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Wal Mart Speech

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Wal-Mart.com Speech

Dear valued investors,

My name is Rabia, and I will be informing you about our latest innovation to Wal-Mart. We have finally decided to launch our online website, Wal-Mart.com. It is our pleasure to discuss with you the frequently asked questions you may have about or website. Transaction costs that involve consumers, can increase or decrease value. Reducing them increases value and increasing them decreases value. One example of this is when we first opened our stores, we catered to shoppers who lived in rural areas. Instead of them having to drive to further areas to get all their shopping done, we came to them. Now with the online store, we are already reducing the consumer transaction costs in some ways: Consumers do not have to drive to our stores and instead can purchase their items online. Time is money and we feel like more time is spent in our stores. Also, our search engine can customize to our consumers needs in what they are looking for and they can find the products they want within seconds. Finally, consumers can return the items they purchased online to a local Wal-Mart store instead of just shipping them back to us. One of the first steps in creating value is, taking actions to lower production costs or producer transaction costs. Wal-mart.com will be successful in doing this. Lowering production costs by our online store, we won't have to pay for rent as we would in a discount store. Also, we will not have to pay wages and salaries for employees as we would at a discount store. Instead of having large warehouses to ship the items, we have collaborated with Books-a-Million and Fingerhut Business services. They specialize in shipping items and individual orders to customers homes. The second step is implementing policies to reduce consumer transaction costs, and these were discussed already. The third step is we can

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