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Wal-Mart Stores Inc.: Dominating Global Retailing

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Wal-Mart Stores Inc.: Dominating Global Retailing
The retail industry in the U.S. has become saturated, and the market is control by a few big retailers. They all offer very similar products, so the differentiating factor are usually quality and price. Competitive advantage comes from innovative strategic thinking, funds to buy other competitors, and impeccable execution. In addition, the global economic crisis has increase customers’ price sensitivity, and has put more pressure on retailers.
In the past, when Wal-Mart was confronted with threads and challenges, it was forced to innovate. From the beginning, Mr. Sam Walton realized that the discount retailing concept would be profitable and presented this idea to his boss. After not finding the support he expected from Ben Franklin’s management, he decided to start his own business. He then realized that volume and inventory turnover were the main competitive advantages. Mr. Walton first decided to target rural areas. These areas were a great source of customers looking for low prices, and employees looking for a steady job that paid decent wages. In addition, competition was minimal because the other retailers were focused on more urban areas. Wal-Mart stores were big boxes stocked with shelves, and offered a large variety of merchandise. All these advantages translated into profits unmatchable by its city competitors. Nonetheless, being located in rural areas was also a challenge. Many suppliers were not willing or able to deliver to distant stores, creating a problem with inventory replenishment. Once again, Wal-Mart innovated by developing its own warehouses to supply its stores. Eventually, it developed its own fleet of trucks, logistics operations and private satellite system to track shipments.
In 1991, after gaining market share and experience in supply chain management, Wal-Mart decided to expand

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