United States. Its magnitude is not only recognized domestically but also expanded to International Market. The company believes that one day this one will replace the United States position when the trend down (Molin, 2004). With this goal Wal-mart is encouraged to expanding stores into nine countries around the world and more in its plans (About Wal-Mart, 2001). Being number one in the United States does not always guarantee for being number one...
Words: 5625 - Pages: 23
...The chief elements of Costco’s strategy are low pricing, limited product selection, and a treasure hunt shopping environment. • Pricing: a key element of their pricing strategy is to cap its markup on brand-name merchandise at 14% and markups on their private label items can be no higher than 15%. This strategy keeps customers coming in to shop by enticing them with low prices. • Product Selection: this portion of the strategy only provides members with a selection of about 4000 items. Their product range covers a broad spectrum but the selection in each product category is limited based on fast-selling models, sizes, and colors. • Treasure-Hunt Merchandising: while the product line consists of 4000... Costco goes out of its way to surprise and excite its visitors with limited availability designer items. This solves two major challenges faced by warehouse stores – with products sold in such huge quantities, why visit regularly and why buy now. While Costco strives to beat the competition’s pricing, it also delivers exceptional value in its high-end offerings and customer service, giving consumers more for their money. This strategy works well for Costco, given its customers are the most affluent of all the warehouse clubs, with average incomes around $75,000. However, these customers are also value conscious, as evidenced by the members who opt for executive memberships, although it costs more per year, to take advantage of a 2% discount on most purchases. While...
Words: 1084 - Pages: 5
...in the toy section. Then, the Piggly Wiggly closed and we began visiting different stores throughout the city. I gain my love for the weekly grocery store run when we began going to the other Piggly Wiggly located in south Macon. It too had a Family Dollar where I again renewed my love for the store and their toy section. Again, that store was closed and relocated. After that, every grocery store my parents went to did not have an adjacent Family Dollar to it. Years went by and I would have the occasional trip to Family Dollar. When I got married and began moving from state to state, I would always look for a Family Dollar. There was one around the corner from the apartment we lived in when we were in Merrillville, Indiana. I went there at least twice a week. Not so much for toys by then, but for supplies for my daughter. Then, after my husband enlisted in the Air Force, we moved to Beale Air Force Base, California. The closest city was Marysville, California and at the time, there were no Family Dollar stores there, or anywhere in the state for that matter. He then got a year deployment to Korea, I went back home and went to Family Dollar as if no time had passed. I just loved the way the prices were lower than other stores and did not have the volume of Wal-Mart. When my husband returned, we moved to Whiteman Air Force Base, Missouri. Warrensburg, Missouri not only had a Family Dollar, but it was right next to a Dollar Tree. I would go to both stores and brought I couldn’t find...
Words: 1566 - Pages: 7
